{"id":73645,"date":"2023-10-10T12:30:59","date_gmt":"2023-10-10T16:30:59","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=73645"},"modified":"2023-10-10T12:01:27","modified_gmt":"2023-10-10T16:01:27","slug":"china-price-index-why-the-value-chain-is-so-important-for-the-global-agrochemicals-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/china-price-index-why-the-value-chain-is-so-important-for-the-global-agrochemicals-market\/","title":{"rendered":"\u00cdndice de pre\u00e7os da China: por que a cadeia de valor \u00e9 t\u00e3o importante para o mercado global de agroqu\u00edmicos"},"content":{"rendered":"

Nota do editor: O escritor colaborador David Li oferece um instant\u00e2neo das tend\u00eancias atuais de pre\u00e7os dos principais herbicidas, fungicidas e inseticidas no mercado agroqu\u00edmico chin\u00eas em seu boletim mensal\u00a0<\/em>\u00cdndice de pre\u00e7os da China<\/em><\/strong><\/a>. Abaixo, ele tamb\u00e9m fornece insights importantes sobre por que a gest\u00e3o da cadeia de suprimentos se tornar\u00e1 mais dif\u00edcil para empresas globais de prote\u00e7\u00e3o de cultivos no futuro, principalmente porque a concorr\u00eancia no mercado est\u00e1 mudando mais r\u00e1pido do que as equipes de compras podem imaginar.<\/em><\/p>\n

O valor da cadeia de suprimentos \u00e9 especialmente importante nestes tempos incertos. De acordo com o artigo de Agroneg\u00f3cio<\/em> Global<\/em> colaborador Javier Chavarro<\/a>, fus\u00f5es e aquisi\u00e7\u00f5es de canais est\u00e3o a todo vapor no mercado latino-americano. Como Chavarro mencionou: \u201cOs dois principais objetivos das fus\u00f5es e aquisi\u00e7\u00f5es s\u00e3o, primeiro, aumentar as receitas e a lucratividade, muitas vezes alcan\u00e7adas por meio do aumento da participa\u00e7\u00e3o de mercado, e, segundo, reduzir custos, o que ocorre principalmente quando as empresas usam os mesmos recursos, al\u00e9m de eliminar fun\u00e7\u00f5es duplicadas.\u201d<\/p>\n

Na estrat\u00e9gia-chave de consolida\u00e7\u00e3o de canais, a redu\u00e7\u00e3o de custos \u00e9 claramente a chave para o crescimento sustent\u00e1vel da funda\u00e7\u00e3o l\u00f3gica da empresa. Para a China, o maior produtor mundial de agroqu\u00edmicos, desenvolver e executar uma estrat\u00e9gia de cadeia de suprimentos sustent\u00e1vel em conjunto com empresas globais de prote\u00e7\u00e3o de cultivos \u00e9 a compet\u00eancia principal.<\/p>\n

O principal desafio que o mercado de prote\u00e7\u00e3o de cultivos enfrenta agora \u00e9 como estender a fronteira de produtividade do mercado de prote\u00e7\u00e3o de cultivos. A fronteira de produtividade \u00e9 focada em duas dimens\u00f5es principais: a primeira \u00e9 aumentar a disposi\u00e7\u00e3o dos agricultores em pagar, e a segunda, reduzir o custo da prote\u00e7\u00e3o de cultivos para os agricultores.<\/p>\n

\"Value

Cria\u00e7\u00e3o de valor desde o in\u00edcio at\u00e9 os agricultores<\/p><\/div>\n

A disposi\u00e7\u00e3o de um fazendeiro em pagar \u00e9 medida principalmente por quanto valor ele recebe. Uma m\u00e9trica relativamente simples para julgar isso \u00e9 o retorno sobre o investimento (ROI) do fazendeiro, e \u00e9 por isso que geralmente ajudamos os fazendeiros a calcular a melhoria do rendimento com uma das seguintes f\u00f3rmulas: Divida o valor adicional obtido com a melhoria do rendimento pelo valor dos insumos em produtos de prote\u00e7\u00e3o de cultivos; ou subtraia o custo dos insumos de prote\u00e7\u00e3o de cultivos da redu\u00e7\u00e3o na perda de rendimento. Embora isso seja matem\u00e1tica simples, os c\u00e1lculos de ROI s\u00e3o necess\u00e1rios, mas n\u00e3o suficientes para explicar a disposi\u00e7\u00e3o dos fazendeiros em pagar.<\/p>\n

