{"id":72498,"date":"2023-07-18T12:09:39","date_gmt":"2023-07-18T16:09:39","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=72498"},"modified":"2023-07-16T12:09:53","modified_gmt":"2023-07-16T16:09:53","slug":"china-price-index-three-takeaways-for-chinese-agrochemical-companies-strategic-thinking","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/asia\/china-price-index-three-takeaways-for-chinese-agrochemical-companies-strategic-thinking\/","title":{"rendered":"\u00cdndice de Pre\u00e7os da China: Tr\u00eas Conclus\u00f5es para o Pensamento Estrat\u00e9gico das Empresas Agroqu\u00edmicas Chinesas"},"content":{"rendered":"

Nota do editor: O escritor colaborador David Li oferece um instant\u00e2neo das tend\u00eancias atuais de pre\u00e7os dos principais herbicidas, fungicidas e inseticidas no mercado agroqu\u00edmico chin\u00eas em seu boletim mensal\u00a0\u00cdndice de pre\u00e7os da China<\/a>. Abaixo, ele tamb\u00e9m descreve tr\u00eas estrat\u00e9gias que podem ajudar os fabricantes chineses de produtos qu\u00edmicos agr\u00edcolas a navegar em tempos desafiadores.<\/em><\/p>\n

Durante as quedas do mercado, as empresas geralmente escondem muitas crises. Uma das crises mais s\u00e9rias \u00e9 que a equipe pode facilmente se tornar c\u00e9tica em rela\u00e7\u00e3o aos l\u00edderes empresariais. Quando os tempos s\u00e3o bons, qualquer um pode vincular o desempenho empresarial \u00e0s contribui\u00e7\u00f5es individuais. Mas, uma vez que o desempenho empresarial recebe um choque, o ceticismo em rela\u00e7\u00e3o aos l\u00edderes empresariais aparece.<\/p>\n

O mercado de fornecimento de pesticidas da China est\u00e1 no fundo de uma consolida\u00e7\u00e3o. Para as empresas agroqu\u00edmicas chinesas, h\u00e1 tr\u00eas pontos-chave que devem receber aten\u00e7\u00e3o extra.<\/p>\n

Aceite a incerteza<\/h2>\n

Encarar a realidade \u00e9 sempre um pr\u00e9-requisito para ajudar a equipe a tomar as decis\u00f5es certas. Mas tamb\u00e9m \u00e9 o mais dif\u00edcil de aceitar. Abra\u00e7ar a incerteza \u00e9 o primeiro passo para que uma empresa navegue com seguran\u00e7a na crise do setor.<\/p>\n

As oportunidades se tornaram mais escassas durante a fase de desestocagem de 2023 da ind\u00fastria global de prote\u00e7\u00e3o de cultivos. O risco de capturar o crescimento dos lucros por meio de investimentos em larga escala em instala\u00e7\u00f5es de produ\u00e7\u00e3o est\u00e1 aumentando drasticamente. Como o mercado de fornecimento de ingredientes ativos da China j\u00e1 est\u00e1 infinitamente mais pr\u00f3ximo de ser um mercado totalmente competitivo, o jogo de soma zero \u00e9 aquele em que as empresas s\u00f3 podem competir ferozmente pela demanda de "estoque". Isso provavelmente tornar\u00e1 as equipes de gest\u00e3o das principais empresas agroqu\u00edmicas ainda mais obcecadas com a fantasia de "fazer a coisa certa na hora certa". O chamado "fa\u00e7a a coisa certa, fa\u00e7a o caminho mais dif\u00edcil" tornou-se mais uma vez uma estrat\u00e9gia-chave para os gestores. O problema \u00e9 que, mesmo quando os investimentos certos s\u00e3o feitos, a demanda nem sempre vem na dire\u00e7\u00e3o que o empreendedor define. A depend\u00eancia dos l\u00edderes em suas pr\u00f3prias realiza\u00e7\u00f5es passadas se tornou, de fato, um verdadeiro gargalo para muitas empresas.<\/p>\n

