{"id":73885,"date":"2023-10-18T16:49:00","date_gmt":"2023-10-18T20:49:00","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=73885"},"modified":"2023-10-18T16:49:00","modified_gmt":"2023-10-18T20:49:00","slug":"industry-insights-kynetecs-an-segers-on-a-data-driven-approach-to-navigating-the-complexities-of-the-2024-crop-protection-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/industry-insights-kynetecs-an-segers-on-a-data-driven-approach-to-navigating-the-complexities-of-the-2024-crop-protection-market\/","title":{"rendered":"Insights do setor: An Segers da Kynetec sobre uma abordagem baseada em dados para navegar nas complexidades do mercado de prote\u00e7\u00e3o de cultivos de 2024"},"content":{"rendered":"<p>Com um compromisso fervoroso em capacitar seus clientes com insights e dados essenciais, <a href=\"https:\/\/www.kynetec.com\/\" target=\"_blank\" rel=\"noopener\">Kynetec<\/a> estabeleceu-se como uma for\u00e7a global renomada por fornecer conjuntos de dados inigual\u00e1veis, an\u00e1lises de ponta, previs\u00f5es prospectivas e insights inestim\u00e1veis. Sua abordagem se estende al\u00e9m da mera coleta de dados, pois eles aproveitam an\u00e1lises preditivas e exploram recursos e benchmarks extensivos para fornecer aos clientes uma compreens\u00e3o abrangente e distinta de seus mercados.<\/p>\n<p><em>Agroneg\u00f3cio<\/em> <em>Global<\/em> reuniu-se recentemente com An Segers, Diretor Executivo de Gest\u00e3o de Contas Globais da Kynetec, para discutir previs\u00f5es para o mercado de 2024. An tem mais de 15 anos de experi\u00eancia em pesquisa de marketing em geral e mais de 12 anos de experi\u00eancia em pesquisa de mercado, especializando-se nos setores agr\u00edcola e hort\u00edcola. Ela tem profunda experi\u00eancia em gerenciar equipes, projetos e clientes globais, tanto para metodologias de pesquisa qualitativa quanto quantitativa.<\/p>\n<p>Em sua fun\u00e7\u00e3o atual, An, junto com sua equipe global de funcion\u00e1rios seniores de atendimento ao cliente, \u00e9 respons\u00e1vel pelo gerenciamento de contas para clientes internacionais em prote\u00e7\u00e3o de cultivos, sementes, maquin\u00e1rio, fertilizantes e outros mercados adjacentes. Ela tem interesse adicional em rastrear t\u00f3picos de pesquisa e sustentabilidade.<\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0lFecBbl22c?si=aLu4EKBMNXZU0qCB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center\">Est\u00e1 com dificuldades para visualizar este v\u00eddeo? <a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/An%20Segers%201.mp4\" target=\"_blank\" rel=\"noopener\">Clique aqui.<\/a><\/p>\n<p><strong>ABG: Como voc\u00ea acha que o atual excesso de oferta de produtos qu\u00edmicos agr\u00edcolas afetar\u00e1 o mercado em 2024?<\/strong><\/p>\n<div id=\"attachment_73886\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-73886\" class=\"wp-image-73886 size-medium\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-300x300.jpg\" alt=\"An Segers\" width=\"300\" height=\"300\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-300x300.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-150x150.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-12x12.jpg 12w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-320x320.jpg 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-480x480.jpg 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-330x330.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-72x72.jpg 72w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-360x360.jpg 360w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-576x576.jpg 576w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-85x85.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-73886\" class=\"wp-caption-text\">Um Segers, Kynetec<\/p><\/div>\n<p><strong>Um Segers:<\/strong> Escassez e demanda em 2022, pre\u00e7os em decl\u00ednio na China e aumento nas taxas de juros resultaram em altos estoques este ano. E isso impactar\u00e1 ainda mais a pr\u00f3xima temporada tamb\u00e9m.<\/p>\n<p>Portanto, esperamos que o canal execute o invent\u00e1rio em um n\u00edvel mais baixo \u2013 menor venda da ind\u00fastria para o canal, mas status quo com rela\u00e7\u00e3o \u00e0 venda para fazendeiros. No geral, esperamos que nossos dados mostrem um movimento bastante est\u00e1vel no uso do produto como resultado.<\/p>\n<p>Com o canal mudando seu comportamento, a ind\u00fastria ter\u00e1 que tomar as decis\u00f5es certas para otimizar seu gerenciamento de estoque. Por exemplo, esperamos que o canal mova suas decis\u00f5es de compra para est\u00e1gios posteriores, pois eles esperam que os pre\u00e7os caiam ainda mais. Isso criar\u00e1 desafios para a ind\u00fastria em 2024, pois eles ser\u00e3o pressionados a vender seu estoque de alto pre\u00e7o a pre\u00e7os mais baixos.