{"id":62078,"date":"2018-11-05T09:52:45","date_gmt":"2018-11-05T14:52:45","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62078"},"modified":"2019-10-01T09:56:39","modified_gmt":"2019-10-01T13:56:39","slug":"how-the-biopesticide-and-smart-tech-industries-create-a-blue-ocean-of-uncontested-crop-protection-market-space-part-4","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/how-the-biopesticide-and-smart-tech-industries-create-a-blue-ocean-of-uncontested-crop-protection-market-space-part-4\/","title":{"rendered":"Como as ind\u00fastrias de biopesticidas e SMART-TECH criam um \u201coceano azul\u201d de espa\u00e7o de mercado incontestado para prote\u00e7\u00e3o de cultivos (parte 4)"},"content":{"rendered":"

Nota do editor:<\/strong> Este \u00e9 o quarto de sete artigos de uma s\u00e9rie sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioScience a ser publicado no AgriBusinessGlobal.com. Para uma lista completa dos artigos, Clique aqui<\/a>.<\/em><\/p>\n

No artigo anterior<\/a> nesta s\u00e9rie sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioScience, aprendemos como a ind\u00fastria de biopesticidas cria um \u201cOceano Azul\u201d de espa\u00e7o de mercado de prote\u00e7\u00e3o de cultivos incontestado. Na Parte II, aprenderemos como a Ind\u00fastria SMART-TECH se baseia na proposta de valor da ind\u00fastria de biopesticidas para criar um novo \u201cOceano Azul\u201d em prote\u00e7\u00e3o de cultivos.<\/p>\n

A ind\u00fastria biol\u00f3gica est\u00e1 a atingir a maioridade (veja o meu artigos recentes<\/a> nesta s\u00e9rie), impulsionando o desenvolvimento de produtos de prote\u00e7\u00e3o de cultivos sustent\u00e1veis e baseados na biologia.<\/p>\n

Uma das principais mensagens desses artigos \u00e9 que sinergias estrat\u00e9gicas significativas podem ser antecipadas pela integra\u00e7\u00e3o da prote\u00e7\u00e3o biol\u00f3gica e convencional de cultivos \u2014 n\u00e3o apenas entre produtos, mas tamb\u00e9m entre as bases de conhecimento para essas estrat\u00e9gias.<\/p>\n

A abordagem tradicional para o desenvolvimento de produtos gen\u00e9ricos de prote\u00e7\u00e3o de cultivos tem sido competir em pre\u00e7os e melhorar incrementalmente as tecnologias de formula\u00e7\u00e3o e entrega. \u00c9 improv\u00e1vel que esse perfil estrat\u00e9gico crie inova\u00e7\u00f5es que moldem o mercado. Consequentemente, a ind\u00fastria nascente de biopesticidas demarcou novas propostas de utilidade para gerar um perfil estrat\u00e9gico \u00fanico.<\/p>\n

\"How

Figura 1: Strategy Canvas, ind\u00fastria de biopesticidas comparada \u00e0 ind\u00fastria de prote\u00e7\u00e3o de cultivos gen\u00e9ricos. Oportunidades de inova\u00e7\u00e3o de valor do \u201cOceano Azul\u201d e adapta\u00e7\u00f5es estrat\u00e9gicas facilitam a identifica\u00e7\u00e3o e o desenvolvimento de produtos \u201cPioneiros\u201d (adaptado de Kim & Mauborgne, autores\/criadores de Blue Ocean Strategy).<\/p><\/div>\n

Embora a estrat\u00e9gia de desenvolvimento de produtos gen\u00e9ricos tenha sido melhorar incrementalmente as tecnologias de formula\u00e7\u00e3o e entrega, aumentos significativos em nossa compreens\u00e3o das respostas de defesa induz\u00edveis de plantas (fortemente impulsionadas por d\u00e9cadas de P&D de produtos biol\u00f3gicos) nos fornecem uma ferramenta nova e poderosa para aumentar a efic\u00e1cia do produto. Isso pode ser alcan\u00e7ado por meio da integra\u00e7\u00e3o de respostas de defesa de plantas em estrat\u00e9gias gerais de prote\u00e7\u00e3o de cultivos \u2014 uma alian\u00e7a entre o agricultor e o cultivo.<\/p>\n

Respostas de defesa induz\u00edveis de plantas se desenvolveram ao longo de mais de 100 milh\u00f5es de anos e t\u00eam garantido consistente e efetivamente a sobreviv\u00eancia das esp\u00e9cies. Para estrat\u00e9gias integradas de produto:cultura em monoculturas, no entanto, a cin\u00e9tica da indu\u00e7\u00e3o de defesa de plantas requer ativa\u00e7\u00e3o precisa e oportuna \u2014 ap\u00f3s a confirma\u00e7\u00e3o da presen\u00e7a de pragas ou doen\u00e7as, mas antes que as press\u00f5es de doen\u00e7as ou pragas excedam um limite espec\u00edfico.<\/p>\n

