{"id":61514,"date":"2018-07-23T15:20:27","date_gmt":"2018-07-23T19:20:27","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=61514"},"modified":"2019-10-01T09:56:36","modified_gmt":"2019-10-01T13:56:36","slug":"defining-the-agritech-platform-stack","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/defining-the-agritech-platform-stack\/","title":{"rendered":"Definindo a pilha da plataforma #Agritech"},"content":{"rendered":"<p><em>Nota do editor: Este artigo foi publicado originalmente em <a href=\"https:\/\/www.linkedin.com\/pulse\/defining-agritech-platform-stack-venkataraman-ramachandran\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/em><\/p>\n<p>Muitas luas atr\u00e1s, o lend\u00e1rio investidor <a href=\"http:\/\/www.paulgraham.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paulo Graham<\/a> disparou um tweet, causando alvoro\u00e7o entre empreendedores com sonhos sobre tecnologia e plataformas.<\/p>\n<p><span class=\"o6JDtNLl0A4q1Q3Icp5a9ugSRU31mqdVrTbd86nsKOHglKicwvzAwb0ONI72zrGJYEtH7BG4ys\"><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Exerc\u00edcio para fundadores: Como voc\u00ea descreveria sua ideia sem usar a palavra &quot;plataforma&quot;?<\/p>\n<p>\u2014 Paul Graham (@paulg) <a href=\"https:\/\/twitter.com\/paulg\/status\/394538726816116736?ref_src=twsrc%5Etfw\">27 de outubro de 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/span><\/p>\n<p>Quase cinco anos se passaram. In\u00fameros livros foram escritos. In\u00fameros posts de blog foram publicados. E ainda n\u00e3o temos certeza se queremos dizer a mesma coisa quando dizemos que estamos construindo uma Plataforma.<\/p>\n<p>E h\u00e1 mais um problema.<\/p>\n<p>N\u00e3o temos certeza se estamos construindo Plataformas ou Agregadores. Ambos soam iguais, n\u00e3o \u00e9? E para que voc\u00ea n\u00e3o pense &quot;como isso importa&quot;, lembre-se disto: muitas batalhas antitruste que valem bilh\u00f5es foram travadas em torno dessa distin\u00e7\u00e3o &quot;acad\u00eamica&quot; entre Plataformas e Agregadores.<\/p>\n<p>Essa confus\u00e3o \u00e9 particularmente pior se voc\u00ea come\u00e7ar a observar os desenvolvimentos que est\u00e3o acontecendo com o dom\u00ednio da #Agritech. Desde que me aventurei na #Agritech para impulsionar o crescimento e a evolu\u00e7\u00e3o da nossa <a href=\"https:\/\/www.neoint.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">plataforma neoInt<\/a> para empresas de insumos agr\u00edcolas, tenho me deparado com plataformas e agregadores de v\u00e1rios tons e matizes.<\/p>\n<p>Quero acabar com essa confus\u00e3o. Numa \u00e9poca de decl\u00ednio da capacidade de aten\u00e7\u00e3o, n\u00e3o vou reinventar a roda. Vou me basear nas obras de <a href=\"http:\/\/platformthinkinglabs.com\/about\/sangeet-choudary\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sangeet Paul Chowdary<\/a>, autor de <a href=\"https:\/\/www.bookdepository.com\/Platform-Revolution-Sangeet-Paul-Choudary\/9780393354355?redirected=true&amp;utm_medium=Google&amp;utm_campaign=Base1&amp;utm_source=IN&amp;utm_content=Platform-Revolution&amp;selectCurrency=GBP&amp;w=AFLNAU9SCH1P5YA80R80&amp;pdg=pla-311080623836:kwd-311080623836:cmp-1420076342:adg-54610036983:crv-275615768799:pid-9780393354355:dev-c&amp;gclid=CjwKCAjwp7baBRBIEiwAPtjwxBFPIJu6dCwMMEtx_1yDxXKewwf_i95SjeFhsOxlewvXSyJm_sI0ZBoCV4QQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Revolu\u00e7\u00e3o da Plataforma,<\/a> e <a href=\"https:\/\/stratechery.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Thompson<\/a> de <a href=\"https:\/\/stratechery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estrategia<\/a> fama.<\/p>\n<p>Como diferenciar plataformas de agregadores? Aqui est\u00e1 o gr\u00e1fico bacana do Ben para nos salvar, bem elaborado neste <a href=\"https:\/\/stratechery.com\/2018\/the-cost-of-developers\/\" target=\"_blank\" rel=\"noopener noreferrer\">postagem do blog<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-61515\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1.jpg\" alt=\"Platform-Graphic-1\" width=\"896\" height=\"412\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1.jpg 926w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-300x138.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-768x353.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-330x152.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-128x59.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-640x294.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-85x39.