{"id":69161,"date":"2022-06-20T10:46:21","date_gmt":"2022-06-20T14:46:21","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=69161"},"modified":"2022-06-20T10:46:57","modified_gmt":"2022-06-20T14:46:57","slug":"message-at-cpda-keep-an-eye-on-these-trends-and-drivers-in-crop-protection","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/adjuvants\/message-at-cpda-keep-an-eye-on-these-trends-and-drivers-in-crop-protection\/","title":{"rendered":"Mensagem na CPDA: Fique de olho nessas tend\u00eancias e impulsionadores da prote\u00e7\u00e3o de cultivos"},"content":{"rendered":"<p><em>Nota do editor: Este artigo \u00e9 uma adapta\u00e7\u00e3o de uma apresenta\u00e7\u00e3o feita pelo autor na Confer\u00eancia sobre Adjuvantes, Inertes e Prote\u00e7\u00e3o de Cultivos do Conselho de Produtores e Distribuidores de Agrotecnologia (CPDA) de 2022, em Nashville, Tennessee, em maio de 2022.<\/em><\/p>\n<p>Em 2019, a maioria de n\u00f3s provavelmente pensou que t\u00ednhamos visto volatilidade e mudan\u00e7as suficientes no setor agr\u00edcola para durar uma vida inteira. <a href=\"https:\/\/www.croplife.com\/crop-inputs\/message-at-cpda-keep-an-eye-on-these-trends-and-drivers-in-crop-protection\/\" target=\"_blank\" rel=\"noopener\">escreve o COO da AMVAC, Bob Trogele, em <em>Vida de colheita<\/em><\/a>.<\/p>\n<p>Ah, os bons e velhos tempos!<\/p>\n<p>A pandemia. Interrup\u00e7\u00f5es na cadeia de suprimentos. Interrup\u00e7\u00e3o geopol\u00edtica. Guerra na Europa. Escassez de mat\u00e9rias-primas. Ativismo do consumidor. A lista continua.<\/p>\n<p>E, claro, tudo isso est\u00e1 no topo das tend\u00eancias na agricultura global que antecedem 2020: Consolida\u00e7\u00e3o em todos os n\u00edveis. Problemas de resist\u00eancia a pragas. Aumento da regulamenta\u00e7\u00e3o. A marcha cont\u00ednua para a agricultura de precis\u00e3o, que por sua vez est\u00e1 impulsionando uma conscientiza\u00e7\u00e3o sobre a import\u00e2ncia da sa\u00fade do solo e, com ela, uma demanda por solu\u00e7\u00f5es verdes.<\/p>\n<p>Claro, cada gera\u00e7\u00e3o sente como se estivesse vivendo em tempos \u00fanicos. A agricultura \u2013 incluindo a ind\u00fastria de prote\u00e7\u00e3o de cultivos \u2013 sobreviveu antes e sobreviver\u00e1 novamente. A pergunta de ouro \u00e9 como.<\/p>\n<p>Qualquer pessoa que queira sobreviver \u2014 e at\u00e9 mesmo prosperar \u2014 durante esse per\u00edodo de volatilidade e mudan\u00e7a na prote\u00e7\u00e3o de cultivos faria bem em ficar de olho nessas tend\u00eancias.<\/p>\n<p><strong>Evolu\u00e7\u00e3o gen\u00e9rica. <\/strong>A tend\u00eancia para produtos gen\u00e9ricos de prote\u00e7\u00e3o de cultivos, \u00e9 claro, est\u00e1 em andamento h\u00e1 d\u00e9cadas. De aproximadamente 40% do mercado de prote\u00e7\u00e3o de cultivos na virada do s\u00e9culo, produtos fora de patente agora est\u00e3o em um imponente 70%+, de acordo com a AgbioInvestor (veja a Figura 1).<\/p>\n<div id=\"attachment_69162\" style=\"width: 901px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69162\" class=\"size-full wp-image-69162\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732.jpg\" alt=\"\" width=\"891\" height=\"626\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732.jpg 891w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-300x211.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-768x540.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-18x12.jpg 18w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-330x232.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-102x72.jpg 102w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-512x360.jpg 512w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-820x576.jpg 820w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-85x60.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2022\/06\/Figure-1.Crop-Protection-Trend-Towards-Off-Patent4732-150x105.jpg 150w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><p id=\"caption-attachment-69162\" class=\"wp-caption-text\">Figura 1.<\/p><\/div>\n<p><a href=\"https:\/\/www.croplife.com\/crop-inputs\/message-at-cpda-keep-an-eye-on-these-trends-and-drivers-in-crop-protection\/\" target=\"_blank\" rel=\"noopener\">Leia mais em <em>Vida de colheita<\/em><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qualquer pessoa que queira sobreviver \u2014 e at\u00e9 mesmo prosperar \u2014 durante esse per\u00edodo de volatilidade e mudan\u00e7a na prote\u00e7\u00e3o de cultivos faria bem em ficar de olho nessas tend\u00eancias.<\/p>","protected":false},"author":110,"featured_media":66569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,4,1848],"tags":[],"class_list":["post-69161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adjuvants","category-agrochemicals","category-executive-outlook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Message at CPDA: Keep an Eye on These Trends and Drivers in Crop Protection - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Anyone looking to survive \u2013 and indeed thrive \u2013 during this time of volatility and change in crop protection would do well to keep an eye on these trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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