{"id":75989,"date":"2024-05-15T11:35:25","date_gmt":"2024-05-15T15:35:25","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=75989"},"modified":"2024-05-20T10:34:45","modified_gmt":"2024-05-20T14:34:45","slug":"nitrogen-fixation-azotic-technologies-tom-tregunno-shares-insights-on-successfully-launching-envita","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/npk\/nitrogen-fixation-azotic-technologies-tom-tregunno-shares-insights-on-successfully-launching-envita\/","title":{"rendered":"Fixa\u00e7\u00e3o de nitrog\u00eanio: Tom Tregunno da Azotic Technologies compartilha insights sobre o lan\u00e7amento bem-sucedido da Envita"},"content":{"rendered":"

Ap\u00f3s anos de esfor\u00e7os rigorosos para identificar cepas bacterianas adequadas, a Envita finalmente fez sua estreia comercial nos EUA em 2018. Nesta entrevista exclusiva com Agroneg\u00f3cio<\/em> Global<\/em>, Tom Tregunno, L\u00edder Global de Desenvolvimento de Neg\u00f3cios para Azotic Technologies Limitada,<\/a> lan\u00e7a luz sobre o papel cr\u00edtico que a Envita desempenha no enfrentamento dos desafios induzidos pelas mudan\u00e7as clim\u00e1ticas que confrontam a agricultura.<\/p>\n

ABG: Envita ajuda plantas com estressores abi\u00f3ticos. Que tipo de necessidades voc\u00ea est\u00e1 vendo para este produto globalmente? <\/strong><\/p>\n

Tom Tregunno:<\/strong> O principal benef\u00edcio do Envita \u00e9 conceder a todas as culturas a capacidade de fixar nitrog\u00eanio atmosf\u00e9rico e disponibiliz\u00e1-lo ao seu hospedeiro.<\/p>\n

Geralmente, condi\u00e7\u00f5es \u00famidas podem levar \u00e0 perda de nitrog\u00eanio por escoamento, e condi\u00e7\u00f5es secas podem causar perda por volatiliza\u00e7\u00e3o ou tornar o nitrog\u00eanio ligado ao solo inacess\u00edvel \u00e0 cultura. O nitrog\u00eanio fixado pela Envita n\u00e3o pode ser perdido. Globalmente, h\u00e1 uma necessidade de manter o fertilizante e adicionar rendimento ou reduzir o fertilizante e manter o rendimento.<\/p>\n

ABG: Este produto existe desde 1988, antes que os produtos de sa\u00fade vegetal se tornassem mais procurados pelos produtores. Sua empresa est\u00e1 vendo um aumento nas vendas e expans\u00e3o para diferentes mercados?<\/strong><\/p>\n

TT:<\/strong> Cientistas vision\u00e1rios descobriram Gluconacetobacter diazotr\u00f3fico<\/em> (o ingrediente ativo do Envita) na d\u00e9cada de 1980. Levou v\u00e1rios anos para identificar cepas da bact\u00e9ria que eram agronomicamente vi\u00e1veis em uma ampla gama de culturas hospedeiras. O processo para propagar e formular a bact\u00e9ria tamb\u00e9m levou v\u00e1rios anos. O Envita se tornou comercialmente dispon\u00edvel nos EUA em 2018, 30 anos depois, ent\u00e3o levou algum tempo para trazer essa tecnologia robusta ao mercado.<\/p>\n

\"\"

O principal benef\u00edcio do Envita \u00e9 conceder a todas as culturas a capacidade de fixar nitrog\u00eanio atmosf\u00e9rico e disponibiliz\u00e1-lo ao seu hospedeiro. Cr\u00e9dito da foto: Azotic Technologies Limited<\/em><\/p><\/div>\n

Desde o registro na Am\u00e9rica do Norte, h\u00e1 sete anos, temos experimentado um crescimento sustentado. Ainda h\u00e1 muito crescimento a ser feito na Am\u00e9rica do Norte, e temos visto alguns resultados muito encorajadores no exterior.<\/p>\n

