{"id":71475,"date":"2023-04-18T13:10:23","date_gmt":"2023-04-18T17:10:23","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=71475"},"modified":"2023-04-18T14:51:41","modified_gmt":"2023-04-18T18:51:41","slug":"how-syngenta-uses-digital-technology-to-improve-the-customer-experience","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/how-syngenta-uses-digital-technology-to-improve-the-customer-experience\/","title":{"rendered":"Como a Syngenta usa a tecnologia digital para melhorar a experi\u00eancia do cliente"},"content":{"rendered":"

O ritmo em que a tecnologia invadiu a ind\u00fastria agr\u00edcola \u00e9 impressionante. Solu\u00e7\u00f5es tecnol\u00f3gicas parecem estar surgindo quase diariamente. E embora muitas vezes possa ser dif\u00edcil acompanhar todas as not\u00edcias, quando um gigante da ind\u00fastria como Syngenta<\/a> oferece um conjunto de solu\u00e7\u00f5es, certamente vale a pena mencionar.<\/p>\n

Em entrevista exclusiva com Agroneg\u00f3cio<\/em> Global<\/em> DIRETO<\/a>Ron Cowman, chefe de solu\u00e7\u00f5es agr\u00edcolas digitais da Syngenta, compartilha insights sobre a oferta agr\u00edcola digital da empresa e como ela beneficiar\u00e1 os usu\u00e1rios finais.<\/p>\n

\"\"

Ron Cowman, Chefe, Solu\u00e7\u00f5es de Agricultura Digital, Syngenta<\/p><\/div>\n

\u201cQuando comecei a trabalhar no setor de tecnologia, ele estava realmente mais focado em quais indicadores de atraso estavam l\u00e1\u201d, disse Cowman. Era sobre criar um arquivo digital para capturar tudo o que estava sendo feito na fazenda e onde vemos isso evoluindo. Al\u00e9m de tomada de decis\u00e3o e insights, que tipo de ferramentas de mitiga\u00e7\u00e3o de risco podem ser colocadas em pr\u00e1tica ou que tipos de modelagem preditiva podem ser colocados em pr\u00e1tica para que um cliente, um produtor, n\u00e3o esteja sempre trabalhando com o que aconteceu, mas eles est\u00e3o trabalhando com as condi\u00e7\u00f5es ambientais atuais e o que pode acontecer. Essa \u00e9 provavelmente a maior mudan\u00e7a.\u201d<\/p>\n

Mudan\u00e7a \u00e9 uma palavra comum quando se discute tecnologia. Em particular, tentar descobrir de onde vir\u00e1 o pr\u00f3ximo avan\u00e7o ou descobrir como tirar vantagem disso.<\/p>\n

\u201cBem, seu palpite \u00e9 t\u00e3o bom quanto o meu sobre isso\u201d, disse Cowman. \u201cA \u00e1rea de agronomia computacional \u00e9 provavelmente a pr\u00f3xima \u00e1rea. E o que quero dizer com isso \u00e9 onde voc\u00ea est\u00e1 realmente em profundidade, e como as plantas crescem e interagem com todos os ambientes ao redor delas. Quanto mais soubermos sobre a intera\u00e7\u00e3o das plantas dentro desse ambiente espec\u00edfico, mais detalhado e prescritivo ser\u00e1 seu insight de dados.<\/p>\n

\u201cCoisas como fenologia ser\u00e3o realmente muito importantes quando come\u00e7armos a pensar em algoritmos preditivos, porque algoritmos preditivos dependem da base hist\u00f3rica e do que essa base hist\u00f3rica est\u00e1 vinculada\u201d, continuou Cowman. \u201cA an\u00e1lise mais detalhada que tivermos do ambiente de crescimento, do solo, da planta em si e das intera\u00e7\u00f5es entre todas essas condi\u00e7\u00f5es ambientais ser\u00e1 uma pe\u00e7a-chave para esse insight agron\u00f4mico ou esse modelo de previsibilidade. \u00c9 para l\u00e1 que o futuro est\u00e1 indo dessa perspectiva. E ent\u00e3o, \u00e9 claro, a \u00e1rea de automa\u00e7\u00e3o da perspectiva do equipamento \u2014 tratores aut\u00f4nomos e acho que tudo isso ter\u00e1 um papel no futuro.\u201d<\/p>\n

Como sempre, o objetivo \u00e9 fornecer mais informa\u00e7\u00f5es para que os membros da cadeia de suprimentos possam tomar melhores decis\u00f5es.<\/p>\n

\u201cAcho que deve haver alguma efici\u00eancia ganha a\u00ed, mas certamente h\u00e1 comprometimento das empresas para fazer isso acontecer\u201d, disse Cowman. \u201cE ent\u00e3o, \u00e1reas de tecnologia de aplica\u00e7\u00e3o de precis\u00e3o estar\u00e3o no horizonte, seja uma tecnologia See & Spray ou m\u00faltiplas IAs dentro de uma \u00fanica unidade de aplica\u00e7\u00e3o, esses tipos de tecnologias de precis\u00e3o tamb\u00e9m ser\u00e3o \u00fateis.\u201d<\/p>\n

Leia a hist\u00f3ria completa em Agroneg\u00f3cio DIRETO<\/em>.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ron Cowman, chefe de Solu\u00e7\u00f5es de Agricultura Digital da Syngenta, faz uma an\u00e1lise aprofundada das ofertas de agricultura digital da empresa.<\/p>","protected":false},"author":112,"featured_media":71495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,1848],"tags":[54,121],"class_list":["post-71475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-executive-outlook","tag-featured-home","tag-syngenta"],"yoast_head":"\nHow Syngenta Uses Digital Technology to Improve the Customer Experience - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Ron Cowman, Syngenta\u2019s Head, Digital Agriculture Solutions, provides a deep dive into the company's digital ag offerings. digital agriculture\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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