{"id":59799,"date":"2017-07-06T11:14:15","date_gmt":"2017-07-06T15:14:15","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=59799"},"modified":"2017-07-06T11:14:15","modified_gmt":"2017-07-06T15:14:15","slug":"patience-needed-lessons-for-getting-new-tech-onto-the-farm","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/patience-needed-lessons-for-getting-new-tech-onto-the-farm\/","title":{"rendered":"Paci\u00eancia necess\u00e1ria: li\u00e7\u00f5es para levar novas tecnologias para a fazenda"},"content":{"rendered":"<p>Um popular <a href=\"https:\/\/techcrunch.com\/2011\/03\/30\/9-women-cant-make-a-baby-in-a-month\/\" target=\"_blank\" rel=\"noopener noreferrer\">piada<\/a> dentro da ind\u00fastria de tecnologia foi apresentada na GAI AgTech Week em Boston, MA, falando muito sobre a cont\u00ednua \u2013 mas esperan\u00e7osamente estreita \u2013 divis\u00e3o entre a agricultura e os tecn\u00f3logos que esperam transform\u00e1-la.<\/p>\n<p>A piada \u00e9 a seguinte: se uma mulher leva nove meses para ter um beb\u00ea, coloque nove mulheres em uma sala por um m\u00eas e o processo certamente ser\u00e1 muito mais r\u00e1pido.<\/p>\n<p>Essa \u00e9 a esperan\u00e7a das empresas de tecnologia, que t\u00eam uma tend\u00eancia para reviravoltas r\u00e1pidas em itera\u00e7\u00f5es de produtos e ado\u00e7\u00e3o r\u00e1pida pelos compradores \u2014 idealmente antes que seu capital inicial acabe. Mas a maior parte da agricultura tem uma esta\u00e7\u00e3o de crescimento anual, dando aos agricultores suas lend\u00e1rias \u201c40 chances\u201d de fazer uma colheita ao longo de uma carreira t\u00edpica de 40 anos. A maioria delas, compreensivelmente, n\u00e3o est\u00e1 disposta a arriscar a totalidade de uma dessas temporadas preciosas e caras em uma tecnologia especulativa.<\/p>\n<p>\u201cOs fazendeiros s\u00e3o conservadores?\u201d, perguntou Kirk Haney, CEO e s\u00f3cio-gerente do fundo acelerador Radicle Growth. \u201cOu eles s\u00e3o pragm\u00e1ticos? Essa \u00e9 uma distin\u00e7\u00e3o fundamental.\u201d<\/p>\n<p>Os agricultores tamb\u00e9m querem garantias de que uma tecnologia n\u00e3o apenas \u201cfuncionar\u00e1\u201d, mas que ter\u00e1 benef\u00edcios tang\u00edveis para suas planta\u00e7\u00f5es \u2013 o que significa que o conceito fabuloso da tecnologia de um produto minimamente vi\u00e1vel (MVP) \u201cn\u00e3o \u00e9 necessariamente aplic\u00e1vel\u201d \u00e0 agricultura, disse Ryan Rakestraw, Venture Principal na Monsanto Growth Ventures. Testes de campo extensivos s\u00e3o importantes, disse ele. As empresas precisam provar o valor de seus produtos.<\/p>\n<p><a href=\"http:\/\/www.croplife.com\/equipment\/precision-ag\/patience-needed-lessons-for-getting-new-tech-onto-the-farm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leia a hist\u00f3ria completa em CropLife.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma piada popular na ind\u00fastria de tecnologia foi contada na GAI AgTech Week em Boston, MA, falando muito sobre\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[578],"class_list":["post-59799","post","type-post","status-publish","format-standard","hentry","category-markets","tag-precision-agriculture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patience Needed: Lessons for Getting New Tech onto the Farm - 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