{"id":70455,"date":"2022-12-19T10:15:45","date_gmt":"2022-12-19T15:15:45","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=70455"},"modified":"2022-12-18T21:35:38","modified_gmt":"2022-12-19T02:35:38","slug":"certis-belchims-kevin-price-shares-insights-in-biologicals-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/certis-belchims-kevin-price-shares-insights-in-biologicals-market\/","title":{"rendered":"Kevin Price da Certis Belchim compartilha insights sobre o mercado de produtos biol\u00f3gicos"},"content":{"rendered":"
\"Kevin

Kevin Pre\u00e7o<\/p><\/div>\n

Certis Belchim<\/a>, uma uni\u00e3o da Certis Europe e da Belchim Crop Protection, sediada na Holanda, \u00e9 especializada em prote\u00e7\u00e3o de cultivos, desenvolvimento de produtos, registro e marketing. Eles adotam uma abordagem \u00fanica em produtos qu\u00edmicos e biol\u00f3gicos tradicionais para prote\u00e7\u00e3o de cultivos. Kevin Price, gerente de marketing corporativo da Certis Europe, compartilha insights com Agroneg\u00f3cio Global<\/em> sobre sua estrat\u00e9gia, novas ofertas de produtos e os desafios que envolvem o registro de produtos na Uni\u00e3o Europeia (UE).<\/p>\n

ABG: Quais produtos biol\u00f3gicos voc\u00ea acha que crescer\u00e3o em 2023?<\/strong><\/p>\n

KP:<\/strong> Em termos gerais, os bioestimulantes demonstraram o crescimento mais significativo nos \u00faltimos anos e provavelmente continuar\u00e3o a faz\u00ea-lo em 2023 e em diante, provavelmente at\u00e9 que se enquadrem na legisla\u00e7\u00e3o da UE. No entanto, os produtos biol\u00f3gicos em geral mostraram uma alta taxa de crescimento, estimada em 7% por CAGR anual nos \u00faltimos cinco anos. Isso apoia a import\u00e2ncia que a Certis Belchim atribui aos biol\u00f3gicos e gastar 50% de seu investimento em P&D em biorracionais \u00e9 um indicador claro de que esperamos que o forte crescimento continue em todo o setor.<\/p>\n

ABG: Voc\u00ea v\u00ea a estrat\u00e9gia da Certis Belchim de oferecer produtos qu\u00edmicos e biol\u00f3gicos tradicionais de prote\u00e7\u00e3o de cultivos se tornando uma tend\u00eancia para empresas de prote\u00e7\u00e3o de cultivos de m\u00e9dio porte no pr\u00f3ximo ano? Cinco anos? <\/strong><\/p>\n

KP:<\/strong> Um foco regulat\u00f3rio muito mais baseado em "perigo" do que em "risco" na UE levou \u00e0 remo\u00e7\u00e3o de muitos produtos de prote\u00e7\u00e3o de cultivos nos quais agricultores e produtores confiavam. O registro de novos produtos continua sendo um grande desafio, mas produtos biol\u00f3gicos tendem a ter menor risco e us\u00e1-los em programas com produtos qu\u00edmicos convencionais aponta para um futuro mais sustent\u00e1vel para a prote\u00e7\u00e3o de cultivos. A estrat\u00e9gia-chave da Certis Belchim ao longo de v\u00e1rios anos tem sido o desenvolvimento de tais programas usando produtos qu\u00edmicos juntamente com biorracionais, e sentimos que esta \u00e9 exatamente a estrat\u00e9gia certa a seguir em termos do mercado e da situa\u00e7\u00e3o regulat\u00f3ria em que trabalhamos. V\u00e1rios concorrentes agora t\u00eam um portf\u00f3lio biol\u00f3gico por meio de aquisi\u00e7\u00e3o, uma indica\u00e7\u00e3o segura de que eles veem isso como um requisito para o futuro. Se eles seguir\u00e3o nossa estrat\u00e9gia h\u00e1 muito estabelecida de combinar biorracionais com produtos convencionais ainda est\u00e1 para ser visto. A Certis Belchim est\u00e1 buscando ativamente tais desenvolvimentos e certamente v\u00ea esses programas se tornando cada vez mais importantes nos pr\u00f3ximos cinco anos.<\/p>\n

