{"id":72407,"date":"2023-07-07T10:00:22","date_gmt":"2023-07-07T14:00:22","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=72407"},"modified":"2024-07-16T16:23:33","modified_gmt":"2024-07-16T20:23:33","slug":"sustainable-podcast-certis-belchims-laurence-gutierrez-talks-about-growing-for-the-future","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agtech\/sustainable-podcast-certis-belchims-laurence-gutierrez-talks-about-growing-for-the-future\/","title":{"rendered":"Podcast Sustent\u00e1vel: Laurence Gutierrez da Certis Belchim fala sobre crescer para o futuro"},"content":{"rendered":"<p>Sustent\u00e1vel por <em>Agroneg\u00f3cio Global<\/em> entrevistou Laurence Gutierrez, gerente de desenvolvimento de neg\u00f3cios da <a href=\"https:\/\/certisbelchim.com\/\" target=\"_blank\" rel=\"noopener\">Certis Belchim<\/a>, para descobrir como o programa Crescendo para o Futuro da empresa funciona e por que ele est\u00e1 fazendo tanto sucesso.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=f62nx-1446bd4-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-72407-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/ABG-SustainablePodcast\/Ep%201%20-%20Certis%20Belchim_mixdown.mp3?_=1\" \/><a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/ABG-SustainablePodcast\/Ep%201%20-%20Certis%20Belchim_mixdown.mp3\">https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/ABG-SustainablePodcast\/Ep%201%20-%20Certis%20Belchim_mixdown.mp3<\/a><\/audio>\n<hr \/>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ag-tech-talk\/id1671193060\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64672 size-full\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/02\/apple-50px.png\" alt=\"Ag Tech Talk Podcast\" width=\"196\" height=\"50\" \/><\/a> <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FndGVjaHRhbGsvZmVlZC54bWw\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64673 size-full\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/02\/Google-music-50px.png\" alt=\"Ag Tech Talk Podcast\" width=\"136\" height=\"50\" \/><\/a><\/p>\n<p><strong>Transcri\u00e7\u00e3o do podcast: <\/strong><br \/>\n<strong>ABG: O que \u00e9 o programa Crescendo para o Futuro da Certis Belchim e por que ele foi criado?<\/strong><\/p>\n<p><strong>LG:<\/strong> Bem, com o Growing for the Future, estamos ajudando os produtores a adaptar sua produ\u00e7\u00e3o \u00e0s exig\u00eancias do Green Deal da Comiss\u00e3o Europeia e, basicamente, \u00e0 estrat\u00e9gia do Prado ao Prato.<\/p>\n<p>Essas exig\u00eancias s\u00e3o sobre a produ\u00e7\u00e3o mais sustent\u00e1vel de alimentos. Mas tamb\u00e9m temos exig\u00eancias vindas dos supermercados. Estamos apoiando os produtores para que consigam atender a todas essas exig\u00eancias, do lado pol\u00edtico, ou do supermercado, por exemplo, para produzir sem res\u00edduos.<\/p>\n<p><strong>ABG: Growing for the Future cont\u00e9m inova\u00e7\u00e3o, novos investimentos e um plano de comunica\u00e7\u00e3o. Voc\u00ea poderia me falar sobre esses tr\u00eas pontos deste programa?<\/strong><\/p>\n<p><strong>LG:<\/strong> O elemento-chave da inova\u00e7\u00e3o \u00e9 o nosso desenvolvimento de um portf\u00f3lio de biorracionais. Isso inclui nossos produtos de prote\u00e7\u00e3o de plantas de origem natural, que s\u00e3o registrados como pesticidas.<\/p>\n<p>Os principais elementos que desenvolvemos, registramos e comercializamos hoje s\u00e3o mais de 20 biorracionais diferentes, o que nos permite ter um portf\u00f3lio muito forte para construir esses programas para atender aos requisitos do Green Deal.<\/p>\n<p>Como voc\u00ea sabe, h\u00e1 uma meta de reduzir o uso de pesticidas qu\u00edmicos em 50% estabelecida pela Comiss\u00e3o Europeia para 2030, e mover os produtores para a agricultura org\u00e2nica. Gra\u00e7as \u00e0 inova\u00e7\u00e3o vinda deste portf\u00f3lio biorracional, podemos dar suporte aos produtores nessa dire\u00e7\u00e3o.