{"id":66619,"date":"2020-12-14T12:11:01","date_gmt":"2020-12-14T17:11:01","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=66619"},"modified":"2021-06-14T15:35:13","modified_gmt":"2021-06-14T19:35:13","slug":"time-to-get-serious-about-sustainability","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/time-to-get-serious-about-sustainability\/","title":{"rendered":"Hora de levar a sustentabilidade a s\u00e9rio"},"content":{"rendered":"

Os consumidores est\u00e3o mais no controle de seus alimentos do que nunca, e suas prefer\u00eancias impactar\u00e3o toda a cadeia de valor. Considere a introdu\u00e7\u00e3o de r\u00f3tulos como GMO Free, Fair Trade e Certified Organic como exemplos da capacidade dos consumidores de mudar os sistemas de produ\u00e7\u00e3o, e eles s\u00e3o apenas o come\u00e7o. A pr\u00f3xima gera\u00e7\u00e3o de r\u00f3tulos de alimentos apresentar\u00e1 m\u00e9tricas que destacam o impacto ambiental da produ\u00e7\u00e3o de alimentos do campo \u00e0 mesa. Assim como aderir aos padr\u00f5es tradicionais de polui\u00e7\u00e3o, essas m\u00e9tricas ser\u00e3o as apostas b\u00e1sicas para fazer neg\u00f3cios com sua cadeia de suprimentos.<\/p>\n

J\u00e1 come\u00e7ou no caminho das iniciativas globais, regionais, nacionais e individuais de sustentabilidade empresarial, e deu origem a novas ind\u00fastrias em energia, tecnologia e alimentos (mais sobre Agroneg\u00f3cio Global<\/em> Cobertura do Trade Summit\u2122 aqui<\/a> e aqui<\/a>).<\/p>\n

As empresas de alimentos \u00e0 base de plantas Impossible Foods e Beyond Meat s\u00e3o l\u00edderes em um setor aliment\u00edcio que agora vale cerca de $5 bilh\u00f5es, e cresceram com sua mensagem baseada na redu\u00e7\u00e3o de emiss\u00f5es de carbono e preserva\u00e7\u00e3o ambiental. \u00c9 mais do que marketing; \u00e9 uma miss\u00e3o para tornar o planeta um lugar melhor, e est\u00e1 gerando um CAGR de 30%, de acordo com o Instituto da Boa Alimenta\u00e7\u00e3o<\/a>.<\/p>\n

A Panera Bread anunciou em outubro que listar\u00e1 a pegada de carbono de alguns itens do seu menu. O restaurante rotular\u00e1 suas saladas, sopas e sandu\u00edches que t\u00eam pegadas de carbono de menos de 5,38 quilos de di\u00f3xido de carbono. A Panera trabalhou com organiza\u00e7\u00f5es ambientais sem fins lucrativos Instituto de Recursos Mundiais<\/a> para calcular as pegadas de carbono do seu menu. O objetivo era ajudar restaurantes a reduzir suas emiss\u00f5es de gases de efeito estufa dos alimentos em 25% nos pr\u00f3ximos 10 anos, de acordo com a Panera.<\/p>\n

\u00c0 medida que os consumidores continuam a influenciar a responsabilidade corporativa, haver\u00e1 mais an\u00fancios como esses, e eles afetar\u00e3o a cadeia de valor dos insumos agr\u00edcolas, \u00e0 medida que varejistas e restaurantes continuam a calcular a pegada ambiental de todo o ciclo de vida dos alimentos.<\/p>\n

L\u00edderes nesse espa\u00e7o j\u00e1 criaram suas pr\u00f3prias iniciativas de sustentabilidade, muitas das quais est\u00e3o correlacionadas \u00e0s metas e m\u00e9tricas da ONU para a pr\u00f3xima d\u00e9cada. Compra da empresa de bioestimulantes Valagro pela Syngenta<\/a> foi citado como parte do seu Plano de Crescimento Sustent\u00e1vel, que visa \u201ccolocar a luta urgente contra as altera\u00e7\u00f5es clim\u00e1ticas e a perda de biodiversidade no centro do futuro produtivo da agricultura e da recupera\u00e7\u00e3o econ\u00f3mica global\u201d.<\/p>\n

No cerne da integra\u00e7\u00e3o de produtos biol\u00f3gicos est\u00e1 uma reformula\u00e7\u00e3o dos sistemas de produ\u00e7\u00e3o. Se refor\u00e7armos a sa\u00fade das plantas, mitigamos a necessidade de produtos qu\u00edmicos reativos para controle de pragas e aplica\u00e7\u00f5es de fertilizantes em geral. Os resultados s\u00e3o sistemas de produ\u00e7\u00e3o que mant\u00eam sua produtividade com menos insumos qu\u00edmicos que s\u00e3o cada vez mais examinados por sistemas regulat\u00f3rios em todo o mundo. Ambientes regulat\u00f3rios rigorosos na UE geraram maior ado\u00e7\u00e3o desses produtos para a sa\u00fade das plantas, e muitos veem a regulamenta\u00e7\u00e3o que impulsiona a ado\u00e7\u00e3o como uma inevitabilidade que alterar\u00e1 as pr\u00e1ticas agr\u00edcolas em todo o mundo.<\/p>\n

Mais aquisi\u00e7\u00f5es s\u00e3o prov\u00e1veis neste espa\u00e7o. Logo ap\u00f3s o acordo Syngenta\/Valagro, A AMVAC anunciou que compraria a Agrinos,<\/a> outro l\u00edder no espa\u00e7o de bioestimulantes.<\/p>\n

\u00c0 medida que a ado\u00e7\u00e3o continua a se espalhar pela cadeia de varejo e pelo n\u00edvel agr\u00edcola, os analistas esperam mais consolida\u00e7\u00e3o e investimento de empresas agr\u00edcolas tradicionais para transformar um segmento crescente em um produto b\u00e1sico para a produ\u00e7\u00e3o agr\u00edcola.<\/p>\n

\u201cEsta transa\u00e7\u00e3o legitima os bioestimulantes como um insumo necess\u00e1rio e eficaz para as culturas\u201d, Aparador de Dunham<\/a> O s\u00f3cio-gerente Mark Trimmer disseAgroneg\u00f3cio Global<\/a>\u2122<\/em>. \u201cIsso mostra que \u00e9 uma parte importante da caixa de ferramentas que todos os produtores precisam. Tamb\u00e9m diz que se empresas desse tamanho e escala est\u00e3o em jogo, ent\u00e3o todas as empresas desse segmento est\u00e3o em jogo para potencial atividade de M&A, e achamos que continuar\u00e1 a haver esses tipos de transa\u00e7\u00f5es no resto do ano.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

No centro da integra\u00e7\u00e3o de produtos biol\u00f3gicos est\u00e1 uma reformula\u00e7\u00e3o dos sistemas de produ\u00e7\u00e3o, afirma o editor David Frabotta.<\/p>","protected":false},"author":112,"featured_media":59849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929,926,1846],"tags":[54],"class_list":["post-66619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biostimulants","category-plant-health","category-sustainability","tag-featured-home"],"yoast_head":"\nTime to Get Serious About Sustainability - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"At the heart of biological product integration is a rethink of production systems, says Editor David Frabotta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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