{"id":77786,"date":"2024-10-18T13:06:31","date_gmt":"2024-10-18T17:06:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=77786"},"modified":"2024-10-18T13:07:15","modified_gmt":"2024-10-18T17:07:15","slug":"study-north-american-farmers-turning-to-agtech-and-sustainable-practices-to-combat-profit-decline","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/americas\/study-north-american-farmers-turning-to-agtech-and-sustainable-practices-to-combat-profit-decline\/","title":{"rendered":"Estudo: Agricultores norte-americanos recorrem \u00e0 tecnologia agr\u00edcola e pr\u00e1ticas sustent\u00e1veis para combater o decl\u00ednio dos lucros"},"content":{"rendered":"<p>Nova pesquisa divulgada por <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Companhia (McKinsey)<\/a> revela que agricultores globais est\u00e3o de olho em pr\u00e1ticas sustent\u00e1veis, implementa\u00e7\u00e3o de tecnologias inovadoras e novos produtos que aumentam a produtividade para impulsionar os lucros, dada a press\u00e3o macroambiental mais ampla.<\/p>\n<p>A Pesquisa Global de Agricultores de 2024 da McKinsey, que re\u00fane perspectivas de 4.400 agricultores, descreve uma perspectiva cautelosamente otimista em torno da capacidade de capturar lucros maiores nos pr\u00f3ximos anos. No entanto, as expectativas sobre margens de lucro crescentes diferem amplamente com base na regi\u00e3o, com os agricultores norte-americanos e europeus em geral esperando que os lucros deste ano sejam menores (64% e 55% respectivamente), enquanto os agricultores na Am\u00e9rica Latina e na \u00cdndia antecipam lucros maiores nos pr\u00f3ximos dois anos (58% e 76% respectivamente), acima dos 42% e 37% em 2022.<\/p>\n<p>Pr\u00e1ticas sustent\u00e1veis s\u00e3o uma \u00e1rea em que os agricultores est\u00e3o investindo como um meio de melhorar a produtividade e adicionar fluxos de receita. Na \u00cdndia, Am\u00e9rica do Norte e Am\u00e9rica Latina, os agricultores est\u00e3o implementando pr\u00e1ticas sustent\u00e1veis para aumentar a produtividade, enquanto os agricultores europeus est\u00e3o interessados em fluxos de receita adicionais. Como o risco relacionado ao clima continua a ser a principal preocupa\u00e7\u00e3o dos agricultores, as pr\u00e1ticas de crescimento sustent\u00e1vel permitem que os agricultores desempenhem um papel fundamental na forma\u00e7\u00e3o do futuro do clima para combater os desafios associados ao clima extremo causado pela mudan\u00e7a clim\u00e1tica.<\/p>\n<p>Vasanth Ganesan, s\u00f3cio da McKinsey, disse sobre as descobertas: \u201cOs agricultores est\u00e3o enfrentando um momento cr\u00edtico, com a economia e uma s\u00e9rie de fatores macro colocando imensa press\u00e3o sobre a ind\u00fastria. De eventos clim\u00e1ticos extremos a pre\u00e7os vol\u00e1teis de commodities e interrup\u00e7\u00f5es na cadeia de suprimentos, esses desafios est\u00e3o aumentando os custos. Nossa pesquisa mostra que os agricultores que desejam aumentar seus lucros nos pr\u00f3ximos anos precisam investir em suas opera\u00e7\u00f5es, seja por meio de m\u00e9todos agr\u00edcolas sustent\u00e1veis ou adotando agtech para agilizar processos e reduzir tarefas que exigem muita m\u00e3o de obra.\u201d<\/p>\n<p>Muitos agricultores tamb\u00e9m est\u00e3o integrando novas tecnologias em suas opera\u00e7\u00f5es para refor\u00e7ar lucros futuros. No entanto, a ado\u00e7\u00e3o de tecnologia depende em grande parte do tamanho da fazenda \u2013 fazendas grandes (mais de 2.500 acres) t\u00eam 45% mais probabilidade de adotar agtech em compara\u00e7\u00e3o com fazendas pequenas (menos de 100 acres), devido \u00e0 escala necess\u00e1ria para ROI positivo em agtech.<\/p>\n<p>A pesquisa da McKinsey tamb\u00e9m descobriu que os agricultores continuam citando os pre\u00e7os dos insumos (48%) como um risco principal para os lucros futuros, apesar de uma redu\u00e7\u00e3o geral no custo de fertilizantes e ingredientes ativos de prote\u00e7\u00e3o de cultivos no \u00faltimo ano. De fato, 13% dos agricultores pesquisados relataram um aumento percebido nos custos gerais nos \u00faltimos 12 meses. Al\u00e9m disso, o clima extremo continua sendo uma das principais preocupa\u00e7\u00f5es dos agricultores, com os agricultores europeus e latino-americanos em particular notando o impacto nos lucros. Os produtores que citaram o clima extremo como um risco principal s\u00e3o mais propensos a gastar em compras agr\u00edcolas em compara\u00e7\u00e3o com seus equivalentes (um aumento de 30% nos gastos) e 50%mais propensos a comprar ou arrendar mais terras nos pr\u00f3ximos dois anos.<\/p>\n<p>\u00c0 medida que os agricultores reavaliam suas opera\u00e7\u00f5es comerciais para maximizar a lucratividade no cen\u00e1rio econ\u00f4mico vol\u00e1til de hoje, em meio a preocupa\u00e7\u00f5es com condi\u00e7\u00f5es clim\u00e1ticas extremas e altos pre\u00e7os de commodities, muitos est\u00e3o recorrendo \u00e0 ado\u00e7\u00e3o de novos produtos e pr\u00e1ticas sustent\u00e1veis, mas com a exig\u00eancia de que eles forne\u00e7am um ROI significativo para que os agricultores validem as mudan\u00e7as necess\u00e1rias para reformular suas opera\u00e7\u00f5es.<\/p>\n<p>Para ler as descobertas da McKinsey em detalhes, <a href=\"https:\/\/www.mckinsey.com\/industries\/agriculture\/our-insights\/global-farmer-insights-2024\" target=\"_blank\" rel=\"noopener\">Clique aqui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma nova pesquisa da McKinsey revela que os agricultores est\u00e3o de olho em pr\u00e1ticas sustent\u00e1veis, tecnologias inovadoras e novos produtos que aumentam a produtividade para aumentar os lucros.<\/p>","protected":false},"author":110,"featured_media":73269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1604,26,1848,5],"tags":[],"class_list":["post-77786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agtech","category-americas","category-executive-outlook","category-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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