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-1-150x69.jpg 150w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/p>\n<p>Nas palavras de Ben:<\/p>\n<p style=\"padding-left: 30px\"><em>As plataformas s\u00e3o poderosas porque facilitam o relacionamento entre fornecedores terceirizados e usu\u00e1rios finais; os agregadores, por outro lado, intermediam e controlam isso.<\/em><\/p>\n<p>Mesmo que isso pare\u00e7a vago para voc\u00ea, talvez a distin\u00e7\u00e3o mais importante que voc\u00ea precisa entender seja esta: os agregadores coletam conte\u00fado, bens e servi\u00e7os existentes (pense no Facebook, por exemplo), enquanto as plataformas fornecem blocos de constru\u00e7\u00e3o fundamentais (usando APIs) para criar novos contextos e experi\u00eancias (pense em um aplicativo sendo desenvolvido para iPhone e lan\u00e7ado na App Store).<\/p>\n<div id=\"attachment_61516\" style=\"width: 906px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61516\" class=\"wp-image-61516\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic.jpg\" width=\"896\" height=\"368\" alt=\"Defining the #Agritech Platform Stack\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic.jpg 944w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-300x123.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-768x316.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-330x136.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-128x53.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-640x263.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-85x35.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/iPhone-graphic-150x62.jpg 150w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><p id=\"caption-attachment-61516\" class=\"wp-caption-text\">Cr\u00e9dito da ilustra\u00e7\u00e3o: Ben Thompson da Stratechery Fame.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Agora que essa diferen\u00e7a foi explicada, vamos criar uma estrutura simples para entender as plataformas.<\/p>\n<p><strong>Como voc\u00ea define uma pilha de plataforma?<\/strong><\/p>\n<p>Em seu influente trabalho sobre Fundamentos de Plataformas, Sangeet argumenta que a diversidade que vemos entre as plataformas surge das diferentes configura\u00e7\u00f5es de uma <a href=\"http:\/\/platformed.info\/platform-stack\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pilha de plataforma<\/a>, compreendendo as tr\u00eas camadas seguintes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61517\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2.jpg\" width=\"656\" height=\"362\" alt=\"Defining the #Agritech Platform Stack\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2.jpg 656w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-300x166.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-330x182.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-128x72.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-640x353.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-32x18.jpg 32w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-64x36.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-85x47.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-2-150x83.jpg 150w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/p>\n<h2>Camada de rede\/mercado\/comunidade<\/h2>\n<p>Que rede de compradores\/vendedores\/usu\u00e1rios se re\u00fane como participantes em uma plataforma para criar valor? Esta camada aborda essa quest\u00e3o.<\/p>\n<p>A maioria das plataformas possui seus pontos fortes inerentes em cada um dos tr\u00eas blocos que constituem essa camada. Uma rede social subjacente cria os blocos de constru\u00e7\u00e3o necess\u00e1rios para a constru\u00e7\u00e3o de um mercado. <a href=\"https:\/\/www.agrostar.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agrostar<\/a> Por exemplo. Eles parecem estar seguindo esse caminho. Alguns mercados s\u00e3o mais impulsionados por uma comunidade impl\u00edcita de usu\u00e1rios do que por uma rede social expl\u00edcita onde as pessoas desejam se conectar em primeiro lugar. Se a distin\u00e7\u00e3o entre comunidade e rede social n\u00e3o estiver clara, eu recomendaria isso. <a href=\"https:\/\/medium.com\/@venkinesis\/social-network-101-social-network-vs-online-communities-4d4486cd0cc4\" target=\"_blank\" rel=\"noopener noreferrer\">peda\u00e7o meu<\/a>.<\/p>\n<h2>Camada de Infraestrutura de Tecnologia<\/h2>\n<p>Voc\u00ea tem os usu\u00e1rios na plataforma. Agora, o que voc\u00ea vai construir? Que infraestrutura voc\u00ea vai criar para os usu\u00e1rios? Esta Camada de Infraestrutura Tecnol\u00f3gica, como a maioria dos blocos de infraestrutura, n\u00e3o precisa ser vis\u00edvel.