{"id":80610,"date":"2025-10-23T09:38:43","date_gmt":"2025-10-23T13:38:43","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80610"},"modified":"2025-10-23T09:38:43","modified_gmt":"2025-10-23T13:38:43","slug":"rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/americas\/rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil\/","title":{"rendered":"Rovensa Next nomeia Victor Sonzogno como novo chefe do Brasil"},"content":{"rendered":"

Rovensa Pr\u00f3ximo<\/a>, A Rovensa Next, l\u00edder global em biossolu\u00e7\u00f5es, anunciou hoje a nomea\u00e7\u00e3o de Victor Sonzogno como seu novo Head no Brasil, com efeito imediato. Esta contrata\u00e7\u00e3o estrat\u00e9gica refor\u00e7a o compromisso da Rovensa Next em fortalecer sua posi\u00e7\u00e3o de mercado e acelerar sua ambiciosa agenda de crescimento na regi\u00e3o.<\/p>\n

A distinta carreira de Sonzogno, de mais de 22 anos \u00e0 frente de opera\u00e7\u00f5es para grupos estrangeiros no Brasil e na Am\u00e9rica Latina, \u00e9 marcada por forte atua\u00e7\u00e3o no setor de biol\u00f3gicos e consultoria estrat\u00e9gica. Ele \u00e9 reconhecido por sua expertise em acelera\u00e7\u00e3o de resultados, desenvolvimento de neg\u00f3cios, reestrutura\u00e7\u00e3o e integra\u00e7\u00e3o p\u00f3s-aquisi\u00e7\u00e3o, conectando consistentemente estrat\u00e9gias globais com execu\u00e7\u00e3o local eficaz. Como membro da equipe de lideran\u00e7a de empresas do agroneg\u00f3cio, ele possui um hist\u00f3rico comprovado de supera\u00e7\u00e3o de metas or\u00e7ament\u00e1rias desafiadoras e expans\u00e3o da conscientiza\u00e7\u00e3o sobre biol\u00f3gicos.<\/p>\n

\"Victor<\/a>

Victor Sonzogno, Head do Brasil na Rovensa Next.<\/p><\/div>\n

\u201cEstou extremamente entusiasmado por fazer parte da Rovensa Next e integrar a talentosa equipe brasileira\u201d, afirmou Sonzogno. \u201cO Brasil vive um momento crucial na ado\u00e7\u00e3o de biossolu\u00e7\u00f5es e na diferencia\u00e7\u00e3o de qualidade entre fornecedores. Tenho certeza de que o abrangente portf\u00f3lio de biossolu\u00e7\u00f5es da Rovensa Next, sua tecnologia e suas equipes t\u00e9cnicas e de vendas ampliadas no Brasil podem agregar valor excepcional \u00e0 agricultura brasileira, aos produtores e parceiros, ao mesmo tempo em que promovem a inova\u00e7\u00e3o e aceleram nosso crescimento.\u201d<\/p>\n

Reportando-se diretamente a Riccardo Vanelli, Diretor Comercial, o profundo conhecimento de Sonzogno no setor biol\u00f3gico, combinado com sua mentalidade estrat\u00e9gica e rede robusta nos setores regulat\u00f3rio, jur\u00eddico e de agroneg\u00f3cio, ser\u00e1 fundamental para consolidar os pontos fortes da Rovensa Next e expandir seu impacto no vital mercado brasileiro.<\/p>\n

A Rovensa Next possui uma presen\u00e7a significativa no Brasil, com mais de quinhentos funcion\u00e1rios e duas unidades de produ\u00e7\u00e3o avan\u00e7adas. A unidade de Campinas \u00e9 especializada em bionutri\u00e7\u00e3o, biofertilizantes e bioestimulantes, especialmente produtos \u00e0 base de microrganismos, abrigando um Centro de Excel\u00eancia em Design de Produtos Biol\u00f3gicos e de Microrganismos e uma Planta Piloto para desenvolvimento de formula\u00e7\u00f5es. A unidade de Arapongas concentra-se em produtos de biocontrole e adjuvantes \u00e0 base de \u00f3leo de laranja. Essa forte infraestrutura local e equipes dedicadas de P&D refor\u00e7am o compromisso da Rovensa Next com a inova\u00e7\u00e3o e a execu\u00e7\u00e3o na agricultura brasileira.<\/p>\n

\u201cEstamos entusiasmados em receber Victor Sonzogno na Rovensa Next como nosso novo Head do Brasil\u201d, afirmou Riccardo Vanelli, Diretor Comercial. \u201cSeu comprovado hist\u00f3rico de lideran\u00e7a, vis\u00e3o estrat\u00e9gica e profundo conhecimento do cen\u00e1rio do agroneg\u00f3cio, especialmente em produtos biol\u00f3gicos, ser\u00e3o inestim\u00e1veis \u00e0 medida que refor\u00e7amos nosso posicionamento de mercado nesta regi\u00e3o em crescimento e impulsionamos nossa jornada estrat\u00e9gica.\u201d<\/p>\n

IMPULSIONANDO O CRESCIMENTO TRANSFORMADOR E A LIDERAN\u00c7A REGIONAL<\/h2>\n

Antes de ingressar na Rovensa Next, Sonzogno passou mais de onze anos liderando a Syngenta Biologicals no Brasil e como Head na Am\u00e9rica Latina, incluindo nove anos como Head das opera\u00e7\u00f5es comerciais e industriais da Valagro na regi\u00e3o. Sob sua lideran\u00e7a, a empresa alcan\u00e7ou alto crescimento e reconhecimento de mercado no setor de produtos biol\u00f3gicos e nutri\u00e7\u00e3o especial, por meio de redefini\u00e7\u00e3o estrat\u00e9gica, revis\u00e3o do foco em culturas, reformula\u00e7\u00e3o da equipe de vendas, transforma\u00e7\u00e3o da equipe e expans\u00e3o do portf\u00f3lio.<\/p>\n

Sua vasta experi\u00eancia tamb\u00e9m inclui onze anos em Consultoria de Gest\u00e3o, como Fundador e Diretor Geral da VEX Consultoria e Gerente da Divis\u00e3o Internacional da Ambrosetti, assessorando empresas europeias na defini\u00e7\u00e3o de estrat\u00e9gias de entrada no mercado brasileiro. Victor Sonzogno possui P\u00f3s-Gradua\u00e7\u00e3o em Lideran\u00e7a pelo MIT\/Columbia\/Tuck, MBA Executivo em Finan\u00e7as pelo IBMEC\/INSPER, certifica\u00e7\u00e3o em Gest\u00e3o de Projetos (PMBOK) pela Poli-USP e Bacharelado em Administra\u00e7\u00e3o de Empresas pela FEA-USP (2003).<\/p>","protected":false},"excerpt":{"rendered":"

Esta contrata\u00e7\u00e3o estrat\u00e9gica ressalta o comprometimento da Rovensa Next em fortalecer sua posi\u00e7\u00e3o de mercado e acelerar sua ambiciosa agenda de crescimento na regi\u00e3o.<\/p>","protected":false},"author":110,"featured_media":80611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,489,5],"tags":[],"class_list":["post-80610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-industry-news","category-markets"],"yoast_head":"\nRovensa Next Appoints Victor Sonzogno As New Head of Brazil - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"This strategic hire underscores Rovensa Next's commitment to strengthening its market position and accelerating its ambitious growth agenda in the region.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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