{"id":61272,"date":"2018-05-10T15:51:52","date_gmt":"2018-05-10T19:51:52","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=61272"},"modified":"2018-05-10T15:51:52","modified_gmt":"2018-05-10T19:51:52","slug":"certis-europe-looking-to-the-future","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/certis-europe-looking-to-the-future\/","title":{"rendered":"Certis Europe Olhando para o Futuro"},"content":{"rendered":"<p>O desenvolvimento de qualquer estrat\u00e9gia de neg\u00f3cios de longo prazo \u00e9 um grande desafio, sabendo que em um mundo em r\u00e1pida evolu\u00e7\u00e3o o contexto futuro provavelmente ser\u00e1 muito diferente da situa\u00e7\u00e3o atual. A agricultura n\u00e3o \u00e9 exce\u00e7\u00e3o a essa tend\u00eancia e a Certis Europe, consciente da import\u00e2ncia de considerar e priorizar op\u00e7\u00f5es de longo prazo, deu um passo importante em dire\u00e7\u00e3o \u00e0 realiza\u00e7\u00e3o de seus objetivos estrat\u00e9gicos com um horizonte de 15 anos.<\/p>\n<p>A empresa est\u00e1 trabalhando com o Forum for the Future para revisar os objetivos estrat\u00e9gicos do neg\u00f3cio em rela\u00e7\u00e3o a diferentes cen\u00e1rios do futuro. O objetivo \u00e9 ser mais estrat\u00e9gico e menos reativo em desenvolvimentos futuros e investimentos em novas oportunidades. Isso envolveu as equipes estrat\u00e9gicas de cada um dos portf\u00f3lios de produtos da Certis pensando sobre o futuro. Cada equipe se concentrou em seu setor individual: Ar\u00e1vel, Batatas, Tratamento de sementes, Biorracionais e Horticultura, \u00c1rvores e Videiras e CleanStart.<\/p>\n<p>O Forum for the Future desenvolveu uma s\u00e9rie de proposi\u00e7\u00f5es sobre o futuro com um conjunto de tend\u00eancias. \u00c0 luz delas, as equipes consideraram qual \u00e9 a demanda prov\u00e1vel; a influ\u00eancia que a agricultura digital pode ter; como as colheitas podem mudar; a quais press\u00f5es a produ\u00e7\u00e3o estar\u00e1 sujeita, etc. Os resultados das sess\u00f5es do workshop, levando em considera\u00e7\u00e3o os v\u00e1rios cen\u00e1rios desenvolvidos, ser\u00e3o usados para orientar o pensamento dentro das equipes, para desenvolver a estrat\u00e9gia de longo prazo da Certis e para preparar o neg\u00f3cio para o ambiente no qual ele pode estar operando em 2030.<\/p>\n<p>Steve Kirby, chefe de marketing estrat\u00e9gico da Certis Europe, considera vital submeter as equipes de gest\u00e3o estrat\u00e9gica a esse tipo de desafio, olhando e pensando em um horizonte estrat\u00e9gico mais amplo:<\/p>\n<p>\u201cEste projeto com o Forum for the Future \u00e9 uma grande iniciativa. \u00c9 um grande desafio para n\u00f3s, mas acho que todos que fizeram parte dele at\u00e9 agora se beneficiaram ao ver o qu\u00e3o importante \u00e9 considerar quais s\u00e3o as tend\u00eancias e como elas podem mudar as necessidades do cliente e o ambiente em que trabalharemos para proteger nosso futuro e estar prontos para o que o mercado precisa em 2030.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>O desenvolvimento de qualquer estrat\u00e9gia de neg\u00f3cios de longo prazo \u00e9 um grande desafio, sabendo que em um mundo em r\u00e1pida evolu\u00e7\u00e3o o futuro\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-61272","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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