{"id":65256,"date":"2019-11-26T14:50:00","date_gmt":"2019-11-26T19:50:00","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=65256"},"modified":"2019-12-05T13:57:18","modified_gmt":"2019-12-05T18:57:18","slug":"10-disruptive-trends-for-crop-protection","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/10-disruptive-trends-for-crop-protection\/","title":{"rendered":"10 tend\u00eancias disruptivas para prote\u00e7\u00e3o de cultivos"},"content":{"rendered":"

A prote\u00e7\u00e3o de cultivos como a conhecemos hoje est\u00e1 com os dias contados. Mudan\u00e7as tecnol\u00f3gicas, agron\u00f4micas e sociais est\u00e3o remodelando a apar\u00eancia dos neg\u00f3cios nos pr\u00f3ximos cinco anos para toda a cadeia de valor \u2013 fabricantes, formuladores, trading houses, empresas de importa\u00e7\u00e3o\/exporta\u00e7\u00e3o, distribuidores e varejistas. Todos os neg\u00f3cios s\u00e3o suscet\u00edveis a interrup\u00e7\u00f5es mais amplas. Confer\u00eancia de Aplica\u00e7\u00e3o de Precis\u00e3o na \u00c1sia<\/a> realizada de 5 a 7 de novembro em Bangkok descreveu como os insumos agr\u00edcolas e a cadeia de valor podem mudar em um futuro pr\u00f3ximo como resultado de press\u00f5es crescentes.<\/p>\n

Aqui est\u00e3o algumas das muitas ideias compartilhadas em aquela reuni\u00e3o<\/a> sobre a interrup\u00e7\u00e3o da demanda por insumos agr\u00edcolas:<\/p>\n

