{"id":66865,"date":"2021-01-07T13:35:08","date_gmt":"2021-01-07T18:35:08","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=66865"},"modified":"2021-01-05T13:35:44","modified_gmt":"2021-01-05T18:35:44","slug":"demand-driven-agriculture-where-profitability-meets-sustainability","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agtech\/demand-driven-agriculture-where-profitability-meets-sustainability\/","title":{"rendered":"Agricultura orientada pela demanda: onde a lucratividade encontra a sustentabilidade"},"content":{"rendered":"<p>Vinte bilh\u00f5es de libras de produtos s\u00e3o perdidos nas fazendas todos os anos, <a href=\"https:\/\/www.precisionag.com\/digital-farming\/demand-driven-agriculture-where-profitability-meets-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\">escreve o CTO da Prospera Technologies, Raviv Itzhaky, em <em>Ag de precis\u00e3o<\/em><\/a>. Isso n\u00e3o \u00e9 apenas um desperd\u00edcio, mas tamb\u00e9m perigoso. Oferta e demanda imprevis\u00edveis de alimentos podem ter consequ\u00eancias devastadoras. A superprodu\u00e7\u00e3o pode levar a quedas de pre\u00e7os e ao &quot;despejo&quot; de toneladas de alimentos que seriam perfeitamente bons para comer. Uma colheita ruim devido a secas, mau tempo ou pragas tamb\u00e9m pode levar a resultados igualmente catastr\u00f3ficos.<\/p>\n<p>Sempre haver\u00e1 riscos e desafios inesperados que podem afetar a produ\u00e7\u00e3o. No entanto, a tecnologia preditiva e a an\u00e1lise podem ajudar os produtores a planejar e prever muitos desses resultados e, portanto, mitigar alguns desses riscos antes que eles saiam do controle.<\/p>\n<p>A tecnologia pode ajudar as empresas de diferentes maneiras. Por um lado, novos dispositivos no campo fornecem aos produtores de alimentos dados e insights sem precedentes sobre os quais eles podem agir. Por outro lado, esses dados e conhecimento em tempo real podem ser compartilhados e comunicados mais abaixo na cadeia de suprimentos com maior velocidade e efici\u00eancia. F\u00e1bricas de alimentos ou redes de varejo podem gerenciar a produ\u00e7\u00e3o ou planejar suas prateleiras adequadamente, com uma ideia melhor de qual ser\u00e1 a disponibilidade de um produto espec\u00edfico em um futuro pr\u00f3ximo.<\/p>\n<p>No entanto, o objetivo final de &quot;desperd\u00edcio zero&quot; e planejamento perfeito s\u00f3 pode ser alcan\u00e7ado por meio da agricultura orientada pela demanda. Isso significa produzir exatamente o que \u00e9 necess\u00e1rio. Isso n\u00e3o significa apenas que n\u00e3o h\u00e1 desperd\u00edcio de produtos, mas tamb\u00e9m significa n\u00e3o desperdi\u00e7ar recursos como \u00e1gua e energia, que s\u00e3o escassos e caros em muitas regi\u00f5es. <a href=\"https:\/\/foodprint.org\/issues\/the-problem-of-food-waste\/\" target=\"_blank\" rel=\"noopener noreferrer\">Produ\u00e7\u00e3o de alimentos nos EUA<\/a> usa 15,7% do or\u00e7amento total de energia, 50% de toda a terra e 80% de toda a \u00e1gua doce consumida.<\/p>\n<blockquote><p>A Am\u00e9rica desperdi\u00e7a aproximadamente <a href=\"https:\/\/www.nrdc.org\/resources\/wasted-how-america-losing-40-percent-its-food-farm-fork-landfill\" target=\"_blank\" rel=\"noopener noreferrer\">40% de sua comida<\/a>. Al\u00e9m disso, grande parte dos estimados 125 a 160 bilh\u00f5es de libras de alimentos que v\u00e3o para o lixo todo ano s\u00e3o comest\u00edveis. O desperd\u00edcio de alimentos \u00e9 causado por m\u00faltiplos fatores, desde a superprodu\u00e7\u00e3o at\u00e9 o planejamento ruim e a compra excessiva. H\u00e1 um pre\u00e7o alto por tr\u00e1s desse desperd\u00edcio tamb\u00e9m. A conta anual para o desperd\u00edcio de alimentos somente nos EUA \u00e9 de aproximadamente um impressionante $218 bilh\u00f5es.<\/p><\/blockquote>\n<p>A perda de alimentos ocorre por v\u00e1rios motivos. Frequentemente, os agricultores plantam mais do que os consumidores demandam para se proteger contra pragas inesperadas ou mau tempo. Em outras ocasi\u00f5es, quando o valor de mercado de um produto \u00e9 menor do que o custo de transporte e m\u00e3o de obra, os agricultores podem deixar a colheita sem colher, tamb\u00e9m conhecido como &quot;dumping&quot;. Quantas dessas externalidades a tecnologia \u00e9 capaz de antecipar e prever? A previs\u00e3o financeira e as comunica\u00e7\u00f5es bilaterais entre agricultores e varejistas podem impedir a superprodu\u00e7\u00e3o? Os avan\u00e7os tecnol\u00f3gicos nos permitir\u00e3o cultivar alimentos perfeitamente &quot;sob demanda&quot; para que n\u00e3o haja desperd\u00edcio de energia, recursos ou m\u00e3o de obra para alimentos que nunca ser\u00e3o consumidos?<\/p>\n<p>O papel que a tecnologia desempenha na solu\u00e7\u00e3o do enigma da demanda e da oferta \u00e9 enorme. De muitas maneiras, algumas das empresas e plataformas de software mais bem-sucedidas da \u00faltima d\u00e9cada capitalizaram na conex\u00e3o entre oferta e demanda. Pense no Airbnb, Uber ou at\u00e9 mesmo no eBay. Voc\u00ea poderia argumentar que um quarto de h\u00f3spedes vazio ou um presente indesejado s\u00e3o um desperd\u00edcio t\u00e3o grande quanto um tomate maduro n\u00e3o vendido. Ou um motorista com um assento vazio pode facilmente levar outro passageiro em seu trajeto com um software que magicamente encontra aquele vizinho que se beneficiaria da viagem e estaria disposto a dividir o custo.<\/p>\n<p><a href=\"https:\/\/www.precisionag.com\/digital-farming\/demand-driven-agriculture-where-profitability-meets-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Continue lendo em <em>Ag de precis\u00e3o<\/em>.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O CTO da Prospera Technologies, Raviv Itzhaky, d\u00e1 uma vis\u00e3o sobre como a tecnologia e os produtores de alimentos devem colaborar para um futuro mais sustent\u00e1vel.<\/p>","protected":false},"author":110,"featured_media":61356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604],"tags":[554],"class_list":["post-66865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand-Driven Agriculture: Where Profitability Meets Sustainability - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Prospera Technologies CTO Raviv Itzhaky gives insight into how technology and food growers should collaborate toward a more sustainable future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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