Um fator cr\u00edtico de sucesso para o acima exposto \u00e9 a compreens\u00e3o \u2014 e a indu\u00e7\u00e3o oportuna \u2014 da cin\u00e9tica de defesa das plantas.<\/p>\n

Felizmente, o reconhecimento e o monitoramento de limites por meio de tecnologias baseadas em drones agora est\u00e3o dispon\u00edveis para fornecer informa\u00e7\u00f5es em tempo real para tornar as respostas de defesa induz\u00edveis das plantas uma op\u00e7\u00e3o vi\u00e1vel para o desenvolvimento de uma nova gera\u00e7\u00e3o de estrat\u00e9gias integradas de cultivo:produto.<\/p>\n

A ind\u00fastria SMART-TECH se conecta com os avan\u00e7os biol\u00f3gicos para aumentar as oportunidades de inova\u00e7\u00e3o de valor do \u201cOceano Azul\u201d.<\/p>\n

Em resposta a essa nova gera\u00e7\u00e3o de estrat\u00e9gias integradas de cultivo e produto, a ind\u00fastria SMART-TECH definiu novas propostas de utilidade no mapa de utilidade do produtor, aproveitando a proposta de valor da ind\u00fastria de biopesticidas para gerar um perfil estrat\u00e9gico exclusivo.<\/p>\n

\"How

Figura 2: Mapa de utilidade do produtor. A ind\u00fastria SMART-TECH criou um \u201cOceano Azul\u201d de produtos \u201cPioneiros\u201d. Esses s\u00e3o produtos que fornecem inova\u00e7\u00f5es de valor, como a integra\u00e7\u00e3o de avan\u00e7os t\u00e9cnicos ou novas tecnologias) e estrat\u00e9gias, por meio de avan\u00e7os em tecnologia agr\u00edcola, de sat\u00e9lite e drones e pela constru\u00e7\u00e3o da proposta de valor da ind\u00fastria de biopesticidas, para gerar um perfil estrat\u00e9gico \u00fanico (adaptado de Kim & Mauborgne, autores\/criadores de Blue Ocean Strategy).<\/p><\/div>\n

Um objetivo fundamental de P&D e marketing para a maioria das organiza\u00e7\u00f5es convencionais de prote\u00e7\u00e3o de cultivos tem sido melhorar a efic\u00e1cia dos produtos existentes e, assim, reduzir a quantidade de ingrediente ativo necess\u00e1ria para atingir a prote\u00e7\u00e3o ideal dos cultivos.<\/p>\n

No entanto, para uma sustentabilidade verdadeira, n\u00e3o \u00e9 mais suficiente olhar PARA TR\u00c1S e aumentar a efic\u00e1cia e reduzir as taxas em resposta \u00e0 press\u00e3o regulat\u00f3ria e p\u00fablica. Na SMART REVOLUTION, a explora\u00e7\u00e3o em tempo real e as tecnologias de informa\u00e7\u00e3o permitir\u00e3o a inclus\u00e3o oportuna de respostas de defesa de plantas induz\u00edveis para solu\u00e7\u00f5es de prote\u00e7\u00e3o de cultivos.<\/p>\n

Isso impulsionar\u00e1 a redu\u00e7\u00e3o de taxas e volumes como estrat\u00e9gias FORWARD, como entrega direcionada por drones, removendo um dos obst\u00e1culos t\u00e9cnicos significativos para dar esse salto em dire\u00e7\u00e3o \u00e0 prote\u00e7\u00e3o de cultivos verdadeiramente sustent\u00e1vel.<\/p>\n

\"How

Figura 3: Strategy Canvas, as ind\u00fastrias SMART-TECH e biopesticidas comparadas \u00e0 ind\u00fastria de prote\u00e7\u00e3o gen\u00e9rica de cultivos. Oportunidades de inova\u00e7\u00e3o de valor do \u201cOceano Azul\u201d e adapta\u00e7\u00f5es estrat\u00e9gicas facilitam a identifica\u00e7\u00e3o e o desenvolvimento de produtos \u201cPioneer\u201d (adaptado de Kim & Mauborgne, autores\/criadores de Blue Ocean Strategy).<\/p><\/div>\n

A startup dinamarquesa Fauna Inteligente<\/a> \u00e9 um exemplo de uma nova empresa contribuindo para a SMART REVOLUTION e \u00e9 a primeira empresa de agricultura de precis\u00e3o onde a precis\u00e3o tamb\u00e9m \u00e9 baseada no DNA, proporcionando oportunidades para o Manejo Integrado e Sustent\u00e1vel de Pragas por meio do uso de drones para monitoramento, amostragem de campo e identifica\u00e7\u00e3o de DNA em tempo real de col\u00f4nias de insetos em seus est\u00e1gios iniciais de desenvolvimento.<\/p>\n

\"How

Figura 4: Startup dinamarquesa Fauna Inteligente<\/a> contribui para a REVOLU\u00c7\u00c3O INTELIGENTE introduzindo novas oportunidades de Inova\u00e7\u00e3o de Valor e adapta\u00e7\u00f5es estrat\u00e9gicas.<\/p><\/div>\n

