{"id":58236,"date":"2016-08-08T05:00:06","date_gmt":"2016-08-08T09:00:06","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58236"},"modified":"2019-09-25T06:31:25","modified_gmt":"2019-09-25T10:31:25","slug":"micronutrients-become-mainstream","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/micronutrients-become-mainstream\/","title":{"rendered":"Micronutrientes se tornam comuns"},"content":{"rendered":"

N\u00e3o \u00e9 f\u00e1cil superar d\u00e9cadas de tradi\u00e7\u00e3o. Durante a \u00faltima d\u00e9cada, os fabricantes de micronutrientes viram seus produtos passarem das margens da agricultura para o mainstream.<\/p>\n

\u201cOs agricultores est\u00e3o prestando mais aten\u00e7\u00e3o \u00e0s defici\u00eancias de micronutrientes\u201d, diz Charles Nelson, gerente de vendas da SE Atlantic para a Agrium. \u201cNovas variedades com maiores potenciais de rendimento exigem mais nutrientes. Mais e mais produtores est\u00e3o usando amostras de tecido para manter a quantidade apropriada de nutrientes na cultura. O que estamos vendo \u00e9 que os produtores est\u00e3o ganhando uma melhor compreens\u00e3o da import\u00e2ncia dos micronutrientes na maximiza\u00e7\u00e3o dos rendimentos.\u201d<\/p>\n

A Agrium n\u00e3o \u00e9 a \u00fanica empresa a aproveitar a popularidade dos micronutrientes.<\/p>\n

\"ustin

Justin Smith, vice-presidente executivo de vendas da Huma Gro na Bio Huma Netics<\/p><\/div>\n

\u201cObservamos um crescimento constante nas vendas na \u00faltima d\u00e9cada\u201d, afirma Justin Smith, vice-presidente executivo de vendas da Huma Gro na Bio Huma Netics.
\nDe acordo com Smith, os micronutrientes mais procurados s\u00e3o boro, ferro, zinco e s\u00edlica. Esses micronutrientes, juntamente com outros tr\u00eas e enxofre (um macronutriente secund\u00e1rio), s\u00e3o oferecidos na linha de produtos Max Pak da empresa.<\/p>\n

\u201cTemos vendas ativas nos Estados Unidos e na Am\u00e9rica Latina, bem como na Europa Mediterr\u00e2nea, Oriente M\u00e9dio Mediterr\u00e2neo e Leste Asi\u00e1tico (China, Taiwan, Coreia e Vietn\u00e3), diz Smith. \u201cAs vendas de micronutrientes tendem a ser influenciadas pela sofistica\u00e7\u00e3o agr\u00edcola dos produtores nesses mercados. Para alguns produtores, o conceito de micronutrientes ainda \u00e9 novo ou em desenvolvimento, e eles exigem educa\u00e7\u00e3o e treinamento em aplica\u00e7\u00e3o de micronutrientes antes de verem o valor de incorporar a aplica\u00e7\u00e3o de micronutrientes como uma pr\u00e1tica padr\u00e3o.\u201d<\/p>\n

A Brandt vende seus produtos (Brandt Smart System e Brand Manni-Plex) em mais de 40 pa\u00edses.
\nOs pa\u00edses mais receptivos a esses produtos de nutri\u00e7\u00e3o vegetal s\u00e3o China, Austr\u00e1lia, \u00c1frica do Sul, It\u00e1lia e Chile, afirma Ramon Georgis, Diretor de Neg\u00f3cios Internacionais da Brandt.<\/p>\n

\u201cEsses pa\u00edses, historicamente, s\u00e3o avan\u00e7ados\u201d, diz Georgis. \u201cOs produtores entendem que otimizar o rendimento e a qualidade \u00e9 essencial para competir no mercado internacional \u2014 seja produtores de soja, algod\u00e3o ou milho. O n\u00edvel de educa\u00e7\u00e3o dos produtores e do distribuidor ou consultor \u00e9 muito alto. Eles sempre aconselham o produtor sobre tecnologias que otimizar\u00e3o seu rendimento e qualidade.\u201d<\/p>\n

Embora o segmento de micronutrientes do mercado esteja crescendo rapidamente, ainda h\u00e1 um enorme potencial. Nelson v\u00ea uma grande oportunidade para o Eastern Corn Belt.
\n\u201cNo passado, esse mercado tradicionalmente aplicava apenas NPK\u201d, ele diz. \u201cSe voc\u00ea n\u00e3o estiver aplicando micronutrientes, a planta tem que minerar o solo para obter os micronutrientes. Testes de solo est\u00e3o come\u00e7ando a mostrar que os n\u00edveis de micronutrientes est\u00e3o caindo nessas regi\u00f5es. Voc\u00ea pode gastar todo o dinheiro que quiser em nitrog\u00eanio, f\u00f3sforo e pot\u00e1ssio, mas se voc\u00ea tiver defici\u00eancia de zinco, essa cultura n\u00e3o pode maximizar seu potencial de rendimento. Esse \u00e9 um verdadeiro desafio quando a melhor maneira de sobreviver aos baixos pre\u00e7os das commodities \u00e9 maximizar os rendimentos.\u201d<\/p>\n