ABG: Como sua empresa se expandiu para incorporar ambos e permanecer lucrativa? <\/strong><\/p>\n

KP:<\/strong> Nossos acionistas (Mitsui & Co. Ltd., ISK, Nisso, Mitsui Chemicals Agro, Inc. e Kumiai) t\u00eam sido ativos em aquisi\u00e7\u00f5es e estamos atualmente no processo de fus\u00e3o de dois neg\u00f3cios estabelecidos, Certis Europe e Belchim Crop Protection, que agora formam a Certis Belchim. Ambas as empresas tinham produtos qu\u00edmicos convencionais e a Certis Europe tamb\u00e9m tinha uma longa hist\u00f3ria estabelecida no desenvolvimento e comercializa\u00e7\u00e3o de produtos biol\u00f3gicos. Os portf\u00f3lios de produtos s\u00e3o extremamente complementares e a oportunidade de expans\u00e3o adicional da pegada de neg\u00f3cios fora da Europa, proporcionada pelos territ\u00f3rios existentes da empresa legada Belchim Crop Protection, \u00e9 uma parte fundamental da estrat\u00e9gia de crescimento dos acionistas.<\/p>\n

ABG: A Certis Belchim tem mais de 25 novos projetos de desenvolvimento de produtos. Destes, espera-se que o 45% chegue ao mercado dentro de 5 anos. Como sua equipe abordou o desenvolvimento desses novos produtos?<\/strong><\/p>\n

KP:<\/strong> O pipeline de produtos \u00e9 claramente vital para o futuro do neg\u00f3cio e \u00e9 uma atividade fundamental para n\u00f3s. Portanto, temos recursos adequados, tendo feito investimentos significativos para garantir que temos as capacidades para desenvolver novos produtos para levar ao mercado. A Certis Belchim tem capacidade para capacidade de gerenciamento de desenvolvimento central e local, e suas pr\u00f3prias fazendas de testes credenciadas por boas pr\u00e1ticas de laborat\u00f3rio (GLPs) na B\u00e9lgica e na Fran\u00e7a, facilitando testes e demonstra\u00e7\u00f5es internas quando se aproximam da prontid\u00e3o para o mercado. Organiza\u00e7\u00f5es de pesquisa contratadas (CROs) est\u00e3o envolvidas na prepara\u00e7\u00e3o de dossi\u00eas de registro para novos produtos, apoiadas por nossos pr\u00f3prios resultados de testes credenciados. Uma equipe dedicada de inova\u00e7\u00e3o da biorationals seleciona novos produtos em potencial, operando um processo de desenvolvimento de est\u00e1gio que exige que certos crit\u00e9rios sejam atendidos antes que um produto possa passar para o pr\u00f3ximo est\u00e1gio de desenvolvimento. O monitoramento e a revis\u00e3o constantes informam as decis\u00f5es que s\u00e3o tomadas em um processo de desenvolvimento, regulamenta\u00e7\u00e3o e marketing totalmente integrado, vinculado e alinhado \u00e0 nossa estrat\u00e9gia de marketing. Nossa abordagem de foco na cultura traz uma vis\u00e3o clara sobre a viabilidade de cada projeto.<\/p>\n

ABG: Como sua empresa lida com o custoso e demorado processo de registro na UE?<\/strong><\/p>\n

