{"id":58527,"date":"2016-09-12T14:10:59","date_gmt":"2016-09-12T18:10:59","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58527"},"modified":"2019-09-25T06:31:28","modified_gmt":"2019-09-25T10:31:28","slug":"biostimulants-finding-the-keys-to-distribution","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/biostimulants-finding-the-keys-to-distribution\/","title":{"rendered":"Bioestimulantes: Encontrando as Chaves para a Distribui\u00e7\u00e3o"},"content":{"rendered":"

\u00d3leo de cobra n\u00e3o mais, os bioestimulantes t\u00eam a prova cient\u00edfica para apoi\u00e1-los h\u00e1 algum tempo e est\u00e3o passando por biol\u00f3gicos em crescimento. Em vez de usar produtos como algas marinhas \u2014 que capturam cerca de 35% do mercado de bioestimulantes de $1,8 bilh\u00e3o \u2014 para meramente apimentar outros produtos, as empresas est\u00e3o criando valor expressamente por meio deles, diz Roger Tripathi, presidente da divis\u00e3o de sa\u00fade vegetal da Acadian Seaplants Ltd.<\/p>\n

Agora, o pr\u00f3ximo passo: integr\u00e1-los \u00e0 cadeia de valor para que os usu\u00e1rios finais tenham acesso a eles da maneira mais econ\u00f4mica poss\u00edvel.<\/p>\n

\"Roger

Roger Tripathi, Presidente da Acadian Seaplants Ltd.<\/p><\/div>\n

Chaves de Distribui\u00e7\u00e3o<\/strong>
\nOs EUA e a Austr\u00e1lia est\u00e3o fora do comum porque a distribui\u00e7\u00e3o de bioestimulantes \u00e9 controlada por grandes redes de varejo como a WinField. Em outras regi\u00f5es, as cadeias de distribui\u00e7\u00e3o de fertilizantes, prote\u00e7\u00e3o de cultivos ou sementes s\u00e3o frequentemente utilizadas. Para o plano de ataque da Acadian, ela decidiu uma estrat\u00e9gia personalizada para cada pa\u00eds. Por exemplo, ela trabalha com a CPS na Calif\u00f3rnia, United Suppliers e WinField no Centro-Oeste, e Wilbur-Ellis e outros em outras \u00e1reas. A China \u00e9 dividida em 10 regi\u00f5es, e para cada uma delas a Acadian est\u00e1 escolhendo distribuidores, alguns dos quais s\u00e3o mais fortes no lado de fertilizantes e nutrientes do neg\u00f3cio, enquanto outros s\u00e3o distribuidores multiprodutos.<\/p>\n

No que diz respeito ao que o futuro reserva para a distribui\u00e7\u00e3o de bioestimulantes, os bioestimulantes est\u00e3o se tornando parte integrante da abordagem de solu\u00e7\u00e3o integrada para culturas. "Se multinacionais como BASF, Bayer CropScience ou Syngenta est\u00e3o tentando vender uma solu\u00e7\u00e3o completa para uma cultura espec\u00edfica para o agricultor por meio da cadeia, queremos fazer parte disso." A Acadian tamb\u00e9m est\u00e1 desenvolvendo sua pr\u00f3pria linha completa de produtos bionutricionais especializados exclusivos e promover\u00e1 essas novas solu\u00e7\u00f5es para ajudar os produtores a gerenciar o estresse abi\u00f3tico e mitigar o estresse bi\u00f3tico. "Est\u00e1 sendo conduzido como uma abordagem de programa integrado de culturas. \u00c9 isso que estou tentando fazer na Acadian: estou tentando trazer um produto para a sa\u00fade de sementes e solo, uma linha de nutrientes foliares e tamb\u00e9m solu\u00e7\u00f5es pr\u00e9\/p\u00f3s-colheita, visando necessidades espec\u00edficas do agricultor", diz ele.<\/p>\n

Para a Brandon Bioscience, uma fabricante irlandesa de extratos de algas marinhas, trabalhar com empresas que se concentram em vendas t\u00e9cnicas \u00e9 essencial para sua estrat\u00e9gia de neg\u00f3cios. Os bioestimulantes podem ser uma tecnologia confusa com muitos mitos e lendas sobre seus efeitos, e a tarefa de educar o mercado e, assim, garantir a confian\u00e7a da comunidade crescente \u00e9 de enorme import\u00e2ncia.<\/p>\n

\u201cVoc\u00ea pode produzir todas as revistas brilhantes, todas as apresenta\u00e7\u00f5es em PowerPoint e todo o material de marketing bacana que quiser, mas a prova final tem que ser a satisfa\u00e7\u00e3o do produtor. E a satisfa\u00e7\u00e3o do produtor \u00e9 melhor representada por compras repetidas, na minha opini\u00e3o. A Brandon passou os \u00faltimos 18 anos construindo sua presen\u00e7a no mercado e \u00e9 brilhante ver o n\u00edvel de ado\u00e7\u00e3o\u201d, diz Paul Mullins, cofundador e diretor da empresa. \u201cFazer com que os produtores experimentem seu produto \u00e9 desafiador, mas uma vez que os produtores entram a bordo, o n\u00edvel de reten\u00e7\u00e3o desses produtores \u00e9 fant\u00e1stico.\u201d Isso se aplica tanto a pequenas fazendas familiares quanto \u00e0s maiores fazendas corporativas.<\/p>\n