<\/p>\n<p>Se voc\u00ea est\u00e1 pensando em construir uma Plataforma Blockchain para Agricultura, muitas a\u00e7\u00f5es podem acontecer nesta camada. <a href=\"https:\/\/medium.com\/point-nine-news\/will-blockchain-s-eat-the-marketplace-stack-cf5952889aa0\" target=\"_blank\" rel=\"noopener noreferrer\">este artigo<\/a> articula eloquentemente, voc\u00ea pode estar talvez construindo esses componentes.<\/p>\n<ol>\n<li>Um protocolo para troca de valor ou uma infraestrutura de pagamento (por exemplo, Paypal ou Stripe)<\/li>\n<li>Um protocolo para troca de dados (por exemplo, TCP)<\/li>\n<li>Uma plataforma de hospedagem (na maioria das vezes AWS, Azure ou outro provedor de servi\u00e7os de nuvem).<\/li>\n<\/ol>\n<h2>Camada de dados:<\/h2>\n<p>A Camada de Dados sustenta a maioria das atividades que ocorrem nas duas camadas anteriores. Nesta camada, todos os dados armazenados em:<\/p>\n<ol>\n<li>Usu\u00e1rios\/Parceiros<\/li>\n<li>Intera\u00e7\u00f5es\/Transa\u00e7\u00f5es\/Eventos Passados<\/li>\n<li>Bens ou servi\u00e7os vendidos nos mercados.<\/li>\n<\/ol>\n<p>torna-se um componente ativo desta camada.<\/p>\n<p>Com todas as defini\u00e7\u00f5es em vigor, podemos agora come\u00e7ar a colocar as coisas em contexto?<\/p>\n<h2>O Santo Graal das plataformas #Agritech:<\/h2>\n<p>Se voc\u00ea olhar amplamente para a cadeia de valor agr\u00edcola de ponta a ponta, o Santo Graal tem sido construir uma plataforma de colabora\u00e7\u00e3o, que re\u00fana ambas as pontas, o lado de entrada \u00e0 esquerda e o lado de sa\u00edda \u00e0 direita, das partes interessadas na agricultura.<\/p>\n<p>Aqui est\u00e1 uma vers\u00e3o. N\u00e3o estou afirmando que seja definitiva. Talvez seja poss\u00edvel analisar essa pilha de forma diferente e chegar a uma vis\u00e3o bem diferente da Pilha da Plataforma Agritech. Se voc\u00ea estiver vendo a pilha de forma diferente ou se achar que estou esquecendo de algo crucial, participe da conversa e compartilhe seus coment\u00e1rios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-61518\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3.jpg\" alt=\"Platform-Graphic-3\" width=\"896\" height=\"251\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3.jpg 910w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-300x84.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-768x215.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-330x92.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-128x36.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-640x179.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-85x24.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-3-150x42.jpg 150w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/p>\n<p>Em um recente <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:article:7420708545651233321\/?commentUrn=urn%3Ali%3Acomment%3A%28article%3A7420708545651233321%2C6424085880323047424%29\" target=\"_blank\" rel=\"noopener noreferrer\">coment\u00e1rio<\/a> em uma postagem de blog sobre <a href=\"https:\/\/www.linkedin.com\/pulse\/audacity-humanity-empowering-farmers-resilience-r-r-dasgupta\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tecnologia na Agricultura por RR DasGupta<\/a>, escrevi: \u201cAgora, parece que mil flores desabrocham\u201d.<\/p>\n<p>Agora, quando voc\u00ea olha para o panorama geral, onde cada uma das startups da plataforma #Agritech est\u00e1 construindo plataformas para cada uma das partes interessadas na cadeia de valor, voc\u00ea <em>saber<\/em> do que estou falando.<\/p>\n<p>Ent\u00e3o, analisamos a pilha da Plataforma Agritech a uma dist\u00e2ncia de 7.660 metros. Como uma \u00fanica plataforma Agritech se parece a uma dist\u00e2ncia de 3.060 metros?<\/p>\n<p>Deixe-me usar minha pr\u00f3pria plataforma como exemplo e mostrar como essa pilha de plataformas se parece quando voc\u00ea vai um n\u00edvel mais a fundo.<\/p>\n<p><a href=\"https:\/\/www.neoint.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">neoInt<\/a> \u00e9 uma plataforma de intelig\u00eancia em agroneg\u00f3cios que fornece \u00e0s empresas agroqu\u00edmicas e de sementes uma maneira melhor de organizar a colheita, o canal, o mercado e o campo como uma fonte central de verdade.<\/p>\n<p>Se analisarmos a afirma\u00e7\u00e3o anterior, estamos fornecendo quatro tipos de blocos de intelig\u00eancia, conforme ilustrado com seus blocos de constru\u00e7\u00e3o neste diagrama de estrutura:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61520\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4.jpg\" alt=\"Platform-Graphic-4\" width=\"579\" height=\"497\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4.jpg 579w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-300x258.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-330x283.