{"id":74248,"date":"2023-11-28T08:46:29","date_gmt":"2023-11-28T13:46:29","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=74248"},"modified":"2023-11-21T11:26:08","modified_gmt":"2023-11-21T16:26:08","slug":"predictive-intelligence-caught-the-u-s-glyphosate-dip-what-could-it-tell-you-next","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/herbicides\/predictive-intelligence-caught-the-u-s-glyphosate-dip-what-could-it-tell-you-next\/","title":{"rendered":"A intelig\u00eancia preditiva capturou a queda do glifosato nos EUA. O que ela poderia lhe dizer a seguir?"},"content":{"rendered":"

da Kynetec<\/a> ferramenta de intelig\u00eancia preditiva, AgMeta<\/a>, fornece uma vis\u00e3o poderosa das condi\u00e7\u00f5es atuais e hist\u00f3ricas do mercado, juntamente com previs\u00f5es para o pr\u00f3ximo ano. Mas vamos parar um momento para olhar para tr\u00e1s. Em 2022, a AgMeta previu uma queda nas vendas de glifosato, um evento que muitos no setor n\u00e3o esperariam. O glifosato \u00e9 um pilar da caixa de ferramentas de prote\u00e7\u00e3o de cultivos convencionais; um herbicida usado para controlar a infesta\u00e7\u00e3o de ervas daninhas na cultura, para limpar canteiros de sementes em prepara\u00e7\u00e3o para o plantio, bem como para dessecar culturas importantes, como OSR.<\/p>\n

Muitos portf\u00f3lios de vendas, metas de marca e cotas de vendas incluem esse herbicida essencial. Compreensivelmente, as pr\u00f3ximas perguntas levantadas s\u00e3o:<\/p>\n

Por que o glifosato caiu? As vendas v\u00e3o se recuperar? E o que mais a AgMeta pode prever que as equipes de vendas de CP precisam saber?<\/em><\/p>\n

Conversamos com Matt Lewis, gerente de contas de SaaS na Kynetec e especialista em intelig\u00eancia preditiva, para compartilhar sua vis\u00e3o sobre essas quest\u00f5es-chave.<\/p>\n

P: Matt, como a AgMeta previu a queda do glifosato e quais fontes de dados est\u00e3o por tr\u00e1s disso?<\/strong><\/p>\n

\"Matt

Matt Lewis, Kynetec<\/p><\/div>\n

Matt Lewis:<\/strong> Em 2022, os pre\u00e7os do glifosato e outros produtos de prote\u00e7\u00e3o de cultivos dispararam como resultado dos desafios da cadeia de suprimentos relacionados \u00e0 pandemia \u2014 desde f\u00e1bricas fechando at\u00e9 navios que n\u00e3o conseguiam ser descarregados nos portos dos EUA e at\u00e9 mesmo a falta de cont\u00eaineres de frete mar\u00edtimo. Agricultores, varejistas e distribuidores compraram tudo o que podiam para se proteger contra novas escassez. Entrando na temporada de 2023, os fabricantes responderam \u00e0 escassez com fornecimento adicional significativo, enquanto o aumento das taxas de juros aumentou a necessidade de as empresas movimentarem esse estoque. Isso resultou em um cen\u00e1rio de "tempestade perfeita" que fez os pre\u00e7os despencarem enquanto fabricantes, distribuidores e varejistas trabalhavam para reduzir seus estoques.<\/p>\n

A AgMeta previu isso com precis\u00e3o usando uma infinidade de fontes de dados, incluindo finan\u00e7as agr\u00edcolas, previs\u00f5es meteorol\u00f3gicas, din\u00e2micas comerciais e commodities, macroeconomia e outras din\u00e2micas de mercado, comportamento de gastos em n\u00edvel micro... para citar apenas algumas. Devido \u00e0 disponibilidade de certos pontos de dados, a AgMeta \u00e9 capaz de prever um ano \u00e0 frente \u2014 no entanto, isso pode ser feito v\u00e1rias vezes em um ano. A Kynetec oferece uma ferramenta alternativa de intelig\u00eancia preditiva chamada Interlytics para proje\u00e7\u00f5es de longo prazo.<\/p>\n

