{"id":80711,"date":"2025-11-06T13:02:39","date_gmt":"2025-11-06T18:02:39","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80711"},"modified":"2025-11-06T13:02:39","modified_gmt":"2025-11-06T18:02:39","slug":"upl-launches-global-campaign-afarmercan-ahead-of-cop30","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/sustainability\/upl-launches-global-campaign-afarmercan-ahead-of-cop30\/","title":{"rendered":"A UPL lan\u00e7a a campanha global &#039;#AFarmerCan&#039; antes da COP30."},"content":{"rendered":"<p><a href=\"https:\/\/www.upl-ltd.com\/\" target=\"_blank\" rel=\"noopener\">UPL<\/a>, l\u00edder global em solu\u00e7\u00f5es agr\u00edcolas sustent\u00e1veis, anunciou o lan\u00e7amento de seu <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"noopener\">campanha global<\/a> \u2018&#039;#AFarmerCan \u2013 O her\u00f3i que voc\u00ea n\u00e3o sabe que precisa&#039;, em antecipa\u00e7\u00e3o \u00e0 30\u00aa Confer\u00eancia das Na\u00e7\u00f5es Unidas sobre Mudan\u00e7as Clim\u00e1ticas, que acontecer\u00e1 de 10 a 21 de novembro de 2025 em Bel\u00e9m, Brasil. A campanha celebra os agricultores como her\u00f3is clim\u00e1ticos e convoca os l\u00edderes mundiais a reconhecerem seu papel fundamental na constru\u00e7\u00e3o da resili\u00eancia clim\u00e1tica.<\/p>\n<p>Presente em mais de 140 pa\u00edses, a UPL trabalha em estreita colabora\u00e7\u00e3o com pequenos agricultores e grandes produtores comerciais, capacitando-os com solu\u00e7\u00f5es agr\u00edcolas sustent\u00e1veis que impulsionam a a\u00e7\u00e3o clim\u00e1tica e a seguran\u00e7a alimentar. Com base nessa experi\u00eancia, a UPL selecionou <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"noopener\">20 hist\u00f3rias inspiradoras de agricultores<\/a> De todo o mundo, demonstrando como a agricultura pode promover a mitiga\u00e7\u00e3o dos gases de efeito estufa (GEE), a seguran\u00e7a energ\u00e9tica, a conserva\u00e7\u00e3o da \u00e1gua, a regenera\u00e7\u00e3o da sa\u00fade do solo e a prote\u00e7\u00e3o da biodiversidade \u2013 os cinco pilares que orientam a participa\u00e7\u00e3o da UPL na COP30.<\/p>\n<p>A campanha #AFarmerCan da UPL faz um <a href=\"https:\/\/events.upl-ltd.com\/cop30\/take-action.html\" target=\"_blank\" rel=\"noopener\">apelo irresist\u00edvel<\/a>As pol\u00edticas p\u00fablicas devem apoiar os agricultores. Os consumidores devem reconhecer e valorizar sua for\u00e7a, resili\u00eancia e inova\u00e7\u00e3o.<\/p>\n<p>Como parte de sua campanha de defesa de direitos, a UPL prop\u00f5e uma estrutura de incentivos de quatro pilares para fortalecer a resili\u00eancia dos agricultores:<\/p>\n<ul>\n<li><strong>Pagar<\/strong>Recompense os agricultores por adotarem pr\u00e1ticas clim\u00e1ticas inteligentes.<\/li>\n<li><strong>Proteger<\/strong>Oferecer subs\u00eddios e seguros aos agricultores para proteg\u00ea-los contra riscos.<\/li>\n<li><strong>Adquirir<\/strong>Fortalecer o acesso dos agricultores aos mercados p\u00fablicos para produtos certificados como sustent\u00e1veis.<\/li>\n<li><strong>Promover<\/strong>Ampliar o acesso a ferramentas digitais, dados sobre a sa\u00fade do solo e treinamento de conhecimento para agricultores.<\/li>\n<\/ul>\n<p>Ao falar sobre a iniciativa, o Sr. Jai Shroff, Presidente e CEO do Grupo UPL, disse: \u201cCom a #AFarmerCan, estamos amplificando uma mensagem simples, por\u00e9m urgente: o futuro da resili\u00eancia clim\u00e1tica come\u00e7a nos campos. Os agricultores j\u00e1 est\u00e3o na vanguarda \u2013 inovando, adaptando-se e regenerando. No entanto, suas contribui\u00e7\u00f5es continuam sendo pouco reconhecidas no debate clim\u00e1tico global. Esta campanha \u00e9 o nosso apelo aos formuladores de pol\u00edticas, institui\u00e7\u00f5es e consumidores para que apoiem os agricultores, os capacitem e os tornem figuras centrais na a\u00e7\u00e3o clim\u00e1tica.