{"id":65958,"date":"2020-06-16T11:09:36","date_gmt":"2020-06-16T15:09:36","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=65958"},"modified":"2020-06-16T13:22:53","modified_gmt":"2020-06-16T17:22:53","slug":"new-ceradis-vp-discusses-transition-to-biologicals-and-the-companys-first-u-s-registered-product","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/new-ceradis-vp-discusses-transition-to-biologicals-and-the-companys-first-u-s-registered-product\/","title":{"rendered":"Novo vice-presidente da Ceradis discute a transi\u00e7\u00e3o para produtos biol\u00f3gicos e o primeiro produto registrado da empresa nos EUA"},"content":{"rendered":"

Jan Stechmann juntou-se recentemente Ceradis BV<\/a> como vice-presidente de vendas e marketing. Agroneg\u00f3cio Global<\/a>\u2122<\/em> conversou com Stechmann sobre sua transi\u00e7\u00e3o da prote\u00e7\u00e3o tradicional de cultivos para o mundo biol\u00f3gico e o que a empresa planejou para os produtores.<\/p>\n

Pq<\/strong>. Voc\u00ea est\u00e1 em sua nova fun\u00e7\u00e3o h\u00e1 quase 5 meses, como foi a transi\u00e7\u00e3o? O que foi atraente sobre a oportunidade na Ceradis BV E como voc\u00ea est\u00e1 se saindo com a COVID 19<\/a> situa\u00e7\u00e3o?<\/p>\n

\"\"

Jan Stechmann, vice-presidente de vendas e marketing, Ceradis BV<\/p><\/div>\n

UM.<\/strong> A transi\u00e7\u00e3o foi boa e relativamente f\u00e1cil. Entrei em uma equipe jovem, altamente din\u00e2mica e comunicativa, ent\u00e3o me senti bem-vinda e integrada rapidamente. Tem sido intrigante fazer parte de uma empresa que realmente quer melhorar a cadeia alimentar e a pegada qu\u00edmica da agricultura.<\/p>\n

Quanto \u00e0 Covid-19, felizmente, eu sabia que come\u00e7aria com um escrit\u00f3rio em casa e, quando nos mudamos para a Carolina do Norte, levamos isso em considera\u00e7\u00e3o e planejamos adequadamente.<\/p>\n

P.<\/strong> Sua experi\u00eancia profissional tem sido mais na qu\u00edmica \u201cconvencional\u201d ou sint\u00e9tica, e alguns n\u00e3o conseguem fazer a transi\u00e7\u00e3o facilmente para o mercado biol\u00f3gico. Voc\u00ea pode nos contar como conseguiu isso? Atendeu ou superou suas expectativas?<\/p>\n

UM.<\/strong> Trabalhei no mercado de qu\u00edmica convencional por mais de 20 anos, com essa experi\u00eancia sendo altamente valiosa com a mudan\u00e7a de carreira para o mercado biol\u00f3gico. Eu ainda abordo um novo produto com base em sua efic\u00e1cia e manuseio em compara\u00e7\u00e3o com os padr\u00f5es de mercado em vez de apenas tentar surfar na onda "biol\u00f3gica". O melhor da Ceradis \u00e9 que eles t\u00eam produtos que podem suportar os testes de efic\u00e1cia e f\u00e1cil manuseio, assim como nosso primeiro produto CeraMax<\/a>, est\u00e1 sendo exibido aqui nos EUA<\/p>\n

P.<\/strong> CeraMax foi o primeiro produto registrado pela Ag\u00eancia de Prote\u00e7\u00e3o Ambiental dos EUA em outubro de 2019 da Ceradis. Voc\u00ea pode nos contar sobre o novo tratamento de sementes com biofungicida para soja? Como o produto est\u00e1 sendo aceito no mercado de soja dos EUA? A Ceradis tem planos de registr\u00e1-lo em outros mercados?<\/p>\n

UM.<\/strong> Com o CeraMax, lan\u00e7amos um biol\u00f3gico de pr\u00f3xima gera\u00e7\u00e3o, que \u00e9 o que o mercado deve esperar: Produtos em linha com a efic\u00e1cia dos padr\u00f5es atuais de mercado, como o CeraMax no controle de SDS, f\u00e1ceis de manusear, com \u00f3tima compatibilidade e vida \u00fatil, al\u00e9m de reduzir a carga qu\u00edmica. Com isso, h\u00e1 um interesse e aceita\u00e7\u00e3o crescentes do CeraMax no mercado dos EUA, com registro adicional em breve no Canad\u00e1 e na Am\u00e9rica Latina.<\/p>\n