\u00c0 medida que o registro acelera e os acordos de distribui\u00e7\u00e3o s\u00e3o formalizados em v\u00e1rias regi\u00f5es, esperamos que a expans\u00e3o e o crescimento do mercado acompanhem, principalmente na Europa, onde o nome comercial do produto \u00e9 Encera.<\/p>\n

ABG: O que sua empresa fez para que esse produto permanecesse no mercado? Parece que ele \u00e9 compat\u00edvel com outros produtos em mistura de sementes, isso inclui pesticidas qu\u00edmicos sint\u00e9ticos? Qu\u00e3o importante \u00e9 para um produto biol\u00f3gico ser capaz de coexistir com um produto qu\u00edmico no mercado atual?<\/strong><\/p>\n

TT:<\/strong> \u00c9 essencial entender a agricultura para que um produto como o nosso seja bem-sucedido. Um fabricante n\u00e3o pode esperar que as pr\u00e1ticas do produtor mudem da noite para o dia. O produto deve ser compat\u00edvel com as pr\u00e1ticas padr\u00e3o da ind\u00fastria para que a ado\u00e7\u00e3o da tecnologia ocorra em um n\u00edvel amplo.<\/p>\n

Estamos trabalhando para melhorar nossas diretrizes de tratamento de sementes. No entanto, nosso foco atual s\u00e3o aplica\u00e7\u00f5es foliares. Como o Envita \u00e9 compat\u00edvel com uma ampla gama de produtos de prote\u00e7\u00e3o de plantas padr\u00e3o da ind\u00fastria, m\u00faltiplas janelas de aplica\u00e7\u00e3o est\u00e3o dispon\u00edveis para nossos clientes sem alterar suas pr\u00e1ticas de produ\u00e7\u00e3o existentes.<\/p>\n

Para que os produtos biol\u00f3gicos sejam facilmente incorporados aos sistemas de produ\u00e7\u00e3o existentes, \u00e9 essencial entender os v\u00e1rios fatores que impactam negativamente a efic\u00e1cia. Seja no armazenamento antes do uso ou na sequ\u00eancia de mistura com diferentes produtos de prote\u00e7\u00e3o de plantas, os usu\u00e1rios precisam estar confiantes em um momento em que muitos s\u00e3o c\u00e9ticos em rela\u00e7\u00e3o a inova\u00e7\u00f5es como a nossa. A confian\u00e7a \u00e9 dif\u00edcil de ganhar e importante de manter.<\/p>\n

ABG: Com tantos produtos de sa\u00fade vegetal chegando ao mercado, quais s\u00e3o as tr\u00eas coisas que essas empresas precisam saber para ter sucesso?<\/strong>?<\/strong><\/p>\n

TT:<\/strong> Primeiro, confian\u00e7a \u00e9 tudo e h\u00e1 muito barulho no mercado. Voc\u00ea deve garantir que haja uma s\u00f3lida base cient\u00edfica por tr\u00e1s de tudo o que voc\u00ea faz.<\/p>\n

Segundo, seja honesto, seja humilde e n\u00e3o prometa demais. N\u00e3o h\u00e1 solu\u00e7\u00f5es milagrosas, e voc\u00ea est\u00e1 se envolvendo com um p\u00fablico muito bem informado e t\u00e9cnico.<\/p>\n

Por fim, entenda verdadeiramente as necessidades do mercado antes de levar isso a s\u00e9rio. Sua proposta de valor precisa atender a uma necessidade, n\u00e3o tentar criar uma.<\/p>","protected":false},"excerpt":{"rendered":"

O l\u00edder global de desenvolvimento de neg\u00f3cios esclarece o papel fundamental que a Envita desempenha no enfrentamento dos desafios induzidos pelas mudan\u00e7as clim\u00e1ticas enfrentados pela agricultura.<\/p>","protected":false},"author":110,"featured_media":75990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1786,23,926],"tags":[],"class_list":["post-75989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-biologicals","category-npk","category-plant-health"],"yoast_head":"\nNitrogen Fixation: Azotic Technologies\u2019 Tom Tregunno Shares Insights on Successfully Launching Envita - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Global Business Development Lead sheds light on the critical role Envita plays in tackling the climate change-induced challenges confronting ag.\" 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