A linha de produtos Rainbow Plant Food da Agrium oferece \u201cum fertilizante homogeneizado completo contendo NPK, enxofre, magn\u00e9sio, boro, mangan\u00eas, zinco e ferro. Esses produtos permitem a distribui\u00e7\u00e3o uniforme de todos os nutrientes das plantas\u201d, diz Nelson.<\/p>\n

A efic\u00e1cia \u00e9 a chave<\/strong>
\nUm dos motivos pelos quais os micronutrientes cresceram nos \u00faltimos anos \u00e9 porque os fabricantes conseguiram provar seu valor.<\/p>\n

\u201cQuando os produtores conseguem ver resultados rapidamente, \u00e0s vezes em apenas alguns dias, \u00e9 f\u00e1cil vender o produto\u201d, diz Smith. \u201cA Huma Gro e outras empresas que est\u00e3o no neg\u00f3cio de micronutrientes t\u00eam conduzido campanhas educacionais cont\u00ednuas que ajudam a aumentar a conscientiza\u00e7\u00e3o geral sobre o valor dos micronutrientes para maior qualidade e rendimento da colheita.\u201d<\/p>\n

\"Ramon

Ramon Georgis, Diretor de Neg\u00f3cios Internacionais da Brandt<\/p><\/div>\n

Georgis concorda: \u201cQuando o produtor v\u00ea que a rela\u00e7\u00e3o custo-benef\u00edcio est\u00e1 a seu favor, ele n\u00e3o hesitar\u00e1 em usar esses produtos.\u201d<\/p>\n

Pesquisas universit\u00e1rias verificando sua efic\u00e1cia ajudaram os produtores a aceitar produtos de micronutrientes. Pesquisas independentes s\u00e3o outra ferramenta que ajuda fabricantes e distribuidores a vender aos produtores o valor dos micronutrientes.<\/p>\n

\u201cPrecisamos dar suporte a isso com dados, para que eles possam convencer completamente (os produtores) de que h\u00e1 uma tecnologia que pode ajud\u00e1-los. \u00c9 por isso que somos bem-sucedidos nesses pa\u00edses.\u201d<\/p>\n

A Import\u00e2ncia da Educa\u00e7\u00e3o<\/strong>
\nO segmento moderno de micronutrientes existe h\u00e1 d\u00e9cadas, mas isso n\u00e3o significa que os produtores entendam os benef\u00edcios.<\/p>\n

\u201cVemos que em \u00e1reas onde o solo agr\u00edcola n\u00e3o foi bem cuidado, as defici\u00eancias de micronutrientes est\u00e3o se tornando mais aparentes e os produtores est\u00e3o reconhecendo a necessidade de repor esses nutrientes no solo\u201d, diz Smith. \u201cOs produtores descobrem que continuar com as mesmas pr\u00e1ticas que sempre usaram est\u00e1 resultando em rendimentos reduzidos, ent\u00e3o eles est\u00e3o procurando solu\u00e7\u00f5es.\u201d<\/p>\n

No come\u00e7o, os micronutrientes foram adotados por produtores de frutas e vegetais, diz Georgis. Mas em anos mais recentes \u2014 e em algumas partes do mundo \u2014 os produtores usam micronutrientes em algumas culturas em linha.<\/p>\n

\u201cA maioria dos usos \u00e9 em vegetais, frutas e bagas\u201d, diz Georgis. \u201cNo entanto, os maiores usos no Brasil, Bol\u00edvia, Paraguai e \u00c1frica do Sul s\u00e3o em soja e milho. Na Am\u00e9rica Central, os maiores mercados s\u00e3o em arroz, abacaxi, cana-de-a\u00e7\u00facar e caf\u00e9.\u201d
\nA linha de produtos Brandt Smart da empresa foi projetada para soja, milho e cana-de-a\u00e7\u00facar, diz Georgis. \u201cA ado\u00e7\u00e3o tem sido \u00f3tima no Brasil e na \u00c1frica do Sul. Tamb\u00e9m somos muito fortes no Paraguai, Uruguai e Bol\u00edvia. Todos esses pa\u00edses usam (micronutrientes) em suas culturas em linha.\u201d<\/p>\n

\u00c9 uma tend\u00eancia que est\u00e1 crescendo.<\/p>\n

\u201cN\u00e3o importa em que parte do mundo voc\u00ea esteja, uma cultura precisa de um programa nutricional equilibrado\u201d, diz Nelson. \u201cAs novas variedades de maior rendimento exigem mais nutrientes. Estamos vendo mais op\u00e7\u00f5es de micronutrientes do que no passado. Os produtores precisam ser educados n\u00e3o apenas sobre a necessidade de micronutrientes, mas tamb\u00e9m precisam entender a melhor maneira de aplicar esses micronutrientes em suas culturas para obter o m\u00e1ximo retorno sobre seu investimento.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

N\u00e3o \u00e9 f\u00e1cil superar d\u00e9cadas de tradi\u00e7\u00e3o. Na \u00faltima d\u00e9cada, os fabricantes de micronutrientes viram seus produtos...<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[932,926],"tags":[514,1494,553,554],"class_list":["post-58236","post","type-post","status-publish","format-standard","hentry","category-micronutrients","category-plant-health","tag-agrium","tag-bio-huma-netics","tag-brandt","tag-featured"],"yoast_head":"\nMicronutrients Become Mainstream - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"It\u2019s not easy to overcome decades of tradition. 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