\u201d<\/p>\n<p>A UPL est\u00e1 amplificando sua mensagem por meio de uma campanha global 360\u00b0 no Brasil e em mercados-chave, combinando forte impacto visual em espa\u00e7os p\u00fablicos com engajamento digital imersivo. Em Bel\u00e9m, a campanha abrange sinaliza\u00e7\u00e3o no aeroporto, mais de 1.000 t\u00e1xis personalizados e 200 \u00f4nibus com c\u00f3digos QR que revelam hist\u00f3rias inspiradoras de agricultores. Complementando essa a\u00e7\u00e3o, est\u00e3o campanhas digitais direcionadas, ativa\u00e7\u00f5es em m\u00eddias sociais e um filme impactante que destaca os agricultores como her\u00f3is clim\u00e1ticos. A iniciativa tamb\u00e9m inclui produtos ecol\u00f3gicos \u2014 camisetas, sacolas e garrafas de \u00e1gua.<\/p>\n<p>A UPL estar\u00e1 presente na Zona Azul da COP30 \u2014 a \u00e1rea oficial organizada pela Conven\u00e7\u00e3o-Quadro das Na\u00e7\u00f5es Unidas sobre Mudan\u00e7a do Clima (UNFCCC) para negocia\u00e7\u00f5es formais e pavilh\u00f5es nacionais \u2014 servindo como plataforma de comunica\u00e7\u00e3o. <a href=\"https:\/\/events.upl-ltd.com\/cop30\/coffee\/\" target=\"_blank\" rel=\"noopener\">caf\u00e9 inteligente em carbono<\/a> da marca brasileira Mi\u00f3. Ao servir um caf\u00e9 que captura mais CO\u2082 do que emite, a UPL oferecer\u00e1 aos participantes uma experi\u00eancia concreta de como a agricultura clim\u00e1tica inteligente pode acelerar o progresso rumo \u00e0s metas clim\u00e1ticas globais. Como parte desse patroc\u00ednio, a UPL tamb\u00e9m garantiu o direito de usar a marca oficial da confer\u00eancia.<\/p>\n<p>A UPL apresentar\u00e1 sua Agrosphere na AgriZone, um espa\u00e7o de exposi\u00e7\u00f5es organizado pela Embrapa (Empresa Brasileira de Pesquisa Agropecu\u00e1ria), onde a UPL sediar\u00e1 pain\u00e9is de especialistas e debates com base nos cinco pilares que norteiam sua participa\u00e7\u00e3o na COP30. A UPL tamb\u00e9m participar\u00e1 do F\u00f3rum Planeta Campo e apresentar\u00e1 um estudo de caso sobre arroz com baixo teor de metano, proveniente da \u00cdndia.<\/p>\n<p>Por meio da iniciativa &#039;#AFarmerCan&#039;, a UPL reafirma seu compromisso em moldar um movimento global que celebre os agricultores como her\u00f3is clim\u00e1ticos e guardi\u00f5es de um planeta mais saud\u00e1vel.<\/p>\n<p>A UPL \u00e9 l\u00edder global em biossolu\u00e7\u00f5es e solu\u00e7\u00f5es agr\u00edcolas, atuando em mais de 140 pa\u00edses com 43 unidades fabris, 57 centros de P&amp;D e um portf\u00f3lio de mais de 15.000 produtos registrados em todo o mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A empresa lan\u00e7a um apelo global \u00e0 a\u00e7\u00e3o, instando os l\u00edderes mundiais a colocarem os agricultores no centro das estrat\u00e9gias clim\u00e1ticas.<\/p>","protected":false},"author":110,"featured_media":80712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489,1846],"tags":[],"class_list":["post-80711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPL Launches Global Campaign \u2018#AFarmerCan\u2019 Ahead of COP30 - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Company launches a global call to action urging world leaders to place farmers at the heart of climate strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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