<\/p>\n<p>O invent\u00e1rio de canais deve permanecer como foco em todas as regi\u00f5es pelo resto deste ano e por 2024. Claro, algumas regi\u00f5es ser\u00e3o mais afetadas do que outras. A Am\u00e9rica do Norte j\u00e1 experimentou dois trimestres de demanda muito forte, e os padr\u00f5es de compra devem retornar ao normal. Por outro lado, a \u00c1sia e a Am\u00e9rica Latina enfrentam n\u00edveis de invent\u00e1rio que podem impactar os volumes de produtos daqui para frente.<\/p>\n<p><strong>ABG: Quais cinco produtos qu\u00edmicos para prote\u00e7\u00e3o de cultivos voc\u00ea acha que ser\u00e3o um problema (em termos de excesso ou falta de oferta) em 2024?<\/strong><\/p>\n<p><strong>COMO:<\/strong> Estamos coletando as informa\u00e7\u00f5es na temporada e, portanto, ainda n\u00e3o temos uma vis\u00e3o sobre isso com base em nossos principais produtos de assinatura. Acreditamos que os herbicidas podem estar em excesso de oferta com pre\u00e7os baixos para compostos t\u00e9cnicos. E os ativos a serem observados ser\u00e3o glifosato, glufosinato, mancozeb, imidacloprid, tiametoxam e propiconazol.<\/p>\n<p>Atualmente, estamos nos preparando para um estudo de mercado para equipar os clientes com dados que os ajudar\u00e3o a tomar as decis\u00f5es certas em gest\u00e3o de estoque. O principal objetivo deste estudo \u00e9 capturar tend\u00eancias e inten\u00e7\u00f5es gerais em rela\u00e7\u00e3o a t\u00f3picos de estoque para responder a perguntas espec\u00edficas da perspectiva do canal e dos fazendeiros...entendendo o que eles est\u00e3o fazendo atualmente e o que planejam fazer na pr\u00f3xima temporada.<\/p>\n<p><strong>ABG: A Kynetec lan\u00e7ou recentemente o BioLogika, um painel online com foco no mercado de biopesticidas. Ele \u00e9 capaz de prever quais produtos biol\u00f3gicos est\u00e3o sendo mais usados? Tipo, os 10 principais? Se sim, quais s\u00e3o os 10 principais para 2023?<\/strong><\/p>\n<p><strong>COMO:<\/strong> Sim, n\u00f3s <a href=\"https:\/\/www.agribusinessglobal.com\/pt\/biopesticides\/new-biologika-dashboards-offer-unique-insight-into-farmer-driven-data-around-biopesticide-use\/\">lan\u00e7ou BioLogika<\/a> em julho-agosto deste ano, j\u00e1 que os produtos biol\u00f3gicos est\u00e3o se tornando uma ferramenta importante para os agricultores cultivarem de forma sustent\u00e1vel. Este \u00e9 um painel estrat\u00e9gico para entender as tend\u00eancias de biopesticidas no mercado de prote\u00e7\u00e3o de cultivos para responder a perguntas como qual \u00e9 o tamanho do mercado e como ele est\u00e1 evoluindo, quais perfis de produtores est\u00e3o usando biopesticidas, como \u00e9 a participa\u00e7\u00e3o do produtor na carteira para convencionais versus biopesticidas e como isso est\u00e1 evoluindo ao longo do tempo, qual \u00e9 o potencial de mercado e como fazer planos realistas ao lan\u00e7ar um novo produto biopesticida.<\/p>\n<p>No momento, nosso produto BioLogika est\u00e1 focado em biopesticidas. As informa\u00e7\u00f5es s\u00e3o capturadas de nossos pain\u00e9is de agricultores em todo o mundo, como parte de nossa coleta de dados de prote\u00e7\u00e3o de cultivos. Os dados no BioLogika s\u00e3o de 2012-2022. Claramente, quando a temporada terminar, atualizaremos o painel com dados de 2023 tamb\u00e9m, e assim por diante nos pr\u00f3ximos anos.<\/p>\n<p><strong>ABG: Quais s\u00e3o, na sua opini\u00e3o, os desenvolvimentos mais interessantes na agricultura hoje e como seus produtos podem ajudar nesses desenvolvimentos?<\/strong><\/p>\n<p><strong>COMO:<\/strong> J\u00e1 abordamos muitos desses t\u00f3picos hoje; tecnologia agr\u00edcola, agricultura regenerativa e produtos biol\u00f3gicos s\u00e3o os desenvolvimentos mais empolgantes na agricultura hoje. Estamos trabalhando ao lado de nossos clientes para sermos seus parceiros valiosos e desenvolver produtos que os ajudem a tomar as decis\u00f5es certas com confian\u00e7a. Al\u00e9m disso, temos equipes de insights do cliente com anos de experi\u00eancia e conhecimento do setor, que trabalham em projetos para abordar desafios comerciais espec\u00edficos para nossos clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Segers discute o atual excesso de oferta de produtos qu\u00edmicos agr\u00edcolas e como isso afetar\u00e1 o mercado de 2024, bem como o novo painel on-line da Kynetec para o mercado de biopesticidas.<\/p>","protected":false},"author":110,"featured_media":73887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,1848,1885],"tags":[54],"class_list":["post-73885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-executive-outlook","category-industry-insights","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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