{"id":68741,"date":"2022-03-22T12:07:53","date_gmt":"2022-03-22T16:07:53","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=68741"},"modified":"2022-03-22T12:07:53","modified_gmt":"2022-03-22T16:07:53","slug":"basf-to-globally-launch-open-innovation-platform-agrostart-to-inspire-new-digital-solutions-for-agriculture","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agtech\/basf-to-globally-launch-open-innovation-platform-agrostart-to-inspire-new-digital-solutions-for-agriculture\/","title":{"rendered":"BASF lan\u00e7ar\u00e1 globalmente a plataforma de inova\u00e7\u00e3o aberta AgroStart para inspirar novas solu\u00e7\u00f5es digitais para a agricultura"},"content":{"rendered":"<p>Na pr\u00f3xima d\u00e9cada, a agricultura e o sistema alimentar passar\u00e3o por uma transforma\u00e7\u00e3o massiva para produzir alimentos abundantes e acess\u00edveis para a crescente popula\u00e7\u00e3o global em terras ar\u00e1veis limitadas. Tecnologias inovadoras e revolucion\u00e1rias s\u00e3o necess\u00e1rias, e a BASF apoiar\u00e1 essa transi\u00e7\u00e3o alavancando o potencial das melhores ideias de agricultura digital de dentro e de fora da empresa com sua plataforma de inova\u00e7\u00e3o aberta, <a href=\"https:\/\/agrostart.basf.com\/\" target=\"_blank\" rel=\"noopener\">AgroStart<\/a>, que agora ser\u00e1 estabelecido em n\u00edvel global.<\/p>\n<p>AgroStart combina essas ideias com mentoria, acesso ao mercado, capital explorat\u00f3rio e novas formas de trabalhar. Reunir capacidades confi\u00e1veis da BASF e empreendedores permitir\u00e1 a cocria\u00e7\u00e3o r\u00e1pida, eficiente e econ\u00f4mica de solu\u00e7\u00f5es agr\u00edcolas digitais que ajudar\u00e3o agricultores em todo o mundo a enfrentar os muitos desafios que est\u00e3o enfrentando.<\/p>\n<p>\u201cCom o lan\u00e7amento global da nossa plataforma de inova\u00e7\u00e3o aberta, AgroStart, combinamos as ideias mais promissoras do mundo \u2014 sejam da BASF ou de parceiros externos \u2014 com nossa expertise, acesso direto \u00e0 nossa base de clientes e mercados globais, mentoria, bem como capital para cultivarmos juntos o futuro da agricultura digital\u201d, disse Vincent Gros, presidente da divis\u00e3o de Solu\u00e7\u00f5es Agr\u00edcolas da BASF.<\/p>\n<p>A implementa\u00e7\u00e3o da AgroStart na Am\u00e9rica do Norte se concentrar\u00e1 inicialmente na identifica\u00e7\u00e3o de solu\u00e7\u00f5es que permitam aos agricultores gerenciar e extrair valor da grande quantidade de dados que eles criam na fazenda. Para ajudar a descobrir essas solu\u00e7\u00f5es, a BASF est\u00e1 se unindo \u00e0 SVG|THRIVE, uma plataforma l\u00edder global em investimento e inova\u00e7\u00e3o agroalimentar, sediada no Vale do Sil\u00edcio, para alavancar sua rede e expertise para identificar as melhores startups emergentes.<\/p>\n<p>\u201cEstamos muito felizes em trabalhar com a BASF no AgroStart \u00e0 medida que expande sua presen\u00e7a na Am\u00e9rica do Norte\u201d, disse John Hartnett, CEO e Fundador da SVG|THRIVE. \u201cFoi \u00f3timo ver o programa crescer ao longo dos anos, e estamos animados em unir for\u00e7as alavancando nosso ecossistema e plataforma de inova\u00e7\u00e3o para avan\u00e7ar o futuro da alimenta\u00e7\u00e3o e da agricultura por meio da inova\u00e7\u00e3o.\u201d<\/p>\n<p>\u201cCom a AgroStart, estamos comprometidos com a colabora\u00e7\u00e3o em busca de solu\u00e7\u00f5es digitais que ajudar\u00e3o nossos clientes a gerenciar melhor a crescente complexidade da agricultura moderna\u201d, disse Mika Eberl, L\u00edder da AgroStart para Solu\u00e7\u00f5es Agr\u00edcolas da BASF, Am\u00e9rica do Norte. \u201cFaremos isso alavancando o talento, a criatividade e a paix\u00e3o de algumas das mentes mais brilhantes na agricultura e al\u00e9m, incluindo nossos pr\u00f3prios funcion\u00e1rios.\u201d<\/p>\n<p>Lan\u00e7ado pela primeira vez em 2016 no Brasil e continuamente implementado na Am\u00e9rica Latina, o AgroStart se beneficiar\u00e1 dos aprendizados e sucessos que abriram caminho para a expans\u00e3o da plataforma de inova\u00e7\u00e3o aberta na Am\u00e9rica do Norte e para futuras entradas no mercado da Europa e \u00c1sia-Pac\u00edfico.