{"id":80625,"date":"2025-11-10T14:13:49","date_gmt":"2025-11-10T19:13:49","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80625"},"modified":"2025-11-10T15:26:37","modified_gmt":"2025-11-10T20:26:37","slug":"the-diversification-dilemma-in-agribusiness-lessons-from-sebastian-bachem","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/the-diversification-dilemma-in-agribusiness-lessons-from-sebastian-bachem\/","title":{"rendered":"O Dilema da Diversifica\u00e7\u00e3o no Agroneg\u00f3cio: Li\u00e7\u00f5es de Sebastian Bachem"},"content":{"rendered":"

No Agroneg\u00f3cio Global 2025<\/strong> Cimeira do Com\u00e9rcio<\/strong>, Sebastian Bachem, Conselheiro do Conselho da Accumont<\/a>, Bachem fez uma apresenta\u00e7\u00e3o convincente intitulada \u201cPortf\u00f3lios Diversificados: Estrat\u00e9gia, Regulamenta\u00e7\u00e3o e o Caminho a Seguir\u201d. Com base em quase quatro d\u00e9cadas de experi\u00eancia em prote\u00e7\u00e3o de cultivos, Bachem explorou as dimens\u00f5es estrat\u00e9gicas, regulat\u00f3rias e tecnol\u00f3gicas da diversifica\u00e7\u00e3o na agricultura, particularmente com produtos biol\u00f3gicos.<\/p>\n

O Dilema da Diversifica\u00e7\u00e3o<\/h2>\n

\u201cPassei quase 40 anos na ind\u00fastria de prote\u00e7\u00e3o de cultivos\u201d, come\u00e7ou Bachem. \u201cVinte e cinco desses anos foram na Bayer Crop Science em fun\u00e7\u00f5es operacionais, seguidos por trabalho estrat\u00e9gico na BASF com foco em culturas especiais. Essa experi\u00eancia me levou a me envolver profundamente com o controle biol\u00f3gico e a inova\u00e7\u00e3o, particularmente em culturas especiais de alto valor, onde a inova\u00e7\u00e3o geralmente come\u00e7a.\u201d<\/p>\n

Agora s\u00f3cio da Accumont, Bachem trabalha com uma rede de consultores experientes para orientar empresas em investimentos e desenvolvimento de portf\u00f3lio. Ele destacou o "dilema da diversifica\u00e7\u00e3o", em que os investimentos em agrotecnologia, como biocontrole, biopesticidas, ferramentas digitais e gen\u00e9tica, nem sempre renderam os retornos esperados. "Algumas empresas gastaram bilh\u00f5es, e muitos desses investimentos n\u00e3o trouxeram os resultados esperados", afirmou.<\/p>\n

Apesar disso, Bachem permanece otimista. "Diversifica\u00e7\u00e3o por si s\u00f3 n\u00e3o faz sentido", alertou. "Ela deve ser guiada por uma estrat\u00e9gia clara e uma s\u00f3lida compreens\u00e3o do valor que agrega." Com mais de 1,4 trilh\u00e3o de d\u00f3lares investidos em agrotecnologia nos \u00faltimos cinco anos, o desafio \u00e9 garantir que essas inova\u00e7\u00f5es cheguem aos agricultores e \u00e0 cadeia de suprimentos para gerar benef\u00edcios reais.<\/p>\n

Regula\u00e7\u00e3o e Inova\u00e7\u00e3o<\/h2>\n

\u201cEstamos operando em um ambiente excepcionalmente turbulento\u201d, observou Bachem. Os obst\u00e1culos regulat\u00f3rios, especialmente na Europa, representam uma grande barreira. \u201cNa Europa, ainda s\u00e3o necess\u00e1rios de 5 a 10 anos e mais de 1.000 milh\u00f5es de euros em investimentos para lan\u00e7ar um produto no mercado.\u201d<\/p>\n

No entanto, h\u00e1 sinais de progresso. O Regulamento da UE sobre a Utiliza\u00e7\u00e3o Sustent\u00e1vel foi revisto e novas t\u00e9cnicas gen\u00f3micas (NGTs) s\u00e3o promissoras. "A NGT1 permite que as empresas fa\u00e7am edi\u00e7\u00f5es precisas no ADN, acelerando significativamente o desenvolvimento", explicou.<\/p>\n

Para navegar nesse cen\u00e1rio, a Accumont utiliza uma \u201cvis\u00e3o por quartis\u201d para avaliar tecnologias com base em desempenho e lideran\u00e7a. Bachem compartilhou exemplos como: Dispensadores de ferom\u00f4nios \u00e0 base de minerais Lithos<\/a> para culturas de campo, SugaROX's<\/a> bioestimulantes de mol\u00e9cula \u00fanica e Kilter's<\/a> Ferramentas de aplica\u00e7\u00e3o de precis\u00e3o. "Esse tipo de inova\u00e7\u00e3o \u00e9 crucial para a agricultura sustent\u00e1vel", afirmou.<\/p>\n

