{"id":62446,"date":"2019-01-25T09:03:15","date_gmt":"2019-01-25T14:03:15","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62446"},"modified":"2019-10-01T09:56:42","modified_gmt":"2019-10-01T13:56:42","slug":"how-to-develop-inclusive-management-frameworks-for-strategic-rd-in-crop-protection-part-7","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/how-to-develop-inclusive-management-frameworks-for-strategic-rd-in-crop-protection-part-7\/","title":{"rendered":"Como desenvolver estruturas de gest\u00e3o inclusivas para P&D estrat\u00e9gico em prote\u00e7\u00e3o de cultivos (parte 7)"},"content":{"rendered":"

Nota do editor:<\/strong>\u00a0Este \u00e9 o artigo final de uma s\u00e9rie de sete artigos sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioScience publicados no AgriBusinessGlobal.com. Para uma lista completa dos artigos,\u00a0Clique aqui<\/a>.<\/em><\/p>\n

No artigo anterior<\/a> nesta s\u00e9rie sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioScience, aprendemos sobre gest\u00e3o de processos de inova\u00e7\u00e3o em equipes de P&D. Neste artigo, aprenderemos sobre Estruturas de Gest\u00e3o Inclusivas para P&D Estrat\u00e9gico.<\/p>\n

Uma quest\u00e3o-chave em P&D de Prote\u00e7\u00e3o de Cultivos \u00e9 a media\u00e7\u00e3o de estrat\u00e9gias baseadas em biologia para tomadores de decis\u00e3o convencionais (qu\u00edmicos). Bi\u00f3logos de prote\u00e7\u00e3o de cultivos t\u00eam uma oportunidade \u00fanica de mediar uma compreens\u00e3o dos impulsionadores da efic\u00e1cia de produtos biol\u00f3gicos e garantir sua implementa\u00e7\u00e3o no desenvolvimento de estrat\u00e9gias comerciais. Para muitas empresas convencionais, isso pode ser alcan\u00e7ado por meio da implementa\u00e7\u00e3o de estruturas de Gest\u00e3o Estrat\u00e9gica de P&D Inclusiva.<\/p>\n

Para garantir a inclus\u00e3o de conhecimento biol\u00f3gico especializado em P&D e estrat\u00e9gias de neg\u00f3cios, \u00e9 necess\u00e1rio avaliar a estrutura estrat\u00e9gica da empresa e considerar a implementa\u00e7\u00e3o de algum grau de gest\u00e3o de mudan\u00e7as.<\/p>\n

Tradicionalmente, as empresas de prote\u00e7\u00e3o de cultivos t\u00eam favorecido o desenvolvimento incremental, orientado a produtos. Os n\u00edveis de ger\u00eancia t\u00eam sido respons\u00e1veis por definir a vis\u00e3o e a estrat\u00e9gia da empresa e por comunicar essa estrat\u00e9gia em uma estrutura \u201cde cima para baixo\u201d ou \u201cger\u00eancia para baixo\u201d.<\/p>\n

\"How<\/a>

Figura 1: Estrutura de gest\u00e3o de cima para baixo.<\/p><\/div>\n

Nesta estrutura, a execu\u00e7\u00e3o da estrat\u00e9gia \u00e9 realizada pelo n\u00edvel \u201cdown\u201d ou \u201cexpert\u201d. Este n\u00edvel normalmente tem o maior contato com o cliente ou usu\u00e1rio final e recebe informa\u00e7\u00f5es importantes necess\u00e1rias para o desenvolvimento do produto.<\/p>\n

Ferramentas e avalia\u00e7\u00f5es convencionais de gerenciamento de projetos baseadas em resultados (por exemplo, Indicadores-chave de desempenho, KPI) s\u00e3o consideradas apropriadas para estruturas de desenvolvimento incremental e orientadas ao produto, e s\u00e3o especialmente relevantes para a equipe de \u201ctopo\u201d ou de gest\u00e3o (que, afinal, \u00e9 respons\u00e1vel pelos resultados do produto).<\/p>\n

