{"id":69587,"date":"2022-08-29T10:35:48","date_gmt":"2022-08-29T14:35:48","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=69587"},"modified":"2022-08-29T10:35:48","modified_gmt":"2022-08-29T14:35:48","slug":"africa-offers-crop-input-companies-new-opportunities","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/africa-middle-east\/africa-offers-crop-input-companies-new-opportunities\/","title":{"rendered":"\u00c1frica oferece novas oportunidades \u00e0s empresas de insumos agr\u00edcolas"},"content":{"rendered":"

As empresas est\u00e3o buscando novas maneiras de casar seu portf\u00f3lio de produtos atual para atender a esses requisitos e dar suporte \u00e0 tecnologia inteligente e \u00e0 agricultura de precis\u00e3o. As prefer\u00eancias do cliente e a neutralidade de carbono da fabrica\u00e7\u00e3o de produtos tamb\u00e9m s\u00e3o cruciais, pois essas empresas buscam se expandir. A \u00c1frica \u00e9 uma regi\u00e3o que abra\u00e7a a inova\u00e7\u00e3o e apresenta oportunidades de crescimento para os neg\u00f3cios.<\/p>\n

Inova\u00e7\u00e3o Biol\u00f3gica<\/h2>\n

A \u00c1frica \u00e9 vista como uma \u00e1rea-chave para o crescimento inovador. De acordo com Ben Schoonwinkel, Gerente de Marketing\/\u00c1frica Oriental e Meridional na Food Machinery and Chemical (FMC<\/a>) Corporation, o Qu\u00eania \u00e9 um mercado atraente para a introdu\u00e7\u00e3o de produtos biol\u00f3gicos.<\/p>\n

\u201cFMC<\/a> est\u00e1 focada em fornecer produtos biol\u00f3gicos diferenciados para fornecer solu\u00e7\u00f5es distintas, seja individualmente ou por meio do uso integrado com sint\u00e9ticos e nutri\u00e7\u00e3o de culturas\u201d, disse Schoonwinkel. \u201cO ambiente regulat\u00f3rio, a taxa de ado\u00e7\u00e3o de tecnologia, a demanda do consumidor, as pr\u00e1ticas de cultivo e as oportunidades de crescimento, no entanto, impulsionar\u00e3o os investimentos.\u201d<\/p>\n

Pa\u00edses como \u00c1frica do Sul e Qu\u00eania, que est\u00e3o se concentrando em mercados de exporta\u00e7\u00e3o, especialmente para a Uni\u00e3o Europeia, s\u00e3o for\u00e7ados a se adaptar e mudar em termos de produtos qu\u00edmicos mais ecol\u00f3gicos usados em culturas de exporta\u00e7\u00e3o, especialmente c\u00edtricos, devido \u00e0s mudan\u00e7as nos requisitos do limite m\u00e1ximo de res\u00edduos (LMR).<\/p>\n

\u201cOs crit\u00e9rios exigem que as empresas fa\u00e7am um balan\u00e7o das linhas de produtos atuais e entrem em contato com agricultores, ind\u00fastria e autoridades regulat\u00f3rias para garantir que nossos produtos atendam aos requisitos definidos\u201d, diz Schoonwinkel.<\/p>\n

\u00c0 medida que mais pesticidas e outros produtos de prote\u00e7\u00e3o de cultivos s\u00e3o retirados progressivamente pelos \u00f3rg\u00e3os reguladores, especialmente na UE, produtos biol\u00f3gicos, incluindo bioestimulantes, est\u00e3o ganhando popularidade, especialmente com a crescente popularidade de alimentos e bebidas org\u00e2nicos em todo o mundo.<\/p>\n

\u201c\u00c0 medida que a UE aperta as r\u00e9deas, \u00e9 vital que os fornecedores de insumos apoiem os pa\u00edses que exportam para a UE para introduzir medidas que permitir\u00e3o aos agricultores produzir para exporta\u00e7\u00e3o\u201d, diz Tyla Rogers, l\u00edder digital da Syngenta na \u00c1frica do Sul.<\/p>\n

Donvae Hooker, L\u00edder de Comunica\u00e7\u00f5es Empresariais na Andermatt Madumbi<\/a> na \u00c1frica do Sul, diz o Grupo Andermatt<\/a> tem subsidi\u00e1rias em v\u00e1rios pa\u00edses africanos, \u201cna \u00c1frica do Sul, estamos olhando para produtos biol\u00f3gicos, bioestimulantes, biotecnologia e pr\u00e1ticas de cultivo focadas nos mercados locais e de exporta\u00e7\u00e3o. No Qu\u00eania, estamos incorporando produtos biol\u00f3gicos e tecnologia para impulsionar a produ\u00e7\u00e3o.\u201d<\/p>\n

