{"id":60498,"date":"2018-01-29T16:14:34","date_gmt":"2018-01-29T21:14:34","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=60498"},"modified":"2018-02-01T14:45:57","modified_gmt":"2018-02-01T19:45:57","slug":"embracing-the-disruptive-forces-changing-the-crop-protection-industry","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/embracing-the-disruptive-forces-changing-the-crop-protection-industry\/","title":{"rendered":"Abra\u00e7ando as for\u00e7as disruptivas que est\u00e3o mudando a ind\u00fastria de prote\u00e7\u00e3o de cultivos"},"content":{"rendered":"

As ferramentas de prote\u00e7\u00e3o de cultivos continuam a evoluir. Pesquisadores constroem sobre as descobertas do passado desenvolvendo novas formula\u00e7\u00f5es e descobrindo novos ingredientes ativos para fornecer solu\u00e7\u00f5es mais seguras e eficazes.<\/p>\n

O neg\u00f3cio mudou de outras maneiras tamb\u00e9m. Vimos o in\u00edcio de caracter\u00edsticas de sementes, controles biol\u00f3gicos, Manejo Integrado de Pragas, culturas geneticamente modificadas, entre outros. Aqueles que n\u00e3o conseguem adotar as mudan\u00e7as geralmente ficam para tr\u00e1s com menos op\u00e7\u00f5es para vender seus produtos.<\/p>\n

A mudan\u00e7a \u00e9 frequentemente incremental e adotada lentamente, o que torna as mudan\u00e7as mais f\u00e1ceis de absorver. Raramente surgem agentes de mudan\u00e7a no atacado.<\/p>\n

Parece que chegou exatamente esse momento.<\/p>\n

Uma nova safra de novatos evoluiu para assumir o status quo. Esses \u201cdisruptores\u201d, como os chamamos, desenvolveram novas abordagens que desafiam os modelos padr\u00f5es.<\/p>\n

Nossa mat\u00e9ria de capa destaca quatro empresas que desafiam os modelos de neg\u00f3cios tradicionais.<\/p>\n

Primeiro \u00e9 AgroStar<\/a>, a empresa indiana que leva tecnologia diretamente aos fazendeiros que usam seus smartphones para pedir produtos. N\u00e3o pense que isso \u00e9 uma moda passageira. A empresa levantou $10 milh\u00f5es em uma segunda rodada de financiamento no in\u00edcio deste ano.<\/p>\n

Nos EUA, muitos est\u00e3o familiarizados com a FBN (Farmers Business Network), que foi lan\u00e7ada em 2014. A chamada \u201cAmaz\u00f4nia da Agricultura\u201d tem se promovido com sucesso para os produtores, para desgosto de muitos no setor.<\/p>\n

Nem toda inova\u00e7\u00e3o vem na forma de interrup\u00e7\u00e3o da cadeia de suprimentos.<\/p>\n

Casaco curto<\/a> oferece uma abordagem \u00fanica para prote\u00e7\u00e3o de cultivos, um produto que, quando pulverizado nas folhas, caules, frutos e sementes das plantas, forma uma pel\u00edcula que atua como um escudo para ajudar a planta a resistir a pragas e doen\u00e7as.<\/p>\n

Al\u00e9m do AgroStar, a \u00cdndia tem um segundo disruptor, o Gold Farm, que foi apelidado de \u201cUber para equipamentos agr\u00edcolas\u201d. O modelo permite que pequenos propriet\u00e1rios de terras compartilhem equipamentos caros que eles n\u00e3o poderiam pagar de outra forma.<\/p>\n

Ser inovador n\u00e3o garante sucesso. A in\u00e9rcia \u00e9 uma for\u00e7a poderosa que limita o qu\u00e3o amplamente, ou mesmo se, uma solu\u00e7\u00e3o \u00e9 adotada. S\u00f3 porque seu produto cria valor, n\u00e3o significa que voc\u00ea pode capturar participa\u00e7\u00e3o de mercado. O caminho para o sucesso \u00e9 pavimentado com ideias brilhantes que falharam por uma s\u00e9rie de raz\u00f5es. Mas os retornos iniciais desses disruptores s\u00e3o bem positivos.<\/p>\n

Acompanhar as \u00faltimas inova\u00e7\u00f5es n\u00e3o \u00e9 f\u00e1cil. Muitas vezes \u00e9 dif\u00edcil saber se um novo produto ou servi\u00e7o vai velejar e quais v\u00e3o afundar. E mesmo quando um produto de sucesso aparece, ele certamente ser\u00e1 substitu\u00eddo por algo mais sofisticado. Aqueles de n\u00f3s de uma certa idade lembram quando o tocador de m\u00fasica da Sony, o Walkman, estava na moda. Ent\u00e3o veio o iPod da Apple, um aparelho de som port\u00e1til no bolso de todos. O smartphone o substituiu desde ent\u00e3o. O que vem a seguir? Sejam eletr\u00f4nicos ou prote\u00e7\u00e3o de cultivos, \u00e9 dif\u00edcil saber qual ser\u00e1 o pr\u00f3ximo disruptor.<\/p>\n

Essa \u00e9 uma raz\u00e3o para se juntar a n\u00f3s nos eventos que organizamos ao redor do mundo. L\u00e1 voc\u00ea pode se encontrar com os pr\u00f3prios inovadores e fazer perguntas diretamente a eles. \u00c9 tamb\u00e9m um lugar para conhecer os compradores e vendedores com quem voc\u00ea faz neg\u00f3cios.<\/p>\n

Saiba mais sobre nosso evento mais recente, o Trade Summit Southeast Asia<\/a>, que ocorreu de 5 a 6 de dezembro em Jacarta, Indon\u00e9sia.<\/p>\n

Conhe\u00e7a as empresas e prestadores de servi\u00e7os que trabalham para inovar o setor, atualize-se sobre as atividades de fus\u00f5es e aquisi\u00e7\u00f5es e saiba como as mudan\u00e7as nas regulamenta\u00e7\u00f5es e harmoniza\u00e7\u00f5es ambientais podem afetar a oferta e a demanda em todo o mundo.<\/p>","protected":false},"excerpt":{"rendered":"

As ferramentas de prote\u00e7\u00e3o de cultivos continuam a evoluir. Pesquisadores constroem sobre as descobertas do passado desenvolvendo novas formula\u00e7\u00f5es e\u2026<\/p>","protected":false},"author":110,"featured_media":60499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,5],"tags":[1642,554],"class_list":["post-60498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-markets","tag-agrostar","tag-featured"],"yoast_head":"\nEmbracing the Disruptive Forces Changing the Crop Protection Industry - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The tools of crop protection continue to evolve. 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