{"id":73151,"date":"2023-10-02T10:24:53","date_gmt":"2023-10-02T14:24:53","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=73151"},"modified":"2023-10-04T15:56:18","modified_gmt":"2023-10-04T19:56:18","slug":"croplife-america-turns-90","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/croplife-america-turns-90\/","title":{"rendered":"CropLife America faz 90 anos"},"content":{"rendered":"<p>H\u00e1 algo inegavelmente especial em qualquer coisa que completa 90 anos \u2014 seja um indiv\u00edduo, uma empresa ou uma associa\u00e7\u00e3o comercial, <a href=\"https:\/\/www.croplife.com\/management\/croplife-america-turns-90\/\" target=\"_blank\" rel=\"noopener\">escreve Eric Sfiligoj em <em>Vida de colheita<\/em> Revista<\/a>. A raz\u00e3o \u00e9 simples \u2014 n\u00e3o s\u00e3o muitas as pessoas\/organiza\u00e7\u00f5es que chegam \u00e0 marca das nove d\u00e9cadas em primeiro lugar. \u00c9 por isso que o mundo em geral tende a homenagear qualquer entidade que atinja esse marco importante.<\/p>\n<p>Claro, para associa\u00e7\u00f5es comerciais legadas, um dos segredos para estar no mercado por tanto tempo tem muito a ver com saber quando se adaptar ao mundo em mudan\u00e7a ao redor delas. Caso contr\u00e1rio, elas correm o risco muito s\u00e9rio de n\u00e3o permanecerem relevantes ou vi\u00e1veis.<\/p>\n<p>Por exemplo, vejamos o caso de Arlington, VA <a href=\"https:\/\/www.croplifeamerica.org\/\" target=\"_blank\" rel=\"noopener\">CropLife Am\u00e9rica<\/a>. Fundada em 1933, a organiza\u00e7\u00e3o est\u00e1 comemorando seu 90\u00ba anivers\u00e1rio em 2023. De acordo com <a href=\"https:\/\/www.croplife.com\/management\/up-close-and-personal-getting-to-know-new-croplife-america-president-chris-novak\/\">Chris Novak<\/a>, Presidente\/CEO, a principal raz\u00e3o pela qual sua associa\u00e7\u00e3o sobreviveu por nove d\u00e9cadas est\u00e1 diretamente ligada \u00e0 sua capacidade de evoluir como o setor que atende.<\/p>\n<p>\u201cSe h\u00e1 uma palavra que melhor descreve a CropLife America hoje, \u00e9 inova\u00e7\u00e3o\u201d, diz Novak. \u201cNa agricultura, somos e temos sido uma ind\u00fastria de tecnologia que fornece servi\u00e7os aos fazendeiros. Mas a inova\u00e7\u00e3o certamente mudou e evoluiu ao longo desses 90 anos.<\/p>\n<p>\u201cEu tamb\u00e9m acho que, como uma organiza\u00e7\u00e3o, estamos fazendo as coisas de forma muito diferente hoje do que faz\u00edamos h\u00e1 50 anos, 20 anos ou at\u00e9 mesmo 10 anos\u201d, ele continua. \u201cA maneira como nos comunicamos com o Congresso, legisladores e outros influenciadores de mercado que impactam nossa ind\u00fastria mudou todo esse tempo.\u201d<\/p>\n<p>Para apreciar o qu\u00e3o profundo esse n\u00edvel de evolu\u00e7\u00e3o da CropLife America tem sido ao longo dos anos, Novak volta aos prim\u00f3rdios da organiza\u00e7\u00e3o em 1933, quando a Agricultural Insecticide and Fungicide Association come\u00e7ou com sede na cidade de Nova York. Naquela \u00e9poca, a associa\u00e7\u00e3o funcionava como uma \u201ccertificadora\u201d de produtos qu\u00edmicos. \u201cQuando a CropLife America foi formada, era sobre garantir a efic\u00e1cia e efici\u00eancia dos produtos para que a ind\u00fastria tivesse alguma integridade com os fazendeiros\u201d, ele diz.<\/p>\n<p>Hoje, 90 anos depois, a fun\u00e7\u00e3o principal de <a href=\"https:\/\/www.croplife.com\/?s=CropLife+America\">CropLife Am\u00e9rica<\/a> supervisiona v\u00e1rios n\u00edveis de certifica\u00e7\u00e3o e uso de pesticidas \u2014 dentro e fora do mundo agr\u00edcola. \u201cClaramente, desde ent\u00e3o, nosso foco mudou conforme as demandas da ind\u00fastria mudaram\u201d, diz Novak. \u201cHoje, nossa ind\u00fastria \u00e9 sobre fornecer produtos para ajudar os agricultores a lidar com desafios como resist\u00eancia a ervas daninhas, controle de insetos e mudan\u00e7as clim\u00e1ticas. Os agricultores v\u00e3o precisar de ferramentas novas e diferentes para lidar com essas coisas. Nossa ind\u00fastria tamb\u00e9m teve que inovar e abordar as preocupa\u00e7\u00f5es dos consumidores sobre quest\u00f5es como sa\u00fade do solo, qualidade da \u00e1gua e prote\u00e7\u00e3o de esp\u00e9cies n\u00e3o-alvo.\u201d<\/p>\n<p><a href=\"https:\/\/www.croplife.com\/management\/croplife-america-turns-90\/\" target=\"_blank\" rel=\"noopener\">Leia mais em <em>Vida de colheita<\/em>.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o \u00e9 sempre que organiza\u00e7\u00f5es sobrevivem nove d\u00e9cadas. A CropLife America desafiou as probabilidades ao continuar a evoluir com a ind\u00fastria.<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,5],"tags":[],"class_list":["post-73151","post","type-post","status-publish","format-standard","hentry","category-americas","category-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CropLife America Turns 90 - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"It&#039;s not often organizations survive nine decades. 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