{"id":77777,"date":"2024-10-16T15:54:03","date_gmt":"2024-10-16T19:54:03","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=77777"},"modified":"2024-10-16T15:54:03","modified_gmt":"2024-10-16T19:54:03","slug":"revving-vive-crop-protections-highest-velocity-commercialization-engine","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/revving-vive-crop-protections-highest-velocity-commercialization-engine\/","title":{"rendered":"Acelerando o motor de comercializa\u00e7\u00e3o de maior velocidade da Vive Crop Protection"},"content":{"rendered":"<p><a href=\"https:\/\/www.vivecrop.com\/\" target=\"_blank\" rel=\"noopener\">Prote\u00e7\u00e3o de Cultivos Vive<\/a> continua a impulsionar a inova\u00e7\u00e3o agr\u00edcola com seu Highest Velocity Commercialization Engine (HVCE). Esta iniciativa estrat\u00e9gica permitir\u00e1 que a Vive traga rapidamente insumos inovadores e diferenciados de prote\u00e7\u00e3o de cultivos ao mercado, capacitando produtores, varejistas e parceiros da ind\u00fastria com produtos personalizados para atender seus desafios \u00fanicos em um cen\u00e1rio agr\u00edcola em constante evolu\u00e7\u00e3o.<\/p>\n<p>\u201cOs produtores precisam de ferramentas diferenciadas para enfrentar os desafios agr\u00edcolas de hoje \u2013 e precisam delas r\u00e1pido\u201d, disse Dave Rummel, VP de Vendas e Desenvolvimento de Neg\u00f3cios da Vive Crop Protection. \u201cO HVCE da Vive nos permite desenvolver solu\u00e7\u00f5es \u00fanicas e espec\u00edficas para o mercado, mais recentemente o fungicida Phobos FC, em um ritmo que a ind\u00fastria nunca viu antes.\u201d<\/p>\n<h2>Redefinindo o caminho para o mercado<\/h2>\n<p>\u201cA inova\u00e7\u00e3o na prote\u00e7\u00e3o de cultivos tradicionalmente depende da descoberta de novos ingredientes ativos, seguidos por anos de desenvolvimento, registro e comercializa\u00e7\u00e3o\u201d, disse Doug Baumann, Diretor de Tecnologia da Vive Crop Protection. \u201cNo entanto, o custo de trazer um novo ingrediente ativo sint\u00e9tico ao mercado disparou, agora levando mais de 12 anos e mais de $300 milh\u00f5es. Agravando esse desafio est\u00e1 o aumento do escrut\u00ednio regulat\u00f3rio, o que tornou cada vez mais dif\u00edcil para novos ingredientes ativos sint\u00e9ticos obterem aprova\u00e7\u00e3o. Embora os biocontroles j\u00e1 tenham sido vistos como uma alternativa mais r\u00e1pida e econ\u00f4mica, at\u00e9 mesmo essas solu\u00e7\u00f5es agora est\u00e3o enfrentando gargalos regulat\u00f3rios. A EPA atualmente analisa cerca de 80 novos biocontroles anualmente, mas est\u00e1 equipada para processar apenas uma fra\u00e7\u00e3o deles devido a restri\u00e7\u00f5es de recursos. Essa crescente carga regulat\u00f3ria ressalta a necessidade de abordagens inovadoras que enfatizem o desenvolvimento em vez da descoberta.\u201d<\/p>\n<p>Em contraste, o High Velocity Commercialization Engine da Vive reduz significativamente o tempo e o custo de P&amp;D ao focar na otimiza\u00e7\u00e3o de ingredientes ativos existentes e no desenvolvimento inovador em vez da descoberta. Os produtos chegam ao mercado em uma fra\u00e7\u00e3o do tempo em compara\u00e7\u00e3o com novos ingredientes ativos, recuperando rapidamente o investimento em desenvolvimento e alimentando o crescimento para as partes interessadas em toda a ind\u00fastria agr\u00edcola. A Vive impulsiona o HVCE alavancando suas plataformas de entrega de nanotecnologia propriet\u00e1rias para desenvolver novos produtos contendo ingredientes ativos sint\u00e9ticos e de biocontrole convencionais existentes, melhorando o desempenho, otimizando a efici\u00eancia e entregando valor agregado ao produtor.<\/p>\n<p>\u201cCom o HVCE definido para entregar mais de 30 inova\u00e7\u00f5es de produtos nos pr\u00f3ximos 7 anos, incluindo tr\u00eas produtos lan\u00e7ados em 2026, estamos nos posicionando para n\u00e3o apenas acelerar o processo de desenvolvimento, mas faz\u00ea-lo de forma eficaz, eficiente e sustent\u00e1vel\u201d, afirmou Baumann.<\/p>\n<h2>Servindo os carentes<\/h2>\n<p>O HVCE da Vive oferece a oportunidade de preencher lacunas no mercado que os grandes players da ind\u00fastria geralmente ignoram. Com foco nesses segmentos mal atendidos, sejam culturas de menor \u00e1rea ou fazendas com pr\u00e1ticas de cultivo especializadas, a Vive busca fornecer solu\u00e7\u00f5es personalizadas de prote\u00e7\u00e3o de cultivo que atendam \u00e0s necessidades distintas dos produtores de hoje.<\/p>\n<p>\u201cRegulamenta\u00e7\u00f5es em evolu\u00e7\u00e3o e desafios emergentes de pragas n\u00e3o s\u00e3o um problema futuro para os produtores\u201d, disse Rummel. \u201cEles est\u00e3o acontecendo agora mesmo! O HVCE nos permite entregar solu\u00e7\u00f5es confi\u00e1veis ao mercado mais rapidamente, com melhor desempenho e retornos mais fortes para produtores e varejistas.\u201d<\/p>\n<h2>Acelerando a Inova\u00e7\u00e3o<\/h2>\n<p>Com os olhos postos na constru\u00e7\u00e3o do Highest Velocity Commercialization Engine, a Vive n\u00e3o est\u00e1 comprometida apenas com o desenvolvimento mais r\u00e1pido de produtos, mas tamb\u00e9m com o sucesso comercial de longo prazo. Com foco na integra\u00e7\u00e3o de tecnologias de entrega de ponta com desenvolvimento modular de produtos e um profundo entendimento do mercado, a Vive visa consolidar sua posi\u00e7\u00e3o como l\u00edder no espa\u00e7o de prote\u00e7\u00e3o de cultivos.<\/p>\n<p>\u201cAo construir o Highest Velocity Commercialization Engine, n\u00e3o estamos apenas acelerando o processo de desenvolvimento de produtos \u2014 estamos transformando a maneira como as solu\u00e7\u00f5es s\u00e3o levadas ao mercado\u201d, disse Darren Anderson, cofundador e CEO da Vive Crop Protection. \u201cNosso objetivo \u00e9 capacitar os produtores com ferramentas que ofere\u00e7am resultados reais hoje, ao mesmo tempo em que pavimentamos o caminho para um futuro mais sustent\u00e1vel e resiliente na agricultura.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta iniciativa estrat\u00e9gica permitir\u00e1 que a Vive leve rapidamente ao mercado insumos inovadores e diferenciados para prote\u00e7\u00e3o de cultivos.<\/p>","protected":false},"author":110,"featured_media":77778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,489],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revving Vive Crop Protection\u2019s Highest Velocity Commercialization Engine - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"This strategic initiative will enable Vive to rapidly bring innovative and differentiated crop protection inputs to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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