{"id":60408,"date":"2017-11-10T12:27:58","date_gmt":"2017-11-10T17:27:58","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60408"},"modified":"2019-10-01T09:56:29","modified_gmt":"2019-10-01T13:56:29","slug":"bayer-to-market-digital-farming-under-xarvio-brand","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/bayer-to-market-digital-farming-under-xarvio-brand\/","title":{"rendered":"Bayer comercializar\u00e1 agricultura digital sob a marca \u201cXarvio\u201d"},"content":{"rendered":"<div id=\"attachment_60410\" style=\"width: 250px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/bayer-to-market-digital-farming-under-xarvio-brand\/attachment\/0-841\/\" rel=\"attachment wp-att-60410\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60410\" class=\"size-full wp-image-60410\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841.jpg\" width=\"240\" height=\"126\" alt=\"Bayer to Market Digital Farming Under &quot;Xarvio&quot; Brand\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841.jpg 240w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841-128x67.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841-32x18.jpg 32w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841-85x45.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2017\/11\/0.841-150x79.jpg 150w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><p id=\"caption-attachment-60410\" class=\"wp-caption-text\">xarvio\u2122 \u00e9 a nova marca de solu\u00e7\u00f5es de Agricultura Digital da Bayer<\/p><\/div>\n<p><span style=\"font-family: Arial\">A Bayer comercializar\u00e1 suas solu\u00e7\u00f5es de Digital Farming sob a marca xarvio. A empresa lan\u00e7ar\u00e1 a marca na edi\u00e7\u00e3o deste ano <\/span><a href=\"https:\/\/www.agritechnica.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">Agrit\u00e9cnica<\/span><\/a><span style=\"font-family: Arial\">, a principal feira de m\u00e1quinas agr\u00edcolas com 2.900 expositores de 52 pa\u00edses. <\/span><\/p>\n<p><span style=\"font-family: Arial\">\u201cNosso objetivo \u00e9 melhorar a agricultura \u2013 para os agricultores e para o meio ambiente\u201d, disse Tobias Menne, chefe global de Agricultura Digital na Bayer. \u201cA xarvio technololgies pode dar suporte aos agricultores em todo o nosso planeta para otimizar a quantidade de prote\u00e7\u00e3o de cultivos de que precisam, para assim produzir de forma mais eficiente e aumentar os lucros, ao mesmo tempo em que reduz o impacto que a agricultura tem no meio ambiente.\u201d <\/span><\/p>\n<p><b><span style=\"font-family: Arial\">Gerenciador de campo e aplicativo de escoteiros <\/span><\/b><\/p>\n<p><span style=\"font-family: Arial\">As solu\u00e7\u00f5es xarvio oferecem aos agricultores a oportunidade de otimizar o potencial de seus campos e zonas de campo individuais. Bayer&#039;s <\/span><a href=\"https:\/\/www.xarvio.com\/en\/Field-Manager\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">Gerente de campo<\/span><\/a><span style=\"font-family: Arial\">, por exemplo, fornecer\u00e1 aos agricultores acesso instant\u00e2neo a estrat\u00e9gias acion\u00e1veis espec\u00edficas de campo para a aplica\u00e7\u00e3o mais eficiente de produtos de prote\u00e7\u00e3o de cultivos. \u201cCom o Field Manager, que usa tecnologia de imagem e sensor de sat\u00e9lites, por exemplo, os agricultores sempre t\u00eam o status de seus campos em m\u00e3os, recebem o tempo de prote\u00e7\u00e3o de cultivo espec\u00edfico do campo e podem baixar mapas de aplica\u00e7\u00e3o vari\u00e1vel espec\u00edficos da zona do campo\u201d, disse Andree-Georg Girg, Chefe de Comercializa\u00e7\u00e3o Digital Farming e Diretor Executivo da Digital Farming GmbH na Bayer. \u201cComo resultado, a aplica\u00e7\u00e3o de insumos agr\u00edcolas pode ser otimizada para que a quantidade perfeita seja usada exatamente quando e onde for necess\u00e1ria e as colheitas sejam produzidas de forma mais eficiente.\u201d <\/span><\/p>\n<p><span style=\"font-family: Arial\">O novo xarvio <\/span><a href=\"https:\/\/www.xarvio.com\/en\/Scouting\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">Aplicativo Scouting<\/span><\/a><span style=\"font-family: Arial\"> facilita a detec\u00e7\u00e3o e identifica\u00e7\u00e3o de ervas daninhas, doen\u00e7as de colheitas, insetos, o status de nitrog\u00eanio e outros danos de folhas \u2013 basta tirar uma foto e voc\u00ea obt\u00e9m a an\u00e1lise. Os agricultores tamb\u00e9m lucram com os dados coletados por seus vizinhos: eles veem quais doen\u00e7as est\u00e3o surgindo e veem a press\u00e3o de insetos ao redor deles. O aplicativo agora est\u00e1 dispon\u00edvel em uma vers\u00e3o iOS e Android e acess\u00edvel atrav\u00e9s das lojas de aplicativos. <\/span><\/p>\n<p><b><span style=\"font-family: Arial\">Sustentabilidade atrav\u00e9s das tecnologias digitais<\/span><\/b><\/p>\n<p><span style=\"font-family: Arial\">A Agricultura Digital abre caminho para uma nova revolu\u00e7\u00e3o agr\u00edcola que torna a agricultura mais r\u00e1pida, precisa, eficiente e sustent\u00e1vel. Hoje em dia, a maioria das novas m\u00e1quinas agr\u00edcolas j\u00e1 est\u00e1 equipada com recursos de agricultura de precis\u00e3o. Novas ferramentas ajudam os agricultores a otimizar insumos como fertilizantes e agentes de prote\u00e7\u00e3o de cultivos com melhorias correspondentes em rendimentos e qualidade. <\/span><\/p>\n<p><span style=\"font-family: Arial\">As solu\u00e7\u00f5es de Digital Farming tamb\u00e9m ajudam a atender \u00e0s crescentes exig\u00eancias da sociedade em termos de transpar\u00eancia e sustentabilidade. A Bayer est\u00e1, portanto, colaborando estreitamente com parceiros altamente competentes, como <\/span><a href=\"http:\/\/www.press.bayer.com\/baynews\/baynews.nsf\/id\/Bayer-and-Bosch-develop-new-digital-Smart-Spraying-solutions?