Tecnologia e Adequa\u00e7\u00e3o Estrat\u00e9gica<\/h2>\n

\u201cA IA est\u00e1 impulsionando uma revolu\u00e7\u00e3o na agricultura\u201d, disse Bachem. \u201cUm algoritmo de aprendizado de m\u00e1quina projetado para identificar uma doen\u00e7a pode ser adaptado para detectar uma praga.\u201d Essa adaptabilidade \u00e9 fundamental para ampliar as solu\u00e7\u00f5es de controle biol\u00f3gico.<\/p>\n

Ele contrastou os pequenos viticultores na Alemanha, que administram de 10 a 20 hectares e conhecem cada planta intimamente, com as grandes propriedades onde tal supervis\u00e3o n\u00e3o \u00e9 vi\u00e1vel. \u201cA tecnologia torna-se crucial. Ela possibilita abordagens mais flex\u00edveis e escal\u00e1veis para o controle de doen\u00e7as.\u201d<\/p>\n

\"\"

Um membro do Conselho de Administra\u00e7\u00e3o da Accumont discursa para os participantes da C\u00fapula Global de Com\u00e9rcio do Agroneg\u00f3cio de 2025.<\/p><\/div>\n

Bachem alertou para o perigo de presumir que a aquisi\u00e7\u00e3o de um produto garante o sucesso. "Voc\u00ea pensa que comprar uma empresa por 1,2 bilh\u00e3o de d\u00f3lares vai resolver tudo, mas \u00e9 muito mais complexo." Os agricultores precisam entender como um produto funciona e quais s\u00e3o seus benef\u00edcios. Sem testes e um profundo conhecimento do produto, as empresas correm o risco de fracassar. "Voc\u00ea precisa de parceiros dispostos a come\u00e7ar pequeno, adquirir conhecimento e expandir o neg\u00f3cio gradualmente."\u201c<\/p>\n

Parcerias e Vis\u00e3o de Longo Prazo<\/h2>\n

Outro erro comum \u00e9 avaliar mal a disposi\u00e7\u00e3o dos agricultores em pagar. "Se eles n\u00e3o virem um benef\u00edcio claro ou um retorno sobre o investimento, n\u00e3o adotar\u00e3o a tecnologia", disse Bachem. Uma proposta de valor clara \u00e9 essencial.<\/p>\n

As ferramentas digitais e a IA podem apoiar a diversifica\u00e7\u00e3o, mas as empresas precisam escolher os parceiros certos. "Voc\u00ea n\u00e3o precisa fazer tudo sozinho", enfatizou ele. "A parceria \u00e9 um fator crucial."\u201c<\/p><\/blockquote>\n

Ele tamb\u00e9m enfatizou a import\u00e2ncia da paci\u00eancia. \u201cO tempo de lan\u00e7amento no mercado de prote\u00e7\u00e3o de cultivos \u00e9 longo. Voc\u00ea n\u00e3o ver\u00e1 retornos expressivos em dois anos. \u00c9 preciso resist\u00eancia, paci\u00eancia e uma estrat\u00e9gia regulat\u00f3ria inteligente.\u201d<\/p>\n

Para ter sucesso, as empresas precisam planejar cuidadosamente. "Se voc\u00ea acertar a maioria dos elementos cr\u00edticos, at\u00e9 mesmo os de 80% a 90%, provavelmente ter\u00e1 sucesso", concluiu Bachem. "Seja \u00e1gil, busque parcerias e entenda os pontos fortes da sua organiza\u00e7\u00e3o. A diversifica\u00e7\u00e3o \u00e9 essencial, mas deve ser feita com sabedoria."\u201c<\/p>","protected":false},"excerpt":{"rendered":"

Explore o dilema da diversifica\u00e7\u00e3o no agroneg\u00f3cio com as ideias de Sebastian Bachem sobre estrat\u00e9gia, inova\u00e7\u00e3o e como lidar com os desafios regulat\u00f3rios.<\/p>","protected":false},"author":110,"featured_media":68490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,4,1786,22,1848,5],"tags":[54,1913],"class_list":["post-80625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agrochemicals","category-biologicals","category-biopesticides","category-executive-outlook","category-markets","tag-featured-home","tag-trade-summit-exclusive"],"yoast_head":"\nThe Diversification Dilemma in Agribusiness: Lessons From Sebastian Bachem - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Explore the diversification dilemma in agribusiness with Sebastian Bachem\u2019s 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