{"id":73249,"date":"2023-09-29T15:13:26","date_gmt":"2023-09-29T19:13:26","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=73249"},"modified":"2023-09-20T15:14:19","modified_gmt":"2023-09-20T19:14:19","slug":"heres-what-driving-growth-in-the-u-s-micronutrients-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/micronutrients\/heres-what-driving-growth-in-the-u-s-micronutrients-market\/","title":{"rendered":"Aqui est\u00e1 o que impulsiona o crescimento no mercado de micronutrientes dos EUA"},"content":{"rendered":"<p>As condi\u00e7\u00f5es de neg\u00f3cios em constante mudan\u00e7a criam desafios at\u00e9 mesmo para os melhores executivos, <a href=\"https:\/\/www.croplife.com\/crop-inputs\/micronutrients\/heres-what-driving-growth-in-the-micronutrients-market\/\" target=\"_blank\" rel=\"noopener\">escreve Dan Jacobs em <em>Vida de colheita<\/em>.<\/a> Adicione um evento cisne negro (COVID) e o planejamento para o futuro se torna exponencialmente mais dif\u00edcil.<\/p>\n<p><em><a href=\"https:\/\/www.croplife.com\/\">Vida de colheita<\/a><\/em><sup>\u00ae<\/sup> A revista entrevistou v\u00e1rios fornecedores de micronutrientes que compartilharam suas percep\u00e7\u00f5es sobre a temporada de cultivo mais recente e suas expectativas para 2024. Tem sido uma mistura de coisas.<\/p>\n<h2>Expectativas<\/h2>\n<p>\u201cAs expectativas foram superadas\u201d, Galynn Beer, L\u00edder Nacional de Estrat\u00e9gia e Gest\u00e3o de Produtos, <a href=\"https:\/\/www.agroliquid.com\/\" target=\"_blank\" rel=\"noopener\">AgroL\u00edquido<\/a>. \u201cAs vendas de micronutrientes ficaram est\u00e1veis, ent\u00e3o parece estranho que isso tenha terminado acima das expectativas. O nitrog\u00eanio come\u00e7ou com um pre\u00e7o muito alto e muitos fazendeiros se comprometeram com esses pre\u00e7os mais altos para garantir o fornecimento. Vivemos em um mundo de compensa\u00e7\u00f5es, e eu temia que um gasto maior com nitrog\u00eanio pudesse reduzir o investimento em micronutrientes. Na maior parte, os fazendeiros ainda investiam em micronutrientes.\u201d<\/p>\n<p><a href=\"https:\/\/kochagronomicservices.com\/\" target=\"_blank\" rel=\"noopener\">Koch Servi\u00e7os Agron\u00f4micos<\/a> (KAS) viu resultados semelhantes.<\/p>\n<p>\u201cContinuamos a ver uma forte demanda por solu\u00e7\u00f5es KAS, como os micronutrientes WOLF TRAX DDP, que fornecem melhor distribui\u00e7\u00e3o no campo quando comparados aos micronutrientes granulares tradicionais, e o melhorador nutricional de sementes PROTIVATE, que fornece uma fonte altamente concentrada de nutrientes para o crescimento no in\u00edcio da temporada, aplicado diretamente na semente\u201d, diz TJ Bingham, Agr\u00f4nomo T\u00e9cnico.<\/p>\n<p>A relut\u00e2ncia em gastar dinheiro e as preocupa\u00e7\u00f5es com a cadeia de suprimentos que dominaram os \u00faltimos anos, juntamente com o otimismo que acompanhou o desaparecimento da COVID (ou pelo menos menos preocupa\u00e7\u00f5es com a pandemia) certamente ajudaram o segmento de micronutrientes.<\/p>\n<p>\u201cA Mosaic teve forte demanda e aumento em 2022 para Aspire e MicroEssentials. A Spring superou as expectativas\u201d, diz Tom Fry, Diretor de Produtos de Desempenho, <a href=\"https:\/\/www.mosaicco.com\/\" target=\"_blank\" rel=\"noopener\">A Mosaic Co.<\/a><br \/>\nNo entanto, nem todas as empresas superaram as expectativas.<\/p>\n<p>\u201cNa safra deste ano, esper\u00e1vamos que o volume de micronutrientes fosse ligeiramente maior em rela\u00e7\u00e3o ao ano anterior\u201d, diz Chuck Anderson, vice-presidente e gerente geral de l\u00edquidos especiais, <a href=\"https:\/\/www.croplife.com\/top100\/company\/the-andersons-inc\/\">Os Andersons<\/a>. \u201cNo entanto, a cadeia de suprimentos tinha mais estoque de carryover entrando na temporada do que o esperado. Al\u00e9m disso, a demanda estava fraca, e os fazendeiros demoraram a se envolver durante a temporada.\u201d<\/p>\n<h2>Motoristas<\/h2>\n<p>V\u00e1rios fatores continuam impulsionando o crescimento do mercado, incluindo educa\u00e7\u00e3o e aumento da efici\u00eancia.<\/p>\n<p>\u201cAinda havia preocupa\u00e7\u00e3o suficiente com o fornecimento de nitrog\u00eanio no outono de 2022 para que os agricultores comprometessem capital para cobrir esse insumo cr\u00edtico\u201d, diz Beer, da AgroLiquid. \u201cMas uma melhor compreens\u00e3o do papel dos micronutrientes estabilizou as vendas de micronutrientes at\u00e9 certo ponto. O reconhecimento do valor impediu que os micronutrientes fossem cortados. Os agricultores aprenderam que os micronutrientes melhoram a efici\u00eancia dos nutrientes prim\u00e1rios, ent\u00e3o fazia sentido ainda investir em micronutrientes para ajudar a extrair valor dos nutrientes prim\u00e1rios de pre\u00e7o mais alto. \u00c9 como comprar uma gravata $40 para fazer o terno $500 parecer melhor! Os pre\u00e7os elevados no outono passado devido a preocupa\u00e7\u00f5es com o fornecimento de nutrientes prim\u00e1rios foram compensados pela maior educa\u00e7\u00e3o do produtor sobre o papel dos micronutrientes.\u201d<\/p>\n<p>A Fry da Mosaic oferece outro motivo para o crescimento cont\u00ednuo de micronutrientes.<\/p>\n<p>\u201cOs pre\u00e7os mais altos das commodities impulsionaram uma mentalidade otimista por parte dos produtores que buscam fornecer a nutri\u00e7\u00e3o balanceada que suas planta\u00e7\u00f5es precisam para otimizar o rendimento e a lucratividade\u201d, diz ele.<\/p>\n<p><a href=\"https:\/\/www.croplife.com\/crop-inputs\/micronutrients\/heres-what-driving-growth-in-the-micronutrients-market\/\" target=\"_blank\" rel=\"noopener\">Leia mais em <em>Vida de colheita<\/em>.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Os fabricantes de nutrientes agr\u00edcolas esperam que as vendas superem os n\u00edveis pr\u00e9-pandemia na temporada de 2024.<\/p>","protected":false},"author":110,"featured_media":73250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[932,926],"tags":[],"class_list":["post-73249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micronutrients","category-plant-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here&#039;s What Driving Growth in the U.S. Micronutrients Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Crop nutrient manufacturers expect sales to surpass pre-pandemic levels heading into the 2024 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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