{"id":71765,"date":"2023-04-18T14:42:47","date_gmt":"2023-04-18T18:42:47","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=71765"},"modified":"2023-04-18T14:47:24","modified_gmt":"2023-04-18T18:47:24","slug":"how-acadian-plant-health-is-successfully-engaging-multinational-companies","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/biostimulants\/how-acadian-plant-health-is-successfully-engaging-multinational-companies\/","title":{"rendered":"Como a Acadian Plant Health est\u00e1 envolvendo com sucesso empresas multinacionais"},"content":{"rendered":"

\u00c0 medida que o produtor adota bioestimulantes<\/a> continua a aumentar e as empresas multinacionais desempenham um papel fundamental nas pr\u00e1ticas agr\u00edcolas sustent\u00e1veis, ainda h\u00e1 trabalho a ser feito para convencer toda a ind\u00fastria dos benef\u00edcios dos bioestimulantes. Agroneg\u00f3cio Global<\/em> conversou com James Maude, vice-presidente s\u00eanior da Sa\u00fade vegetal acadiana<\/a> Desenvolvimento de Portf\u00f3lio, sobre o que sua empresa est\u00e1 fazendo para se envolver com sucesso com empresas multinacionais e quais s\u00e3o algumas armadilhas a serem evitadas.<\/p>\n

ABG: O que fez sua empresa ter sucesso no envolvimento com grandes empresas multinacionais? <\/strong><\/p>\n

JM:<\/strong> Nos \u00faltimos 30 anos, a ind\u00fastria agr\u00edcola focou exclusivamente no rendimento. Agora, o foco mudou para o rendimento com a necessidade de produtos sustent\u00e1veis para complementar seus portf\u00f3lios. No entanto, a ind\u00fastria como um todo normalmente considera os bioestimulantes com suspeita, n\u00e3o convencida de que esses bioprodutos ainda podem gerar rendimento.<\/p>\n

\u00c9 aqui que a Acadian Plant Health conseguiu provar que eles estavam errados. Ao incorporar nossos bioestimulantes em seus portf\u00f3lios, conseguimos ajudar empresas multinacionais a atingir suas metas agr\u00edcolas sustent\u00e1veis, ao mesmo tempo em que entregamos desempenho. Entendendo que, por meio da colabora\u00e7\u00e3o, podemos trazer tecnologias mais inovadoras para a frente, integrando seus produtos de alto rendimento com nossa tecnologia sustent\u00e1vel. Sabemos que n\u00e3o somos a solu\u00e7\u00e3o completa, mas contribu\u00edmos significativamente para as metas agr\u00edcolas sustent\u00e1veis globais em geral e nossa tecnologia \u00e9 flex\u00edvel para fins de integra\u00e7\u00e3o.<\/p>\n

Segundo, e talvez t\u00e3o importante quanto, \u00e9 a capacidade de garantir escalabilidade para atender totalmente \u00e0 demanda do mercado. Alimentar o mundo exige que essas empresas multinacionais entreguem os produtos necess\u00e1rios aos produtores globalmente \u2013 e nossa empresa pode escalar para atender a essa demanda.<\/p>\n

Por fim, investimos em nossa empresa para garantir que temos as pessoas e os processos para corresponder \u00e0s expectativas. Isso significa garantir que temos profissionais experientes em qu\u00edmica agr\u00edcola que s\u00e3o capazes de criar uma ponte entre a ind\u00fastria de bioestimulantes e a ind\u00fastria global de insumos agr\u00edcolas.<\/p>\n

\"multinational

James Maude, Sa\u00fade Vegetal Acadiana<\/p><\/div>\n

ABG: Quais s\u00e3o os erros comuns que voc\u00ea v\u00ea acontecendo em empresas que tentam se envolver com empresas multinacionais?<\/strong><\/p>\n

JM:<\/strong> Muitas empresas de bioestimulantes fazem afirma\u00e7\u00f5es ousadas, sugerindo que esses produtos podem resolver todos os problemas. Infelizmente, muitas afirma\u00e7\u00f5es n\u00e3o s\u00e3o apoiadas pela ci\u00eancia ou por pesquisas completamente testadas e comprovadas, e isso criou ceticismo com empresas multinacionais. Empresas que n\u00e3o entendem a tecnologia das empresas multinacionais e criam expectativas sobre tecnologias n\u00e3o otimizadas ficar\u00e3o aqu\u00e9m das expectativas do mercado e n\u00e3o fornecer\u00e3o valor significativo.<\/p>\n

ABG: Conforme voc\u00ea trabalha para formular novos produtos, voc\u00ea est\u00e1 vendo uma estrat\u00e9gia para criar f\u00f3rmulas que funcionem com culturas em linha como milho, soja e arroz? Voc\u00ea v\u00ea isso como uma tend\u00eancia para os pr\u00f3ximos cinco anos?<\/strong><\/p>\n

JM:<\/strong> Sim. O modo de a\u00e7\u00e3o da nossa tecnologia \u00e9 onipresente para todos os tipos de plantas. As culturas em linha se enquadram no escopo dos benef\u00edcios muito fortes que vemos na produtividade das plantas, na sa\u00fade do solo e na redu\u00e7\u00e3o de carbono.<\/p>\n

ABG: Qual o papel da tecnologia agr\u00edcola na formula\u00e7\u00e3o de seus produtos?<\/strong><\/p>\n

JM:<\/strong> Estamos atualizando nossos produtos por meio de formula\u00e7\u00f5es inovadoras. A ind\u00fastria tem sido caracterizada como extrato vegetal, n\u00e3o apenas porque os ingredientes ativos v\u00eam de plantas, mas a apresenta\u00e7\u00e3o real do produto \u00e9 um simples extrato vegetal. Investimos em um Centro de Excel\u00eancia em Formula\u00e7\u00e3o<\/a> sediada no Reino Unido para levar a ind\u00fastria a um novo patamar. Entregaremos compatibilidade, manuseio e armazenamento aprimorados, bem como produtos com desempenho fundamentalmente melhor no campo. A formula\u00e7\u00e3o faz parte do novo DNA acadiano.<\/p>","protected":false},"excerpt":{"rendered":"

James Maude, da Acadian, compartilha o que sua empresa est\u00e1 fazendo para se envolver com sucesso com empresas multinacionais e quais s\u00e3o algumas armadilhas a serem evitadas.<\/p>","protected":false},"author":1461,"featured_media":71773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,929],"tags":[],"class_list":["post-71765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals","category-biostimulants"],"yoast_head":"\nHow Acadian Plant Health Is Successfully Engaging Multinational Companies - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Acadian's James Maude shares what his company is doing to successfully engage with multinational companies and what are some pitfalls to avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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