{"id":69088,"date":"2022-05-31T15:04:25","date_gmt":"2022-05-31T19:04:25","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=69088"},"modified":"2022-05-31T15:04:25","modified_gmt":"2022-05-31T19:04:25","slug":"tradecorp-launches-new-corporate-campaign-to-propel-innovative-solution-in-biostimulation-and-sustainable-crop-nutrition","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/tradecorp-launches-new-corporate-campaign-to-propel-innovative-solution-in-biostimulation-and-sustainable-crop-nutrition\/","title":{"rendered":"Tradecorp lan\u00e7a nova campanha corporativa para impulsionar solu\u00e7\u00e3o inovadora em bioestimula\u00e7\u00e3o e nutri\u00e7\u00e3o sustent\u00e1vel de culturas"},"content":{"rendered":"

Corpora\u00e7\u00e3o Comercial<\/a>, uma empresa global especializada em bioestimula\u00e7\u00e3o e nutri\u00e7\u00e3o sustent\u00e1vel de cultivos, lan\u00e7ou \u201cAs respostas est\u00e3o em nossas m\u00e3os\u201d, uma campanha corporativa que visa enfrentar os desafios globais, para transformar a produ\u00e7\u00e3o de alimentos por meio de uma melhoria sustent\u00e1vel da agricultura, colaborando para erradicar a fome, alcan\u00e7ar a seguran\u00e7a alimentar e melhorar a nutri\u00e7\u00e3o em todo o mundo. Inova\u00e7\u00e3o de produtos, colabora\u00e7\u00e3o e digitaliza\u00e7\u00e3o s\u00e3o centrais para a estrat\u00e9gia da Tradecorp para permitir uma agricultura equilibrada e sustent\u00e1vel.<\/p>\n

\u201cNa Tradecorp, estamos determinados a fazer parte da solu\u00e7\u00e3o para os desafios presentes e futuros do mundo. Alimentar equitativamente a popula\u00e7\u00e3o crescente, proteger a sa\u00fade das pessoas e preservar o meio ambiente \u00e9 uma prioridade compartilhada que deve ser abordada coletivamente e deve criar valor para todas as partes interessadas\u201d, explica Jos\u00e9 Alfredo Garc\u00eda, Diretor de Opera\u00e7\u00f5es de Bionutri\u00e7\u00e3o da Rovensa.<\/p>\n

\"\"O mundo de hoje est\u00e1 enfrentando um clima em r\u00e1pida mudan\u00e7a, o que est\u00e1 resultando em um aumento gradual na temperatura m\u00e9dia da Terra. Isso afeta drasticamente os sistemas naturais, causando uma perda de biodiversidade e uma degrada\u00e7\u00e3o dos ecossistemas. Al\u00e9m disso, os dados das Na\u00e7\u00f5es Unidas mostram que estamos enfrentando um paradoxo de uma popula\u00e7\u00e3o global envelhecida, ao mesmo tempo em que relatamos o maior volume de pessoas mais jovens da hist\u00f3ria. Essa mudan\u00e7a sociol\u00f3gica tem um impacto direto em como os bens s\u00e3o produzidos e no cen\u00e1rio empresarial atual. A agricultura tamb\u00e9m enfrenta seus pr\u00f3prios desafios como ind\u00fastria. Ela n\u00e3o apenas consome 70% da \u00e1gua do mundo (Foundation Aquae), mas a crescente popula\u00e7\u00e3o global depender\u00e1 dela para seu sustento. De acordo com a ONU, at\u00e9 2050, estima-se que 9 bilh\u00f5es de pessoas estar\u00e3o vivendo na Terra, aumentando para 11 bilh\u00f5es at\u00e9 o final do s\u00e9culo.<\/p>\n

A Tradecorp decidiu enfrentar esse problema de frente e levar sua estrat\u00e9gia de inova\u00e7\u00e3o um passo adiante ao lan\u00e7ar esta campanha. As respostas est\u00e3o em nossas m\u00e3os, est\u00e1 pronta para redefinir o modelo de neg\u00f3cios da ind\u00fastria e promover a produ\u00e7\u00e3o agr\u00edcola sustent\u00e1vel. A miss\u00e3o da empresa de alimentar equitativamente uma popula\u00e7\u00e3o crescente, proteger a sa\u00fade das pessoas e preservar o meio ambiente, ao mesmo tempo em que se torna a melhor parceira para os principais produtores e cria valor para todas as partes interessadas \u00e9 a base sobre a qual esta campanha foi constru\u00edda.<\/p>\n