No estado atual do mercado agr\u00edcola global, h\u00e1 cinco fatores-chave para o pilar econ\u00f4mico da agricultura: sustentabilidade, ferramentas digitais, finan\u00e7as, novas mol\u00e9culas e formula\u00e7\u00e3o inovadora.<\/p>\n

A sustentabilidade \u00e9 um elemento central. A sustentabilidade exige que o impacto ambiental das atividades de produ\u00e7\u00e3o agr\u00edcola seja reduzido ao n\u00edvel de uma solu\u00e7\u00e3o \u00f3tima. N\u00e3o \u00e9 poss\u00edvel encontrar a melhor solu\u00e7\u00e3o \u00f3tima em qualquer ambiente de mercado, mas \u00e9 poss\u00edvel encontrar uma solu\u00e7\u00e3o sub\u00f3tima por um determinado per\u00edodo de tempo. \u00c9 improv\u00e1vel que os insumos agr\u00edcolas sejam completamente substitu\u00eddos por produtos biol\u00f3gicos no curto prazo. No entanto, as empresas de prote\u00e7\u00e3o de cultivos podem reduzir o impacto ambiental da prote\u00e7\u00e3o de cultivos oferecendo portf\u00f3lios de doses mais baixas.<\/p>\n

Novos compostos, bem como IAs patenteadas expirando<\/a>, tamb\u00e9m dar\u00e1 mais op\u00e7\u00f5es aos agricultores ao redor do mundo. N\u00e3o h\u00e1 desacelera\u00e7\u00e3o na prontid\u00e3o global de compostos com patentes expirando. Pelo contr\u00e1rio, o mercado agroqu\u00edmico da China est\u00e1 se movendo para um "mercado totalmente competitivo". O lan\u00e7amento de compostos com patentes expirando no mercado de fornecimento da China ser\u00e1 cronometrado em uma base "mensal", em vez de uma base "anual". O gerenciamento da cadeia de fornecimento se tornar\u00e1 mais dif\u00edcil para as empresas globais de prote\u00e7\u00e3o de cultivos no futuro, principalmente porque a concorr\u00eancia no mercado est\u00e1 mudando mais r\u00e1pido do que as equipes de compras podem imaginar. Trazer fornecedores upstream no est\u00e1gio de conceitua\u00e7\u00e3o \u00e9 essencial para desenvolver uma estrat\u00e9gia competitiva para os mercados downstream de IAs patenteadas expirando.<\/p>\n

Embora as empresas de prote\u00e7\u00e3o de cultivos n\u00e3o possam atualmente atingir a neutralidade total de carbono, suas estrat\u00e9gias de cadeia de suprimentos podem definir a \u201cneutralidade de carbono\u201d como um crit\u00e9rio para sele\u00e7\u00e3o de fornecedores. Nos pr\u00f3ximos cinco a 10 anos, os fornecedores de mat\u00e9ria-prima podem continuar a contribuir para a estrat\u00e9gia de \u201ccarbono zero\u201d das empresas de prote\u00e7\u00e3o de cultivos. Processos verdes, solventes verdes e adjuvantes biodegrad\u00e1veis liderar\u00e3o o caminho. Os produtos formulados n\u00e3o s\u00f3 precisam reduzir a dosagem do ingrediente ativo e melhorar a efici\u00eancia de entrega da mol\u00e9cula ao alvo, mas tamb\u00e9m precisam reduzir seu impacto ambiental.<\/p>\n

