{"id":79935,"date":"2025-08-13T12:57:41","date_gmt":"2025-08-13T16:57:41","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=79935"},"modified":"2025-08-25T16:24:03","modified_gmt":"2025-08-25T20:24:03","slug":"top-three-mistakes-synthetic-crop-protection-companies-make-adding-biologicals-to-portfolio","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/events\/trade-summit\/top-three-mistakes-synthetic-crop-protection-companies-make-adding-biologicals-to-portfolio\/","title":{"rendered":"Os tr\u00eas principais erros cometidos por empresas de prote\u00e7\u00e3o sint\u00e9tica de cultivos ao adicionar produtos biol\u00f3gicos ao portf\u00f3lio"},"content":{"rendered":"<p>No recente <em>Agroneg\u00f3cio Global<\/em> <a href=\"https:\/\/www.tradesummit.com\/global\/\" target=\"_blank\" rel=\"noopener\">Cimeira do Com\u00e9rcio<\/a>, Sebastian Bachem, Conselheiro do Conselho de <a href=\"https:\/\/www.accumont.com\/\" target=\"_blank\" rel=\"noopener\">Accumont<\/a>, encerrou as sess\u00f5es da tarde com sua apresenta\u00e7\u00e3o, \u201cPortf\u00f3lios diversificados: estrat\u00e9gia, regulamenta\u00e7\u00e3o e o caminho a seguir\u201d.<\/p>\n<p>Bachem discutiu os erros que algumas das principais empresas de prote\u00e7\u00e3o de cultivos convencionais cometem ao adquirir um produto ou empresa biol\u00f3gica e tentar lan\u00e7\u00e1-la no mercado sem adaptar sua estrat\u00e9gia. Aqui est\u00e3o as tr\u00eas principais armadilhas que voc\u00ea deve estar ciente ao adicionar um produto biol\u00f3gico ao seu portf\u00f3lio.<\/p>\n<p><strong>1. N\u00e3o ter um entendimento profundo de como a tecnologia agrega valor ao produtor. <\/strong><\/p>\n<div id=\"attachment_79937\" style=\"width: 210px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-79937\" class=\"size-full wp-image-79937\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem.jpg\" alt=\"Sebastian-Bachem\" width=\"200\" height=\"200\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem.jpg 200w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem-150x150.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem-12x12.jpg 12w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem-72x72.jpg 72w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/08\/Sebastian-Bachem-85x85.jpg 85w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-79937\" class=\"wp-caption-text\">Sebasti\u00e3o Bachem<\/p><\/div>\n<p>\u201cAs empresas frequentemente cometem dois erros nessa \u00e1rea\u201d, diz Bachem. \u201cTestam produtos de biocontrole sob press\u00e3o muito alta de doen\u00e7as ou pragas, muitas vezes com variedades altamente suscet\u00edveis, e concluem que n\u00e3o funcionam. Essa \u00e9 uma abordagem que n\u00e3o representa de forma alguma como o produto funcionaria em uma fazenda. Ou fazem quase o oposto, lan\u00e7ando um produto com poucos testes e n\u00e3o entendendo por que o desempenho n\u00e3o atende \u00e0s expectativas do agricultor.\u201d<\/p>\n<p>Quando um produtor se depara com um produto que n\u00e3o deu certo, \u00e9 improv\u00e1vel que ele o experimente novamente. O marketing boca a boca, que visa promover a lucratividade, tamb\u00e9m pode manchar a reputa\u00e7\u00e3o de um novo produto.<\/p>\n<p>A li\u00e7\u00e3o \u00e9 entender completamente seu produto, com dados mostrando seu desempenho na vida real, sob condi\u00e7\u00f5es t\u00edpicas de fazenda, para que ele possa ser lan\u00e7ado com sucesso e construir sua base de clientes.<\/p>\n<p><strong>2. Trabalhar com os parceiros de distribui\u00e7\u00e3o errados<\/strong><\/p>\n<p>\u201cExistem varejistas agr\u00edcolas que trabalham com empresas de produtos biol\u00f3gicos e fazem um \u00f3timo trabalho, mas muitos n\u00e3o t\u00eam tempo ou recursos para dar aos produtos biol\u00f3gicos o tipo de gest\u00e3o necess\u00e1ria para atingir seu potencial de desempenho na fazenda\u201d, diz Bachem. \u201cAs metas de vendas n\u00e3o s\u00e3o atingidas porque os mercados s\u00e3o mais fragmentados e exigem maior conhecimento. Os produtos biol\u00f3gicos s\u00e3o bem-sucedidos quando posicionados como parte de um programa hol\u00edstico, n\u00e3o como um substituto imediato para produtos convencionais. Uma empresa de distribui\u00e7\u00e3o especializada pode ser uma \u00f3tima alternativa. Existem muitas na Europa e vemos que as empresas de produtos biol\u00f3gicos est\u00e3o investindo em distribui\u00e7\u00e3o porque entendem que muitos varejistas agr\u00edcolas t\u00eam dificuldade em encaixar os produtos biol\u00f3gicos com sucesso em seus portf\u00f3lios.\u201d<\/p>\n<p>Trabalhar com os parceiros de distribui\u00e7\u00e3o certos \u00e9 fundamental para vender seu produto biol\u00f3gico. Um aspecto importante tamb\u00e9m \u00e9 a cria\u00e7\u00e3o de material educativo que voc\u00ea pode fornecer ao distribuidor para que ele repasse \u00e0 equipe de vendas e aos produtores que compram seu produto.<\/p>\n<p><strong>3. Adquirir uma empresa biol\u00f3gica que n\u00e3o se encaixa na sua cultura. <\/strong><\/p>\n<p>\u201c\u00c9 preciso ter cuidado ao trazer uma startup biol\u00f3gica para a sua empresa. Muitas empresas de prote\u00e7\u00e3o de cultivos tentam integrar totalmente a startup biol\u00f3gica\u201d, diz Bachem. \u201cO problema \u00e9 que as pessoas que desenvolveram originalmente a startup biol\u00f3gica v\u00e3o embora, e voc\u00ea fica com um produto que sua empresa n\u00e3o entende, em um processo que n\u00e3o se encaixa.\u201d<\/p>\n<p>Empresas que realizam aquisi\u00e7\u00f5es devem ter muito cuidado para entender a cultura, os processos e as pessoas que possibilitaram a cria\u00e7\u00e3o da inova\u00e7\u00e3o que buscam adquirir. Esses tr\u00eas fatores devem continuar a prosperar na nova organiza\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evite armadilhas comuns ao adicionar produtos biol\u00f3gicos ao seu portf\u00f3lio. Insights do Trade Summit revelam os principais erros e estrat\u00e9gias mais inteligentes.<\/p>","protected":false},"author":110,"featured_media":79936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[1913],"class_list":["post-79935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-summit","tag-trade-summit-exclusive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Three Mistakes Synthetic Crop Protection Companies Make Adding Biologicals to Portfolio - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Avoid common pitfalls when adding biologicals to your portfolio. 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