Para atingir esse objetivo ambicioso, desenvolvemos um portf\u00f3lio de alta qualidade e eficiente de bioestimulantes e biofertilizantes que permitem o crescimento e o cuidado das plantas, desde a melhoria da capacidade da cultura de usar nutrientes at\u00e9 a melhoria da toler\u00e2ncia ao estresse abi\u00f3tico. O objetivo \u00e9 reduzir o uso de pesticidas, minimizar perdas nutricionais e antimicrobianos e promover pr\u00e1ticas de agricultura org\u00e2nica. Em suma, oferecer solu\u00e7\u00f5es sustent\u00e1veis e eficientes para bioestimula\u00e7\u00e3o e nutri\u00e7\u00e3o sustent\u00e1vel de culturas em linha com os Objetivos de Desenvolvimento Sustent\u00e1vel da ONU e a estrat\u00e9gia \u201cFarm to Fork\u201d da Comiss\u00e3o Europeia para que a agricultura possa suportar os desafios presentes e futuros do mundo.<\/p>\n

\u201cEscolhemos o slogan 'As respostas est\u00e3o em nossas m\u00e3os' porque na Tradecorp acreditamos que cabe a n\u00f3s assumir um papel ativo na solu\u00e7\u00e3o dos desafios que enfrentamos como popula\u00e7\u00e3o global, mas tamb\u00e9m como ind\u00fastria. Para fazer isso, pretendemos promover um modelo de neg\u00f3cios mais eficiente e sustent\u00e1vel\u201d, diz Jos\u00e9 Alfredo Garc\u00eda, Diretor de Opera\u00e7\u00f5es de Bionutri\u00e7\u00e3o da Rovensa. \u201cA ind\u00fastria, os agricultores, os fornecedores e todas as partes interessadas no setor agr\u00edcola precisam trabalhar juntos para concretizar essa transi\u00e7\u00e3o em dire\u00e7\u00e3o a uma agricultura mais sustent\u00e1vel e cuidar do planeta onde vivemos.\u201d<\/p>\n

Promessa de Sustentabilidade da Tradecorp<\/h2>\n

Como uma empresa que tem a sustentabilidade em seu cerne, a Tradecorp promove a\u00e7\u00f5es internas destinadas a reduzir seu impacto no meio ambiente, incluindo a redu\u00e7\u00e3o do uso de \u00e1gua e energia, emiss\u00f5es e res\u00edduos em suas f\u00e1bricas.<\/p>\n

Alinhada com o compromisso do Rovensa Group de contribuir para um futuro l\u00edquido zero, a Tradecorp reduziu significativamente o uso de polietileno, cortando suas emiss\u00f5es globais de CO2<\/sub> em 240.399 kg em 2020.<\/p>\n

Em termos de gerenciamento de res\u00edduos, outro componente essencial do compromisso de sustentabilidade da Tradecorp, a empresa tomou medidas para criar embalagens de produtos mais sustent\u00e1veis usando materiais reciclados. Uma das plantas da Tradecorp em Sanchidri\u00e1n, Espanha, investiu em uma nova m\u00e1quina que era capaz de etiquetar diretamente o produto e trocar sua embalagem ao mesmo tempo. Com esse investimento, o consumo de papel\u00e3o em sacos de 1 kg diminuiu em 64% e em sacos de 5 kg, 27%, economizando aproximadamente 162.000 caixas por ano.<\/p>\n

Embora a Tradecorp tenha tomado iniciativas para reduzir seu impacto ambiental de uma perspectiva de fabrica\u00e7\u00e3o, a empresa tamb\u00e9m investe em projetos de inova\u00e7\u00e3o que ajudam os agricultores a aumentar a qualidade da produ\u00e7\u00e3o de alimentos, impulsionar os rendimentos e reduzir perdas econ\u00f4micas causadas por diferentes tipos de estresses abi\u00f3ticos. Em um projeto em andamento apoiado pelo programa Eurostars da UE, a Tradecorp fez uma parceria com a Landlab, um centro de pesquisa especializado em nutri\u00e7\u00e3o, bioestimula\u00e7\u00e3o e prote\u00e7\u00e3o de plantas, para criar o Biotool, uma ferramenta que maximiza a efici\u00eancia h\u00eddrica em plantas tratadas com bioestimulantes, permitindo a medi\u00e7\u00e3o, o c\u00e1lculo e a avalia\u00e7\u00e3o em tempo real do gerenciamento de \u00e1gua da planta.<\/p>\n

Com esta campanha, a Tradecorp afirma seu comprometimento com o meio ambiente e os desafios que a ind\u00fastria agr\u00edcola enfrenta. Dessa forma, continuamos a apoiar o desenvolvimento da agricultura sustent\u00e1vel para o futuro.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cAs respostas est\u00e3o em nossas m\u00e3os\u201d visa transformar a produ\u00e7\u00e3o de alimentos por meio da sustentabilidade, colaborando para erradicar a fome, alcan\u00e7ar a seguran\u00e7a alimentar e melhorar a nutri\u00e7\u00e3o em todo o mundo.<\/p>","protected":false},"author":110,"featured_media":69089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1848,489,1846],"tags":[],"class_list":["post-69088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-outlook","category-industry-news","category-sustainability"],"yoast_head":"\nTradecorp Launches New Corporate Campaign to Propel Innovative Solution in Biostimulation and Sustainable Crop Nutrition - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The answers lie in our hands" aims to transform food production through a sustainability by 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