    \n
  1. Em quase todos os pa\u00edses do mundo, os agricultores est\u00e3o envelhecendo, os trabalhadores s\u00e3o dif\u00edceis de encontrar e as fazendas est\u00e3o se consolidando. Esses tr\u00eas fatores inaugurar\u00e3o uma r\u00e1pida ado\u00e7\u00e3o de tecnologia para gerenciar as opera\u00e7\u00f5es agr\u00edcolas. No Jap\u00e3o, onde a idade m\u00e9dia do agricultor \u00e9 de 67 anos e os trabalhadores agr\u00edcolas s\u00e3o dif\u00edceis de encontrar, cerca de 80% de aplica\u00e7\u00f5es de pulveriza\u00e7\u00e3o no arroz s\u00e3o entregues por UAV. As economias emergentes ver\u00e3o uma situa\u00e7\u00e3o semelhante, mas isso acontecer\u00e1 muito mais r\u00e1pido porque a tecnologia \u00e9 mais acess\u00edvel. UAV e outros novos m\u00e9todos de aplica\u00e7\u00e3o s\u00e3o mais eficazes, eficientes e exigem formula\u00e7\u00f5es otimizadas.<\/li>\n
  2. Os avan\u00e7os tecnol\u00f3gicos permitir\u00e3o que os agricultores asi\u00e1ticos ultrapassem mais de 100 anos de mecaniza\u00e7\u00e3o e outras tecnologias para aumentar os rendimentos. Plataformas de compartilhamento de tratores, sites de compartilhamento de UAVs e outras startups inspiradas no Uber dar\u00e3o aos agr\u00f4nomos e agricultores acesso sem precedentes \u00e0 tecnologia de ponta que, em \u00faltima an\u00e1lise, fornecer\u00e1 suporte \u00e0 decis\u00e3o na fazenda para pequenos produtores e grandes planta\u00e7\u00f5es. As plataformas agr\u00edcolas digitais s\u00e3o vi\u00e1veis e impulsionadas por smartphones e conectividade acess\u00edvel. O suporte agron\u00f4mico aprimorado e a melhor mecaniza\u00e7\u00e3o fornecer\u00e3o mais orienta\u00e7\u00e3o por tr\u00e1s das aplica\u00e7\u00f5es sazonais de fungicidas.<\/li>\n
  3. IA, imagens avan\u00e7adas e tecnologia de sensores orientar\u00e3o decis\u00f5es na fazenda que resultar\u00e3o em aplica\u00e7\u00f5es otimizadas de taxa vari\u00e1vel de produtos de prote\u00e7\u00e3o de cultivos e fertilizantes. Os sistemas de reconhecimento de ervas daninhas verde sobre verde (Blue River, Bilberry, WeedIt) podem fornecer pulveriza\u00e7\u00e3o localizada em tempo real para herbicidas. O maior setor de pesticidas pode ver um decl\u00ednio de 80% nos volumes gerais quando a pulveriza\u00e7\u00e3o seletiva se tornar popular. Embora muitos desses sistemas dependam de tratores e outras mecaniza\u00e7\u00f5es para transportar a tecnologia, n\u00e3o demorar\u00e1 muito para que esses sistemas sejam comercializados em UAVs (Precis\u00e3o.IA<\/a>, Saskatchewan), o que tornar\u00e1 a tecnologia dispon\u00edvel em mais culturas em terrenos vari\u00e1veis em economias em desenvolvimento ao redor do mundo.<\/li>\n
  4. A agricultura vertical reduzir\u00e1 significativamente os volumes de entrada de \u00e1gua, pesticidas e fertilizantes. A agricultura interna de todos os tipos se presta a uma automa\u00e7\u00e3o e rob\u00f3tica mais integradas, incluindo capina mec\u00e2nica. A agricultura interna \u00e9 exponencialmente mais eficiente do que a agricultura tradicional (algumas startups alegam rendimentos at\u00e9 390 vezes maiores) devido \u00e0 capacidade de produzir v\u00e1rios ciclos de cultivo e otimizar as t\u00e9cnicas de produ\u00e7\u00e3o. As fazendas verticais podem n\u00e3o ter escala para alimentar o mundo por conta pr\u00f3pria, mas produzir\u00e3o alimentos suficientes para impactar a demanda das fazendas tradicionais.<\/li>\n
  5. Demanda do consumidor: Carnes vegetais e limpas deram origem a uma nova dieta: Flexitariana, que \u00e9 uma dieta amplamente vegetariana que permite carne com modera\u00e7\u00e3o. \u00c9 a vers\u00e3o nova, descolada e socialmente respons\u00e1vel do on\u00edvoro. Eles podem gostar de carne, mas est\u00e3o conscientemente comendo menos dela, avaliando como os alimentos s\u00e3o produzidos, se s\u00e3o sustent\u00e1veis, valores nutricionais e optando por substitui\u00e7\u00f5es quando poss\u00edvel. Carnes vegetais e carnes cultivadas em laborat\u00f3rio (carne limpa) reduzem muito a quantidade de milho e soja necess\u00e1ria para alimentar o gado e, junto com outras interrup\u00e7\u00f5es nesta lista, reduzir\u00e3o gradativamente o uso geral de produtos qu\u00edmicos.<\/li>\n
  6. Fornecimento sustent\u00e1vel: A demanda do consumidor est\u00e1 for\u00e7ando corretores de commodities e processadores de alimentos a monitorar e direcionar padr\u00f5es de produ\u00e7\u00e3o como nunca antes. Fornecimento respons\u00e1vel e iniciativas de com\u00e9rcio justo se tornaram comuns para \u00f3leo de palma, caf\u00e9, cacau e outras planta\u00e7\u00f5es. A demanda por produtos org\u00e2nicos, livres de OGM e outros produtos comercializados de forma perceptiva e alimentos processados diminuir\u00e1 a demanda por produtos inorg\u00e2nicos na fazenda.<\/li>\n
  7. A ci\u00eancia do Facebook continua a demonizar a agricultura tradicional e a tecnologia agr\u00edcola, incluindo OGMs, o uso criterioso de pesticidas, fertilizantes inorg\u00e2nicos e outras pr\u00e1ticas de conserva\u00e7\u00e3o da terra e do clima na fazenda. Da lixivia\u00e7\u00e3o qu\u00edmica ao escoamento de fertilizantes, a agricultura se tornou um bode expiat\u00f3rio para \u00e1guas polu\u00eddas, ar e mudan\u00e7as clim\u00e1ticas, e fornece terreno f\u00e9rtil para organiza\u00e7\u00f5es de quimiofobia e antici\u00eancia em todo o mundo. A situa\u00e7\u00e3o da desinforma\u00e7\u00e3o seguir\u00e1 a situa\u00e7\u00e3o da pr\u00f3pria m\u00eddia social. Pessoalmente, n\u00e3o vejo um aumento em informa\u00e7\u00f5es baseadas em fatos ou discurso baseado em ci\u00eancia percolando atrav\u00e9s da m\u00eddia social t\u00e3o cedo.<\/li>\n
  8. Proibi\u00e7\u00f5es de produtos: Em um ambiente onde a desinforma\u00e7\u00e3o emocional prevalece no discurso p\u00fablico, autoridades eleitas podem bajular a popula\u00e7\u00e3o maior reagindo ao medo popular ao proibir produtos. O exemplo mais recente \u00e9 a Tail\u00e2ndia, onde autoridades eleitas anularam as comunidades cient\u00edficas (reguladores, pesquisadores e estudos da ind\u00fastria) para obter aprova\u00e7\u00e3o popular com a proibi\u00e7\u00e3o de glifosato, paraquate e clorpirif\u00f3s. Alemanha, \u00c1ustria, Emirados \u00c1rabes Unidos e muitos outros est\u00e3o considerando proibi\u00e7\u00f5es qu\u00edmicas totais. O Sri Lanka foi o primeiro a proibir o glifosato em 2014 como precau\u00e7\u00e3o para conter uma misteriosa doen\u00e7a renal em trabalhadores agr\u00edcolas, no entanto, suspendeu a proibi\u00e7\u00e3o em 2018 devido a grandes perdas de safra. Os crit\u00e9rios de interrup\u00e7\u00e3o end\u00f3crina na Europa podem eliminar dezenas de produtos qu\u00edmicos nos pr\u00f3ximos anos.<\/li>\n
  9. O preconceito com OGMs, alternativas \u00e0 carne e proibi\u00e7\u00f5es de produtos colocam press\u00e3o significativa na produ\u00e7\u00e3o de soja e milho. Essas duas culturas impulsionam $15 bilh\u00f5es do mercado mundial de prote\u00e7\u00e3o de culturas de $61,8 bilh\u00f5es (Kleffmann). A interrup\u00e7\u00e3o na \u00e1rea plantada dessas culturas b\u00e1sicas pode impactar os mercados qu\u00edmicos rapidamente. Nos EUA, por exemplo, a \u00e1rea plantada de soja caiu 14% este ano devido a uma variedade de fatores. Espera-se que o mercado de pesticidas dos EUA siga com decl\u00ednio de 6%-7% em valor.<\/li>\n
  10. E-commerce: Programas de compra direta ao consumidor v\u00e3o interromper as casas de negocia\u00e7\u00e3o tradicionais da mesma forma que a Amazon interrompeu as lojas de varejo. \u00c9 apenas uma quest\u00e3o de tempo e se as empresas agr\u00edcolas v\u00e3o se interromper ou permitir que influenciadores externos as interrompam. Empresas multinacionais de prote\u00e7\u00e3o de cultivos e varejo j\u00e1 est\u00e3o criando modelos de compra baseados em resultados que garantem a produtividade das colheitas em uma tentativa de se afastar dos pontos de pre\u00e7o do produto e entrar em um sistema de agronomia digital colaborativa que maximiza os investimentos em tecnologia. Essa evolu\u00e7\u00e3o nos modelos de neg\u00f3cios afetar\u00e1 os varejistas mais r\u00e1pido e profundamente do que os fabricantes, formuladores e distribuidores, mas eventualmente toda a cadeia de valor sentir\u00e1 o aperto.<\/li>\n<\/ol>\n

