{"id":61431,"date":"2018-06-27T12:54:36","date_gmt":"2018-06-27T16:54:36","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=61431"},"modified":"2018-07-02T14:18:21","modified_gmt":"2018-07-02T18:18:21","slug":"biostimulant-commercecon-preview-qa-with-giuseppe-natale-ceo-of-valagro","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/events\/trade-summit\/biostimulant-commercecon-preview-qa-with-giuseppe-natale-ceo-of-valagro\/","title":{"rendered":"Pr\u00e9via do Biostimulant CommerceCon: Perguntas e respostas com Giuseppe Natale, CEO da Valagro"},"content":{"rendered":"

Agroneg\u00f3cio Global <\/em>recentemente pego com Giuseppe Natale<\/a>, Chefe Executivo da Valagro SpA<\/a>, com sede em Atessa, It\u00e1lia, sobre o ambiente bioestimulante em r\u00e1pida evolu\u00e7\u00e3o. Natale falar\u00e1 na estreia Agroneg\u00f3cio Global<\/em> Bioestimulante CommerceCon<\/a>, 30 e 31 de julho, em Phoenix, Arizona. Registre-se agora<\/a>.
\n<\/em><\/p>\n

\"Giuseppe-Natale-Valagro\"<\/a>

Giuseppe Natale<\/p><\/div>\n

ABG<\/em>:O que \u00e9 mais interessante para voc\u00ea sobre como o ambiente bioestimulante evoluiu nos \u00faltimos anos?<\/strong><\/p>\n

Ao longo dos anos, houve um aumento exponencial na pesquisa cient\u00edfica que contribuiu para fortalecer a credibilidade de toda a ind\u00fastria. Isso beneficiou indiretamente a proposta de valor dos produtos, apoiando uma diferencia\u00e7\u00e3o no mercado. Acabamos de come\u00e7ar. Acredito que ainda h\u00e1 muito a ser feito para incentivar ainda mais a ado\u00e7\u00e3o de produtos bioestimulantes pelos agricultores, principalmente por meio da cria\u00e7\u00e3o de uma estrutura regulat\u00f3ria mais apropriada \u00e0s caracter\u00edsticas dos produtos e com total coopera\u00e7\u00e3o entre universidades, servi\u00e7os de extens\u00e3o, fabricantes e autoridades.<\/p>\n

ABG<\/em>:Como voc\u00ea viu as atitudes na Espanha e na Fran\u00e7a mudarem em rela\u00e7\u00e3o \u00e0 ado\u00e7\u00e3o de bioestimulantes?<\/strong><\/p>\n

A tend\u00eancia \u00e9 certamente positiva. Nos \u00faltimos anos, esses pa\u00edses testemunharam o crescimento dos bioestimulantes de produtos \u201cbons de se ter\u201d para solu\u00e7\u00f5es cada vez mais demandadas pelo mercado, porque eles podem realmente suportar um rendimento vegetal m\u00e1ximo, respeitando o meio ambiente integralmente.<\/p>\n

O mercado de bioestimulantes est\u00e1 crescendo fortemente. Diferentes fatores influenciam essa tend\u00eancia tanto globalmente quanto em pa\u00edses como Espanha e Fran\u00e7a. Por um lado, o mundo dos consumidores exige produtos aliment\u00edcios saud\u00e1veis, de qualidade e feitos de forma sustent\u00e1vel. Por outro lado, o mundo dos produtores busca insumos inovadores que sejam mais sustent\u00e1veis e capazes de melhorar a qualidade e a produtividade das colheitas, garantindo assim um maior retorno do investimento. O desafio de hoje \u00e9 produzir mais e melhor. Os bioestimulantes, gra\u00e7as \u00e0s suas caracter\u00edsticas espec\u00edficas, representam cada vez mais uma solu\u00e7\u00e3o concreta e sustent\u00e1vel. N\u00e3o devemos esquecer que $200 bilh\u00f5es em commodities agr\u00edcolas s\u00e3o perdidos a cada ano como consequ\u00eancia do estresse abi\u00f3tico. \u00c9 aqui que os bioestimulantes podem fornecer uma resposta eficaz.<\/p>\n

ABG<\/em>:Qual \u00e9 o maior fator para convencer os produtores sobre o valor e a efic\u00e1cia dos bioestimulantes?<\/strong><\/p>\n

O maior fator \u00e9 a abordagem cient\u00edfica rigorosa por meio da qual as empresas podem desenvolver e validar os efeitos dos bioestimulantes. \u00c9 isso que nos permite distinguir bioestimulantes vegetais eficazes de produtos de \u201c\u00f3leo de cobra\u201d no mercado. Os bioestimulantes formam a ponte entre os biol\u00f3gicos e os qu\u00edmicos e frequentemente explicam por que os biol\u00f3gicos funcionam. Os problemas que os bioestimulantes abordam efetivamente s\u00e3o, de fato, algumas das necessidades mais urgentes na agricultura sustent\u00e1vel.<\/p>\n

