AgriBusiness Global 最近赶上了 朱塞佩·纳塔莱, 行政总裁 瓦拉格罗公司，总部位于意大利阿泰萨，致力于快速发展的生物刺激剂环境。 Natale 将在首次亮相时发言 AgriBusiness Global 生物刺激素 CommerceCon，7 月 30 日至 31 日，亚利桑那州凤凰城。 现在注册.
ABG：对您来说，过去几年生物刺激素环境的演变最有趣的是什么？
Over the years there has been an exponential increase in scientific research that has contributed to strengthen the credibility of the entire industry. This has indirectly benefited the products’ value proposition, supporting a differentiation in the market. We have just started. I believe that a lot still has to be done to further encourage the adoption of biostimulant products by farmers, primarily by way of creating a regulatory structure that is more appropriate to the characteristics of the products, and with full cooperation among universities, extension services, manufacturers, and authorities.
ABG：您如何看待西班牙和法国对采用生物刺激素的态度转变？
The trend is surely positive. Over recent years, these countries have witnessed the growth of biostimulants from “nice-to-have” products to increasingly solutions demanded by the market, because they can really support a maximum vegetable yield while respecting the environment fully.
生物刺激素市场正在强劲增长。不同的因素在全球以及西班牙和法国等国家/地区影响着这种趋势。一方面，消费者需要健康、优质和可持续生产的食品。另一方面，生产者世界正在寻求更具可持续性并能够提高作物质量和生产力的创新投入，从而保证更高的投资回报。今天的挑战是生产更多更好的产品。生物刺激素由于其特殊的特性，代表了一种更加具体、可持续的解决方案。我们不应忘记，由于非生物胁迫，每年损失 $2000 亿农产品。这就是生物刺激素可以提供有效反应的地方。
ABG：让种植者相信生物刺激素的价值和有效性的最大因素是什么？
The biggest factor is the rigorous scientific approach though which companies can develop and validate biostimulants’ effects. This is what allows us to distinguish effective plant biostimulants from “snake oil” products in the market. Biostimulants form the bridge between biologicals and chemicals and often explain why the biologicals work. The problems that biostimulants address effectively are, in fact, some of the most urgent needs in sustainable agriculture.
Today the scientific community seems really committed to understand why and how biostimulants work. Valagro’s global R&D team, in partnership with researchers from Sant’Anna School of Advanced Studies in Pisa, have been conducting pioneering work in elucidating the mechanisms of plant biostimulants. In an article published by 植物科学前沿, they proposed a highly differentiated plant biostimulant development and production platform which involves a combination of technology, processes and know-how. This platform, GeaPower™ uses chemistry, biology and “omic” sciences to investigate and understand the specific mode(s) of action of bioactive ingredients, to predict and characterize the function of natural compounds of biostimulants. This systematic approach allows Valagro to discover, validate new product candidates, and develop commercially viable products, thus expanding the uses of existing products to meet the challenging needs of agriculture.
ABG：您认为未来监管在这个市场中扮演什么角色？生物刺激素是否正在改变监管标准？
今天在欧洲、美国和其他地方，对植物生物刺激素没有明确的规定。缺乏监管意味着该行业在产品的真正用途、安全性和明确的市场身份等问题上受到阻碍。监管的作用对于为生产者、消费者和当局提供确定性和清晰度至关重要，值得庆幸的是监管环境正在发生变化。在欧洲，新 施肥产品法规 正在进行文本细化的最后三部曲阶段。该法规包含一个新的植物生物刺激素类别（基于物质和微生物），并将首次创建一个统一的欧洲植物生物刺激素市场。此外，正在修订植物保护法规，以在新的植物生物刺激素和植物保护产品之间建立更清晰的界限。在美国，最新的 农场法案 已将植物生物刺激素列为拟议的新产品类别。我们期待美国即将迎来激动人心的时刻
ABG：我们在生物刺激素分销方面还有哪些障碍需要克服？Valagro 的方法是什么？
一般来说，分销一直对生物刺激素开放。然而，这种开放性一直与这些产品提供的利润率相关联，而不是它们的“技术”方面。这种纯粹的经济方法为最严重的障碍之一设定了前提：质量和来源不确定的产品激增，而这些产品没有得到严格的科学研究和开发方法的支持。这些产品保证了经销商的高利润率，但往往会让最终消费者失望，他们很容易对生物刺激素完全失去兴趣。
相反，Valagro 一直注重选择有能力和专业的合作伙伴，不断寻求与那些拥有有效技术方法、能够认识到产品价值及其背后的创新的人合作。因此，瓦拉格罗只关注这些合作伙伴，并投入时间和资源来教育和支持他们的现场技术人员（例如瓦拉格罗学院）。目标是支持和帮助他们在分销商的客户群中定位和销售这些产品的日常工作。