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-84x72.jpg 84w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-419x360.jpg 419w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-85x73.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-4-150x129.jpg 150w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>Agora, como essa estrutura seria traduzida para a pilha da plataforma?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-61521\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5.jpg\" alt=\"Platform-Graphic-5\" width=\"896\" height=\"490\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5.jpg 954w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-300x164.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-768x420.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-330x181.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-128x70.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-640x350.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-32x18.jpg 32w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-64x36.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-85x47.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Platform-Graphic-5-150x82.jpg 150w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/p>\n<p>Na camada de dados desta pilha de plataforma, o termo Hub talvez precise de mais explica\u00e7\u00e3o.<\/p>\n<p>Ao tentar ter uma \u00fanica fonte central de informa\u00e7\u00f5es sobre a cultura, o mercado, o campo e o canal, voc\u00ea precisa ter um \u00fanico dado mestre que abranja todas as aplica\u00e7\u00f5es. Voc\u00ea precisa ser capaz de capturar a genealogia de culturas e produtos (agroqu\u00edmicos ou sementes h\u00edbridas) e fornecer uma vis\u00e3o de 360 graus dos clientes (distribuidores, varejistas ou agricultores) em diversas estruturas de aplica\u00e7\u00e3o.<\/p>\n<p>Agora, vamos avan\u00e7ar um n\u00edvel.<\/p>\n<p>Voc\u00ea est\u00e1 pensando em construir um marketplace de commodities agr\u00edcolas baseado em blockchain? Abordamos brevemente os componentes individuais na camada de dados da pilha da plataforma. Veja como a pilha completa da plataforma pode se parecer, na transi\u00e7\u00e3o de uma pilha de marketplace tradicional para uma pilha baseada em blockchain.<\/p>\n<div id=\"attachment_61522\" style=\"width: 906px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61522\" class=\"wp-image-61522\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic.jpg\" width=\"896\" height=\"411\" alt=\"Defining the #Agritech Platform Stack\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic.jpg 944w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-300x138.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-768x352.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-330x151.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-128x59.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-640x294.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-85x39.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/07\/Blockchain-graphic-150x69.jpg 150w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><p id=\"caption-attachment-61522\" class=\"wp-caption-text\">Cr\u00e9dito da imagem: <a href=\"https:\/\/medium.com\/point-nine-news\/will-blockchain-s-eat-the-marketplace-stack-cf5952889aa0\" target=\"_blank\" rel=\"noopener noreferrer\">Blog Ponto Nove<\/a>:O Blockchain vai devorar a pilha do Marketplace?<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Estes s\u00e3o tempos emocionantes, e minha inten\u00e7\u00e3o ao compartilhar esta estrutura \u00e9 analisar a quantidade de componentes de plataforma que podem ser reunidos para trazer mudan\u00e7as em sistemas agr\u00edcolas em larga escala.<\/p>\n<p>Voc\u00ea est\u00e1 construindo uma plataforma de agrotecnologia? Como voc\u00ea est\u00e1 descrevendo os v\u00e1rios componentes que est\u00e1 construindo? Esta estrutura seria \u00fatil para voc\u00ea? Compartilhe seus coment\u00e1rios e feedback. Estou todo ouvidos.<\/p>\n<p>Vamos conversar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nota do editor: Este artigo foi publicado originalmente no LinkedIn. Muitas luas atr\u00e1s, o lend\u00e1rio investidor Paul Graham disparou um\u2026<\/p>","protected":false},"author":110,"featured_media":61521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-61514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defining the #Agritech Platform Stack - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Editor&#039;s note: This article was originally published on LinkedIn. 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