{"id":58522,"date":"2016-09-07T12:33:18","date_gmt":"2016-09-07T16:33:18","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58522"},"modified":"2019-09-25T06:31:27","modified_gmt":"2019-09-25T10:31:27","slug":"basf-sees-challenging-rest-of-2016-but-ag-market-remains-attractive","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/basf-sees-challenging-rest-of-2016-but-ag-market-remains-attractive\/","title":{"rendered":"BASF v\u00ea resto de 2016 desafiador, mas mercado agr\u00edcola continua atraente"},"content":{"rendered":"
\"Markus

Markus Heldt, presidente da BASF Prote\u00e7\u00e3o de Cultivos<\/p><\/div>\n

Para o restante de 2016, a BASF espera que o mercado agr\u00edcola permane\u00e7a vol\u00e1til e que o ambiente de neg\u00f3cios seja desafiador, revelou a empresa em uma coletiva de imprensa realizada em sua sede em Ludwigshafen, Alemanha, em 6 de setembro.<\/p>\n

Com base nos desenvolvimentos atuais, a meta financeira da divis\u00e3o de Prote\u00e7\u00e3o de Cultivos em 2016 \u00e9 lutar para atingir o mesmo n\u00edvel de lucratividade alcan\u00e7ado em 2015, disse a BASF.<\/p>\n

\u201cEstamos em uma posi\u00e7\u00e3o forte para oferecer aos nossos clientes solu\u00e7\u00f5es para atender \u00e0s suas demandas espec\u00edficas\u201d, disse Markus Heldt, presidente da divis\u00e3o Crop Protection da BASF, na coletiva de imprensa. \u201cNosso portf\u00f3lio, pipeline, capacidade de agir r\u00e1pido e entender as necessidades dos agricultores nos d\u00e3o uma s\u00f3lida posi\u00e7\u00e3o competitiva. O mercado agroqu\u00edmico est\u00e1 evoluindo e estamos buscando ativamente oportunidades decorrentes de esfor\u00e7os cont\u00ednuos de fus\u00e3o para aumentar nossa pegada e oferta de valor\u201d, afirmou Heldt. No evento, a empresa destacou suas \u00faltimas inova\u00e7\u00f5es para agricultores e sua estrat\u00e9gia para crescimento futuro, ao mesmo tempo em que discutiu as transforma\u00e7\u00f5es e desafios atuais na agricultura.<\/p>\n

Apesar da volatilidade macroecon\u00f4mica atual, o mercado agr\u00edcola continua altamente atrativo, disse a BASF. As tend\u00eancias globais que exigem que a produ\u00e7\u00e3o e a qualidade dos alimentos aumentem permanecem inalteradas. \u201cA tarefa dos agricultores de alimentar uma popula\u00e7\u00e3o crescente, mais rica e mais exigente n\u00e3o ficar\u00e1 mais f\u00e1cil \u2013 a necessidade de novas tecnologias, como a nossa, continuar\u00e1 alta\u201d, afirmou Heldt. Para atender melhor os agricultores e crescer neste mercado, a BASF continuar\u00e1 investindo pesadamente em P&D, fortalecer\u00e1 seu pipeline de inova\u00e7\u00f5es e se envolver\u00e1 em parcerias para acelerar o desenvolvimento de novas tecnologias. \u201cAumentaremos nossa presen\u00e7a global enquanto garantimos nossa lucratividade comercial e sucesso a longo prazo. Acreditamos que o foco no cliente e a agilidade, n\u00e3o apenas o tamanho, s\u00e3o fatores-chave para o crescimento futuro dos neg\u00f3cios, pois as demandas dos agricultores est\u00e3o mudando rapidamente\u201d, concluiu Heldt.<\/p>\n

O atual pipeline de inova\u00e7\u00f5es em prote\u00e7\u00e3o de cultivos da BASF tem novos candidatos a produtos de todas as indica\u00e7\u00f5es em fases avan\u00e7adas. A empresa estima que o pico de vendas de produtos de prote\u00e7\u00e3o de cultivos lan\u00e7ados entre 2015 e 2025 totalizar\u00e1 \u20ac 3 bilh\u00f5es. Um exemplo \u00e9 o mais recente fungicida da empresa, o Revysol, uma inova\u00e7\u00e3o urgentemente necess\u00e1ria definida para desempenhar um papel vital no gerenciamento de doen\u00e7as e resist\u00eancia a partir da temporada 2018\/19 em diante. Atualmente sob registro pelas autoridades europeias, este composto demonstrou excelente desempenho biol\u00f3gico contra uma variedade de pat\u00f3genos, bem como um perfil regulat\u00f3rio favor\u00e1vel.<\/p>\n

