{"id":67655,"date":"2021-07-13T10:31:14","date_gmt":"2021-07-13T14:31:14","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=67655"},"modified":"2021-07-13T10:31:14","modified_gmt":"2021-07-13T14:31:14","slug":"atticus-unveils-new-identity-leadership-for-professional-non-crop-markets","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/atticus-unveils-new-identity-leadership-for-professional-non-crop-markets\/","title":{"rendered":"Atticus revela nova identidade e lideran\u00e7a para mercados profissionais n\u00e3o agr\u00edcolas"},"content":{"rendered":"

\u00c1tico, LLC<\/a>, um fabricante de pesticidas gen\u00e9ricos de marca, anuncia a mudan\u00e7a de marca de seu neg\u00f3cio profissional de mercado n\u00e3o agr\u00edcola para EcoCore; "Qu\u00edmica no centro do bem-estar ambiental". O neg\u00f3cio EcoCore combate pragas e contribui para a seguran\u00e7a e o conforto das pessoas; o embelezamento de nossos arredores; e a prote\u00e7\u00e3o de propriedade pessoal e infraestrutura cr\u00edtica.<\/p>\n

Nova lideran\u00e7a e estrat\u00e9gia empresarial rejuvenescida<\/h2>\n

A Atticus recrutou o veterano da ind\u00fastria Michael Maravich para atuar como vice-presidente de mercados da EcoCore. Maravich traz amplo conhecimento, lideran\u00e7a comprovada e uma rede industrial estabelecida para a equipe da EcoCore. Al\u00e9m disso, Maravich atuou nos conselhos de administra\u00e7\u00e3o do Project Evergreen e da Responsible Industry for a Sound Environment (RISE), da qual a Atticus agora \u00e9 membro. Desde a identifica\u00e7\u00e3o de necessidades at\u00e9 o lan\u00e7amento de novos produtos no mercado, a experi\u00eancia de Maravich em neg\u00f3cios agr\u00edcolas e n\u00e3o agr\u00edcolas permite que ele forne\u00e7a uma vis\u00e3o abrangente do gerenciamento de pragas.<\/p>\n

\u201cEsta ind\u00fastria tem sido minha paix\u00e3o por toda a minha carreira. Com base na minha experi\u00eancia recente em agricultura, estou inspirado a retornar \u00e0s minhas ra\u00edzes em n\u00e3o-cultivo e desenvolver os mercados EcoCore na Atticus\u201d, disse Maravich. \u201cAlinhando minha paix\u00e3o e experi\u00eancia com a atitude orientada a prop\u00f3sito da Atticus e uma estrat\u00e9gia que est\u00e1 comprometida com os resultados desejados com um compromisso inabal\u00e1vel para ajudar a elevar a capacidade de nossos clientes de atender suas ind\u00fastrias e melhorar a vida di\u00e1ria.\u201d<\/p>\n

A equipe EcoCore liderada por Maravich otimizar\u00e1 o portf\u00f3lio atual e continuar\u00e1 a desenvolver e impulsionar o desenvolvimento de produtos daqui para frente. \u201cCom um portf\u00f3lio em constante expans\u00e3o de mais de 60 ingredientes ativos e 120 registros de uso final, a Atticus tem a profundidade para entregar produtos relevantes e diretos e a vis\u00e3o para atender \u00e0s prioridades e desafios do cliente\u201d, disse Maravich.<\/p>\n

Na Atticus, relev\u00e2ncia significa que o desenvolvimento de produtos \u00e9 projetado para atender \u00e0s necessidades comerciais e agron\u00f4micas de um cliente em um n\u00edvel de segmento de mercado. A intensidade que a Atticus traz ao desenvolvimento de produtos se concentra em decis\u00f5es de longo prazo que beneficiam a opera\u00e7\u00e3o \u00fanica de cada cliente. Combinando relev\u00e2ncia e disciplina, a EcoCore rompe o ru\u00eddo de neg\u00f3cios oportunistas n\u00e3o agr\u00edcolas e torna f\u00e1cil encontrar qu\u00edmica fundamental.<\/p>\n

\u201cA Atticus tem sido consistente direcionalmente por anos, e estamos usando esse momento para impulsionar o neg\u00f3cio EcoCore. Com um portf\u00f3lio extenso, uma equipe bem equilibrada e uma estrutura cultural definida, estamos em uma posi\u00e7\u00e3o \u00fanica para entregar nossa proposta de valor: Relevante-Simples-Confi\u00e1vel\u201d, disse Maravich.<\/p>\n

Amplo portf\u00f3lio Atticus EcoCore<\/h2>\n

A Atticus mant\u00e9m registros t\u00e9cnicos independentes de ingredientes ativos que contribuem para a flexibilidade de fabrica\u00e7\u00e3o, mitiga\u00e7\u00e3o de tarifas e disponibilidade do produto. Tudo isso mant\u00e9m a confiabilidade durante todo o desenvolvimento do produto.<\/p>\n

\"\"<\/p>\n

Com agilidade organizacional e um apetite cont\u00ednuo pelo desenvolvimento de produtos, al\u00e9m de expira\u00e7\u00f5es de patentes significativas nos pr\u00f3ximos sete anos que a Atticus buscar\u00e1, o portf\u00f3lio EcoCore continuar\u00e1 a crescer, abrindo caminho para a expans\u00e3o em segmentos n\u00e3o agr\u00edcolas adicionais, descritos abaixo.<\/p>\n

\"Atticus<\/p>\n

Site aprimorado para navegar em sua relev\u00e2ncia<\/h2>\n

Em um Atticus revigorado p\u00e1gina inicial do site<\/a>, os visitantes ver\u00e3o uma divis\u00e3o equilibrada entre os segmentos de neg\u00f3cios Agricultura e EcoCore. A fun\u00e7\u00e3o de busca dentro de cada setor permite que os usu\u00e1rios identifiquem rapidamente o produto, o ingrediente ativo e fa\u00e7am compara\u00e7\u00f5es de produtos que os ajudar\u00e3o a encontrar o ajuste certo para suas necessidades espec\u00edficas. A partir da\u00ed, cada p\u00e1gina de produto inclui r\u00f3tulos de esp\u00e9cimes, registros estaduais e informa\u00e7\u00f5es do produto.<\/p>","protected":false},"excerpt":{"rendered":"

Intensificando sua relev\u00e2ncia em mercados n\u00e3o agr\u00edcolas com uma divis\u00e3o reformulada, nova lideran\u00e7a e site aprimorado para fortalecer o crescente portf\u00f3lio da empresa.<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489,1849],"tags":[],"class_list":["post-67655","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-sourcing-insider"],"yoast_head":"\nAtticus Unveils New Identity, Leadership for Professional Non-Crop Markets - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Intensifying its relevance in non-crop markets with a rebranded division, new leadership and enhanced website to strengthen the company\u2019s growing portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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