{"id":78614,"date":"2025-02-12T11:39:27","date_gmt":"2025-02-12T16:39:27","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=78614"},"modified":"2025-02-12T08:40:51","modified_gmt":"2025-02-12T13:40:51","slug":"nutrien-ag-solutions-senior-vp-rob-clayton-shares-keys-to-success-in-north-american-ag-retail","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/abg-update-feature\/nutrien-ag-solutions-senior-vp-rob-clayton-shares-keys-to-success-in-north-american-ag-retail\/","title":{"rendered":"Rob Clayton, vice-presidente s\u00eanior da Nutrien Ag Solutions, compartilha as chaves para o sucesso no varejo agr\u00edcola da Am\u00e9rica do Norte"},"content":{"rendered":"

A import\u00e2ncia de equilibrar a viabilidade econ\u00f4mica com a responsabilidade ambiental envolve colabora\u00e7\u00e3o e tecnologia que podem ajudar a ind\u00fastria a atender \u00e0s demandas futuras. Rob Clayton, vice-presidente s\u00eanior de varejo norte-americano da Solu\u00e7\u00f5es Nutrien Ag<\/a>, compartilha perspectivas sobre como responder \u00e0s tend\u00eancias e manter uma miss\u00e3o empresarial consistente oferece um caminho para o sucesso.<\/p>\n

ABG: Quais estrat\u00e9gias principais voc\u00ea acha que as empresas precisam ter para permanecerem competitivas nos pr\u00f3ximos anos?<\/strong><\/p>\n

\"\"

Rob Clayton<\/p><\/div>\n

Rob Clayton<\/strong>: Estou na Nutrien h\u00e1 24 anos e, durante esse tempo, passamos por in\u00fameras aquisi\u00e7\u00f5es e mudan\u00e7as de propriedade. O que permaneceu constante, no entanto, foi garantir o sucesso de nossos clientes. Desde o in\u00edcio, nosso foco tem sido tornar nossos clientes mais lucrativos e sustent\u00e1veis. Isso permaneceu central em todas as transi\u00e7\u00f5es da empresa.<\/p>\n

\u00c0 medida que adquirimos neg\u00f3cios, buscamos especificamente empresas focadas em inova\u00e7\u00e3o e crescimento \u2014 empresas que podem ajudar a expandir as oportunidades para nossos clientes. Melhorar a efici\u00eancia da cadeia de suprimentos e oferecer produtos como produtos biol\u00f3gicos de nossa prateleira Loveland Products s\u00e3o apenas alguns exemplos de como buscamos dar suporte \u00e0 lucratividade e sustentabilidade do cliente.<\/p>\n

Sabemos que a agricultura n\u00e3o ver\u00e1 um aumento nas terras cultiv\u00e1veis, especialmente na Am\u00e9rica do Norte. Haver\u00e1 menos agricultores, n\u00e3o mais. Ent\u00e3o, nossa<\/p>\n

A estrat\u00e9gia de crescimento gira em torno do fornecimento de produtos e servi\u00e7os que ajudem a aumentar o valor produzido pelos nossos produtores atuais.<\/p>\n

ABG: Que conselho voc\u00ea daria a outras empresas do agroneg\u00f3cio que desejam expandir suas pr\u00e1ticas sustent\u00e1veis?<\/strong><\/p>\n

RC<\/strong>: A chave para expandir pr\u00e1ticas sustent\u00e1veis \u00e9 nunca ficar satisfeito com onde voc\u00ea est\u00e1. Estamos sempre buscando melhorar e inovar. Nosso programa FARMSMART e ferramentas como nossa plataforma de sustentabilidade digital, Agrible, focam no rastreamento de dados, ajudando a dar suporte aos nossos clientes na obten\u00e7\u00e3o de cr\u00e9dito financeiro para tomar decis\u00f5es agron\u00f4micas informadas.<\/p>\n

Tamb\u00e9m administramos um programa importante na Am\u00e9rica do Norte chamado Sustainable Nitrogen Outcomes (SNO) que ajuda a rastrear e recompensar a efici\u00eancia aprimorada do nitrog\u00eanio aplicado por meio de pr\u00e1ticas de gest\u00e3o sustent\u00e1veis. O objetivo \u00e9 ajudar os produtores a melhorar sua efici\u00eancia operacional e gerar novos fluxos de receita para o sucesso de longo prazo para as gera\u00e7\u00f5es futuras.<\/p>\n

Acreditamos que a sustentabilidade na agricultura \u00e9 um grande desafio, mas tamb\u00e9m uma oportunidade. \u00c9 poss\u00edvel ser lucrativo e sustent\u00e1vel. A agricultura financeiramente e ambientalmente sustent\u00e1vel \u00e9 alcan\u00e7\u00e1vel, e vimos isso por meio de pr\u00e1ticas como plantio direto, culturas de cobertura, agricultura de precis\u00e3o e at\u00e9 mesmo o uso de drones para pulveriza\u00e7\u00e3o mais precisa. Vemos a ci\u00eancia do solo como um fator-chave na pr\u00f3xima fase da agricultura.<\/p>\n