<\/p>\n<p><strong>ABG: Que parte da contribui\u00e7\u00e3o dos produtores \u00e9 usada para criar este programa para eles?<\/strong><\/p>\n<p><strong>LG:<\/strong> Claro, um dos principais problemas \u00e9 como aplicar biorracionais. O conhecimento e a maneira de fazer isso s\u00e3o diferentes em cada regi\u00e3o. Discutimos com os produtores a melhor maneira de melhorar seus programas de cultivo e quais m\u00e9todos adotar de acordo com os requisitos locais ou a maneira local de trabalhar. Obter informa\u00e7\u00f5es do produtor e dos t\u00e9cnicos \u00e9 muito importante para poder ter sucesso. Temos que trabalhar juntos por pelo menos um a dois, ou at\u00e9 tr\u00eas anos. Sempre verificamos com os produtores, voc\u00eas atingiram as metas que estavam buscando?<\/p>\n<p><strong>ABG: Ao se comunicar com os produtores por meio deste programa, voc\u00ea est\u00e1 levando esse feedback para sua empresa para criar novos produtos para eles ou alterando os produtos que voc\u00ea tem atualmente?<\/strong><\/p>\n<p><strong>LG:<\/strong> Bem, primeiro, antes de desenvolvermos qualquer programa para produtores, marcamos uma reuni\u00e3o com eles. Obviamente, o produtor quer atingir os requisitos da UE. Ent\u00e3o, nossa empresa posiciona os produtos, para que funcionem corretamente, para que n\u00e3o falhemos.<\/p>\n<p>Muitas vezes, quando as pessoas dizem: &quot;Ah, os produtos verdes n\u00e3o est\u00e3o funcionando.&quot; \u00c9 porque um produto verde ou um biopesticida por si s\u00f3 n\u00e3o vai funcionar bem, ent\u00e3o ele sempre tem que ser integrado em um programa ou posicionado no lugar certo para controlar uma praga. N\u00e3o podemos simplesmente deixar os produtos para o produtor usar. O compartilhamento de conhecimento \u00e9 o que nos ajuda a ter sucesso. Tamb\u00e9m traz insights para nossa empresa.<br \/>\nEnt\u00e3o em termos de novas pesquisas e desenvolvimento. Sim, claro, n\u00e3o temos todos os produtos que precisamos.<\/p>\n<p><strong>ABG: Os resultados para este programa foram tremendos. Os resultados mostraram um aumento de 3% para 9% na lucratividade do produtor. H\u00e1 uma redu\u00e7\u00e3o de 77% em produtos qu\u00edmicos, com res\u00edduo zero. Quais foram alguns dos obst\u00e1culos que voc\u00ea enfrentou para fazer este programa funcionar t\u00e3o bem? Qual foi o processo para levar o programa a este ponto?<\/strong><\/p>\n<p><strong>LG:<\/strong> Bem, antes de falarmos sobre os obst\u00e1culos, os programas Growing for the Future t\u00eam indicadores-chave de desempenho (KPIs) iniciados pela Europa e pelos supermercados. Mas, em termos de suporte aos produtores, tamb\u00e9m definimos nossos pr\u00f3prios KPIs. Temos 5 KPIs para cada programa.<\/p>\n<p>Medimos a efic\u00e1cia para saber se nossos produtos s\u00e3o t\u00e3o bons quanto os produtos qu\u00edmicos puros convencionais 100%. Onde estamos em termos de compara\u00e7\u00e3o de efic\u00e1cia? Ent\u00e3o medimos a redu\u00e7\u00e3o do n\u00famero de aplica\u00e7\u00f5es no programa. Por exemplo, alcan\u00e7amos em estufas at\u00e9 80% de redu\u00e7\u00e3o no uso de produtos qu\u00edmicos. Ent\u00e3o medimos, j\u00e1 falamos durante a entrevista sobre a redu\u00e7\u00e3o de res\u00edduos nas plantas.<\/p>\n<p>Mas outro elemento importante que medimos \u00e9 a an\u00e1lise e avalia\u00e7\u00e3o do impacto ambiental. Isso \u00e9 muito importante para grandes produtores, que j\u00e1 t\u00eam perguntas dos supermercados e da cadeia alimentar sobre o que est\u00e3o fazendo para reduzir o impacto ambiental.<\/p>\n<p>Tamb\u00e9m \u00e9 importante mencionar que estamos trabalhando com uma f\u00f3rmula criada pela Universidade de Cornell em Nova York, Estados Unidos. Eles v\u00eam trabalhando h\u00e1 muitos anos para calcular o impacto ambiental. Ent\u00e3o agora podemos medir o impacto dos nossos programas. A \u00faltima medida \u00e9 uma que voc\u00ea j\u00e1 mencionou, que \u00e9 a lucratividade e \u00e9 muito importante.