P.<\/strong> O ingrediente ativo do CeraMax \u00e9 Natamycin, que foi descoberto h\u00e1 cerca de 53 anos e usado principalmente para preserva\u00e7\u00e3o de alimentos. Como a equipe de P&D equacionou o uso em tratamentos de sementes?
\n<\/em><\/p>\n

\"\"

Um campo de soja tratado com CeraMax, um fungicida bioqu\u00edmico que usa o ingrediente ativo Natamicina, para proteger contra um amplo espectro de doen\u00e7as.<\/p><\/div>\n

UM.<\/strong> O ingrediente ativo Natamycin \u00e9 realmente conhecido por sua longa hist\u00f3ria de sucesso, dado seu uso na preserva\u00e7\u00e3o de alimentos, com um hist\u00f3rico not\u00e1vel em seguran\u00e7a humana e sem desenvolvimento de resist\u00eancia. No entanto, Natamycin \u00e9 caro e altamente sens\u00edvel a UV e pH. Nosso fundador Wim van der Krieken, veio da Universidade de Wageningen (Holanda), onde o conceito do produto foi desenvolvido para superar os desafios de custo, estabilidade UV e sensibilidade ao pH. Assim, este produto protegido por patente foi trazido ao mercado, que era para iniciantes no tratamento de sementes. Com tr\u00eas anos de testes de campo aqui nos EUA mostrando uma efic\u00e1cia que corresponde \u00e0 concorr\u00eancia no controle de SDS, ele certamente trouxe um \u00f3timo produto para o agricultor dos EUA. Agora estamos construindo sobre isso com a introdu\u00e7\u00e3o de CeraFruta<\/a>, que obteve o registro da EPA em abril de 2020, permite o biocontrole p\u00f3s-colheita de espectro total.<\/p>\n

P.<\/strong> A empresa possui uma linha de produtos fitossanit\u00e1rios com seus FytoFert<\/a> e MusaCare<\/a> linhas, o que lhe entusiasma sobre o mercado de nutri\u00e7\u00e3o vegetal e onde a Ceradis buscar\u00e1 penetra\u00e7\u00e3o no mercado?<\/p>\n

UM.<\/strong> Alguns dos nossos produtos s\u00e3o registrados como fertilizantes, que atuam tamb\u00e9m no fortalecimento da planta contra doen\u00e7as, possibilitando menor carga qu\u00edmica. Com o MusaCare CP temos uma ferramenta reconhecida em planta\u00e7\u00f5es de banana e nossa linha FytoFert \u00e9 utilizada em diversos pa\u00edses da Am\u00e9rica Central e do Sul, Europa e \u00c1sia. Em todos esses casos, nossos produtos permitem redu\u00e7\u00e3o de fungicidas contacticidas. Nosso desenvolvimento de novos produtos \u00e9 voltado para pesticidas org\u00e2nicos ou biopesticidas, por exemplo, nossos CeraQuint<\/a> biofungicida, bem como CeraSulfur, uma formula\u00e7\u00e3o de enxofre microbiano de origem biol\u00f3gica SC com excelentes propriedades em compara\u00e7\u00e3o ao enxofre convencional.<\/p>","protected":false},"excerpt":{"rendered":"

Jan Stechmann se juntou recentemente \u00e0 Ceradis BV como VP de Vendas e Marketing. AgriBusiness Global\u2122 falou com Stechmann sobre sua transi\u00e7\u00e3o da prote\u00e7\u00e3o de cultivo tradicional para o mundo biol\u00f3gico e o que a empresa planejou para os produtores.<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,1786,5],"tags":[],"class_list":["post-65958","post","type-post","status-publish","format-standard","hentry","category-americas","category-biologicals","category-markets"],"yoast_head":"\nNew Ceradis VP Discusses Transition to Biologicals and the Company's First U.S. Registered Product - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Jan Stechmann recently joined Ceradis B.V. as VP of Sales and Marketing. 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