{"id":68193,"date":"2021-11-10T10:59:29","date_gmt":"2021-11-10T15:59:29","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68193"},"modified":"2021-11-22T14:22:37","modified_gmt":"2021-11-22T19:22:37","slug":"empowering-the-channel-to-monetize-carbon-4-key-takeaways-from-agribusiness-global-live-event","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/sustainability\/empowering-the-channel-to-monetize-carbon-4-key-takeaways-from-agribusiness-global-live-event\/","title":{"rendered":"Capacitando o canal para monetizar o carbono: 4 principais conclus\u00f5es do evento AgriBusiness Global Live"},"content":{"rendered":"

Agroneg\u00f3cio Global<\/em> organizou um evento Executive Outlook Live! em meados de outubro, \u201cCapacitando o canal para monetizar o carbono<\/a>.\u201d O editor David Frabotta conversou com os painelistas Ben Gordon, l\u00edder de portf\u00f3lio de servi\u00e7os ecossist\u00eamicos de carbono da Corteva Agriscience<\/a>; Mariah Murphy, gerente s\u00eanior de engajamento de membros e propriet\u00e1rios da Truerra<\/a>; Don Harberts, vice-presidente de agronomia da Elevador de Agricultores Cooperativos<\/a> para discutir quest\u00f5es relacionadas \u00e0 corrida pelo carbono verde, incluindo como e quando se envolver neste mercado emergente. Estimativas do setor indicam que apenas 31 produtores de TP3T est\u00e3o envolvidos em um programa de agricultura de carbono. Os painelistas buscaram esclarecer d\u00favidas e compartilhar perspectivas sobre o que ser\u00e1 necess\u00e1rio para uma ado\u00e7\u00e3o mais ampla de programas de carbono.<\/p>\n

1. O carbono n\u00e3o \u00e9 uma moda passageira. Ele veio para ficar, ent\u00e3o, invista e prepare-se para o longo prazo.<\/strong> H\u00e1 muita confus\u00e3o no setor agr\u00edcola sobre o que \u00e9 o mercado de carbono e como distinguir diferentes programas, quanto mais decidir sobre um. Mas voc\u00ea n\u00e3o vai aprender com a pr\u00e1tica.<\/p>\n

\u201cPodemos n\u00e3o gostar (do mercado de carbono) hoje ou n\u00e3o estar convencidos de seus benef\u00edcios, mas vamos nos preparar para daqui a um, tr\u00eas e cinco anos\u201d, disse Harberts. \u201c\u00c9 nossa fun\u00e7\u00e3o como varejista superar a confus\u00e3o e garantir que estamos transmitindo a mensagem correta.\u201d<\/p>\n

As maiores perguntas que Harberts recebe dos produtores giram em torno dos riscos e recompensas de investir e implementar diversas pr\u00e1ticas de carbono. Um mercado de carbono plenamente realizado "n\u00e3o vai acontecer da noite para o dia", disse ele. "Sempre dizemos \u00e0 nossa equipe para come\u00e7ar com o objetivo em mente. Esta \u00e9 uma mudan\u00e7a no processo de pensamento: n\u00e3o podemos encarar isso como um investimento de um ano, mas sim como um processo de v\u00e1rios anos e de comunica\u00e7\u00e3o com nossos produtores." Para tanto, \u00e9 necess\u00e1rio dedicar mais tempo \u00e0 prepara\u00e7\u00e3o para um mercado de carbono onde os produtores possam obter maiores retornos sobre seus investimentos (por exemplo, $25 ou $30\/tonelada) do que hoje.<\/p>\n

\u201cComo uma cooperativa que atende 4.000 produtores, nosso papel \u00e9 levar muitas informa\u00e7\u00f5es, entreg\u00e1-las aos produtores e esclarecer o m\u00e1ximo de d\u00favidas poss\u00edvel\u201d, acrescentou. O mercado de carbono continuar\u00e1 a representar uma grande oportunidade para os produtores, e sua cooperativa continuar\u00e1 a trabalhar com a Bayer, Corteva, Land O'Lakes e outras. Ao levar informa\u00e7\u00f5es aos produtores, eles colher\u00e3o benef\u00edcios, talvez n\u00e3o hoje ou neste ano, mas em algum momento no futuro.<\/p>\n

2. Evite se prender a detalhes. \u00c9 f\u00e1cil se sobrecarregar e perder dinheiro. <\/strong>Muitas pessoas se preocupam com a dura\u00e7\u00e3o dos contratos do programa de carbono e com a ambiguidade do mercado, o que prejudica Murphy e outros painelistas.<\/p>\n

\"\"<\/a>

Veja \u201cCapacitando o Canal de Distribui\u00e7\u00e3o para Monetizar o Carbono\u201d sob demanda aqui<\/a>.<\/p><\/div>\n