O Qu\u00eania tem uma forte mistura de pequenos, m\u00e9dios e grandes agricultores, cada segmento com seu pr\u00f3prio conjunto de desafios \u00fanicos. As pr\u00e1ticas agr\u00edcolas s\u00e3o progressivas com tecnologia e produtos biol\u00f3gicos em demanda.<\/p>\n

O uso de produtos qu\u00edmicos mais suaves e novas formula\u00e7\u00f5es se encaixam em sistemas de manejo biol\u00f3gico e integrado de pragas. Karlien Muller, um entomologista da Grupo Komati<\/a> na \u00c1frica do Sul, diz que os agricultores est\u00e3o enfrentando um escrut\u00ednio cada vez maior ao exportar produtos para a UE.<\/p>\n

\u201cEles querem saber qual \u00e9 nossa estrat\u00e9gia para reduzir o uso de produtos qu\u00edmicos, enquanto ainda insistimos em incid\u00eancia zero de pragas. A solu\u00e7\u00e3o \u00e9 combinar solu\u00e7\u00f5es biol\u00f3gicas com produtos qu\u00edmicos mais suaves.\u201d<\/p>\n

Expans\u00e3o da Ag Tech<\/h2>\n

A agricultura de precis\u00e3o, incluindo a tecnologia de aplica\u00e7\u00e3o de drones, est\u00e1 ganhando for\u00e7a e necessita de novas formula\u00e7\u00f5es de produtos. Usando drones, os agricultores podem coletar informa\u00e7\u00f5es vitais para direcionar suas compras e aplica\u00e7\u00f5es de prote\u00e7\u00e3o de cultivos. Os drones tamb\u00e9m podem ser usados para resolver problemas espec\u00edficos dentro de um campo ou pomar e fazer aplica\u00e7\u00f5es em \u00e1reas espec\u00edficas.<\/p>\n

As empresas tamb\u00e9m est\u00e3o se tornando parceiras de dados. A Bayer lan\u00e7ou o Field View na \u00c1frica do Sul, que permitiu aos agricultores coletar, armazenar e visualizar dados cr\u00edticos de campo, monitorar e medir o impacto de suas decis\u00f5es agron\u00f4micas no desempenho da colheita. Ela tamb\u00e9m gerencia a variabilidade de seus campos construindo planos personalizados de fertilidade, prote\u00e7\u00e3o de colheita e semeadura para otimizar o rendimento e maximizar o lucro.<\/p>\n

Os aplicativos para celular s\u00e3o especialmente \u00fateis onde faltam servi\u00e7os de extens\u00e3o. Usando esses aplicativos, os agricultores podem diagnosticar problemas em suas planta\u00e7\u00f5es capturando e registrando dados de campo para determinar se precisam de produtos de prote\u00e7\u00e3o de cultivos, qual \u00e9 o melhor tratamento e m\u00e9todos de aplica\u00e7\u00e3o. Recentemente Corteva Agriscience<\/a> lan\u00e7ou um novo aplicativo m\u00f3vel para ajudar os produtores a proteger suas planta\u00e7\u00f5es, fornecendo informa\u00e7\u00f5es sobre o uso seguro de inseticidas.<\/p>\n

Modifica\u00e7\u00e3o<\/h2>\n

Novas T\u00e9cnicas de Melhoramento (NBTs) que envolvem modifica\u00e7\u00e3o de DNA em plantas para introduzir novas caracter\u00edsticas e propriedades em planta\u00e7\u00f5es est\u00e3o no radar em muitos pa\u00edses africanos e ser\u00e3o usadas para aumentar e acelerar o desenvolvimento de novas caracter\u00edsticas no melhoramento de plantas.<\/p>\n

Isso ter\u00e1 um impacto no uso de prote\u00e7\u00e3o de cultivos no futuro, pois certas caracter\u00edsticas podem evitar que pragas e doen\u00e7as destruam as planta\u00e7\u00f5es.<\/p>\n

Cinco pontos importantes a considerar antes de fazer neg\u00f3cios na \u00c1frica<\/h2>\n