<\/p>\n<p>Na Am\u00e9rica Latina, o AgroStart da BASF tem parcerias com empresas e institui\u00e7\u00f5es internacionais como Bosch, Samsung, Banco do Brasil e Mercedes Benz, e mais de 600 startups em toda a Am\u00e9rica Latina se candidataram para trabalhar com o AgroStart desde sua introdu\u00e7\u00e3o. Nos \u00faltimos anos, v\u00e1rias tecnologias foram desenvolvidas, como aplica\u00e7\u00e3o assistida por drones de produtos de prote\u00e7\u00e3o de cultivos ou previs\u00e3o do tempo. Atualmente, a BASF fez parceria com 14 startups da regi\u00e3o em solu\u00e7\u00f5es agr\u00edcolas digitais.<\/p>\n<p>O AgroStart complementar\u00e1 outras iniciativas e programas de cocria\u00e7\u00e3o da BASF.\u00a0<a href=\"https:\/\/agriculture.basf.com\/global\/en\/innovations-for-agriculture\/open-innovation.html\" target=\"_blank\" rel=\"noopener\" data-tealium-value=\"Open%20Innovation%20Platform%20(OIP)%20Agro||https%3A%2F%2Fagriculture.basf.com%2Fglobal%2Fen%2Finnovations-for-agriculture%2Fopen-innovation.html\" data-tealium-category=\"links\" data-tealium-action=\"click exit-link\" data-tealium-type=\"exit\">Plataforma de Inova\u00e7\u00e3o Aberta (OIP) Agro<\/a>\u00a0concentra-se na colabora\u00e7\u00e3o com cientistas de universidades, institutos de pesquisa, empresas de biotecnologia e empresas farmac\u00eauticas para desenvolver novos compostos de prote\u00e7\u00e3o de cultivos.\u00a0<a href=\"https:\/\/agriculture.basf.com\/global\/en\/innovations-for-agriculture\/ag-innovation-and-new-business.html\" target=\"_blank\" rel=\"noopener\" data-tealium-value=\"AgInnovation%20%26%20New%20Business%20team||https%3A%2F%2Fagriculture.basf.com%2Fglobal%2Fen%2Finnovations-for-agriculture%2Fag-innovation-and-new-business.html\" data-tealium-category=\"links\" data-tealium-action=\"click exit-link\" data-tealium-type=\"exit\">Equipe AgInnovation &amp; New Business<\/a>\u00a0est\u00e1 interessada em trabalhar com start-ups e equipes empreendedoras fora da empresa que tenham ideias para alternativas \u00e0 prote\u00e7\u00e3o convencional de cultivos ou para produ\u00e7\u00e3o de cultivos melhorada. A BASF pode apoi\u00e1-los acelerando suas ideias, identificando op\u00e7\u00f5es de parceria ou facilitando investimentos.\u00a0<a href=\"https:\/\/www.xarvio.com\/global\/en\/news.html\" target=\"_blank\" rel=\"noopener\" data-tealium-value=\"xarvio%C2%AE%20Digital%20Farming%20Solutions||https%3A%2F%2Fwww.xarvio.com%2Fglobal%2Fen%2Fnews.html\" data-tealium-category=\"links\" data-tealium-action=\"click exit-link\" data-tealium-type=\"exit\">xarvio Solu\u00e7\u00f5es de Agricultura Digital<\/a>\u00a0tamb\u00e9m busca ativamente a colabora\u00e7\u00e3o estrat\u00e9gica com parceiros da ind\u00fastria, oferecendo diferentes conhecimentos para aproveitar ainda mais as oportunidades de neg\u00f3cios e desenvolver solu\u00e7\u00f5es inovadoras para os agricultores.<\/p>\n<p>Mais informa\u00e7\u00f5es sobre o AgroStart da BASF est\u00e3o dispon\u00edveis no site global:\u00a0<a href=\"https:\/\/agrostart.basf.com\/\" target=\"_blank\" rel=\"noopener\" data-tealium-value=\"https%3A%2F%2Fagrostart.basf.com%2F||https%3A%2F%2Fagrostart.basf.com%2F\" data-tealium-category=\"links\" data-tealium-action=\"click exit-link\" data-tealium-type=\"exit\">https:\/\/agrostart.basf.com\/<\/a>.<\/p>\n<p>As empresas interessadas em fazer parceria com a BASF e a AgroStart devem se registrar <a href=\"https:\/\/basf.startupflow.io\/startup-form\" target=\"_blank\" rel=\"noopener\">aqui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7amento inicial na Am\u00e9rica do Norte com futuras expans\u00f5es de colabora\u00e7\u00e3o na Europa e \u00c1sia-Pac\u00edfico.<\/p>","protected":false},"author":110,"featured_media":68742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1604,1848],"tags":[],"class_list":["post-68741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","category-executive-outlook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BASF to Globally Launch Open Innovation Platform AgroStart to Inspire New Digital Solutions for Agriculture - AgriBusiness Global<\/title>\n<meta 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