No sistema FaunaSmart, drones s\u00e3o usados como ferramentas para inspe\u00e7\u00e3o de campo em tempo real de esp\u00e9cies de pragas presentes. Esses drones oferecem precis\u00e3o e efici\u00eancia, analisando campos com c\u00e2meras ou amostradores de DNA necess\u00e1rios.<\/p>\n

O software FaunaSmart analisa os n\u00edveis de risco de pragas, fornece mapas de campo em tempo real e, ao exibir diferentes zonas, o software encontra as solu\u00e7\u00f5es mais eficientes e ecologicamente corretas para controlar pragas.<\/p>\n

Junto com os avan\u00e7os na formula\u00e7\u00e3o e entrega, a explora\u00e7\u00e3o e an\u00e1lise de drones em tempo real impulsionar\u00e3o a efic\u00e1cia aprimorada do produto \u2014 permitindo redu\u00e7\u00f5es significativas no volume do produto. Isso, por sua vez, finalmente permitir\u00e1 o desenvolvimento de tecnologias de aplica\u00e7\u00e3o direcionadas baseadas em drones, para as quais um grande impedimento t\u00e9cnico tem sido a exig\u00eancia de baixos volumes de pulveriza\u00e7\u00e3o.<\/p>\n

Uma nova gera\u00e7\u00e3o de estrat\u00e9gias integradas de cultivo:produto, aliadas \u00e0 explora\u00e7\u00e3o, monitoramento e avalia\u00e7\u00e3o de dados em tempo real, bem como tecnologias de aplica\u00e7\u00e3o direcionadas baseadas em drones, podem fornecer oportunidades significativas e sustent\u00e1veis de diferencia\u00e7\u00e3o no mercado altamente competitivo de prote\u00e7\u00e3o de cultivos.<\/p>\n

Executando estrat\u00e9gias do oceano azul<\/h2>\n

Frequentemente, as inova\u00e7\u00f5es precisam superar a resist\u00eancia dos stakeholders dentro da empresa. Os principais obst\u00e1culos organizacionais incluem obst\u00e1culos cognitivos, de recursos, motivacionais e pol\u00edticos que impedem os executores da estrat\u00e9gia de se comprometerem com a mudan\u00e7a estrat\u00e9gica, fornecer recursos, liderar equipes de inova\u00e7\u00e3o e superar a oposi\u00e7\u00e3o externa.<\/p>\n

Para saber mais sobre como incorporar a execu\u00e7\u00e3o \u00e0 estrat\u00e9gia, confira os artigos anteriores em meu S\u00e9rie Gest\u00e3o Estrat\u00e9gica de P&D<\/a>.<\/p>\n

No pr\u00f3ximo artigo desta s\u00e9rie, continuamos com a Parte II sobre como as ind\u00fastrias de biopesticidas e SMART-TECH criam um \u201coceano azul\u201d de espa\u00e7o de mercado incontestado para prote\u00e7\u00e3o de cultivos.<\/strong><\/p>\n

Obrigado por ler. Sinta-se \u00e0 vontade para ler e compartilhar meus outros artigos<\/a>.<\/p>\n

\n

Se voc\u00ea achou este artigo interessante, voc\u00ea encontrar\u00e1 mais informa\u00e7\u00f5es \u00fateis em GEST\u00c3O ESTRAT\u00c9GICA DE P&D: AGCHEM & BIOSCIENCE<\/a> por Harry Teicher. Destinado a gerentes, pesquisadores e outros que desejam entender aspectos estrat\u00e9gicos b\u00e1sicos da Prote\u00e7\u00e3o de Cultivos, este livro \u00e9 uma introdu\u00e7\u00e3o facilmente acess\u00edvel aos princ\u00edpios essenciais da Gest\u00e3o Estrat\u00e9gica de P&D.<\/em><\/p>\n

\"How<\/a><\/p>\n

Para mais informa\u00e7\u00f5es, visite SOLU\u00c7\u00d5ES EM BIOSCI\u00caNCIA<\/a> \u2013 contribuindo para o desenvolvimento de solu\u00e7\u00f5es sustent\u00e1veis de prote\u00e7\u00e3o de cultivos, fornecendo gerenciamento estrat\u00e9gico independente de P&D e suporte cient\u00edfico para empresas de AgChem e BioSolutions que desenvolvem produtos baseados em ci\u00eancia.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nota do editor: Este \u00e9 o quarto de sete artigos de uma s\u00e9rie sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioCi\u00eancias\u2026<\/p>","protected":false},"author":110,"featured_media":62082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,5],"tags":[1702],"class_list":["post-62078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biopesticides","category-markets","tag-strategic-rd-management"],"yoast_head":"\nHow the Biopesticide and SMART-TECH Industries Create a "Blue Ocean" of Uncontested Crop Protection Market Space (Part 4) - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: This is the fourth of seven articles in a series on Strategic R&D Management in AgChem and BioScience to be published on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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