Na \u00c1frica, a ind\u00fastria agroqu\u00edmica precisa lidar com quest\u00f5es regulat\u00f3rias, pequenos agricultores, agricultores de subsist\u00eancia ou aqueles que est\u00e3o apenas entrando nas cadeias de valor comerciais. Isso significa pequenos pacotes para multicanais e muitos pontos de venda.<\/p>\n

John Barnes, fundador da Bancella<\/a> e um veterano na ind\u00fastria agroqu\u00edmica e pessoa indicada para fazer neg\u00f3cios sustent\u00e1veis e bem-sucedidos no continente africano, compartilha cinco pontos a serem considerados antes de expandir seus neg\u00f3cios na \u00c1frica.<\/p>\n

    \n
  1. O financiamento de insumos \u00e9 um dos maiores desafios. \u00c9 dif\u00edcil avaliar o risco do pequeno produtor, ent\u00e3o o custo do financiamento pode ser muito alto e, no final, a produ\u00e7\u00e3o n\u00e3o aumenta. H\u00e1 bons exemplos de corpora\u00e7\u00f5es fazendo esquemas de produtores terceirizados que podem levar os insumos necess\u00e1rios ao pequeno produtor, para produzir produtos de maior qualidade. Mas, em geral, isso precisa ser considerado antes de fazer neg\u00f3cios.<\/li>\n
  2. Educa\u00e7\u00e3o e boa administra\u00e7\u00e3o sobre como produzir e proteger as colheitas. Este \u00e9 outro gargalo. Os servi\u00e7os nacionais de extens\u00e3o costumavam desempenhar esse papel, mas hoje \u00e9 uma lacuna tecnol\u00f3gica cada vez maior. \u00c9 preciso haver contempla\u00e7\u00e3o e estrat\u00e9gias sobre como fech\u00e1-la.<\/li>\n
  3. Problemas de investimento e capacidade de longo prazo. As empresas maiores pensam um pouco demais de dentro para fora. Por exemplo, o que podemos vender mais do que produzimos na Europa ou em outro lugar? Os empreendedores locais fazem o inverso, de fora para dentro. O que podemos produzir localmente de forma lucrativa que possa resolver os problemas do produtor? O enigma \u00e9 que precisamos do investimento de longo prazo das grandes empresas e da capacidade dos locais de gastar mais no desenvolvimento do mercado, mas a escala, os retornos e o risco s\u00e3o conflitantes. Isso \u00e9 algo a considerar em sua estrat\u00e9gia de neg\u00f3cios.<\/li>\n
  4. Tecnologias colaborativas. Com a tecnologia agr\u00edcola digital, uma grande porcentagem de startups est\u00e1 em
    \n\u00c1frica ou \u00cdndia. Os agricultores se beneficiam de programas integrados que abrangem programas de cultivo com gen\u00e9tica de sementes de ponta, nutri\u00e7\u00e3o, solu\u00e7\u00f5es biol\u00f3gicas e qu\u00edmicas de baixo res\u00edduo. O que \u00e9 necess\u00e1rio para avan\u00e7ar a tecnologia agr\u00edcola em pa\u00edses africanos s\u00e3o tecnologias colaborativas em toda a cadeia de valor.<\/li>\n
  5. Trabalhando com l\u00edderes governamentais. S\u00f3 precisamos olhar para o progresso que os pa\u00edses africanos fizeram dos l\u00edderes dos anos 50 e 60 para os l\u00edderes de hoje. Embora n\u00e3o sejam perfeitos, um progresso surpreendente foi feito, no entanto. Acho que bons neg\u00f3cios podem ser feitos ao se conectar com agentes de mudan\u00e7a com ideias semelhantes em seu setor.<\/li>\n<\/ol>\n

    Quer mais informa\u00e7\u00f5es sobre a \u00c1frica? Assista ao Steve Pearce's Conselhos sobre como fazer neg\u00f3cios na \u00c1frica<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    O aumento das barreiras de registro est\u00e1 for\u00e7ando os fornecedores de insumos agr\u00edcolas a considerar novas \u00e1reas para expans\u00e3o e crescimento adicional.<\/p>","protected":false},"author":112,"featured_media":69557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,4,1786,929,1848,5,926],"tags":[54],"class_list":["post-69587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","category-agrochemicals","category-biologicals","category-biostimulants","category-executive-outlook","category-markets","category-plant-health","tag-featured-home"],"yoast_head":"\nAfrica Offers Crop Input Companies New Opportunities - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Raised registration hurdles are forcing agricultural input suppliers to consider new areas for expansion and additional 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