ABG: Que conselho voc\u00ea daria \u00e0s empresas que buscam escalar pr\u00e1ticas sustent\u00e1veis?<\/strong><\/p>\n

RC<\/strong>: A chave para escalar pr\u00e1ticas sustent\u00e1veis \u00e9 um compromisso implac\u00e1vel com a inova\u00e7\u00e3o e a melhoria cont\u00ednua. Estamos sempre buscando aprimorar nossas ofertas e trazer novas solu\u00e7\u00f5es ao mercado. O 4R Nutrient Stewardship System \u00e9 um excelente exemplo de como nos concentramos em gerenciar nutrientes de uma forma que suporte tanto a lucratividade quanto a sustentabilidade ambiental. Ferramentas como o Echelon\u00ae est\u00e3o nos ajudando a atingir a agricultura de precis\u00e3o, permitindo-nos otimizar o uso de insumos e reduzir o desperd\u00edcio.<\/p>\n

Para outras empresas de agroneg\u00f3cio, meu conselho seria investir continuamente em tecnologias e pr\u00e1ticas que permitam que voc\u00ea seja mais eficiente e sustent\u00e1vel. Sustentabilidade n\u00e3o \u00e9 apenas fazer o bem para o meio ambiente \u2014 \u00e9 tamb\u00e9m ser financeiramente sustent\u00e1vel. \u00c0 medida que crescemos, buscamos maneiras de melhorar a efici\u00eancia em todos os aspectos do nosso neg\u00f3cio, desde a log\u00edstica da cadeia de suprimentos at\u00e9 o engajamento do cliente. O objetivo final \u00e9 entregar valor aos clientes, garantindo que tamb\u00e9m estamos contribuindo para a sustentabilidade ambiental de longo prazo.<\/p>\n

ABG: O cen\u00e1rio do varejo agr\u00edcola vem mudando com movimentos como a forma\u00e7\u00e3o da Keystone Cooperative, remodelando a ind\u00fastria. Como a Nutrien Ag Solutions v\u00ea essa consolida\u00e7\u00e3o e como voc\u00ea acha que essas colabora\u00e7\u00f5es impactar\u00e3o a ind\u00fastria?<\/strong><\/p>\n

\"\"<\/a>

A Nutrien Ag Solutions movimenta cerca de $15 bilh\u00f5es em produtos agr\u00edcolas pela Am\u00e9rica do Norte a cada ano.<\/p><\/div>\n

RC<\/strong>: A forma\u00e7\u00e3o da Keystone Cooperative \u00e9 parte de uma tend\u00eancia maior de consolida\u00e7\u00e3o na agricultura. Os pr\u00f3prios fazendeiros est\u00e3o se consolidando, e toda a ind\u00fastria est\u00e1 seguindo o exemplo. N\u00e3o vejo isso necessariamente como algo ruim. Opera\u00e7\u00f5es maiores est\u00e3o exigindo mais efici\u00eancia, e conforme a ind\u00fastria cresce, essas efici\u00eancias s\u00e3o essenciais para manter a competitividade.<\/p>\n

\u00c0 medida que as empresas se consolidam, tamb\u00e9m buscamos efici\u00eancia. Mover produtos com efici\u00eancia \u00e9 crucial, e a Nutrien Ag Solutions movimenta cerca de $15 bilh\u00f5es em produtos agr\u00edcolas pela Am\u00e9rica do Norte a cada ano. Quanto menos vezes tocarmos nesses produtos, mais econ\u00f4micos e eficientes podemos ser.<\/p>\n

Da perspectiva do fornecedor, ser um grande player como a Nutrien significa menos contas para lidar, o que traz efici\u00eancias para n\u00f3s e nossos fornecedores. Ao ter acesso a uma vasta rede de varejo, podemos levar produtos ao mercado mais rapidamente, dando aos nossos clientes acesso \u00e0s \u00faltimas inova\u00e7\u00f5es mais cedo.<\/p>\n

Al\u00e9m disso, empresas maiores t\u00eam a capacidade de lidar com grandes projetos, como nosso trabalho em testes de DNA de solo e pesquisa de bioma de solo. Investimos quase $500 milh\u00f5es em nosso portf\u00f3lio de produtos de nutri\u00e7\u00e3o de culturas e bioestimulantes nos \u00faltimos cinco anos, o que \u00e9 poss\u00edvel devido \u00e0 nossa escala e recursos. Esses grandes investimentos trazem benef\u00edcios reais e tang\u00edveis para nossos clientes e, sem o tamanho e a escala, essas inova\u00e7\u00f5es podem n\u00e3o ter sido poss\u00edveis.<\/p>\n

