{"id":80615,"date":"2025-10-23T17:33:14","date_gmt":"2025-10-23T21:33:14","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80615"},"modified":"2025-10-23T17:33:14","modified_gmt":"2025-10-23T21:33:14","slug":"navigating-ag-chem-distribution-in-the-u-s-independent-retailer-offers-perspective","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/navigating-ag-chem-distribution-in-the-u-s-independent-retailer-offers-perspective\/","title":{"rendered":"Navegando pela distribui\u00e7\u00e3o de produtos qu\u00edmicos agr\u00edcolas nos EUA: varejista independente oferece perspectiva"},"content":{"rendered":"
\"\"

A sess\u00e3o \u201cNavegando pela distribui\u00e7\u00e3o de produtos qu\u00edmicos agr\u00edcolas nos EUA\u201d no AgriBusiness Global Trade Summit de 2025 contou com os palestrantes (da esquerda para a direita): Jeff Pritchard, CEO do Westlink Ag Group; Amy Asmus, propriet\u00e1ria e vice-presidente da Asmus Farm Supply; Casey McDaniel, vice-presidente da Loveland Products; e o moderador Mike Snyder, presidente da Red Rocket Consulting.<\/p><\/div>\n

Entrar no mercado de produtos qu\u00edmicos agr\u00edcolas dos EUA exige mais do que um produto inovador \u2014 exige um plano de distribui\u00e7\u00e3o inteligente e estrat\u00e9gico. Essa foi a mensagem por tr\u00e1s \u201cNavegando pela Distribui\u00e7\u00e3o de Produtos Qu\u00edmicos Agr\u00edcolas nos EUA\u201d<\/em>, um painel de discuss\u00e3o na edi\u00e7\u00e3o de 2025 Agroneg\u00f3cio Global<\/strong> Cimeira do Com\u00e9rcio<\/strong>.<\/p>\n

A sess\u00e3o analisou os tr\u00eas primeiros n\u00edveis de distribui\u00e7\u00e3o de produtos qu\u00edmicos agr\u00edcolas nos EUA e ofereceu insights pr\u00e1ticos para empresas que buscam entrar ou expandir-se neste mercado complexo. Os painelistas inclu\u00edram Jeff Pritchard<\/strong>, CEO da Grupo Westlink Ag<\/a>; Casey McDaniel<\/strong>, Vice-presidente da Produtos Loveland<\/a>; e Amy Asmus<\/strong>, Propriet\u00e1rio e Vice-Presidente da Asmus Farm Supply, Inc. <\/a>A sess\u00e3o foi moderada por Mike Snyder<\/strong>, Presidente da Consultoria Red Rocket<\/a>.<\/p>\n

Representando a perspectiva do varejista independente, Amy Asmus compartilhou como sua empresa \u2014 uma empresa familiar de segunda gera\u00e7\u00e3o, sediada no norte de Iowa e no sul de Minnesota \u2014 navega pelos relacionamentos de fornecimento, sele\u00e7\u00e3o de produtos e gerenciamento de riscos em um setor competitivo e em constante mudan\u00e7a.<\/p>\n

\u201cSomos verdadeiramente independentes\u201d<\/strong><\/h2>\n

Asmus come\u00e7ou descrevendo o que torna os independentes distintos \u2014 e \u00e0s vezes incompreendidos \u2014 no cen\u00e1rio do varejo agr\u00edcola dos EUA.<\/p>\n

\u201cUma coisa sobre varejistas independentes: somos verdadeiramente independentes\u201d, disse ela. \u201cPosso dizer o que sei e o que acho que outros podem fazer, mas, na verdade, somos todos indiv\u00edduos. Se voc\u00ea vai trabalhar com esse grupo, precisa de uma estrat\u00e9gia de segmenta\u00e7\u00e3o para identificar com quais varejistas voc\u00ea ter\u00e1 sucesso e quais podem n\u00e3o ser a op\u00e7\u00e3o certa.\u201d<\/p>\n

A Asmus Farm Supply ocupa a posi\u00e7\u00e3o 50 no ranking Vida de colheita 100<\/em> <\/a>lista \u2014 "bem no meio", ela brincou, "para que eu possa me considerar a n\u00famero um na metade inferior ou a n\u00famero um no meio do grupo. Eu escolho ser a n\u00famero um."\u201c<\/p>\n

A empresa est\u00e1 agora treinando sua terceira gera\u00e7\u00e3o de lideran\u00e7a e, embora a pr\u00f3xima gera\u00e7\u00e3o esteja "um pouco assustada", Asmus v\u00ea isso como algo bom: "Isso os mant\u00e9m humildes e aprendendo".\u201c<\/p>\n

O papel do atacadista<\/strong><\/h2>\n

Ao descrever a posi\u00e7\u00e3o de sua empresa, Asmus disse que a Asmus Farm Supply opera dentro do sistema de distribui\u00e7\u00e3o de "tr\u00eas etapas" \u2014 fabricante, atacadista e varejista. Embora alguns questionem a sustentabilidade dessa estrutura, ela afirma que ela continua funcionando bem para o seu neg\u00f3cio.<\/p>\n

\u201cNossos parceiros atacadistas s\u00e3o uma extens\u00e3o do que fazemos internamente\u201d, explicou Asmus. \u201cMinha gest\u00e3o \u00e9 muito enxuta. N\u00e3o tenho tempo para avaliar cada produto ou fornecedor pessoalmente, ent\u00e3o confio muito nos meus parceiros da cadeia de suprimentos para avaliar os produtos e selecionar o que \u00e9 melhor para nossos sistemas de cultivo e regi\u00e3o.\u201d<\/p><\/blockquote>\n

