{"id":62504,"date":"2019-02-07T13:29:04","date_gmt":"2019-02-07T18:29:04","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=62504"},"modified":"2019-02-13T09:44:10","modified_gmt":"2019-02-13T14:44:10","slug":"report-examines-effectiveness-of-u-s-crop-protection-channel","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/americas\/report-examines-effectiveness-of-u-s-crop-protection-channel\/","title":{"rendered":"Relat\u00f3rio examina efic\u00e1cia do canal de prote\u00e7\u00e3o de safras dos EUA"},"content":{"rendered":"

Em termos de efic\u00e1cia do programa, a Corteva, a Bayer e a BASF s\u00e3o as tr\u00eas principais empresas com mais distribuidores, de acordo com o relat\u00f3rio recentemente publicado pela Kline. Efic\u00e1cia dos incentivos de canal da empresa de prote\u00e7\u00e3o de cultivos dos EUA<\/a>. A Bayer est\u00e1 em primeiro lugar em mais mercados de ferradura (especialidade), enquanto a Corteva est\u00e1 mais no Centro-Oeste. A Monsanto tamb\u00e9m estava entre as tr\u00eas primeiras, mas apenas com alguns distribuidores. As empresas pesquisadas para o estudo foram classificadas por distribuidores e varejistas que nos forneceram uma classifica\u00e7\u00e3o pela efic\u00e1cia dos programas de incentivo das empresas.<\/p>\n

Empresas de manufatura baseadas em pesquisa usam v\u00e1rios tipos de recompensas ou incentivos para manter ou aumentar as vendas de produtos. Isso inclui o tradicional pedido antecipado\/estoque, descontos de pr\u00e9-pagamento, descontos de entrega, prote\u00e7\u00e3o de estoque e outros, como fidelidade \u00e0 marca, pareamento ou correspond\u00eancia em v\u00e1rios produtos, descontos competitivos, corporativo\/nacional, cumprimento de metas ou financiamento.<\/p>\n

Os fornecedores inclu\u00eddos no relat\u00f3rio s\u00e3o as empresas gen\u00e9ricas ADAMA e Albaugh, as empresas de m\u00e9dio porte Arysta e UPI, e as empresas de pesquisa BASF, Bayer, Corteva, FMC, Monsanto, Syngenta e Valent. Juntas, essas empresas representam uma estimativa de 85% a 90% ou cerca de $9,3 bilh\u00f5es do total de neg\u00f3cios de prote\u00e7\u00e3o de cultivos nos EUA.<\/p>\n

A FMC historicamente tem uma classifica\u00e7\u00e3o alta em distribui\u00e7\u00e3o e pode melhorar no futuro com um portf\u00f3lio expandido.<\/p>\n

Os mid-majors e os gen\u00e9ricos foram avaliados separadamente e foram geralmente vistos positivamente com base na simplicidade de nenhum programa ou de programas limitados. Algumas empresas gen\u00e9ricas foram classificadas acima dos b\u00e1sicos.<\/p>\n

Os incentivos m\u00e9dios do programa de fornecedores em 2018 para distribuidores, varejistas e produtores s\u00e3o estimados em pouco menos de 30% para as empresas baseadas em pesquisa e 27% ao adicionar volumes de m\u00e9dio porte e gen\u00e9ricos. Os incentivos do programa s\u00e3o baseados no potencial m\u00e1ximo, n\u00e3o em pagamentos reais, e s\u00e3o calculados no valor de vendas EDI. Os maiores descontos parecem estar nos mercados de milho do Centro-Oeste.<\/p>\n

Dentro dos incentivos, o relat\u00f3rio EDI \u00e9 geralmente um requisito dos principais fornecedores e est\u00e1 inclu\u00eddo nos pagamentos do programa. Todos os principais fornecedores participam de todos esses programas; no entanto, fornecedores gen\u00e9ricos, como a Adama, visam um m\u00ednimo de programas \u2013 distribuidor a pre\u00e7o l\u00edquido ou marca pr\u00f3pria, principalmente produtos fora de patente.<\/p>\n

Os insights e sugest\u00f5es sobre programas de distribuidores e varejistas mostram que os distribuidores gostam da op\u00e7\u00e3o de marca pr\u00f3pria, uma parte do neg\u00f3cio de produtos sem patente. Ela est\u00e1 sendo oferecida pela maioria dos fornecedores e \u00e9 melhor quando os representantes dos fornecedores n\u00e3o s\u00e3o penalizados pelo que acontece em sua \u00e1rea de mercado. A maioria dos pesquisados tamb\u00e9m incluiu os principais programas de fidelidade que t\u00eam metas de participa\u00e7\u00e3o realistas nos tr\u00eas principais programas. No entanto, torna-se problem\u00e1tico quando as participa\u00e7\u00f5es da marca s\u00e3o t\u00e3o altas que os distribuidores s\u00e3o pegos com preocupa\u00e7\u00f5es sobre perder neg\u00f3cios com seus clientes que querem op\u00e7\u00f5es gen\u00e9ricas ou de pre\u00e7o mais baixo. Programas de caixa preta ou de desconto oculto foram os mais detestados pelos pesquisados.<\/p>\n

O objetivo do Efic\u00e1cia dos incentivos de canal da empresa de prote\u00e7\u00e3o de cultivos dos EUA<\/a> O objetivo do relat\u00f3rio \u00e9 fornecer um resumo dos programas de prote\u00e7\u00e3o de cultivos dispon\u00edveis, uma an\u00e1lise de poss\u00edveis informa\u00e7\u00f5es de incentivo por produto e feedback sobre como os parceiros de canal implementam uma perspectiva para programas futuros no atual ambiente econ\u00f4mico.<\/p>\n

As informa\u00e7\u00f5es sobre recompensas e incentivos do programa podem ser visualizadas por fungicida, herbicida, inseticida, regulador de crescimento de plantas, nematicida e produtos para tratamento de sementes. Produtos de marca pr\u00f3pria s\u00e3o exclu\u00eddos deste relat\u00f3rio. A lista de distribuidores ou o pre\u00e7o l\u00edquido estimado \u00e9 fornecido no resumo de incentivos por produto.<\/p>","protected":false},"excerpt":{"rendered":"

Em termos de efic\u00e1cia do programa, Corteva, Bayer e BASF s\u00e3o as tr\u00eas principais empresas com mais distribuidores, de acordo com o estudo recente da Kline\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[554],"class_list":["post-62504","post","type-post","status-publish","format-standard","hentry","category-americas","tag-featured"],"yoast_head":"\nReport Examines Effectiveness of U.S. Crop Protection Channel - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"By program effectiveness, Corteva, Bayer, and BASF are the top three companies with the most distributors, according to Kline\u2019s recently published report,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/americas\/report-examines-effectiveness-of-u-s-crop-protection-channel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report Examines Effectiveness of U.S. Crop Protection Channel - 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