\u201cNosso neg\u00f3cio de prote\u00e7\u00e3o de cultivos tem sido muito bem-sucedido nos \u00faltimos anos e um grande contribuidor para os lucros da BASF\u201d, disse o Dr. Harald Schwager, Membro do Conselho de Administra\u00e7\u00e3o Executivo da BASF SE. \u201cNa \u00faltima d\u00e9cada, as vendas da divis\u00e3o cresceram de \u20ac 3,3 bilh\u00f5es para \u20ac 5,8 bilh\u00f5es, o que representa um aumento de 75%. Este desempenho excepcional mostra que cumprimos nossas promessas.\u201d O aumento nas vendas foi equilibrado entre regi\u00f5es geogr\u00e1ficas e indica\u00e7\u00f5es de produtos. A margem m\u00e9dia de EBITDA da divis\u00e3o de 25% durante este mesmo per\u00edodo tem sido um indicador de desempenho l\u00edder na ind\u00fastria agroqu\u00edmica. \u201cIsso confirma a import\u00e2ncia da divis\u00e3o de Prote\u00e7\u00e3o de Cultivos e suas contribui\u00e7\u00f5es para o Grupo BASF\u201d, acrescentou Schwager.<\/p>\n

A empresa se esfor\u00e7a continuamente para complementar suas ofertas tradicionais de prote\u00e7\u00e3o de cultivos para fornecer aos agricultores novas tecnologias. Maglis, por exemplo, \u00e9 a realiza\u00e7\u00e3o mais significativa da BASF na \u00e1rea de agricultura digital. Lan\u00e7adas no in\u00edcio de 2016, as ferramentas nesta plataforma digital fornecem novos insights fundamentais e informa\u00e7\u00f5es precisas para dar suporte aos agricultores no gerenciamento de suas opera\u00e7\u00f5es. Maglis ajuda os agricultores a reunir, interpretar e monitorar uma variedade de dados relacionados a cultivos que resultar\u00e3o em melhores tomadas de decis\u00e3o sobre como cultivar e comercializar os cultivos.<\/p>\n

Desenvolver solu\u00e7\u00f5es derivadas da combina\u00e7\u00e3o de expertise qu\u00edmica e biol\u00f3gica \u00e9 outro foco importante da estrat\u00e9gia de crescimento da BASF. A empresa \u00e9 uma das poucas que pode fornecer, por exemplo, um produto para tratamento de sementes com uma mistura de compostos biol\u00f3gicos e qu\u00edmicos. O investimento em solu\u00e7\u00f5es biol\u00f3gicas, que consistem em organismos naturais ou extratos de plantas, render\u00e1 uma s\u00e9rie de benef\u00edcios para os agricultores, incluindo a disponibilidade de outros modos de a\u00e7\u00e3o que podem levar a um melhor gerenciamento de resist\u00eancia. A recente abertura de um novo centro de P&D para solu\u00e7\u00f5es biol\u00f3gicas e de sementes na sede da divis\u00e3o em Limburgerhof acelerar\u00e1 ainda mais o desenvolvimento de novos produtos nessas \u00e1reas.<\/p>\n

\u201cNossa for\u00e7a de vendas estar\u00e1 pr\u00f3xima de nossos clientes. Intensificaremos nossos esfor\u00e7os de vendas, apoiados pelo lan\u00e7amento de novos produtos e formula\u00e7\u00f5es\u201d, disse Schwager. \u201cMudan\u00e7as levam a novas oportunidades de crescimento e diferencia\u00e7\u00e3o de neg\u00f3cios. Podemos olhar para tr\u00e1s com orgulho para o legado de 100 anos de realiza\u00e7\u00f5es da BASF em trazer solu\u00e7\u00f5es inovadoras para agricultores ao mercado. Ainda mais importante \u00e9 olhar para frente e fazer parte de uma equipe l\u00edder do setor que ajuda a moldar e melhorar o futuro da agricultura moderna\u201d, concluiu Schwager.<\/p>","protected":false},"excerpt":{"rendered":"

Para o restante de 2016, a BASF espera que o mercado agr\u00edcola permane\u00e7a vol\u00e1til e que o ambiente de neg\u00f3cios seja desafiador,\u2026<\/p>","protected":false},"author":72,"featured_media":58523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,29],"tags":[114,554],"class_list":["post-58522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-europe","tag-basf","tag-featured"],"yoast_head":"\nBASF Sees Challenging Rest of 2016, But Ag Market Remains Attractive - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"For the remainder of 2016, BASF expects the agricultural market to remain volatile and the business environment to be challenging, the company revealed at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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