{"id":68467,"date":"2022-01-18T15:25:43","date_gmt":"2022-01-18T20:25:43","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68467"},"modified":"2022-01-18T15:25:43","modified_gmt":"2022-01-18T20:25:43","slug":"koppert-reveals-new-branding-inspired-by-nature","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/koppert-reveals-new-branding-inspired-by-nature\/","title":{"rendered":"Koppert revela nova marca inspirada na natureza"},"content":{"rendered":"<p>A Koppert lan\u00e7ou sua nova marca em 13 de janeiro de 2022. Ap\u00f3s quase 30 anos, a empresa de controle biol\u00f3gico de cultivos mudou seu logotipo e identidade visual. A nova marca corresponde \u00e0 ambi\u00e7\u00e3o da Koppert e reflete a conex\u00e3o da empresa com a natureza.<\/p>\n<p>\u201cNossa miss\u00e3o de contribuir para a sa\u00fade das pessoas e do planeta por meio de parcerias com a natureza nos levou aonde estamos hoje: uma organiza\u00e7\u00e3o s\u00f3lida, orientada por prop\u00f3sitos, com fortes valores essenciais. Nossa nova marca reflete essa miss\u00e3o e valores. Isso garantir\u00e1 que o que defendemos seja refletido consistentemente em como nos comunicamos\u201d, diz o Chief Strategy Officer (CSO), Peter Maes.<\/p>\n<p>Com escrit\u00f3rios em 30 pa\u00edses, as solu\u00e7\u00f5es biol\u00f3gicas da empresa est\u00e3o sendo usadas em 100 pa\u00edses em todo o mundo. Ao longo dos anos, a empresa familiar evoluiu de uma preocupa\u00e7\u00e3o pioneira com quatro funcion\u00e1rios para uma l\u00edder de mercado global. De acordo com Martin Koppert, Chief Business Officer (CBO), era hora de a marca evoluir tamb\u00e9m: &quot;Para tornar nosso mundo mais sustent\u00e1vel, precisamos de maneiras de cultivar que sejam seguras e saud\u00e1veis. Nossa meta \u00e9 a agricultura sustent\u00e1vel 100%. Trabalhamos em conjunto com produtores e agricultores para atingir essa meta. Nossa nova marca garantir\u00e1 uma imagem poderosa em todos os mercados globais e confirma a dedica\u00e7\u00e3o e o comprometimento exclusivos da Koppert em fornecer uma gama abrangente de solu\u00e7\u00f5es biol\u00f3gicas em uma ampla variedade de culturas.&quot;<\/p>\n<div id=\"attachment_68468\" style=\"width: 435px\" class=\"wp-caption alignright\"><a href=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68468\" class=\"wp-image-68468\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding.jpg\" alt=\"Koppert - branding\" width=\"425\" height=\"239\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding.jpg 896w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-300x169.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-768x432.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-18x10.jpg 18w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-860x483.jpg 860w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-501x282.jpg 501w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-136x77.jpg 136w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-330x186.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-128x72.jpg 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-640x360.jpg 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-16x9.jpg 16w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-32x18.jpg 32w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-64x36.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-325x183.jpg 325w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-85x48.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-150x84.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-318x179.jpg 318w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/01\/Koppert-branding-635x357.jpg 635w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><p id=\"caption-attachment-68468\" class=\"wp-caption-text\">Era essencial que a nova marca mostrasse a conex\u00e3o da Koppert com a natureza.<\/p><\/div>\n<p>\u201cNosso objetivo \u00e9 colaborar e cocriar com parceiros em busca de nossa miss\u00e3o. Acreditamos que essa marca abrir\u00e1 um mundo de oportunidades, conectando clientes e parceiros que est\u00e3o dispostos a contribuir para um mundo melhor\u201d, acrescenta Maes. \u201cEstamos convencidos de que podemos fazer parte da solu\u00e7\u00e3o, na qual oferecemos nosso conhecimento, experi\u00eancia e produtos para produzir alimentos saud\u00e1veis da maneira mais sustent\u00e1vel.\u201d<\/p>\n<p>Era essencial que a nova marca mostrasse a conex\u00e3o da Koppert com a natureza. \u201cA natureza \u00e9 de onde tiramos toda a nossa inspira\u00e7\u00e3o, onde nossas solu\u00e7\u00f5es encontram sua origem. Obviamente, nossa nova identidade est\u00e1 enraizada na natureza\u201d, diz Maes. O Koppert &#039;K&#039; foi projetado para mirar para frente: sempre olhando para frente em busca de novas solu\u00e7\u00f5es sustent\u00e1veis. Al\u00e9m disso, a simetria simboliza a igual import\u00e2ncia da prote\u00e7\u00e3o das plantas acima e abaixo do solo. As formas e cores naturais da nova marca Koppert expressam a conectividade com a natureza e as solu\u00e7\u00f5es ilimitadas que podem ser encontradas nela.<\/p>","protected":false},"excerpt":{"rendered":"<p>Depois de quase 30 anos, a empresa de controle biol\u00f3gico de culturas mudou seu logotipo e identidade visual.<\/p>","protected":false},"author":110,"featured_media":68468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786],"tags":[],"class_list":["post-68467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koppert Reveals New Branding Inspired by Nature - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"After nearly 30 years, the biological crop control 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