A Brandon Bioscience vende seus produtos de marca registrada, Terramar e Seacrop, para uma base de clientes diversificada em mais de 40 mercados. As vendas t\u00eam crescido a cada ano e mais que dobraram nos \u00faltimos quatro anos, demonstrando a crescente demanda e aceita\u00e7\u00e3o de bioestimulantes no mercado.<\/p>\n

Regulat\u00f3rio em Fluxo<\/strong>
\nDeixando de lado os m\u00e9ritos comprovados dos bioestimulantes, Mullins ecoa toda a ind\u00fastria quando descreve a situa\u00e7\u00e3o regulat\u00f3ria internacional como desafiadora. \u201c\u00c9 uma nova tecnologia que n\u00e3o se encaixa facilmente nas estruturas regulat\u00f3rias existentes, onde tudo tendia a ser um fertilizante ou um agroqu\u00edmico; era muito mais um tipo de quest\u00e3o preto e branco. Os bioestimulantes s\u00e3o produtos naturais, geralmente aceitos como uma tecnologia muito segura e amig\u00e1vel \u2014 na verdade, das muitas milhares de esp\u00e9cies diferentes de algas marinhas conhecidas, n\u00e3o acredito que nenhuma tenha sido identificada como prejudicial.\u201d<\/p>\n

Brandon investe o equivalente a 10% de seu faturamento em P&D a cada ano e comunicar os benef\u00edcios comprovados e a ci\u00eancia por tr\u00e1s desses efeitos pode ser muito dif\u00edcil dentro das estruturas regulat\u00f3rias que existem atualmente em alguns mercados, diz Mullins. \u201cNossos produtos n\u00e3o s\u00e3o produtos de prote\u00e7\u00e3o de cultivos, mas tamb\u00e9m n\u00e3o s\u00e3o fertilizantes simples, e esse espa\u00e7o entre essas duas tecnologias tradicionais \u00e9 tratado de forma muito diferente pelos reguladores ao redor do mundo.\u201d<\/p>\n

Em pa\u00edses sem uma estrutura de bioestimulantes \u2014 como Tail\u00e2ndia, \u00cdndia, Vietn\u00e3, Espanha e It\u00e1lia \u2014 os bioestimulantes podem ser vendidos pelo valor de fertilidade que eles fornecem e nada mais. Mais raramente, eles podem ser promovidos por sua efic\u00e1cia cientificamente comprovada.<\/p>\n

O Conselho Europeu da Ind\u00fastria de Bioestimulantes (EBIC), do qual ele \u00e9 vice-presidente, tem um c\u00f3digo de conduta que exige que seus mais de 50 membros operem dentro da estrutura da legisla\u00e7\u00e3o aplic\u00e1vel em qualquer pa\u00eds onde vendem seus produtos.<\/p>\n

A Europa, que h\u00e1 muito tempo lidera o caminho na defesa de bioestimulantes, est\u00e1 propondo reconhecer bioestimulantes como sua pr\u00f3pria classe de produto na diretiva revisada de fertilizantes, que foi publicada em 17 de mar\u00e7o e est\u00e1 atualmente passando pelo processo legislativo europeu. \u201cPassar por qualquer processo pol\u00edtico \u00e9 sempre uma inc\u00f3gnita, mas esperamos que em algum lugar entre 2018 e 2019 ele seja promulgado e aplicado em toda a Uni\u00e3o Europeia\u201d, diz Mullins. Muitas outras jurisdi\u00e7\u00f5es se interessaram por esses desenvolvimentos na Europa e esperamos que sigam esse exemplo, diz ele.<\/p>\n

O sistema da UE n\u00e3o apenas prop\u00f5e reconhecer a categoria, mas tamb\u00e9m busca promover a inova\u00e7\u00e3o, o que ele diz ser um fator extremamente importante para garantir que essa tecnologia se desenvolva e se torne uma ferramenta importante para os produtores que buscam aumentar a produ\u00e7\u00e3o agr\u00edcola sustent\u00e1vel.<\/p>\n

\u201cO enorme investimento feito por empresas ativas neste setor pode ser comunicado ao usu\u00e1rio final sem medo de olhar por cima do ombro. \u00c9 como trabalhar em uma terra de ningu\u00e9m em alguns pa\u00edses no momento.\u201d<\/p>\n

Os EUA, por outro lado, decidiram categorizar bioestimulantes como fertilizantes por enquanto. A EPA est\u00e1 pronta para emitir um white paper que fornecer\u00e1 mais clareza sobre o t\u00f3pico at\u00e9 o final do ano.<\/p>\n

Mullins acredita que o n\u00edvel de investimento por empresas de bioestimulantes levar\u00e1 a um grande aumento na ado\u00e7\u00e3o e aplica\u00e7\u00e3o direcionada de produtos comprovados em campo e baseados em ci\u00eancia. Espera-se que o crescimento de dois d\u00edgitos no setor veja as vendas do setor de $3 bilh\u00f5es at\u00e9 o in\u00edcio da d\u00e9cada de 2020.<\/p>","protected":false},"excerpt":{"rendered":"

Chega de \u00f3leo de cobra, os bioestimulantes j\u00e1 t\u00eam comprova\u00e7\u00e3o cient\u00edfica h\u00e1 algum tempo e s\u00e3o\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929,926],"tags":[1371,554,1518],"class_list":["post-58527","post","type-post","status-publish","format-standard","hentry","category-biostimulants","category-plant-health","tag-acadian-seaplants","tag-featured","tag-seaweed"],"yoast_head":"\nBiostimulants: Finding the Keys to Distribution - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Snake oil no more, biostimulants have had the scientific proof to back them up for some time now and are breezing by biologicals in growth. 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