{"id":60290,"date":"2017-10-10T10:05:42","date_gmt":"2017-10-10T14:05:42","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60290"},"modified":"2019-10-01T09:56:28","modified_gmt":"2019-10-01T13:56:28","slug":"ag-disruptor-to-watch-crop-enhancement-has-unique-approach","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/ag-disruptor-to-watch-crop-enhancement-has-unique-approach\/","title":{"rendered":"Disruptor agr\u00edcola a ser observado: o aprimoramento de safras tem uma abordagem \u00fanica"},"content":{"rendered":"
\"Ag<\/a>

CEO Kevin Chen<\/p><\/div>\n

Nota do editor: Este artigo faz parte da nossa mat\u00e9ria de capa, \u201cThe Disruptors\u201d, que aparece na edi\u00e7\u00e3o de novembro\/dezembro da AgriBusiness Global.<\/em><\/p>\n

CropCoat, o produto exclusivo da start-up de San Jose, Calif\u00f3rnia Melhoria de colheita<\/a>, n\u00e3o se enquadra em nenhuma das categorias t\u00edpicas de prote\u00e7\u00e3o de cultivos.<\/p>\n

Na verdade, ele funciona como nenhum outro que o mercado agr\u00edcola j\u00e1 viu antes, de acordo com o CEO Kevin Chen.<\/p>\n

Embora seja pulverizado como um produto qu\u00edmico t\u00edpico, \u00e9 diferente de qualquer pesticida. Em vez disso, o CropCoat atua como um escudo, formando uma pel\u00edcula microsc\u00f3pica e n\u00e3o t\u00f3xica que modifica as superf\u00edcies das plantas, incluindo folhas, caules, frutos e sementes para melhorar sua resist\u00eancia a pragas e doen\u00e7as e diminuir a necessidade de pesticidas.<\/p>\n

O desenvolvimento de resist\u00eancia a insetos e pat\u00f3genos n\u00e3o \u00e9 um problema (n\u00e3o, s\u00e9rio). Tamb\u00e9m \u00e9 totalmente compat\u00edvel com produtos convencionais e biol\u00f3gicos, e pode se encaixar em qualquer regime de MIP.<\/p>\n

Fundada em 2011 pelo renomado empreendedor em s\u00e9rie e cientista de superf\u00edcies Dr. David Soane, ele passou o comando para Chen, um PhD em ci\u00eancia de materiais, em 2015. A Crop Enhancement passou por altos e baixos e ent\u00e3o chegou a um ponto cr\u00edtico, como qualquer boa start-up.<\/p>\n

\u201cFomos apresentados a uma importante empresa multinacional de alimentos que nos disse que tinha um problema espec\u00edfico\u201d, ele diz, um problema que tem atormentado toda a ind\u00fastria do chocolate nos \u00faltimos 10 anos: enormes perdas na produ\u00e7\u00e3o de cacau na Indon\u00e9sia devido \u00e0 broca da vagem do cacau.<\/p>\n

\"Ag<\/a>\u201cDavid pensou que se pud\u00e9ssemos encontrar uma maneira de evitar que essa praga perfurasse as vagens de cacau, poder\u00edamos fornecer uma solu\u00e7\u00e3o\u201d, explica Chen. Os inseticidas atuais usados n\u00e3o s\u00e3o muito eficazes devido \u00e0 resist\u00eancia. \u201cSe pud\u00e9ssemos criar outra camada de 'pele' e proteger a vagem do inseto perfurando o centro da vagem, seria uma maneira de impedir essa a\u00e7\u00e3o e preservar a vagem. Essa \u00e9 a g\u00eanese do conceito CropCoat.\u201d<\/p>\n

Outro benef\u00edcio que torna o produto atraente para os tr\u00f3picos \u00e9 sua persist\u00eancia. A chuva lava os produtos qu\u00edmicos, for\u00e7ando o produtor a reaplicar \u2014 um problema que a CropCoat n\u00e3o enfrenta. Na Indon\u00e9sia, um produtor pode pulverizar cacau at\u00e9 20 vezes por ano com pesticidas tradicionais, saindo essencialmente para pulverizar a cada duas semanas. \u201cPodemos reduzir isso drasticamente \u2014 um produtor pode pulverizar apenas quatro vezes por ano em vez de 20\u201d, diz Chen.<\/p>\n