\u201cH\u00e1 muita preocupa\u00e7\u00e3o e ansiedade muito real sobre se queimar no contrato, mas isso n\u00e3o \u00e9 necessariamente verdade\u201d, disse Murphy. \u201cEles est\u00e3o realmente deixando dinheiro na mesa. Essas grandes corpora\u00e7\u00f5es v\u00e3o investir o dinheiro de alguma forma para reduzir as emiss\u00f5es de gases de efeito estufa\u201d, disse ela, ent\u00e3o, \u201c\u00e9 importante que n\u00f3s, como comunidade agr\u00edcola, nos unamos e estejamos dispostos e aptos a ajud\u00e1-los. Isso tem menos a ver com os produtores investindo, mas mais com o fortalecimento de nossas economias rurais e nossas opera\u00e7\u00f5es agr\u00edcolas, permitindo-nos aproveitar o dinheiro que eles est\u00e3o nos trazendo.\u201d<\/p>\n

Gordon reconheceu que \u00e9 muito f\u00e1cil ficar sobrecarregado. No fim das contas, certifique-se de que seus conhecimentos agron\u00f4micos estejam corretos e reconhe\u00e7a isso: "Tudo o que estamos fazendo \u00e9 aprimorar o business case para pr\u00e1ticas ecologicamente corretas e construir o valor da op\u00e7\u00e3o para que os agricultores tenham um novo fluxo de receita l\u00edquida que possa crescer cada vez mais". Ele enfatizou que participar de um programa de carbono \u00e9 "na verdade apenas uma extens\u00e3o do seu neg\u00f3cio existente. Voc\u00ea n\u00e3o vai aprender com o que j\u00e1 faz".<\/p>\n

3. Mantenha-se atualizado com suas decis\u00f5es agron\u00f4micas. <\/strong>\u201cSempre dizemos: comece com agronomia, depois fa\u00e7a a agronomia em segundo lugar, depois em terceiro, e se tudo isso fizer sentido, vamos falar sobre programas de carbono\u201d, enfatizou Gordon. Para sua equipe na Bayer, isso significa oferecer ferramentas digitais para simplificar o acesso aos programas de carbono, tendo uma equipe de campo que possa dar suporte aos vendedores, bem como consultores de confian\u00e7a, para se concentrarem na agronomia e ajudar a fornecer acesso a diversos tipos de programas de carbono.<\/p>\n

4. As melhorias na captura de carbono e na recolha de dados s\u00e3o fundamentais<\/strong>\u201cEstou animado com a redu\u00e7\u00e3o das barreiras de incerteza para que possamos dar todo o cr\u00e9dito aos agricultores pelo solo, mas a \u00e1rea que mais me empolga \u00e9 o nitrog\u00eanio\u201d, disse Gordon. \u201cO nitrog\u00eanio tem muito potencial e ele se encaixa em toda essa hist\u00f3ria de retorno sobre o investimento.\u201d<\/p>\n

Embora seja mais dif\u00edcil fazer mudan\u00e7as em n\u00edvel de sistema, como preparo do solo, cobertura vegetal ou insumos, quando se trata de nitrog\u00eanio, "as pessoas j\u00e1 est\u00e3o ajustando isso", acrescenta. "Se conseguirmos reduzir esses limites de incerteza para que possamos pagar mais por essas redu\u00e7\u00f5es ou melhor utiliza\u00e7\u00e3o do nitrog\u00eanio \u2014 todos os cl\u00e1ssicos 4Rs \u2014 \u00e9 a\u00ed que vejo a tecnologia desbloqueando muito mais para o setor."<\/p>\n

Murphy observou que 114 pontos de dados s\u00e3o coletados atualmente, e que esse n\u00famero ser\u00e1 reduzido conforme a evolu\u00e7\u00e3o do mercado. Ela destacou a necessidade de bases de dados para o desenvolvimento completo dos resultados e do mercado de carbono. Atualmente, a captura e a coleta de dados s\u00e3o um processo decididamente manual; no entanto, as empresas est\u00e3o trabalhando em solu\u00e7\u00f5es mais automatizadas.<\/p>\n

\u201cTodos sabemos que nem todos os agricultores est\u00e3o no mesmo est\u00e1gio em sua jornada digital\u201d, disse Gordon. \u201cAgora que finalmente estamos pagando os agricultores por resultados ambientais, como podemos ajud\u00e1-los com escolhas agron\u00f4micas? H\u00e1 uma oportunidade de otimizar os planos de fertilidade e a sele\u00e7\u00e3o de sementes. O carbono \u00e9 apenas uma camada adicional aos neg\u00f3cios existentes dos agricultores e do canal.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

A AgriBusiness Global organizou um evento Executive Outlook Live! em meados de outubro, \u201cEmpowering the Channel to Monetize Carbon\u201d. O editor David Frabotta sentou-se\u2026<\/p>","protected":false},"author":72,"featured_media":68195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1848,5,1846],"tags":[554],"class_list":["post-68193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-outlook","category-markets","category-sustainability","tag-featured"],"yoast_head":"\nEmpowering the Channel to Monetize Carbon: 4 Key Takeaways from AgriBusiness Global Live Event - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"AgriBusiness Global hosted an Executive Outlook Live! event in mid-October, \u201cEmpowering the Channel to Monetize Carbon.\u201d Editor David Frabotta sat down\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/sustainability\/empowering-the-channel-to-monetize-carbon-4-key-takeaways-from-agribusiness-global-live-event\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering the Channel to Monetize Carbon: 4 Key Takeaways from AgriBusiness Global Live Event - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"AgriBusiness Global hosted an Executive Outlook Live! 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