Mudan\u00e7a na demanda<\/h2>\n

A l\u00f3gica da demanda global mudou de "orientada para a demanda" para "orientada para o valor". \u00c0 medida que a demanda por contratos sustent\u00e1veis e de alta margem no mercado chin\u00eas seca, a abordagem orientada para o ROI para o desenvolvimento de produtos \u00e9 como um trem indo para um penhasco. A demanda anormal do exterior desde 2021 levou a uma busca generalizada por maior desempenho por empresas chinesas de pesticidas. A demanda inicial dos distribuidores estrangeiros e o aumento dos estoques de seguran\u00e7a deram \u00e0s empresas agroqu\u00edmicas nacionais da China a ilus\u00e3o de um "mercado em expans\u00e3o". Isso desencadeou uma busca irrealista por desempenho. Enquanto mais empresas est\u00e3o se concentrando em sua pr\u00f3pria lucratividade, elas est\u00e3o negligenciando o valor real que podem fornecer aos usu\u00e1rios finais na agricultura, os agricultores no campo.<\/p>\n

O modelo de neg\u00f3cios B2B das empresas chinesas de pesticidas depende de consultas planejadas trazidas por empresas multinacionais e distribuidores-chave. Por esse motivo, \u00e9 muito dif\u00edcil para as empresas chinesas formarem uma ecologia de neg\u00f3cios, o que \u00e9 crucial para o agroneg\u00f3cio. Ele ajuda as empresas a explorar os limites dos neg\u00f3cios para encontrar as principais necessidades de valor dos usu\u00e1rios finais.<\/p>\n

No Innovation Summit de 2023, a Bayer anunciou que sua Divis\u00e3o de Ci\u00eancia de Cultivos aproveitar\u00e1 as oportunidades apresentadas pela mudan\u00e7a para a agricultura regenerativa para crescer em mercados adjacentes, al\u00e9m de seu neg\u00f3cio principal de sementes, caracter\u00edsticas, prote\u00e7\u00e3o de cultivos e digital. de acordo com as not\u00edcias em Agroneg\u00f3cio<\/em> Global<\/em><\/a>. A Bayer CropScience est\u00e1 continuamente explorando novos limites de necessidades de neg\u00f3cios na economia agr\u00edcola por meio de inova\u00e7\u00f5es em segmentos de mercado promissores. Com uma ecologia de neg\u00f3cios, a demanda \u00e9 autogerada naturalmente, criando ra\u00edzes como malte no campo. Em contraste, como fornecedores de mat\u00e9ria-prima upstream, a demanda B2B n\u00e3o pode crescer naturalmente para empresas chinesas. Portanto, o planejamento de receita futura seria muito cr\u00edtico para a equipe de vendas chinesa. Sob o modelo de demanda de planejamento, \u00e9 quase imposs\u00edvel criar um mercado incremental. A sobrecapacidade de agroqu\u00edmicos da China torna o mercado de a\u00e7\u00f5es de IA B2B existente ainda mais limitado para os profissionais na competi\u00e7\u00e3o do mar vermelho.<\/p>\n

Adaptando-se \u00e0s restri\u00e7\u00f5es<\/h2>\n

Finalmente, as empresas precisam enfrentar as restri\u00e7\u00f5es. As empresas agroqu\u00edmicas chinesas enfrentam v\u00e1rias restri\u00e7\u00f5es no processo de internacionaliza\u00e7\u00e3o. Nas \u00faltimas tr\u00eas d\u00e9cadas de desenvolvimento da ind\u00fastria agroqu\u00edmica da China, quase todo empreendedor bem-sucedido conseguiu entender completamente a import\u00e2ncia de se adaptar \u00e0s "restri\u00e7\u00f5es" do momento. Os mercados s\u00e3o din\u00e2micos, assim como as restri\u00e7\u00f5es. Mudan\u00e7as sociais, geopol\u00edtica, tend\u00eancias da ind\u00fastria, leis e regulamentos e outras restri\u00e7\u00f5es est\u00e3o todas em um estado constante de fluxo. Os l\u00edderes s\u00f3 podem tirar suas equipes de situa\u00e7\u00f5es dif\u00edceis se responderem proativamente e positivamente \u00e0s restri\u00e7\u00f5es. Mesmo que os empreendedores chineses sejam ambiciosos, se seu conhecimento n\u00e3o for iterativo e sua sabedoria n\u00e3o for evidente, eles n\u00e3o apenas enfrentar\u00e3o um decl\u00ednio no desempenho, mas tamb\u00e9m amea\u00e7ar\u00e3o a sobreviv\u00eancia de seus neg\u00f3cios.<\/p>\n

