{"id":61966,"date":"2018-10-16T12:40:45","date_gmt":"2018-10-16T16:40:45","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=61966"},"modified":"2019-10-01T09:56:39","modified_gmt":"2019-10-01T13:56:39","slug":"ccab-expands-operations-in-brazil","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/ccab-expands-operations-in-brazil\/","title":{"rendered":"CCAB expande atua\u00e7\u00e3o no Brasil"},"content":{"rendered":"
\"CCAB<\/a>

Yasuda<\/p><\/div>\n

A Companhia Brasileira de Cooperativas Agropecu\u00e1rias (CCAB) lan\u00e7ou o Cropline, uma plataforma de acesso para produtores rurais n\u00e3o acionistas, ampliando sua atua\u00e7\u00e3o de<\/span> do centro-oeste do Brasil at\u00e9 os estados do sul e sudeste do pa\u00eds.<\/span><\/p>\n

A empresa evoluiu de um pequeno grupo de cooperativas dos estados da Bahia, Mato Grosso e Mato Grosso do Sul \u2013 que se uniram para importar defensivos agr\u00edcolas, num momento em que o mercado enfrentava crises de abastecimento, para uma empresa de mercado cujos acionistas s\u00e3o cooperativas de produtores rurais, e vem ganhando for\u00e7a desde a entrada do grupo franc\u00eas InVivo, em 2016.<\/span><\/p>\n

\u201cTanto a InVivo, que tamb\u00e9m \u00e9 controlada por cooperativas de agricultores, quanto os demais acionistas entendem que \u00e9 poss\u00edvel crescer em um mercado cada vez mais concentrado, como o de defensivos agr\u00edcolas, sem perder o foco da representatividade.<\/span> Hoje temos 22 cooperativas como acionistas, que re\u00fanem 55.000 produtores rurais sob seu guarda-chuva\u201d, afirma o CEO Jones Yasuda.<\/span> Segundo ele, o objetivo da CCAB n\u00e3o \u00e9 ser uma fornecedora de defensivos qu\u00edmicos gen\u00e9ricos ou biol\u00f3gicos, mas uma empresa que, assim como os agricultores, dialoga com seus pares e entende suas demandas \u201cpara oferecer produtos e tecnologias que de fato atendam \u00e0s suas necessidades\u201d, afirma.<\/span><\/p>\n

Com a Cropline, a CCAB, que priorizou o cultivo do cerrado \u2013 soja, milho e algod\u00e3o \u2013 em seus 11 anos de exist\u00eancia, agora tamb\u00e9m dialoga com produtores de hortali\u00e7as, frutas, cana-de-a\u00e7\u00facar e feij\u00e3o, entre outros.<\/span> \u201cEstamos abrindo o di\u00e1logo com os agricultores do Sul e Sudeste, por meio das diversas cooperativas privadas tradicionais e distribuidoras, porque nosso objetivo \u00e9 entender o que esse produtor precisa.<\/span> Eles atuam em outras bases, com m\u00f3dulos agr\u00edcolas menores, mas t\u00eam grande relev\u00e2ncia na produ\u00e7\u00e3o nacional de alimentos.<\/span> Montamos uma equipe de t\u00e9cnicos experientes estrategicamente posicionados nessas regi\u00f5es\u201d, diz Yasuda.<\/span> A lideran\u00e7a da CCAB, no entanto, continua sendo dos acionistas, principalmente os produtores do cerrado, de acordo com o CEO.<\/span><\/p>\n

A entrada da InVivo, al\u00e9m de ser um motor dessa expans\u00e3o, favorece a troca de experi\u00eancias com a Fran\u00e7a, que tem sido incisiva no desenvolvimento de inova\u00e7\u00f5es para favorecer uma agricultura mais produtiva e sustent\u00e1vel.<\/span> \u201cExistem iniciativas dentro da pr\u00f3pria InVivo que podem ser replicadas aqui, e estamos fazendo uma an\u00e1lise profunda para descobrir o que \u00e9 vi\u00e1vel.<\/span> S\u00e3o oportunidades na \u00e1rea de controle biol\u00f3gico, agricultura digital e tecnologia de alimentos, que visam tanto a prote\u00e7\u00e3o sustent\u00e1vel das culturas quanto a redu\u00e7\u00e3o do desperd\u00edcio e o aumento da vida \u00fatil dos produtos agr\u00edcolas, da colheita \u00e0 prateleira.<\/span> A estrat\u00e9gia \u00e9 oferecer m\u00faltiplas solu\u00e7\u00f5es para o agricultor, como o fornecimento de defensivos qu\u00edmicos tradicionais e produtos org\u00e2nicos, al\u00e9m de agricultura digital, sementes, modelo de neg\u00f3cio, entre outras ferramentas\u201d, explica.<\/span><\/p>\n

Segundo Jones Yasuda, todas as a\u00e7\u00f5es da CCAB t\u00eam como norte a responsabilidade do Brasil em ser o grande fornecedor de alimentos do mundo, em um futuro pr\u00f3ximo.<\/span> Ele cita n\u00fameros divulgados pelo Departamento de Agricultura dos EUA (USDA) de que, em 10 anos, o pa\u00eds fornecer\u00e1 41% da demanda global adicional por alimentos.<\/span>\u201cComo agricultores que somos, trabalhamos para isso e entendemos que essa realidade tamb\u00e9m tem que nortear a pol\u00edtica agr\u00edcola brasileira.<\/span> N\u00e3o somos uma associa\u00e7\u00e3o de agricultores, mas temos representa\u00e7\u00e3o para alertar os governos sobre mudan\u00e7as urgentes que precisam acontecer para garantir a seguran\u00e7a alimentar no pa\u00eds e em grande parte do planeta\u201d, <\/span>ele conclui.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A Companhia Brasileira de Cooperativas Agropecu\u00e1rias (CCAB) lan\u00e7ou o Cropline, uma plataforma de acesso para produtores rurais n\u00e3o acionistas, ampliando sua atua\u00e7\u00e3o do\u2026<\/p>","protected":false},"author":72,"featured_media":61967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,5],"tags":[598,554],"class_list":["post-61966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-markets","tag-brazil","tag-featured"],"yoast_head":"\nCCAB Expands Operations in Brazil - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The Brazilian Agricultural Cooperatives Company (CCAB) has launched Cropline, an access platform for non-shareholder farmers, extending its operations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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