P: Quais s\u00e3o os fatores agr\u00edcolas que resultaram na redu\u00e7\u00e3o do tamanho do mercado de glifosato em 2023?<\/strong><\/p>\n

ML:<\/strong> As mesmas taxas de empr\u00e9stimo paralisantes que causam dor para os fabricantes e o varejo tamb\u00e9m atingem a fazenda. Os produtores geralmente fazem linhas de cr\u00e9dito para opera\u00e7\u00f5es sazonais, e as altas taxas de juros sobre empr\u00e9stimos fazem com que as opera\u00e7\u00f5es agr\u00edcolas economizem dinheiro ao gerenciar melhor seus pr\u00f3prios estoques. Muitos estocaram insumos para 2023 e n\u00e3o precisaram comprar tanto durante a temporada. Isso fez com que os estoques voltassem do galp\u00e3o da fazenda para os fabricantes, dando in\u00edcio a uma "corrida para o fundo" nos pre\u00e7os, pois os fabricantes e o canal tentavam descarregar o excesso de estoque caro. As leis da oferta e da demanda estavam em plena exibi\u00e7\u00e3o este ano.<\/p>\n

P: Qual \u00e9 sua pr\u00f3xima grande previs\u00e3o?<\/strong><\/p>\n

ML:<\/strong> O glifosato n\u00e3o estava sozinho na montanha-russa do mercado este ano. H\u00e1 alguns pontos positivos definitivos olhando para 2024, e vemos algumas din\u00e2micas interessantes no mercado de fungicidas para soja no pr\u00f3ximo ano que eu sinto que s\u00e3o particularmente valiosas para as partes interessadas que planejam vendas, marketing, compras e at\u00e9 mesmo a\u00e7\u00f5es da cadeia de suprimentos para a pr\u00f3xima temporada. Um desses segmentos \u00e9 o fungicida para soja, projetado para ver um aumento significativo no valor de mercado dos EUA em 2024.<\/p>\n

Se eu estivesse no ramo de fungicidas para soja, como muitas empresas, definitivamente gostaria de saber sobre essa previs\u00e3o!<\/p>\n

Testamos esta plataforma em rela\u00e7\u00e3o aos dados de mercado dos \u00faltimos cinco anos e descobrimos que nossas proje\u00e7\u00f5es s\u00e3o 98% precisas somente em \u00e1rea.<\/p>\n

P: Conte-nos um pouco sobre o AgMeta e como os gerentes de vendas podem obt\u00ea-lo.<\/strong><\/p>\n

ML:<\/strong> AgMeta \u00e9 uma ferramenta simples, baseada na web, projetada principalmente para equipes de vendas para melhorar a precis\u00e3o e a efici\u00eancia da aloca\u00e7\u00e3o de or\u00e7amento, planejamento de territ\u00f3rio e conta, previs\u00e3o, permitindo melhor agilidade na temporada e at\u00e9 mesmo avaliando o desempenho de vendas em territ\u00f3rios nos EUA. Ela permite conversas melhores e mais produtivas com profissionais de marketing que est\u00e3o analisando dados semelhantes fornecidos a eles pelas plataformas FarmTrak e Interlytics da Kynetec. AgMeta fornece uma vis\u00e3o poderosa das condi\u00e7\u00f5es atuais e hist\u00f3ricas do mercado, juntamente com previs\u00f5es para o pr\u00f3ximo ano em um formato que at\u00e9 mesmo o usu\u00e1rio de computador menos experiente pode navegar facilmente. Muitas empresas menores veem valor na plataforma especificamente para seus profissionais de marketing tamb\u00e9m. Qualquer pessoa interessada em aprender mais ou obter acesso \u00e0 ferramenta pode entrar em contato comigo emmatt.lewis@kynetec.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Matt Lewis, especialista em intelig\u00eancia preditiva da Kynetec, compartilha insights sobre quest\u00f5es-chave em torno desse importante herbicida.<\/p>","protected":false},"author":110,"featured_media":74249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,19,1849],"tags":[],"class_list":["post-74248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-herbicides","category-sourcing-insider"],"yoast_head":"\nPredictive Intelligence Caught the U.S. Glyphosate Dip. 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