{"id":67845,"date":"2021-08-26T11:43:35","date_gmt":"2021-08-26T15:43:35","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=67845"},"modified":"2021-08-26T11:43:35","modified_gmt":"2021-08-26T15:43:35","slug":"upl-shakes-up-food-production-systems","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/upl-shakes-up-food-production-systems\/","title":{"rendered":"UPL abala sistemas de produ\u00e7\u00e3o de alimentos"},"content":{"rendered":"

UPL<\/a> tornou-se o primeiro produtor ind\u00edgena de f\u00f3sforo vermelho da \u00cdndia em 1969, e agora, a ideia original de Rajju Shroff \u00e9 a quinta maior multinacional agroqu\u00edmica do mundo. Seus $4,2 bilh\u00f5es aquisi\u00e7\u00e3o da gigante biol\u00f3gica Arysta LifeScience<\/a> em 2018 impulsionou um novo prop\u00f3sito: transformar-se em l\u00edder em sustentabilidade.<\/p>\n

\u201cO potencial do nosso neg\u00f3cio para criar novo valor \u00e9 incr\u00edvel\u201d, diz Carlos Pellicer, Diretor de Opera\u00e7\u00f5es e um dos principais arquitetos da integra\u00e7\u00e3o da Arysta pela UPL nos \u00faltimos tr\u00eas anos. \u201cTemos uma equipe fant\u00e1stica ao redor do mundo, e estou ansioso para ativar toda essa energia criativa, \u00e0 medida que aceleramos a OpenAg para o pr\u00f3ximo n\u00edvel de neg\u00f3cios.\u201d A UPL est\u00e1 posicionada de forma \u00fanica para oferecer desempenho superior nos pr\u00f3ximos anos, ele diz, e que \u201cnossa ambi\u00e7\u00e3o \u00e9 ser a nova n\u00ba 1 no ponto de cruzamento de sistemas alimentares sustent\u00e1veis e agricultura sustent\u00e1vel.\u201d<\/p>\n

No in\u00edcio do ano passado, Pellicer originou Ag aberto<\/a> \u2015 o foco do objetivo da UPL \u00e9 sacudir os sistemas de produ\u00e7\u00e3o de alimentos e derrubar as t\u00edpicas fronteiras lentas e de alto custo. Integral ao plano est\u00e1 sua nova rede OpenAg e a nutrir.fazenda<\/a> plataforma digital que auxilia na colabora\u00e7\u00e3o com startups para cultivar ideias at\u00e9 o n\u00edvel da fazenda.<\/p>\n

\u201cAo aumentar a acessibilidade \u00e0s solu\u00e7\u00f5es, tecnologias e servi\u00e7os que os produtores precisam para prosperar, a nurture.farm est\u00e1 criando um ecossistema verdadeiramente centrado no cliente que cumpre a promessa de prosperidade compartilhada e alimenta o crescimento sustent\u00e1vel para todos\u201d, diz Pellicer, que se juntou originalmente \u00e0 UPL com a aquisi\u00e7\u00e3o da DVA no Brasil, construindo um neg\u00f3cio de prote\u00e7\u00e3o de cultivos bem-sucedido naquela pot\u00eancia agr\u00edcola do zero.<\/p>\n

Nurture.farm \u2015 uma quase Amazon para insumos agr\u00edcolas e o Uber para equipamentos agr\u00edcolas \u2015 integrou mais de 1 milh\u00e3o de fazendeiros e 50.000 varejistas, com mais de 2,5 milh\u00f5es de acres de terras agr\u00edcolas atendidas desde sua cria\u00e7\u00e3o h\u00e1 18 meses. A plataforma foi bem recebida pelos usu\u00e1rios em toda a \u00cdndia, e v\u00e1rios projetos piloto promissores est\u00e3o em andamento em outros mercados importantes, incluindo os EUA, \u00c1frica do Sul, Brasil e Austr\u00e1lia.<\/p>\n