Essa confian\u00e7a torna a confian\u00e7a essencial. "\u00c9 preciso muito tempo e confian\u00e7a para analisar um produto, avaliar os dados e garantir que ele tenha um bom desempenho em misturas de tanque para nossos produtores. Isso \u00e9 um grande incentivo para pequenos varejistas independentes como n\u00f3s."\u201c<\/p>\n

Qualidade, Agronomia e Risco<\/strong><\/h2>\n

Para Asmus, cada decis\u00e3o depende da agronomia e da confian\u00e7a. "Temos um \u00f3timo relacionamento com nossos produtores e somos l\u00edderes em agronomia. Todos os nossos vendedores s\u00e3o agr\u00f4nomos \u2014 n\u00f3s fazemos agronomia." vendas<\/em>, n\u00e3o 'agronomia e vendas'. Cada agr\u00f4nomo zela pelos melhores interesses do produtor.\u2018<\/p>\n

Ela n\u00e3o mede palavras sobre riscos: "Voc\u00ea pode fazer muitas coisas comigo e eu o perdoarei \u2014 mas mate um dos campos dos meus produtores, e esse n\u00e3o \u00e9 um deles."\u201c<\/p>\n

\u00c9 por isso que a qualidade do produto, a estabilidade da formula\u00e7\u00e3o e o desempenho no mundo real s\u00e3o t\u00e3o importantes. "A maioria dos nossos produtores aplica os produtos eles mesmos, n\u00e3o por meio de aplicadores personalizados", disse ela. "Precisamos de produtos que se misturem bem e permane\u00e7am est\u00e1veis no tanque."\u201c<\/p>\n

Considera\u00e7\u00f5es pr\u00e1ticas: embalagem, programas e branding<\/strong><\/h2>\n

Embora a inova\u00e7\u00e3o impulsione o mercado de produtos qu\u00edmicos agr\u00edcolas, detalhes pr\u00e1ticos muitas vezes decidem quais produtos chegam \u00e0s prateleiras do varejo. "A embalagem importa", disse Asmus. "Se um palete comporta 180 gal\u00f5es, mas um tanque a granel comporta 250, vou otimizar o espa\u00e7o e a efici\u00eancia."\u201c<\/p>\n

Ela tamb\u00e9m destacou a import\u00e2ncia de programas de devolu\u00e7\u00e3o, prote\u00e7\u00e3o de estoque e condi\u00e7\u00f5es de cr\u00e9dito alinhadas \u00e0s realidades do fluxo de caixa. "O clima, as condi\u00e7\u00f5es de mercado e os planos de safra podem mudar rapidamente. Ter flexibilidade e um relacionamento s\u00f3lido com os fornecedores faz uma grande diferen\u00e7a."\u201c<\/p>\n

Sobre a marca, Asmus foi claro: \u201cN\u00e3o trabalhamos com marcas pr\u00f3prias. Elas podem diferenciar voc\u00ea no papel, mas geralmente \u00e9 o mesmo produto com um nome diferente. Contamos com a marca do fabricante e o suporte de marketing para nos ajudar a educar os produtores.\u201d<\/p>\n

Magro, mas decisivo<\/strong><\/h2>\n

Operar de forma enxuta n\u00e3o significa operar de forma pequena. "Enxuta n\u00e3o significa fraca", enfatizou ela. "Significa que n\u00e3o temos equipe para avaliar centenas de produtos n\u00f3s mesmos. Dependemos de nossos parceiros de confian\u00e7a \u2014 nossos atacadistas \u2014 que atuam como uma extens\u00e3o do nosso neg\u00f3cio."\u201c<\/p>\n

A independ\u00eancia tamb\u00e9m permite uma tomada de decis\u00e3o r\u00e1pida. "Meu marido, meu filho e eu \u2014 junto com algumas pessoas importantes \u2014 podemos decidir rapidamente o que comprar e como apoiar nossos produtores. N\u00e3o precisamos esperar por aprova\u00e7\u00f5es corporativas ou reuni\u00f5es do conselho."\u201c<\/p>\n

Para fornecedores que buscam entrar no mercado dos EUA, a mensagem de Asmus era simples, mas estrat\u00e9gica: entender a estrutura do varejista, respeitar seu tempo e construir uma confian\u00e7a que dure al\u00e9m de uma \u00fanica venda.<\/p>","protected":false},"excerpt":{"rendered":"

A varejista agr\u00edcola independente Amy Asmus compartilha insights sinceros sobre parcerias com fornecedores, verifica\u00e7\u00e3o de produtos e por que a confian\u00e7a impulsiona o sucesso na distribui\u00e7\u00e3o de produtos qu\u00edmicos agr\u00edcolas nos EUA.<\/p>","protected":false},"author":110,"featured_media":80616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,4,26,1848],"tags":[54,1913],"class_list":["post-80615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agrochemicals","category-americas","category-executive-outlook","tag-featured-home","tag-trade-summit-exclusive"],"yoast_head":"\nNavigating Ag Chem Distribution in the U.S.: Independent Retailer Offers Perspective - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Independent ag retailer Amy Asmus shares candid insights on supplier partnerships, product vetting, and why trust drives success in U.S. ag chem distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/navigating-ag-chem-distribution-in-the-u-s-independent-retailer-offers-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Ag Chem Distribution in the U.S.: Independent Retailer Offers Perspective - 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