Um fator-chave que n\u00e3o deve ser subestimado e que est\u00e1 impulsionando a necessidade de inova\u00e7\u00e3o s\u00e3o os consumidores finais, que est\u00e3o cada vez mais exigindo n\u00edveis mais altos de responsabilidade social e ambiental em toda a cadeia de suprimentos. As empresas aliment\u00edcias est\u00e3o respondendo e, por sua vez, conseguem vender o produto ao consumidor a um pre\u00e7o mais alto, melhorando assim sua marca. O cacau \u00e9 frequentemente cultivado por pequenos produtores que cultivam menos de dois hectares. \u201cA renda agr\u00edcola \u00e9 muito baixa, ent\u00e3o encontrar maneiras de melhorar isso economizando tempo e aumentando o pre\u00e7o pelo qual eles podem vender sua colheita s\u00e3o coisas que a ind\u00fastria quer fazer para dar suporte \u00e0 cadeia de suprimentos\u201d, diz ele.<\/p>\n

EUA, China Pr\u00f3ximo<\/strong><\/p>\n

A CropCoat expandiu as aplica\u00e7\u00f5es nos \u00faltimos dois anos al\u00e9m do Sudeste Asi\u00e1tico para culturas como caf\u00e9, frutas c\u00edtricas e mirtilos. O foco, diz Chen, permanecer\u00e1 em culturas especiais de alto valor.<\/p>\n

Pr\u00f3ximo? China, onde os consumidores s\u00e3o notoriamente desconfiados de empresas aliment\u00edcias e ag\u00eancias reguladoras governamentais \u2014 observe o esc\u00e2ndalo do leite contaminado de 2008 e o susto do lanche de algas pl\u00e1sticas deste ano que fez a ind\u00fastria de algas perder milh\u00f5es (n\u00e3o importa que o \u00faltimo tenha sido provado ser uma not\u00edcia falsa) \u2014 e que n\u00e3o sair\u00e3o da consci\u00eancia p\u00fablica t\u00e3o cedo. Um produto como o CropCoat pode, por exemplo, dar aos produtores de frutas c\u00edtricas chineses uma solu\u00e7\u00e3o que lhes permita mitigar o uso de pesticidas para apaziguar os consumidores, bem como atender ao plano de uso de pesticidas de "crescimento zero" do Minist\u00e9rio da Agricultura at\u00e9 2020.<\/p>\n

Grandes objetivos s\u00e3o esses, mas a Crop Enhancement ostenta o apoio financeiro para torn\u00e1-los realidade. Ela tem as principais empresas de capital de risco agr\u00edcola por tr\u00e1s dela, incluindo a Spruce Capital e a 1955 Capital, cujos parceiros t\u00eam profunda experi\u00eancia e amplas conex\u00f5es na \u00c1sia. \u201cA Crop Enhancement \u00e9 um \u00f3timo exemplo de uma empresa que pode abordar dois desafios principais no mundo em desenvolvimento: aumentar a produ\u00e7\u00e3o de alimentos e promover o desenvolvimento de pr\u00e1ticas agr\u00edcolas sustent\u00e1veis\u201d, diz Andrew Chung, fundador e s\u00f3cio-gerente da 1955 Capital. \u201cEstamos ansiosos para ajudar a introduzir as tecnologias da Crop Enhancement aos principais parceiros na Grande China.\u201d<\/p>\n

\u201cTemos muita sorte de ter um conselho solid\u00e1rio e ativo que quer ver isso dar certo\u201d, diz Chen, que trouxe a bordo um elenco repleto de talentos<\/a>. O pr\u00f3prio Chen traz 15 anos de experi\u00eancia em empresas de tecnologia centradas em materiais, abrangendo energia renov\u00e1vel, dispositivos semicondutores e redes de telecomunica\u00e7\u00f5es, incluindo sua passagem mais recente como diretor de marketing e gerente geral na Applied Materials.<\/p>\n

\u201cQuando falamos com parceiros em potencial, eles frequentemente nos dizem: 'N\u00e3o vimos algo assim, ent\u00e3o vamos tentar.' Por um lado, \u00e9 \u00f3timo que tenhamos muito interesse, mas, por outro lado, sabemos que temos muito a provar\u201d, diz Chen. N\u00e3o \u00e9 surpreendente para um disruptor.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

CropCoat, o produto exclusivo da startup Crop Enhancement, de San Jose, Calif\u00f3rnia, n\u00e3o se encaixa em nenhuma das categorias t\u00edpicas de prote\u00e7\u00e3o de cultivos.<\/p>","protected":false},"author":72,"featured_media":60291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26,28,20],"tags":[1058,54,1503],"class_list":["post-60290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-americas","category-asia","category-insecticides","tag-china","tag-featured-home","tag-indonesia"],"yoast_head":"\nAg Disruptor to Watch: Crop Enhancement Has Unique Approach - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"CropCoat, the signature product of San Jose, California start-up Crop Enhancement, doesn\u2019t quite fit into any of the typical crop protection categories.\" \/>\n<meta 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