Como Prof. Xuemin Wu, Cientista Chefe do Laborat\u00f3rio Nacional de Pesticidas e Adjuvantes da Universidade Agr\u00edcola da China<\/a>, sugere: \u201cFormula\u00e7\u00f5es de nanopesticidas<\/a>, bem como sistemas inovadores de entrega molecular, levar\u00e3o a mudan\u00e7as fundamentais no mercado de prote\u00e7\u00e3o de cultivos, e esse processo j\u00e1 come\u00e7ou.\u201d Combinado com novos compostos e inova\u00e7\u00f5es em sistemas de formula\u00e7\u00e3o para compostos com patentes expirando, o conceito de \u201cformula\u00e7\u00e3o verde\u201d ser\u00e1 mais amplamente adotado por agricultores em todo o mundo em um futuro pr\u00f3ximo.<\/p>\n

Ferramentas digitais s\u00e3o um ve\u00edculo. Elas integram marketing, educa\u00e7\u00e3o de fazendeiros, comunidades de fazendeiros, servi\u00e7o de produtos e feedback de clientes para empresas de prote\u00e7\u00e3o de cultivos e distribuidores. Bayer CropScience's<\/a> plataforma digital no aplicativo WeChat da China \u00e9 mais do que apenas uma ferramenta de vendas. Ela conecta os agricultores \u00e0s decis\u00f5es da empresa. Podemos comparar a plataforma digital a um c\u00e9rebro humano. Monitorar digitalmente o status dos campos dos agricultores e fornecer servi\u00e7os de aquisi\u00e7\u00e3o aos agricultores s\u00e3o apenas os nervos terminais da plataforma digital. O link do cliente \u00e9 a alma da ferramenta digital. O feedback do cliente que as empresas de prote\u00e7\u00e3o de cultivos recebem ap\u00f3s fornecer ferramentas e servi\u00e7os digitais \u00e9 a parte mais valiosa. No entanto, os dados e as informa\u00e7\u00f5es s\u00e3o apenas o esqueleto.<\/p>\n

Os servi\u00e7os financeiros agr\u00edcolas s\u00e3o uma defici\u00eancia para as empresas agroqu\u00edmicas chinesas. As empresas chinesas atualmente s\u00f3 podem fornecer servi\u00e7os financeiros para a cadeia de suprimentos de clientes B2B. Como as empresas chinesas n\u00e3o t\u00eam canais para fazer aquisi\u00e7\u00f5es em larga escala em mercados de r\u00e1pido crescimento, como a Am\u00e9rica do Sul, elas n\u00e3o conseguem atingir os agricultores intensivamente. Sem acesso aos agricultores finais, as empresas chinesas n\u00e3o conseguem usar suas marcas e produtos para explorar um novo potencial de crescimento para a demanda do cliente e ainda menos capazes de fornecer o suporte financeiro muito necess\u00e1rio aos agricultores. Oportunidade e risco andam de m\u00e3os dadas. \u00c9 o destino dos fornecedores B2B obter lucros escassos no mercado B2B. Se as empresas agroqu\u00edmicas chinesas n\u00e3o conseguirem atingir os canais terminais, elas sempre ser\u00e3o bloqueadas na fronteira do mercado terminal. Mesmo que uma empresa chinesa estabele\u00e7a uma filial em um pa\u00eds-chave como o Brasil, isso \u00e9 apenas uma etapa necess\u00e1ria para o marketing B2B. Nos pr\u00f3ximos 10 anos, como Nutrientes<\/a>, uma empresa de insumos agr\u00edcolas com importantes recursos naturais estrat\u00e9gicos, est\u00e1 fazendo agora, quem controlar o canal ser\u00e1 o rei.<\/p>\n

Os custos suportados pelos agricultores no setor de prote\u00e7\u00e3o de cultivos dependem de uma s\u00e9rie de fatores. O mais central \u00e9, claro, o custo das mat\u00e9rias-primas para insumos agr\u00edcolas. O colapso nos pre\u00e7os dos IAs de fabrica\u00e7\u00e3o chinesa a partir de 2023 deu uma oportunidade estrat\u00e9gica para novos participantes no mercado de prote\u00e7\u00e3o de cultivos. A redu\u00e7\u00e3o de estoque \u00e9 atualmente a principal dire\u00e7\u00e3o do mercado global de agroqu\u00edmicos. Espera-se que esse estado continue em 2024. As empresas multinacionais podem devolver os produtos \u00e0 f\u00e1brica para reprocessamento se forem vendidos ap\u00f3s o prazo de validade. No entanto, nenhuma empresa est\u00e1 disposta a arcar com os custos incorridos. Portanto, o mais importante para as multinacionais \u00e9 manter os pre\u00e7os unit\u00e1rios e estimular o consumo dos produtos vendidos por meio de promo\u00e7\u00f5es de mercado, como a utiliza\u00e7\u00e3o de descontos de saldo de volume de compra.<\/p>\n