    Conclus\u00e3o: <\/strong>As empresas de prote\u00e7\u00e3o de cultivos em toda a cadeia n\u00e3o trabalham mais em um silo e as tecnologias convergentes impactam a agronomia e a economia em todos os n\u00edveis. As empresas progressistas est\u00e3o seguindo a tend\u00eancia e se transformando em empresas agr\u00edcolas digitais, e os participantes de longo prazo precisar\u00e3o desenvolver uma estrat\u00e9gia para seguir o exemplo. Transacional<\/a> empresas que competem apenas em pre\u00e7o e volume ser\u00e3o substitu\u00eddas por aquelas dispostas a investir no sucesso de seus clientes e de outras empresas a montante e a jusante do canal.<\/p>","protected":false},"excerpt":{"rendered":"

    Mudan\u00e7as tecnol\u00f3gicas, agron\u00f4micas e sociais est\u00e3o remodelando a apar\u00eancia dos neg\u00f3cios nos pr\u00f3ximos cinco anos para toda a cadeia de valor.<\/p>","protected":false},"author":14,"featured_media":60768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,18,1688,19,20,5,21],"tags":[54,1475],"class_list":["post-65256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-fungicides","category-genetics","category-herbicides","category-insecticides","category-markets","category-seeds-traits","tag-featured-home","tag-vision-conference"],"yoast_head":"\n10 Disruptive Trends for Crop Protection - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Technological, agronomic, and societal changes are reshaping what businesses will look like in the next 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