Quando as empresas interrompem o seu neg\u00f3cio principal e introduzem projeto de inova\u00e7\u00e3o<\/em>s, pode ser necess\u00e1rio rever esta estrutura de desenvolvimento. Um inclusivo (baseado em entrada)<\/em>, estrutura iterativa de gest\u00e3o de P&D<\/em> e a avalia\u00e7\u00e3o baseada em insumos pode ser introduzida em projetos de inova\u00e7\u00e3o, para maximizar o processo de aprendizagem e, ao mesmo tempo, motivar a equipe \u201cem execu\u00e7\u00e3o\u201d ou \u201cem execu\u00e7\u00e3o\u201d.<\/p>\n

\"How<\/a>

Figura 2: Estrutura de gest\u00e3o inclusiva.<\/p><\/div>\n

Um exemplo de uma estrutura de desenvolvimento inclusivo iterativa e baseada em contribui\u00e7\u00f5es \u00e9 Gest\u00e3o de Processo Justo (FPM)<\/em> \u2014 um processo desenvolvido pelo INSEAD (Estrat\u00e9gia do Oceano Azul) para facilitar a inclus\u00e3o da Execu\u00e7\u00e3o (de baixo para cima) na Estrat\u00e9gia (de cima para baixo), criando ades\u00e3o individual no in\u00edcio do processo.<\/p>\n

O objetivo do Fair Process Management \u00e9 otimizar decis\u00f5es estrat\u00e9gicas pela ger\u00eancia (a equipe \u201cup\u201d), bem como o comprometimento daqueles envolvidos na execu\u00e7\u00e3o (a equipe \u201cdown\u201d). Para facilitar a implementa\u00e7\u00e3o de uma estrutura de desenvolvimento iterativa baseada em entrada (Figura 2), \u00e9 necess\u00e1rio garantir comunica\u00e7\u00e3o aberta na interface cr\u00edtica entre estrat\u00e9gia (vis\u00e3o) e execu\u00e7\u00e3o.<\/p>\n

Para o desenvolvimento de produtos baseados na biologia, isso requer a \u201ccomprar\u201d<\/em>" e inclus\u00e3o<\/em> de especialistas em biologia para decis\u00f5es estrat\u00e9gicas, no mesmo n\u00edvel de qu\u00edmicos e engenheiros qu\u00edmicos que conduzem decis\u00f5es estrat\u00e9gicas para produtos convencionais.<\/p>\n

\u201cGrandes coisas nos neg\u00f3cios nunca s\u00e3o feitas por uma pessoa. Elas s\u00e3o feitas por equipes de pessoas.\u201d \u2014 Steve Jobs<\/em><\/p>\n

O objetivo \u00e9 fornecer uma estrutura de desenvolvimento inclusiva e iterativa para promover iniciativas de inova\u00e7\u00e3o independentes e contribui\u00e7\u00e3o biol\u00f3gica estrat\u00e9gica aut\u00f4noma \u2013 \u201cFrame Strong, Manage Light\u201d.<\/p>\n

Para atingir isso, os grupos de desenvolvimento biol\u00f3gico n\u00e3o devem funcionar como fun\u00e7\u00f5es de suporte, mas devem ser elevados a uma responsabilidade estrat\u00e9gica aumentada dentro das empresas de prote\u00e7\u00e3o de cultivos convencionais (Figura 3, \u00e0 esquerda). Para empresas que investem pesadamente no desenvolvimento de produtos biol\u00f3gicos, pode ser necess\u00e1rio reestruturar radicalmente a organiza\u00e7\u00e3o da empresa (Figura 3, \u00e0 direita) para se adaptar aos requisitos para estruturas de desenvolvimento incremental e iterativo.<\/p>\n