A compra sustentada por canalizadores tamb\u00e9m \u00e9 uma grande preocupa\u00e7\u00e3o para as multinacionais competirem em um mercado deprimido. Na temporada de cultivo de 2024, nada \u00e9 mais importante do que ordens de compra. As principais estrat\u00e9gias de licita\u00e7\u00e3o dos distribuidores determinar\u00e3o sua lucratividade cont\u00ednua no futuro. Atualmente, os custos globais de envio continuam a se estabilizar em um n\u00edvel baixo e a taxa de c\u00e2mbio USD\/CNY continuar\u00e1 na faixa de 7,2-7,3 no futuro. As maiores vari\u00e1veis podem estar no risco geopol\u00edtico e na ocorr\u00eancia de acidentes de produ\u00e7\u00e3o imprevis\u00edveis. Removendo as vari\u00e1veis al\u00e9m do nosso controle, os pre\u00e7os globais de agroqu\u00edmicos devem continuar a se estabilizar em um n\u00edvel baixo em algum momento. As flutua\u00e7\u00f5es de pre\u00e7o ser\u00e3o ofuscadas pelo excesso de capacidade. O futuro do mercado de agroqu\u00edmicos ver\u00e1 uma mudan\u00e7a da volatilidade de pre\u00e7os e de volta \u00e0 orienta\u00e7\u00e3o de valor de longo prazo. As empresas l\u00edderes com estrat\u00e9gias de longo prazo e opera\u00e7\u00f5es transparentes dominar\u00e3o o upstream da cadeia de suprimentos.<\/p>\n

\"Collapse

Colapso do pre\u00e7o do AI do glifosato da China<\/p><\/div>\n

A transfer\u00eancia de valor \u00e9 um ciclo. As empresas de prote\u00e7\u00e3o de cultivos e os fabricantes chineses de pesticidas a montante s\u00e3o transmissores de valor. As empresas globais de prote\u00e7\u00e3o de cultivos e os fabricantes chineses de pesticidas n\u00e3o est\u00e3o em um jogo de soma zero. As estrat\u00e9gias de fornecimento que s\u00e3o do interesse das empresas de prote\u00e7\u00e3o de cultivos e do interesse das empresas fabricantes de pesticidas a montante s\u00e3o alcan\u00e7\u00e1veis e execut\u00e1veis. Isso depende de uma importante base filos\u00f3fica: com quem voc\u00ea est\u00e1? Em que momento? Quais decis\u00f5es estrat\u00e9gicas sub\u00f3timas s\u00e3o tomadas (observa\u00e7\u00e3o: nunca h\u00e1 uma solu\u00e7\u00e3o \u00f3tima)?<\/p>","protected":false},"excerpt":{"rendered":"

A gest\u00e3o da cadeia de suprimentos se tornar\u00e1 mais dif\u00edcil para as empresas no futuro, principalmente porque a concorr\u00eancia est\u00e1 mudando mais r\u00e1pido do que as equipes de compras podem imaginar.<\/p>","protected":false},"author":112,"featured_media":67007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,18,19,20,1849,1882],"tags":[1836,54],"class_list":["post-73645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-fungicides","category-herbicides","category-insecticides","category-sourcing-insider","category-sourcing-insider-china","tag-china-price-index","tag-featured-home"],"yoast_head":"\nChina Price Index: Why the Value Chain Is So Important for the Global Agrochemicals Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Supply chain management will become more difficult for companies in the future, mainly because competition is changing faster than procurement teams can imagine. 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