Hoje, a comunidade cient\u00edfica parece realmente comprometida em entender por que e como os bioestimulantes funcionam. A equipe global de P&D da Valagro, em parceria com pesquisadores da Escola de Estudos Avan\u00e7ados Sant'Anna em Pisa, tem conduzido um trabalho pioneiro na elucida\u00e7\u00e3o dos mecanismos dos bioestimulantes vegetais. Em um artigo publicado pela Fronteiras na Ci\u00eancia Vegetal<\/em><\/a>, eles propuseram uma plataforma de desenvolvimento e produ\u00e7\u00e3o de bioestimulantes vegetais altamente diferenciada que envolve uma combina\u00e7\u00e3o de tecnologia, processos e know-how. Esta plataforma, GeaPower\u2122, usa qu\u00edmica, biologia e ci\u00eancias \u201c\u00f4micas\u201d para investigar e entender o(s) modo(s) espec\u00edfico(s) de a\u00e7\u00e3o de ingredientes bioativos, para prever e caracterizar a fun\u00e7\u00e3o de compostos naturais de bioestimulantes. Esta abordagem sistem\u00e1tica permite que a Valagro descubra, valide novos candidatos a produtos e desenvolva produtos comercialmente vi\u00e1veis, expandindo assim os usos de produtos existentes para atender \u00e0s necessidades desafiadoras da agricultura.<\/p>\n

ABG<\/em>: Qual papel voc\u00ea v\u00ea a regulamenta\u00e7\u00e3o desempenhando neste mercado daqui para frente? Os bioestimulantes est\u00e3o mudando os crit\u00e9rios regulat\u00f3rios?<\/strong><\/p>\n

Hoje, na Europa, EUA e outros lugares, n\u00e3o h\u00e1 uma regulamenta\u00e7\u00e3o clara de bioestimulantes vegetais. Essa falta de regulamenta\u00e7\u00e3o significa que o setor \u00e9 prejudicado com perguntas sobre o que os produtos realmente podem fazer, sua seguran\u00e7a e uma identidade de mercado clara. O papel da regulamenta\u00e7\u00e3o \u00e9 crucial para dar ao produtor, consumidor e autoridades certeza e clareza, e felizmente o contexto regulat\u00f3rio est\u00e1 evoluindo. Na Europa, o novo Regulamenta\u00e7\u00e3o de produtos fertilizantes<\/a> est\u00e1 passando pelo est\u00e1gio final do tr\u00edlogo de refinamento do texto. Esse regulamento cont\u00e9m uma nova categoria de Bioestimulantes Vegetais (baseados em subst\u00e2ncias e micr\u00f3bios) e criar\u00e1 pela primeira vez um mercado europeu harmonizado de Bioestimulantes Vegetais. Al\u00e9m disso, o regulamento de Prote\u00e7\u00e3o Vegetal est\u00e1 sendo revisado para estabelecer uma fronteira mais clara entre os novos Bioestimulantes Vegetais e os produtos de Prote\u00e7\u00e3o Vegetal. Nos EUA, o mais recente Lei Agr\u00edcola<\/a> incluiu Bioestimulantes Vegetais como uma nova categoria de produto proposta. Esperamos tempos emocionantes nos EUA<\/p>\n

ABG<\/em>:Quais obst\u00e1culos ainda precisamos superar na distribui\u00e7\u00e3o de bioestimulantes e qual \u00e9 a abordagem da Valagro?<\/strong><\/p>\n

Em termos gerais, a distribui\u00e7\u00e3o sempre foi aberta a bioestimulantes. No entanto, tal abertura sempre foi vinculada \u00e0 margem de lucro fornecida por esses produtos, em vez de seu lado \u201ct\u00e9cnico\u201d. Essa abordagem meramente econ\u00f4mica define a premissa para um dos piores obst\u00e1culos: a prolifera\u00e7\u00e3o de produtos de qualidade e origem incertas que n\u00e3o s\u00e3o apoiados por uma abordagem rigorosa de pesquisa e desenvolvimento cient\u00edfico. Esses produtos garantem altas margens de lucro para o distribuidor, mas muitas vezes decepcionam o consumidor final, que pode facilmente perder o interesse em bioestimulantes de uma vez.<\/p>\n

Por outro lado, a Valagro sempre se preocupou em escolher parceiros competentes e profissionais, buscando constantemente a coopera\u00e7\u00e3o com aqueles que t\u00eam uma abordagem t\u00e9cnica v\u00e1lida, capaz de reconhecer o valor de um produto e a inova\u00e7\u00e3o por tr\u00e1s dele. Consequentemente, a Valagro se concentrou apenas nesses parceiros e investiu tempo e recursos na educa\u00e7\u00e3o e no suporte de seus t\u00e9cnicos de campo (por exemplo, Valagro Academy). O objetivo \u00e9 apoi\u00e1-los e ajud\u00e1-los em seu trabalho di\u00e1rio de posicionamento e venda desses produtos dentro da base de clientes do distribuidor.<\/p>","protected":false},"excerpt":{"rendered":"

Natale conversa sobre o ambiente regulat\u00f3rio e como as atitudes em rela\u00e7\u00e3o aos bioestimulantes est\u00e3o mudando em v\u00e1rios pa\u00edses, entre outros t\u00f3picos.<\/p>","protected":false},"author":72,"featured_media":61410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929,1218,6],"tags":[1674,54,1509],"class_list":["post-61431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biostimulants","category-events","category-trade-summit","tag-biostimulant-commercecon","tag-featured-home","tag-valagro"],"yoast_head":"\nBiostimulant CommerceCon Preview: Q&A with Giuseppe Natale, CEO of Valagro - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Natale chats about the regulatory environment and how attitudes toward biostimulants are changing in various countries, among other topics.\" \/>\n<meta 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