KP:<\/strong> Como qualquer outra empresa, nossa decis\u00e3o de investir no processo de registro \u00e9 baseada no caso de neg\u00f3cios e no projeto de desenvolvimento do produto. O custo do registro \u00e9 parte integrante desse caso de neg\u00f3cios e do processo de desenvolvimento integrado que temos em vigor. Damos import\u00e2ncia significativa \u00e0 fun\u00e7\u00e3o regulat\u00f3ria e o investimento feito em nossa equipe regulat\u00f3ria especializada \u00e9 uma indica\u00e7\u00e3o clara disso. Como empresa, estamos muito cientes da necessidade de investir em habilidades e capacidades nessa \u00e1rea. Tamb\u00e9m \u00e9 uma \u00e1rea de interesse significativa para nossos acionistas japoneses.<\/p>\n

ABG: Qual produto mais entusiasma sua empresa para 2023?<\/strong><\/p>\n

KP:<\/strong> Problad \u00e9 um novo e excitante biorracional com um modo de a\u00e7\u00e3o novo e \u00fanico. Foi descoberto em Portugal pela CEV e \u00e9 o primeiro produto de prote\u00e7\u00e3o de plantas baseado em um extrato de sementes de tremo\u00e7o doce. Certis Belchim entrou em um acordo exclusivo com a CEV para o desenvolvimento e registro deste novo produto excitante na Europa. No contexto atual das ambi\u00e7\u00f5es da Uni\u00e3o Europeia de avan\u00e7ar para a produ\u00e7\u00e3o sustent\u00e1vel de alimentos, reduzindo o uso de pesticidas qu\u00edmicos e aumentando a agricultura org\u00e2nica, bem como os requisitos da cadeia alimentar, limitando res\u00edduos em alimentos, este produto oferece in\u00fameras vantagens. Vindo de uma fonte natural, pode ser usado tanto na agricultura org\u00e2nica quanto convencional e \u00e9 compat\u00edvel com programas de manejo integrado de pragas (MIP), bem como com uma grande maioria de produtos convencionais de prote\u00e7\u00e3o de plantas (PPP). N\u00e3o s\u00f3 fornece controle bom e confi\u00e1vel de um amplo espectro de doen\u00e7as f\u00fangicas (o\u00eddio, botrytis, monilia, brusone do arroz) em uma ampla gama de culturas (uvas, frutas, vegetais, arroz, etc.) e n\u00e3o deixa res\u00edduos, mas tamb\u00e9m \u00e9 uma ferramenta fundamental para o gerenciamento de resist\u00eancia. A Certis Belchim planeja lan\u00e7ar este produto em toda a UE a partir de 2023 e nos pr\u00f3ximos anos.<\/p>\n

ABG: H\u00e1 mais alguma coisa que voc\u00ea gostaria de acrescentar? <\/strong><\/p>\n

KP:<\/strong> Apesar dos desafios do mercado de prote\u00e7\u00e3o de cultivos, este \u00e9 um momento emocionante para empresas como a Certis Belchim, com sua forte posi\u00e7\u00e3o em produtos biol\u00f3gicos e qu\u00edmicos convencionais. N\u00e3o estamos presos \u00e0 estrutura da empresa e n\u00e3o somos obrigados a alimentar grandes e caras plantas de produ\u00e7\u00e3o qu\u00edmica com pedidos. Temos o benef\u00edcio de fabricantes baseados em pesquisa e desenvolvimento em nossos acionistas e outros fornecedores, bem como outros na fam\u00edlia Mitsui, como a empresa irm\u00e3, Certis Biologicals. Com essas vantagens e como uma empresa de m\u00e9dio porte, sentimos que estamos muito em sintonia com o mercado e podemos ser mais \u00e1geis em nossa resposta \u00e0s mudan\u00e7as do que outros.<\/p>","protected":false},"excerpt":{"rendered":"

Price compartilha a estrat\u00e9gia da empresa, novas ofertas de produtos e os desafios que envolvem o registro de produtos na UE.<\/p>","protected":false},"author":1461,"featured_media":58240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786],"tags":[],"class_list":["post-70455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals"],"yoast_head":"\nCertis Belchim\u2019s Kevin Price Shares Insights in Biologicals Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Price shares the company's strategy, new product offerings, and the challenges that come with product registration in the EU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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