{"id":67953,"date":"2021-09-15T17:16:31","date_gmt":"2021-09-15T21:16:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=67953"},"modified":"2021-09-16T10:29:05","modified_gmt":"2021-09-16T14:29:05","slug":"4-ways-to-create-next-generation-messaging-for-biologicals","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/4-ways-to-create-next-generation-messaging-for-biologicals\/","title":{"rendered":"4 maneiras de criar mensagens de \u00faltima gera\u00e7\u00e3o para produtos biol\u00f3gicos"},"content":{"rendered":"

Os produtos biol\u00f3gicos est\u00e3o entre as categorias agr\u00edcolas de crescimento mais r\u00e1pido, e esse crescimento s\u00f3 deve acelerar. A ado\u00e7\u00e3o de produtos biol\u00f3gicos de prote\u00e7\u00e3o de cultivos em campos de cultivos especiais, pomares, vinhedos e produ\u00e7\u00e3o em ambiente controlado \u00e9 uma verdadeira hist\u00f3ria de sucesso. Em outras \u00e1reas, incluindo culturas em linha, os bioestimulantes est\u00e3o recebendo muita aten\u00e7\u00e3o merecida. Em geral, a percep\u00e7\u00e3o desses produtos \u00e9 geralmente positiva.<\/p>\n

Ent\u00e3o por que parece que ainda estamos diante de um oceano de oportunidades inexploradas com essa tecnologia?<\/p>\n

\"\"<\/a>Conversamos com in\u00fameras fontes para o recente Meister Media Worldwide Relat\u00f3rio Anual de Prote\u00e7\u00e3o Biol\u00f3gica de Cultivos e Sa\u00fade Vegetal<\/a><\/em>, e ouvimos isso repetidamente: Por mais bem-sucedida que a ind\u00fastria tenha sido em aumentar o uso de produtos biol\u00f3gicos, ainda h\u00e1 muitas pessoas que ainda n\u00e3o receberam a mensagem. Elas podem ser relativamente inconscientes sobre produtos biol\u00f3gicos, ou talvez n\u00e3o entendam os produtos que est\u00e3o dispon\u00edveis ou como eles funcionam. Alguns permanecem n\u00e3o convencidos sobre efic\u00e1cia e acessibilidade. Usar produtos biol\u00f3gicos como preventivo em um sistema constru\u00eddo em torno da solu\u00e7\u00e3o do problema que voc\u00ea v\u00ea na sua frente agora exige uma grande mudan\u00e7a na mentalidade de produ\u00e7\u00e3o para muitas pessoas.<\/p>\n

Quando a informa\u00e7\u00e3o n\u00e3o est\u00e1 chegando ao p\u00fablico, geralmente \u00e9 sensato mudar a mensagem ou como ela est\u00e1 sendo entregue. Nesse caso, pode ser melhor construir sobre a base s\u00f3lida que j\u00e1 existe. Como parte deste projeto, procurei contatos em todo o setor sobre como criar mensagem de \u00faltima gera\u00e7\u00e3o para produtos biol\u00f3gicos.<\/a> Basicamente, pedi suas opini\u00f5es sobre qual mensagem poderia ressoar melhor com os produtores, varejistas agr\u00edcolas, distribuidores, educadores e pesquisadores, formuladores de pol\u00edticas e consumidores que podem se beneficiar do uso de solu\u00e7\u00f5es biol\u00f3gicas. E como a ind\u00fastria deve comunicar essa mensagem a eles?<\/p>\n

As respostas que recebi foram ponderadas e fascinantes, e entre elas, quatro t\u00f3picos comuns emergiram. Aqui est\u00e1 um instant\u00e2neo do artigo introdut\u00f3rio do relat\u00f3rio \u201cConstruindo uma nova mensagem em torno de produtos biol\u00f3gicos\u201d:<\/a><\/p>\n