A previs\u00e3o \u00e9 sempre a chave para o crescimento sustent\u00e1vel dos neg\u00f3cios. Insights preditivos sobre o desenvolvimento futuro da cadeia de suprimentos s\u00e3o uma ferramenta importante de tomada de decis\u00e3o para ajustar estrat\u00e9gias. A an\u00e1lise prospectiva do mercado requer uma considera\u00e7\u00e3o sistem\u00e1tica e aprofundada das tend\u00eancias de mercado e dos padr\u00f5es comportamentais dos fornecedores upstream. Pessoas diferentes entender\u00e3o e analisar\u00e3o as mesmas informa\u00e7\u00f5es idiossincr\u00e1ticas de forma bem diferente devido \u00e0s suas diferentes cria\u00e7\u00f5es. Como resultado, pessoas diferentes tomam decis\u00f5es completamente diferentes no mesmo ambiente. Portanto, cultivar a compet\u00eancia central de an\u00e1lise prospectiva requer que a equipe de neg\u00f3cios possa:<\/p>\n

    \n
  • Identifique os principais locais de incerteza a montante e a jusante na cadeia de suprimentos.<\/li>\n
  • Abandone a divis\u00e3o de tarefas na linha de subordina\u00e7\u00e3o e adote o pensamento sist\u00eamico.<\/li>\n
  • Transpar\u00eancia sobre as metas de desempenho e estrat\u00e9gia da empresa.<\/li>\n
  • Revise os modelos de mecanismos de tomada de decis\u00e3o em tempo h\u00e1bil em resposta a mudan\u00e7as no ambiente.<\/li>\n
  • Concentre-se em diferentes vozes na equipe e promova uma cultura corporativa que d\u00ea voz a elas.<\/li>\n
  • Aceitar mentalmente as limita\u00e7\u00f5es e definir expectativas realistas e prospectivas.<\/li>\n<\/ul>\n

    Os jovens empreendedores na China est\u00e3o mais focados em pesquisa de mercado do que a gera\u00e7\u00e3o anterior atualmente. Isso deu \u00e0 ind\u00fastria chinesa de pesticidas um terreno crescente para o desenvolvimento sustent\u00e1vel e saud\u00e1vel. Na cultura chinesa, h\u00e1 uma alus\u00e3o ao aprendizado da hist\u00f3ria. Estamos mais acostumados a julgar o caminho a seguir com base na experi\u00eancia hist\u00f3rica passada. Mas agora a competi\u00e7\u00e3o de mercado n\u00e3o \u00e9 apenas uma competi\u00e7\u00e3o global, mas tamb\u00e9m uma mudando rapidamente<\/em> competi\u00e7\u00e3o global. As itera\u00e7\u00f5es cognitivas dos empreendedores chineses devem ser mais r\u00e1pidas do que as atualiza\u00e7\u00f5es de tu\u00edtes do Twitter.<\/p>","protected":false},"excerpt":{"rendered":"

    Enfrentar quedas de mercado pode ser um desafio para empresas de agroqu\u00edmica. Tr\u00eas estrat\u00e9gias podem ajudar os fabricantes chineses a navegar em tempos desafiadores.<\/p>","protected":false},"author":112,"featured_media":62961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,28,1819,5,1849,1882],"tags":[1836,54],"class_list":["post-72498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-asia","category-exclusive","category-markets","category-sourcing-insider","category-sourcing-insider-china","tag-china-price-index","tag-featured-home"],"yoast_head":"\nChina Price Index: Three Takeaways for Chinese Agrochemical Companies\u2019 Strategic Thinking - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Facing market downturns can be a challenge for ag chem companies. 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