{"id":68108,"date":"2021-10-19T11:01:58","date_gmt":"2021-10-19T15:01:58","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68108"},"modified":"2021-10-19T11:01:58","modified_gmt":"2021-10-19T15:01:58","slug":"naturesweet-forms-joint-venture-with-ganfer-to-accelerate-vertically-integrated-greenhouse-production","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/naturesweet-forms-joint-venture-with-ganfer-to-accelerate-vertically-integrated-greenhouse-production\/","title":{"rendered":"NatureSweet forma joint venture com Ganfer para acelerar a produ\u00e7\u00e3o de estufa verticalmente integrada"},"content":{"rendered":"

Natureza Doce<\/a> est\u00e1 expandindo suas opera\u00e7\u00f5es por meio de uma joint venture com Gancho<\/a>, uma produtora de estufa de alta tecnologia no M\u00e9xico, fortalecendo sua posi\u00e7\u00e3o como a maior fonte verticalmente integrada de produtos cultivados em estufa na Am\u00e9rica do Norte. A joint venture adicionar\u00e1 imediatamente mais de 200 acres aos mais de 1.200 acres j\u00e1 de propriedade da NatureSweet, permitindo que a empresa acelere sua crescente capacidade.<\/p>\n

\u201cEstamos entusiasmados em fazer parceria com a Ganfer para criar esta joint venture e acelerar ainda mais nosso crescimento. Trabalhamos juntos por quatro anos, e eles foram fundamentais para fornecer a qualidade que clientes e consumidores sempre esperaram dos tomates pequenos da NatureSweet, al\u00e9m de um espectro muito mais amplo de vegetais cultivados em estufas\u201d, disse Rodolfo Spielmann, presidente e CEO da NatureSweet. Ele acrescentou que \u201cn\u00e3o se trata apenas de chegar a mais de 1.400 acres de integra\u00e7\u00e3o vertical hoje, mas tamb\u00e9m de acelerar a capacidade rec\u00e9m-adicionada daqui para frente, pois esperamos adicionar pelo menos mais 150 acres at\u00e9 o final de 2022 e continuar construindo a partir da\u00ed\u201d.<\/p>\n

A acelera\u00e7\u00e3o do crescimento da NatureSweet vem do aumento de sua lideran\u00e7a em a\u00e7\u00f5es de seu principal neg\u00f3cio, tomates pequenos, gra\u00e7as ao investimento em marketing l\u00edder na categoria, inova\u00e7\u00e3o e parcerias com varejistas de primeira linha na Am\u00e9rica do Norte, ao mesmo tempo em que estende a marca para uma vasta gama de vegetais cultivados em estufas.<\/p>\n

\u201cInvestimos os \u00faltimos tr\u00eas anos aprendendo e aperfei\u00e7oando nossa oferta al\u00e9m de pequenos tomates. Quer\u00edamos estar 100% confiantes de que temos um produto superior para nossos parceiros varejistas e consumidores, e agora temos uma proposta que soma um aumento de 20% nas vendas em compara\u00e7\u00e3o com o que voc\u00ea pode ver nos produtos b\u00e1sicos no mercado hoje\u201d, acrescentou Spielmann. \u201cA Ganfer tem sido uma parceira essencial em nosso crescimento; a qualidade que voc\u00ea v\u00ea em suas estufas de alta tecnologia e equipe \u00e9 incompar\u00e1vel.\u201d<\/p>\n

O foco da NatureSweet em se tornar a solu\u00e7\u00e3o de fonte \u00fanica para produtos cultivados em estufa na Am\u00e9rica do Norte at\u00e9 2023 encontrou o catalisador perfeito na abordagem humana da Ganfer para inova\u00e7\u00e3o e tecnologia agr\u00edcola. \u201cEstamos muito animados para come\u00e7ar esta joint venture com a NatureSweet. Isso vai al\u00e9m de apenas cultivar produtos superiores, mas tamb\u00e9m \u00e9 sobre uma vis\u00e3o para alavancar tecnologia superior para acelerar e maximizar nosso impacto positivo em nossas comunidades e no planeta\u201d, disse German G\u00e1ndara, presidente e CEO da Ganfer.<\/p>\n

A joint venture representa um grande passo para fortalecer a integra\u00e7\u00e3o vertical da NatureSweet. A empresa controla cada etapa do processo de produ\u00e7\u00e3o, da semente \u00e0 prateleira, assegura rastreabilidade eficaz, controle de qualidade e pr\u00e1ticas de seguran\u00e7a alimentar. A NatureSweet continua focada em sua miss\u00e3o de transformar as vidas dos trabalhadores agr\u00edcolas na Am\u00e9rica do Norte, demonstrada por ter a maior \u00e1rea de agricultura protegida globalmente certificada pela Fair Trade e pela Equitable Food Initiative (EFI), melhorando diretamente as vidas de aproximadamente 10.000 trabalhadores, al\u00e9m do meio milh\u00e3o de vidas tocadas na \u00faltima d\u00e9cada pelo reconhecido trabalho comunit\u00e1rio da empresa.<\/p>","protected":false},"excerpt":{"rendered":"

A joint venture adicionar\u00e1 imediatamente mais de 200 acres aos mais de 1.200 acres j\u00e1 de propriedade da NatureSweet.<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1848,489],"tags":[],"class_list":["post-68108","post","type-post","status-publish","format-standard","hentry","category-agtech","category-executive-outlook","category-industry-news"],"yoast_head":"\nNatureSweet Forms Joint Venture with Ganfer to Accelerate Vertically Integrated Greenhouse Production - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The joint venture will immediately add over 200 acres to the more than 1,200 acres already owned by NatureSweet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/naturesweet-forms-joint-venture-with-ganfer-to-accelerate-vertically-integrated-greenhouse-production\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NatureSweet Forms Joint Venture with Ganfer to Accelerate Vertically Integrated Greenhouse Production - 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