    \n
  1. Apelo ao Desejo por um Sistema de Produ\u00e7\u00e3o Mais Sustent\u00e1vel. <\/strong>\u201cO mundo est\u00e1 atualmente passando por uma transforma\u00e7\u00e3o profunda e inevit\u00e1vel em dire\u00e7\u00e3o a uma agricultura mais sustent\u00e1vel\u201d, disse Michael Pratt, Diretor Comercial da Lallemand Plant Care. \u201cA teoria e a pr\u00e1tica da agricultura regenerativa est\u00e3o ganhando for\u00e7a. Um fator cr\u00edtico no sucesso da agricultura regenerativa para os produtores ser\u00e1 como, como ind\u00fastria, podemos fornecer benef\u00edcios demonstr\u00e1veis a curto e longo prazo.\u201d<\/li>\n
  2. A educa\u00e7\u00e3o \u00e9 responsabilidade de todos.<\/strong> \u201cA educa\u00e7\u00e3o de mercado n\u00e3o acontece da noite para o dia, mas todos na agricultura devem sentir a responsabilidade de ajudar a educar a cadeia de suprimentos e os consumidores sobre agricultura sustent\u00e1vel e os benef\u00edcios dos produtos biol\u00f3gicos\u201d, disse Derrick Tice, gerente nacional de marketing da Innvictis BioScience. \u201cOs produtos biol\u00f3gicos oferecem uma alternativa que veio para ficar e educar o p\u00fablico ser\u00e1 a chave para seu sucesso.\u201d<\/li>\n
  3. Demonstre resultados do mundo real e defina expectativas claras. <\/strong>\u201cOs fabricantes t\u00eam a responsabilidade de provar a efic\u00e1cia e os benef\u00edcios desses produtos e ser capazes de explicar os fundamentos de como esses produtos realmente funcionam\u201d, disse Dale Hanke, Diretor de Marketing dos EUA, Stoller USA. \u201cEduca\u00e7\u00e3o e resultados comprovados s\u00e3o essenciais. Temos que provar, por meio de v\u00e1rios testes de produtos, testes de campo de terceiros e resultados na fazenda, que h\u00e1 um benef\u00edcio financeiro para o produtor em usar esses produtos em vez do que eles est\u00e3o usando atualmente, junto com outros benef\u00edcios cr\u00edticos como seguran\u00e7a e sustentabilidade.\u201d<\/li>\n
  4. Comunique-se claramente e aprenda com todos. <\/strong>\u201cCom a no\u00e7\u00e3o de que a melhor comunica\u00e7\u00e3o est\u00e1 sempre enraizada na transpar\u00eancia frequente e radical, as partes interessadas devem trabalhar coletivamente para compartilhar publicamente os sucessos e fracassos para aprimorar as melhores recomenda\u00e7\u00f5es e benef\u00edcios desses produtos\u201d, disse Patrick Clark, gerente de marketing t\u00e9cnico da BioSafe Systems.<\/li>\n<\/ol>\n

    Os benef\u00edcios do mundo real trouxeram a ind\u00fastria biol\u00f3gica um longo caminho nos \u00faltimos 10 anos. Implementar ideias como essas contribuir\u00e1 muito para permitir um crescimento semelhante na pr\u00f3xima d\u00e9cada. Para ler o artigo completo do Relat\u00f3rio Anual de Prote\u00e7\u00e3o Biol\u00f3gica de Cultivos e Sa\u00fade Vegetal<\/em>, Clique aqui.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    A ind\u00fastria tem visto taxas de crescimento e ado\u00e7\u00e3o impressionantes nos \u00faltimos anos. \u00c9 hora de uma nova abordagem para manter essa tend\u00eancia, de acordo com especialistas do nosso Relat\u00f3rio Biol\u00f3gico anual.<\/p>","protected":false},"author":110,"featured_media":66993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,5],"tags":[],"class_list":["post-67953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals","category-markets"],"yoast_head":"\n4 Ways to Create Next-Generation Messaging for Biologicals - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The industry has seen impressive growth and adoption rates in recent years. 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