\"How<\/a>

Figura 3: Estruturas organizacionais para a integra\u00e7\u00e3o de produtos biol\u00f3gicos em organiza\u00e7\u00f5es convencionais de prote\u00e7\u00e3o de cultivos.<\/p><\/div>\n

Uma reorganiza\u00e7\u00e3o radical faz ainda mais sentido quando consideramos as diferen\u00e7as econ\u00f4micas e temporais entre o desenvolvimento de prote\u00e7\u00e3o de cultivos convencionais e biol\u00f3gicos. Para produtos qu\u00edmicos convencionais, os tempos de desenvolvimento podem ser tr\u00eas vezes maiores do que para o desenvolvimento de prote\u00e7\u00e3o de cultivos biol\u00f3gicos, enquanto as despesas podem ser at\u00e9 10 vezes maiores.<\/p>\n

Por causa dessas diferen\u00e7as, startups e outras empresas menores e inovadoras criaram um ambiente poderoso e competitivo para P&D de biopesticidas. Essas pequenas empresas enfrentam um desafio na competi\u00e7\u00e3o com tecnologias agroqu\u00edmicas tradicionais ao tentar convencer produtores avessos a riscos a fazer a transi\u00e7\u00e3o para essa tecnologia emergente, mas tamb\u00e9m com rela\u00e7\u00e3o aos requisitos econ\u00f4micos para testes de efic\u00e1cia, registro e distribui\u00e7\u00e3o.<\/p>\n

Os acordos atuais de aquisi\u00e7\u00f5es, colabora\u00e7\u00e3o e licenciamento comprovam a simbiose cont\u00ednua no mercado de prote\u00e7\u00e3o de cultivos, e a necessidade de estruturas de Gest\u00e3o Estrat\u00e9gica de P&D Inclusivas, bem como a media\u00e7\u00e3o de estrat\u00e9gias baseadas em biologia para tomadores de decis\u00e3o, \u00e9 maior do que nunca.<\/p>\n

Obrigado por ler. Sinta-se \u00e0 vontade para ler e compartilhar meus outros artigos<\/a>.<\/p>\n

\n

Se voc\u00ea achou este artigo interessante, voc\u00ea encontrar\u00e1 mais informa\u00e7\u00f5es \u00fateis em GEST\u00c3O ESTRAT\u00c9GICA DE P&D: AGCHEM & BIOSCIENCE<\/a> por Harry Teicher. Destinado a gerentes, pesquisadores e outros que desejam entender aspectos estrat\u00e9gicos b\u00e1sicos da Prote\u00e7\u00e3o de Cultivos, este livro \u00e9 uma introdu\u00e7\u00e3o facilmente acess\u00edvel aos princ\u00edpios essenciais da Gest\u00e3o Estrat\u00e9gica de P&D.<\/em><\/p>\n

\"How<\/a><\/p>\n

Para mais informa\u00e7\u00f5es, visite SOLU\u00c7\u00d5ES EM BIOSCI\u00caNCIA<\/a> \u2013 contribuindo para o desenvolvimento de solu\u00e7\u00f5es sustent\u00e1veis de prote\u00e7\u00e3o de cultivos, fornecendo gerenciamento estrat\u00e9gico independente de P&D e suporte cient\u00edfico para empresas de AgChem e BioSolutions que desenvolvem produtos baseados em ci\u00eancia.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nota do editor: Este \u00e9 o artigo final de uma s\u00e9rie de sete artigos sobre Gest\u00e3o Estrat\u00e9gica de P&D em AgChem e BioCi\u00eancias\u2026<\/p>","protected":false},"author":110,"featured_media":62447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1702],"class_list":["post-62446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","tag-strategic-rd-management"],"yoast_head":"\nHow to Develop Inclusive Management Frameworks for Strategic R&D in Crop Protection (Part 7) - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note:\u00a0This is the final article in a series of seven articles on Strategic R&D Management in AgChem and BioScience published on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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