{"id":62155,"date":"2018-11-28T09:22:36","date_gmt":"2018-11-28T14:22:36","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62155"},"modified":"2019-10-01T09:56:40","modified_gmt":"2019-10-01T13:56:40","slug":"sapec-agro-repositions-brand-aims-to-focus-on-rd","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/sapec-agro-repositions-brand-aims-to-focus-on-rd\/","title":{"rendered":"SAPEC AGRO reposiciona marca e visa focar em P&amp;D"},"content":{"rendered":"<p>A SAPEC AGRO adotou oficialmente a marca ASCENZA, refor\u00e7ando sua presen\u00e7a no mercado com um novo posicionamento e imagem.<\/p>\n<p>O CEO da SAPEC AGRO, Eric van Innis, afirma: \u201cQueremos nos tornar uma empresa l\u00edder no setor de prote\u00e7\u00e3o de cultivos. Para atingir esse objetivo, estamos consolidando nossa presen\u00e7a internacional, investindo em recursos humanos multidisciplinares e focando em pesquisa e desenvolvimento para oferecer solu\u00e7\u00f5es agr\u00edcolas off patent de alta qualidade.\u201d<\/p>\n<p>O nome ASCENZA reflete esse novo posicionamento, diz van Innis. \u201cASCENZA deriva da palavra latina <em>ascender<\/em>, que significa ascender, crescer, subir\u201d, diz ele. \u201cAcreditamos que esta \u00e9 a nova premissa: ASCENZA reflete desenvolvimento, maturidade empresarial e um projeto de expans\u00e3o.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-62156\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB.jpg\" width=\"425\" height=\"237\" alt=\"SAPEC AGRO Repositions Brand, Aims to Focus on R&amp;D\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB.jpg 500w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-300x167.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-136x77.jpg 136w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-330x184.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-128x72.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-32x18.jpg 32w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-64x36.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-85x47.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-150x84.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-145x82.jpg 145w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2018\/11\/ASCENZA_LOGO_Vertical_RGB-100x57.jpg 100w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/>Sob esse novo posicionamento, os valores nos quais nossas atividades sempre foram baseadas permanecem intactos: proximidade, comprometimento, empatia e agilidade. \u201cEssa mudan\u00e7a de paradigma representa um crescimento que s\u00f3 foi poss\u00edvel devido a todos os esfor\u00e7os feitos ao longo de mais de 50 anos\u201d, diz van Innis.<\/p>\n<p>O novo logotipo foi inspirado na floresta mediterr\u00e2nea, conhecida por sua estabilidade e capacidade de renova\u00e7\u00e3o. A ASCENZA pretende ser reconhecida de forma semelhante: como um s\u00edmbolo de estabilidade e renova\u00e7\u00e3o constante no atendimento ao cliente e na agricultura.<\/p>\n<p>A operar em Portugal h\u00e1 mais de 50 anos, a SAPEC AGRO, agora ASCENZA, \u00e9 uma refer\u00eancia em prote\u00e7\u00e3o de culturas desde a d\u00e9cada de 1960, no segmento de gen\u00e9ricos diferenciados, como empresa internacional independente. L\u00edder neste segmento na Pen\u00ednsula Ib\u00e9rica, a empresa est\u00e1 a aumentar a sua presen\u00e7a no sul da Europa, Am\u00e9rica do Sul e, no futuro, \u00c1frica e M\u00e9dio Oriente.<\/p>\n<p>Relatando uma evolu\u00e7\u00e3o consolidada, o faturamento da empresa cresceu em 75 milh\u00f5es de euros para 145 milh\u00f5es de euros nos \u00faltimos 10 anos. A empresa foi adquirida pela BRIDGEPOINT CAPITAL SA em 2017, um passo que garante um crescimento sustentado nos pr\u00f3ximos anos.<\/p>","protected":false},"excerpt":{"rendered":"<p>A SAPEC AGRO adotou oficialmente a marca ASCENZA, refor\u00e7ando sua presen\u00e7a no mercado com um novo posicionamento e imagem. A SAPEC\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-62155","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAPEC AGRO Repositions Brand, Aims to Focus on R&amp;D - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"SAPEC AGRO has officially adopted the ASCENZA brand name, reinforcing its market presence with a new positioning and image. 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