\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">Bosch<\/span><\/a><span style=\"font-family: Arial\"> e <\/span><a href=\"http:\/\/www.press.bayer.com\/baynews\/baynews.nsf\/id\/Bayer-FaunaPhotonics-research-collaboration-develop-sensor-technology-improved-monitoring-insect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">FaunaFot\u00f4nica<\/span><\/a><span style=\"font-family: Arial\">, universidades, empresas iniciantes e organiza\u00e7\u00f5es sem fins lucrativos. \u201cAo doar licen\u00e7as para usar dados propriet\u00e1rios para organiza\u00e7\u00f5es como <\/span><a href=\"http:\/\/www.press.bayer.com\/baynews\/baynews.nsf\/id\/Bayer-donates-proprietary-joins-forces-Quantified-Planet-enabling-research-biodiversity?\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial\">Planeta Quantificado<\/span><\/a><span style=\"font-family: Arial\">, estamos contribuindo para a pesquisa sobre biodiversidade em benef\u00edcio da agricultura e da sociedade \u2013 e estamos abertos a novas parcerias\u201d, acrescentou Menne.<\/span><\/p>\n<p><b><span style=\"font-family: Arial\">Produtos de agricultura digital lan\u00e7ados com sucesso em mais de 60 pa\u00edses<\/span><\/b><\/p>\n<p><span style=\"font-family: Arial\">Atualmente, a Bayer fornece solu\u00e7\u00f5es digitais em mais de 60 pa\u00edses e tem como objetivo alcan\u00e7ar uma expans\u00e3o r\u00e1pida. As novas tecnologias t\u00eam enorme potencial n\u00e3o apenas em pa\u00edses como Canad\u00e1, Estados Unidos, Brasil, Alemanha, Fran\u00e7a, Ucr\u00e2nia e R\u00fassia, mas tamb\u00e9m para pequenos agricultores em pa\u00edses em desenvolvimento. Permitir que pequenos agricultores alcancem seu potencial agr\u00edcola \u00e9 essencial para aumentar a produtividade agr\u00edcola de forma sustent\u00e1vel e melhorar a vida de suas fam\u00edlias e comunidades.<\/span><\/p>\n<p><b><span style=\"font-family: Arial\">Permitir o uso de dados direcionado e transparente<\/span><\/b><\/p>\n<p><span style=\"font-family: Arial\">A troca de dados entre agricultores e provedores de tecnologia como a Bayer \u00e9 de grande import\u00e2ncia. Os agricultores devem ser informados e concordar com a forma como os dados que compartilham s\u00e3o usados e acessados. Especialmente a coleta, o uso e o armazenamento de dados devem ser claros e transparentes. \u201cPol\u00edticas de dados, pr\u00e1ticas e engajamentos com agricultores devem ser realizados de forma aberta e transparente e consistentes com os termos acordados\u201d, disse Menne. \u201cAcreditamos que a melhor abordagem seria aquela em que os parceiros concordassem com as regras, como por meio de acordos de servi\u00e7o bem definidos ou um c\u00f3digo geral de conduta.\u201d<\/span><\/p>\n<p><b><span style=\"font-family: Arial\">A seguran\u00e7a dos dados \u00e9 fundamental<\/span><\/b><\/p>\n<p><span style=\"font-family: Arial\">A troca de dados deve ocorrer de forma segura. \u201cA seguran\u00e7a est\u00e1 no topo de nossa mente, e tomamos todas as medidas necess\u00e1rias para proteger os dados\u201d, disse Menne. A Bayer usa precau\u00e7\u00f5es t\u00e9cnicas e organizacionais de seguran\u00e7a para proteger os dados contra manipula\u00e7\u00e3o, perda, destrui\u00e7\u00e3o ou acesso por pessoas n\u00e3o autorizadas. Quaisquer dados pessoais que nos forem fornecidos ser\u00e3o criptografados, quando em tr\u00e2nsito entre sistemas, para evitar poss\u00edvel uso indevido por terceiros. \u201cComo uma empresa l\u00edder em inova\u00e7\u00e3o e provedora de tecnologia no espa\u00e7o agr\u00edcola, temos muito a compartilhar, mas tamb\u00e9m muito a aprender com a comunidade agr\u00edcola\u201d, destacou Menne. \u201cEstamos ansiosos para aprender e nos envolver na discuss\u00e3o em andamento sobre o uso respons\u00e1vel de dados na agricultura moderna.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: Bayer<\/p>","protected":false},"excerpt":{"rendered":"<p>A empresa lan\u00e7ar\u00e1 a marca na Agritechnica deste ano.<\/p>","protected":false},"author":72,"featured_media":60409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,29],"tags":[115,554],"class_list":["post-60408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","category-europe","tag-bayer","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bayer to Market Digital Farming Under &quot;Xarvio&quot; 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