Embora \u00e0s vezes haja conota\u00e7\u00f5es negativas associadas a grandes empresas, acredito que muitas das principais inova\u00e7\u00f5es na agricultura nos \u00faltimos 50 anos vieram de grandes empresas. Com o tamanho, vem a capacidade de expandir os limites do que \u00e9 poss\u00edvel e trazer novas tecnologias para a ind\u00fastria.<\/p>\n

ABG: O investimento multianual da FFA da Nutrien est\u00e1 fomentando a lideran\u00e7a na agricultura. Como a Nutrien alinha essas iniciativas com objetivos mais amplos da empresa e quais resultados foram observados?<\/strong><\/p>\n

RC:<\/strong> O investimento da Nutrien na FFA se alinha perfeitamente com nossos objetivos mais amplos de promover inova\u00e7\u00e3o, sustentabilidade e apoiar o futuro da agricultura. Entendemos que a pr\u00f3xima gera\u00e7\u00e3o de l\u00edderes \u00e9 essencial para a sa\u00fade de longo prazo da ind\u00fastria, e \u00e9 por isso que apoiamos organiza\u00e7\u00f5es como a FFA. Trata-se de nutrir futuros l\u00edderes que podem impulsionar avan\u00e7os agr\u00edcolas e enfrentar desafios globais, como seguran\u00e7a alimentar e mudan\u00e7as clim\u00e1ticas.<\/p>\n

Ao apoiar a FFA, garantimos que os jovens, mesmo aqueles que n\u00e3o s\u00e3o de origem agr\u00edcola, entendam a amplitude de oportunidades na agricultura. Estamos vendo cada vez mais estudantes se juntarem \u00e0 ind\u00fastria, que talvez nunca tenham pensado na agricultura como uma carreira, mas agora est\u00e3o inspirados a segui-la. Esse compromisso garante que a agricultura permane\u00e7a vibrante, diversa e inovadora nos pr\u00f3ximos anos.<\/p>\n

ABG: Como a Nutrien ajuda os produtores a adotar efetivamente ferramentas agr\u00edcolas de precis\u00e3o e quais tecnologias emergentes est\u00e3o moldando a estrat\u00e9gia futura da empresa?<\/strong><\/p>\n

RC<\/strong>: Na Nutrien, ajudamos os produtores a adotar ferramentas de agricultura de precis\u00e3o como o Echelon, fornecendo acesso a tecnologias de ponta e oferecendo suporte pr\u00e1tico de nossa equipe de agr\u00f4nomos. Essas ferramentas s\u00e3o cruciais para melhorar a efici\u00eancia e a sustentabilidade na agricultura. A agricultura de precis\u00e3o permite que os agricultores tomem decis\u00f5es baseadas em dados, melhorando os rendimentos e minimizando o uso de recursos, o que \u00e9 cr\u00edtico diante de desafios globais como mudan\u00e7as clim\u00e1ticas e seguran\u00e7a alimentar.<\/p>\n

Nosso papel \u00e9 garantir que os produtores n\u00e3o apenas tenham acesso a essas tecnologias, mas tamb\u00e9m entendam como us\u00e1-las de forma eficaz. \u00c9 aqui que nossos agr\u00f4nomos desempenham um papel fundamental \u2014 eles conseguem orientar os produtores no processo de ado\u00e7\u00e3o, ajud\u00e1-los a interpretar os dados e fornecer suporte cont\u00ednuo conforme novas tecnologias surgem.<\/p>\n

Olhando para o futuro, tecnologias emergentes como an\u00e1lise de solo baseada em drones, intelig\u00eancia artificial em gerenciamento de safras e equipamentos aut\u00f4nomos est\u00e3o moldando o futuro da agricultura. A estrat\u00e9gia da Nutrien \u00e9 continuar investindo nessas tecnologias, integrando-as em nossas ofertas e garantindo que nossos clientes possam adotar perfeitamente essas inova\u00e7\u00f5es para aprimorar suas opera\u00e7\u00f5es agr\u00edcolas.<\/p>","protected":false},"excerpt":{"rendered":"

Rob Clayton, da Nutrien Ag Solutions, compartilha perspectivas sobre como responder \u00e0s tend\u00eancias e manter uma miss\u00e3o empresarial consistente oferece um caminho para o sucesso.<\/p>","protected":false},"author":1477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1848,5],"tags":[54],"class_list":["post-78614","post","type-post","status-publish","format-standard","hentry","category-abg-update-feature","category-executive-outlook","category-markets","tag-featured-home"],"yoast_head":"\nNutrien Ag Solutions Senior VP Rob Clayton Shares Keys to Success in North American Ag Retail - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Nutrien Ag Solutions' Rob Clayton shares perspectives on how responding to trends and keeping a consistent company mission provides a path to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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