<\/p>\n<p>A partir dessas medidas, desenvolvemos e ajustamos o programa para que ele seja bem-sucedido.<\/p>\n<p><strong>ABG: Voc\u00ea est\u00e1 usando alguma tecnologia agr\u00edcola neste programa, como sensores ou algo parecido?<\/strong><\/p>\n<p><strong>LG:<\/strong> Temos alguma experi\u00eancia, mas n\u00e3o posso dizer que hoje a tecnologia agr\u00edcola esteja integrada em todos os programas Growing for the Future. Fizemos parcerias com empresas de tecnologia agr\u00edcola, por exemplo, usando dispositivos que s\u00e3o colocados diretamente na superf\u00edcie da folha, o que nos d\u00e1 a medi\u00e7\u00e3o da umidade e da temperatura da folha. Isso nos d\u00e1 suporte para fazer recomenda\u00e7\u00f5es adequadas com biopesticidas.<\/p>\n<p>A umidade na folha \u00e9 cr\u00edtica para o sucesso de dizer em que hora do dia os produtores devem aplicar o produto. Esse tipo de tecnologia agr\u00edcola ser\u00e1 cada vez mais importante para controlar pragas na parte a\u00e9rea da planta, bem como no sistema radicular.<\/p>\n<p><strong>ABG: De que porcentagem de aumento de custo estamos falando para os produtores?<\/strong><\/p>\n<p><strong>LG:<\/strong> Depende. Por exemplo, no sistema de manejo integrado de pragas, onde combinamos produtos qu\u00edmicos e biorracionais, a diferen\u00e7a de pre\u00e7o n\u00e3o \u00e9 grande devido \u00e0 forma como o programa \u00e9 desenvolvido. Poderia ser um aumento substancial de pre\u00e7o se voc\u00ea entrar na agricultura org\u00e2nica. Sim, isso poderia ser muito mais caro. Como mencionei, um dos nossos KPIs \u00e9 medir no final da produ\u00e7\u00e3o.<\/p>\n<p>Se, apesar do aumento do custo do programa, ele ainda for lucrativo para o produtor, ent\u00e3o \u00e9 um sucesso. \u00c9 por isso que os produtores continuam a trabalhar conosco, porque, no final, eles s\u00e3o lucrativos e sua produ\u00e7\u00e3o est\u00e1 atendendo \u00e0s exig\u00eancias de seus pr\u00f3prios clientes, dos supermercados e da UE.<\/p>\n<p><strong>ABG: A educa\u00e7\u00e3o \u00e9 muito importante para o sucesso dos cultivadores. Quanta comunica\u00e7\u00e3o voc\u00ea tem com os cultivadores e que tipo de educa\u00e7\u00e3o voc\u00ea fornece?<\/strong><\/p>\n<p><strong>LG:<\/strong> Sim, a comunica\u00e7\u00e3o em termos de treinamento e ajuda \u00e9 muito importante. Desenvolvemos a Growing Academy, onde transferimos conhecimento do uso de biorracionais conforme explicamos e compartilhamos nossas experi\u00eancias e resultados. Educamos os cultivadores, os produtores e a equipe t\u00e9cnica. Em termos de comunica\u00e7\u00e3o, temos nossa pr\u00f3pria revista Growing for the Future, que publicamos cinco vezes por ano.<br \/>\nCada edi\u00e7\u00e3o se concentra em uma cultura e \u00e9 distribu\u00edda aos nossos revendedores, t\u00e9cnicos e clientes.<\/p>\n<p><strong>ABG: Sua empresa vai levar esse programa e educa\u00e7\u00e3o para fora da Uni\u00e3o Europeia, como Brasil ou Estados Unidos?<\/strong><\/p>\n<p><strong>LG:<\/strong> N\u00e3o, ainda n\u00e3o. Come\u00e7amos este programa piloto na Espanha. O pr\u00f3ximo passo \u00e9 expandir o programa para todas as filiais na Europa. O uso biol\u00f3gico nos Estados Unidos est\u00e1 aumentando, mas a expans\u00e3o l\u00e1 ser\u00e1 um segundo passo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Laurence Gutierrez, da Certis Belchim, compartilha como o programa Crescendo para o Futuro da empresa funciona e por que ele est\u00e1 tendo tanto sucesso.<\/p>","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1786,1848,1886],"tags":[54],"class_list":["post-72407","post","type-post","status-publish","format-standard","hentry","category-agtech","category-biologicals","category-executive-outlook","category-podcast","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Podcast: Certis Belchim\u2019s Laurence Gutierrez Talks About Growing for the 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