A plataforma lan\u00e7ou um Crop Residue Management Program em mais de 500.000 acres de planta\u00e7\u00f5es de arroz para eliminar a pr\u00e1tica de queima de restolho \u2014 uma pr\u00e1tica comum no norte da \u00cdndia, que tem um impacto anual na sa\u00fade p\u00fablica de $20 bilh\u00f5es, enquanto devasta a sa\u00fade do solo. A plataforma impulsiona outras pr\u00e1ticas e programas de agricultura regenerativa, incluindo produtos biol\u00f3gicos, cr\u00e9ditos de carbono e programas de recompensa.<\/p>\n

\u201cNossa plataforma digital est\u00e1 ajudando comunidades agr\u00edcolas que est\u00e3o enfrentando uma s\u00e9rie de riscos e desafios externos concorrentes, incluindo padr\u00f5es clim\u00e1ticos vari\u00e1veis, inseguran\u00e7a financeira e falta de acesso a informa\u00e7\u00f5es e mecaniza\u00e7\u00e3o\u201d, diz Dhruv Sawhney, COO e chefe de neg\u00f3cios da nurture.farm. \u201cEstamos democratizando a tecnologia, criando uma infraestrutura compartilhada e unindo agricultores e compradores em uma comunidade global comprometida em impulsionar a sustentabilidade.\u201d A UPL levar\u00e1 a plataforma para novos mercados, diz ele, pois busca tornar os sistemas alimentares mais sustent\u00e1veis.<\/p>\n

A empresa tamb\u00e9m inaugurou recentemente seu centro de pesquisa e desenvolvimento OpenAg no Research Triangle Park, na Carolina do Norte, onde cientistas buscar\u00e3o validar rapidamente uma ampla gama de tecnologias, desde a extremidade biol\u00f3gica do espectro at\u00e9 inova\u00e7\u00f5es mais tradicionais baseadas em qu\u00edmica.<\/p>\n

\u201cCombinando a agilidade e a inova\u00e7\u00e3o das startups com o modelo de parceria flex\u00edvel, a expertise cient\u00edfica, de P&D, de PI, de desenvolvimento de campo e de registro da UPL, o OpenAg Center impulsionar\u00e1 um processo mais r\u00e1pido e eficiente de testar, aprovar e colocar tecnologias em campo\u201d, afirma Mark Singleton, chefe de novas tecnologias da UPL.<\/p>\n

A UPL revelou a pr\u00f3xima fase do OpenAg em junho com o lan\u00e7amento do Prote\u00e7\u00e3o Natural de Plantas<\/a> (NPP), uma nova unidade de neg\u00f3cios global que abriga seu portf\u00f3lio de insumos e tecnologias agr\u00edcolas naturais e de origem biol\u00f3gica.<\/p>\n

A NPP atuar\u00e1 como uma marca independente, consolidando o portf\u00f3lio de biossolu\u00e7\u00f5es existente da UPL, a rede de laborat\u00f3rios de P&D e instala\u00e7\u00f5es em todo o mundo, que atualmente responde por 7% da receita total da empresa.<\/p>\n

\u201cA NPP pode mudar o mundo. Ela tem as capacidades certas, a mentalidade certa e as habilidades t\u00e9cnicas e recursos certos para impulsionar uma nova era de mudan\u00e7as positivas e progressivas na agricultura\u201d, diz Fabio Torretta, diretor de opera\u00e7\u00f5es da NPP. \u201cO mercado de biosolu\u00e7\u00f5es est\u00e1 definido para um crescimento de dois d\u00edgitos para $10 bilh\u00f5es at\u00e9 2025, em compara\u00e7\u00e3o com os agroqu\u00edmicos tradicionais, que devem apresentar crescimento de um d\u00edgito. A NPP est\u00e1 bem posicionada para moldar um futuro alimentar mais sustent\u00e1vel.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Ela chama seu novo prop\u00f3sito de \u201cOpenAg\u201d, que visa derrubar limites e fronteiras para criar parcerias que transformar\u00e3o a agricultura.<\/p>","protected":false},"author":112,"featured_media":67846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,28,5,1849],"tags":[54],"class_list":["post-67845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-asia","category-markets","category-sourcing-insider","tag-featured-home"],"yoast_head":"\nUPL Shakes Up Food Production Systems - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"It calls its new purpose \u201cOpenAg,\u201d aimed at tearing down limits and borders to create partnerships that will transform agriculture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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