{"id":76683,"date":"2024-07-23T13:20:07","date_gmt":"2024-07-23T17:20:07","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=76683"},"modified":"2024-07-16T13:22:38","modified_gmt":"2024-07-16T17:22:38","slug":"industry-insights-adama-ceo-steve-hawkins-on-value-innovation-biologicals-and-advice-for-struggling-companies","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/industry-insights-adama-ceo-steve-hawkins-on-value-innovation-biologicals-and-advice-for-struggling-companies\/","title":{"rendered":"Insights do setor: Steve Hawkins, CEO da ADAMA, sobre inova\u00e7\u00e3o de valor, produtos biol\u00f3gicos e conselhos para empresas em dificuldades"},"content":{"rendered":"<p><em>Agroneg\u00f3cio Global<\/em> entrevistado recentemente <a href=\"https:\/\/www.agribusinessglobal.com\/pt\/tag\/adama-insights\/\">Steve Hawkins<\/a>, Presidente e CEO da <a href=\"https:\/\/www.agribusinessglobal.com\/pt\/?s=adama\">ADAMA<\/a>, sobre entrar no segmento de inova\u00e7\u00e3o de valor, que inclui dar suporte a produtores e motivar a equipe a ser inovadora nesse suporte. Hawkins tamb\u00e9m fala sobre a perspectiva de sustentabilidade e efic\u00e1cia da ADAMA, sua posi\u00e7\u00e3o sobre produtos biol\u00f3gicos e conselhos para empresas de prote\u00e7\u00e3o de cultivos que est\u00e3o lutando em 2024.<\/p>\n<p><strong>ABG: Educar produtores faz parte do segmento de inova\u00e7\u00e3o de valor?<br \/>\n<\/strong><strong>Steve Hawkins:<\/strong> O segmento de inova\u00e7\u00e3o de valor tem um elemento de suporte de agronomia de servi\u00e7o, assim como o segmento mais premium. Enquanto um neg\u00f3cio de commodities puro n\u00e3o \u00e9 focado em realmente fornecer suporte agron\u00f4mico e solu\u00e7\u00f5es gerais.<\/p>\n<p>O suporte ao produtor \u00e9 uma parte inerente do nosso modelo em mercados-chave. Visitei a \u00cdndia e participei de reuni\u00f5es de produtores nas vilas onde a equipe da ADAMA treinou produtores. Oferecemos suporte \u00e0s comunidades locais para ajud\u00e1-las a usar os produtos de forma eficiente.<\/p>\n<p>Trabalhamos com fazendeiros para ajud\u00e1-los a minimizar as aplica\u00e7\u00f5es e escolher o melhor momento para as aplica\u00e7\u00f5es. Esses tipos de suporte est\u00e3o dispon\u00edveis para nossos produtos de inova\u00e7\u00e3o de valor.<\/p>\n<p><strong>ABG: Qual \u00e9 a posi\u00e7\u00e3o da ADAMA em rela\u00e7\u00e3o ao fornecimento de produtos biol\u00f3gicos?<br \/>\n<\/strong><strong>E:<\/strong> Estamos no neg\u00f3cio biol\u00f3gico. O que n\u00e3o estamos fazendo \u00e9 grandes aquisi\u00e7\u00f5es na \u00e1rea biol\u00f3gica. A raz\u00e3o pela qual a ADAMA est\u00e1 no neg\u00f3cio biol\u00f3gico \u00e9 nosso foco nas necessidades do cliente.<\/p>\n<p>H\u00e1 um debate acontecendo em muitos \u00f3rg\u00e3os reguladores no mundo todo, em particular na Europa e nos EUA, sobre a efic\u00e1cia versus a pot\u00eancia de produtos biol\u00f3gicos ou pesticidas biol\u00f3gicos versus pesticidas sint\u00e9ticos.<\/p>\n<p>Para mim, n\u00e3o \u00e9 t\u00e3o simples quanto um ser mais seguro que o outro. Deixo a ci\u00eancia falar aqui e deixo as autoridades reguladoras determinarem isso. Estamos seguindo todas as regulamenta\u00e7\u00f5es ao redor do mundo.<\/p>\n<p>Estamos focados em ter o portf\u00f3lio certo para agricultores que obtenha o equil\u00edbrio certo entre efic\u00e1cia, requisitos ambientais e de sa\u00fade.<\/p>\n<p><strong>ABG: Voc\u00ea tem algum incentivo para empresas que est\u00e3o enfrentando dificuldades em 2024?<\/strong><\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MCRHgrAgDP0?si=HCsl1JRe9-IqAA4l\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center\">Est\u00e1 com problemas para visualizar este v\u00eddeo? Por favor <a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/2024%2004%2026%20Steve%20Hawkins%203.mp4\" target=\"_blank\" rel=\"noopener\">Clique aqui<\/a>.<\/p>\n<p><em>Nota do editor: Esta entrevista exclusiva do Industry Insights com o CEO da ADAMA, Steve Hawkins, faz parte de uma s\u00e9rie de tr\u00eas partes. Voc\u00ea pode acessar a s\u00e9rie inteira <a href=\"https:\/\/www.agribusinessglobal.com\/pt\/tag\/adama-insights\/\">aqui<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Steve Hawkins, da ADAMA, discute o segmento de inova\u00e7\u00e3o de valor, os neg\u00f3cios biol\u00f3gicos da empresa e compartilha conselhos para empresas que enfrentam dificuldades em 2024.<\/p>","protected":false},"author":110,"featured_media":76680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,4,1786,1848,1885],"tags":[1931,54],"class_list":["post-76683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agrochemicals","category-biologicals","category-executive-outlook","category-industry-insights","tag-adama-insights","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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